RnB is a genre of popular African-American music that originated in the 1940s and was originally used to describe jazz-influenced recordings marketed to urban African Americans. Some famous RnB artists include Aaliyah, Mary J. Blige, James Brown, Missy Elliot, R. Kelly, Ne-Yo, Rita Ora, Sean Paul, Quincy Jones, Rihanna, Justin Timberlake, Usher, and Pharrell Williams. Conventions in RnB music videos include males wearing jewelry and tattoos and females wearing minimal clothing, styled hair and makeup, and high heels. Music videos have evolved over the decades from formal dance performances in the 1980s to slower,

1. RnB Music
Daniel Williams

2. The Genre
• RnB is a genre of popular African-American
music that originated in the 1940s. The term
was originally used by record companies to
describe recordings marketed predominantly
to urban African Americans, at a time when
"urbane, rocking, jazz based music with a
heavy, insistent beat" was becoming more
popular.

3. Famous Artists
• Famous artists include…
• Aaliyah
• Mary J.Blige
• James Brown
• Missy Elliot
• R. Kelly
• Ne-Yo
• Rita Ora
• Sean Paul
• Quincy Jones
• Rihanna
• Justin Timberlake
• Usher
• Pharrell Williams

4. Conventions of music videos
• MALES
• Jewellery- typical jewellery includes watches, chains and earrings; almost a status
symbol of wealth in relation to other artists. However, hip hop artists are more
likely to wear a lot more jewellery.
• No t-shirt- a lot of male artists under this genre tend to wear very little clothing,
because of the target market of teenage girls.
• Tattoos- a lot of male artists will be seen with many tattoos, mainly on their chests
or arms.
• WOMEN
• Minimal clothing- many artists wear hardly any clothing in their videos; one to
appeal to a male audience and too also be presented as objects of desire.
• Hair and make-up- hair tends to be much styled, while make-up tends to be bold
and defined, as this is very dramatic and eye catching for audiences. To show
power, some may wear red lipstick in videos.
• High heels- many choose to wear heels to show off their legs, again appealing to a
male audience.

5. Music videos over time
• The 80’s- videos were largely performance based
and contained a lot of dance routines. In terms of
costume, they were more formal.
• The 90’s- costumes began to change with artists
wearing more casual clothing. Cinematography
also changed; with more close ups, as well as
songs becoming slower and more emotive.
• The 00’s- videos now started to feature male
artists topless and women wearing not a lot of
clothing. This made videos more sexual and
material based.