Conventions of R&B music videos
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R&B music videos and fashion adhere to certain conventions. Male artists often have tattoos and wear minimal clothing, jewelry like watches and chains. Females have dramatic hair and makeup, wear heels or sneakers depending on the song, and hoop earrings and necklaces. Slow songs use filters to soften colors and follow narratives, often featuring tropical or bedroom settings for love songs. Fast songs feature bright colors, flashy cars, wealth, minimal female clothing, alcohol, and cars to portray an extravagant lifestyle and power.
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R&B music videos contain several common signifiers related to fashion, appearance, and location. Male artists are often partially or fully unclothed to appeal to their primary target audience of teenage girls. Women wear revealing clothing and emphasize their physical features. Tattoos are also common among male artists. Videos typically take place in tropical locations, clubs, or feature expensive props like cars and jewelry to convey wealth and status. Slow songs tend to use intimate narratives and close-ups while faster songs incorporate choreography and special effects. The target audience is primarily teenage girls and young women aged 13 to 25 who are interested in relationships, fashion, and identifying with the mostly female-centered themes.
Treatment photograph
This document provides background information on Ed Sheeran and his song "The A Team", which a group has chosen for their music video project. Their general ideas are to portray a love story through dance rather than a narrative story. They plan to film in their school theatre to use as a dance hall setting. Costumes will include everyday clothing for the artist and flowy dresses and tight tops for the dancers. They want smooth editing and moving camerawork to create flow. Lighting will be used to amplify the romance and movement of the dancers.
Pop and ballad music
This document discusses genre conventions for pop ballads and their music videos. It defines pop music as being oriented towards youth and focusing on themes of love and relationships. Pop music videos typically feature close-ups of the artist, performances, fast editing, and depictions of glamour. Ballads are described as slow love songs that often have narrative music videos. The document proposes applying these conventions - including close-ups, performance, narrative, and focus on relationships - to a music video for the pop ballad "Not Like the Movies" by Katy Perry.
Conventions
Male R&B artists typically wear minimal clothing like being topless in jeans and tattoos. They wear subtle jewelry. Female R&B artists wear minimal clothing showing skin and stomach. They have dramatic hair, makeup and heels. Jewelry includes big earrings and necklaces.
Slow R&B songs use grayscale, sepia tones and natural lighting to depict emotion. They often have narratives and closeups of kissing. Fast songs have bright colors, flashy cars and choreography. Females wear revealing clothes and jewelry while dancing. Some challenge gender stereotypes by portraying females as powerful through dress and imagery.
The target audience is typically teenagers and young adults aged 13-25, primarily
Ava
The document discusses the song and dance La Bamba. It originated in Veracruz, Mexico over a century ago and has influences from Spanish, Indian, and African cultures. La Bamba is traditionally performed as a fast-paced ballet by couples wearing traditional costumes like long white dresses and red bandanas. The complex dance involves intricate footwork and movements that get faster throughout the song. La Bamba holds cultural significance in rituals and celebrations in Mexican traditions.
Mus 1240 week 1 fall14 notes
This document provides an overview of a college course on the history of rock music from the 1950s. It discusses various topics that will be covered in the class, including defining rock music, popular music genres, elements of rock such as instrumentation and recording techniques, and examples of early rock songs. The class will examine the origins and development of rock music through studying themes such as the music business, technology, and social issues while considering charts, media coverage, and different perspectives on artists.
Codes and conventions of a rock music video
Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Rock artists in music videos and performances commonly wear black, have tattoos and piercings, and use facial expressions and body language to express the mood of the song. Rock videos also feature common visual conventions like low-key lighting, outdoor settings, cuts that match the tempo, and narratives that relate to the lyrics.
Rock music videos conventions
Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Common conventions in rock music videos include using dark lighting and outdoor settings to match the mood of songs, as well as facial expressions and body language from artists to express the feelings in their performance. Rapid editing corresponds with upbeat tempos while slower songs use smoother transitions. Narratives often relate to lyrics, either through stories or depictions of live performances.
Genre research
The document discusses the conventions of pop music videos. It notes that common elements include dancing, bright colors, romantic lyrics about love, upbeat tempos, close-ups of artists, and fashionable clothing. It also outlines several subgenres of pop like K-pop, bubblegum pop, and pop punk. A history of popular pop songs from the 1960s to today is provided. The document concludes that understanding pop conventions will help in creating their own music video for the upbeat Meghan Trainor song "Me Too" which will feature dancing, colors, and two narrative threads connected by dance routines.
Final Conventions Of Music Videos
The document outlines several conventions commonly used in different genres of music videos. It discusses conventions for camera shots, movements, editing, lighting, costumes, props, and location for genres including hip-hop, rock, pop, indie/rock, dance, and R&B. Across genres, music videos typically use editing, camerawork, lighting, and location to enhance the artist's image and synchronize visually with the music. Characteristics vary significantly by genre from dark rock videos to colorful dance routines.
Pop music conventions
Pop music videos usually have upbeat, fast-paced themes featuring artists lip-syncing their songs with choreographed dances. They use bright colors, fashion trends, and lighter palettes to attract young audiences. There is little to no narrative; the focus is on performance through varied camera shots edited quickly to match the song. Locations can be indoor, outdoor, or built on soundstages to show variety while maintaining a simple background and themes dependent on the song.
The genre of our song amy winehouse
The document discusses the pop music genre. It notes that while Amy Winehouse's music spans multiple genres including pop, jazz, and soul, the group has decided to categorize their music video in the pop genre. It outlines some typical conventions of pop music videos, such as bright colors, dance routines, love-focused lyrics, close-ups of the star, and fashionable clothing, though the group plans to diverge from these conventions by using slower pacing. The origins and history of the pop genre are also summarized across the 1960s-2000s.
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Evaluation Question 2
The combination of the main music video product and ancillary texts like the magazine advert and digipak was effective in creating synergy. Similar fonts, colors, settings, and the actress were used across all three products to help the audience recognize the band and song. Still images from the music video were also incorporated into the digipak. These synergistic links helped audiences recognize the connections between the products and understand they were all promoting the same band. Feedback indicated the audience responded positively by noticing the synergies between the products.
Evaluation q4
The document describes various new media technologies used during the production, research, and evaluation of a music video. Canon and Nikon DSLR cameras were used to film multiple angles and perspectives. An iMac was used to save work from editing software and download necessary programs. Mobile phones allowed for easy communication. Google was used for research on genres, settings, costumes, and digipacks. Final Cut Pro was the primary editing software. Blogger documented the planning process. YouTube provided inspiration from other music videos. Survey Monkey gathered audience feedback. Photo Booth captured reviewer responses. Photoshop created the logo, digipack concepts, and promotional magazine.
Alfie deyes
Alfie Deyes runs three successful YouTube channels with over 10.5 million subscribers total. His simplistic branding, featuring his initials "PB", helps him cross-promote his channels, merchandise, and other projects. As one of YouTube's most influential social media stars, Deyes is able to enhance his and other YouTubers' viewership and subscriber counts through collaboration. His lifestyle and brand representation appeal mainly to teenage audiences.
Controversial Music Video
The music video features close ups of Rihanna and Eminem to highlight their fame and importance. It also includes actress Megan Fox to attract her fan base and increase views. Some shots portray domestic violence with the woman being aggressive towards the man, challenging stereotypes. The lyrics about a controlling relationship are lip synced by the actors. There are also sensual shots of Megan Fox in limited clothing and the actors kissing with alcohol, portraying youth as promiscuous. The song touches on domestic abuse and was likely based on Rihanna's own experience with Chris Brown.
Kings Of Leon
The poster uses contrasting colors and fonts to highlight key information about the band and their new album. It features the band members' faces, the album name, and notification that it is "Out Now" to promote the release and attract an audience. Placement of details like the music retailer logo aim to emphasize the band over commercial aspects.
Mumford&Sons
The document discusses the design elements of a band's album poster that aim to promote the folk rock genre and scrapbook aesthetic of the album. Elements include faded polaroid-style photos, promotion of previously released singles, use of dark colors and vintage fonts to reflect retro emotions, and the illumination of folk instruments to highlight the band's genre. The larger band name and highlighted magazine review also aim to promote the band over the album.
Evaluation – Question 6
The document discusses the technologies and software used to create a thriller opening, including a Canon DSLR camera, microphone, lighting, iMac, Final Cut Pro, YouTube, SoundCloud, and Blogger. It describes the advantages and disadvantages of each tool from quality of footage and audio to ease of use. Key lessons learned were how to manually focus the camera, importance of sound quality, and learning video editing software like Final Cut Pro. Challenges during filming and editing around focus, colors, and camera shake were overcome through techniques like manual focus, audio detaching, and video stabilization.
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Conventions of R&B music videos
- 1. Conventions of R&B Music Videos
- 2. Men’s Fashion • Tattoos – many R&B male artists have tattoos across their chest and arms • Topless – Many R&B artists have minimal clothing one, especially if their song is of a romantic/sexual nature • Jewellery – R&B stars wear subtle jewellery, perhaps a watch, chain or an earring, in contrast to Hip-Hop artists who where big chains and grills
- 3. Women’s Fashion • Hair and Makeup – hair is usually styled in a dramatic and eye catching way. Makeup is usually very bold and stands out. • Shoes – R&B female artists usually wear heels and trainers, depending on the subject of the song • Jewellery – female R&B artists usually wear hoop earrings and necklaces
- 4. Slow Songs • Slow R&B songs usually have a filter applied to the shot. Perhaps this is to make the colours very soft which will add to the tone of the song • Slow R&B songs usually follow a narrative, which a lot of the time involves have a co-star alongside the musician • The majority of the time, the location for slow R&B songs will be on a tropical island or a bedroom – usually a love song
- 5. Fast Songs • Fast R&B songs usually feature a lot of bright colours, flashy cars and jewellery • These videos depict male and female R&B artists as wealthy • In fast R&B songs, the female stars usually wear minimal clothing, perhaps short skirts or short dresses • Props used are usually bottles of alcohol and cars to highlight the lifestyle of the artist • These videos will portray the musicians in a more powerful light