Controversial Music Video
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The music video features close ups of Rihanna and Eminem to highlight their fame and importance. It also includes actress Megan Fox to attract her fan base and increase views. Some shots portray domestic violence with the woman being aggressive towards the man, challenging stereotypes. The lyrics about a controlling relationship are lip synced by the actors. There are also sensual shots of Megan Fox in limited clothing and the actors kissing with alcohol, portraying youth as promiscuous. The song touches on domestic abuse and was likely based on Rihanna's own experience with Chris Brown.
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Representation of race
The music video represents African Americans throughout, including the artists Beyoncé and Jay-Z and all the backing dancers. It portrays Beyoncé as a strong, confident, and independent African American woman at first, but her costume changes when Jay-Z appears, implying she depends on men financially. Jay-Z is portrayed blowing up an expensive car, representing African American men in a negative but also wealthy and materialistic light. The video emphasizes the urban setting and gangster representations typical of R&B music.
Misery buisness paramore analysis
The video begins with shots of the band Paramore performing aggressively in a small room covered with the words "RIOT!". It then shows a narrative story of rivalry and revenge. A mean older woman cuts the hair of a younger girl and pushes people around. She later kisses a boy in front of his girlfriend. The story climaxes as the two narratives converge. The video deals with themes of jealousy, cheating, and sexuality and would resonate with young female audiences who had experienced someone interfering with their relationship.
Bang Bang
1) The video begins with an aerial shot of Los Angeles to set the urban context and mainstream pop genre of the song.
2) The names of the three female artists - Jessie J, Ariana Grande, and Nicki Minaj - are shown in bold pink font, reflecting the big city atmosphere and strong female attitudes.
3) Throughout the video, camera shots focus on the female artists' bodies rather than their faces, emphasizing their physical appearance, in line with theories about the objectification of women in music videos.
Mr brightside
The music video for "Mr. Brightside" by The Killers tells the story of a singer who is emotionally attached to a woman working in a brothel. Through the use of camera shots and editing, the video conveys the singer's jealousy and heartbreak over the woman being with another man. Symbolism like the color red and torn white dresses represents themes of love, romance, and lost innocence. The intended audience of the video is mainly teenagers and young adults between 15-24 years old.
Music video analysis
The music video for "Love The Way You Lie" by Eminem featuring Rihanna depicts domestic violence through imagery of a house on fire. It shows the toxic relationship between the two main characters through scenes of violence and entrapment. The video aims to empathize with the female victim of abuse through numerous close-ups of Rihanna that highlight her emotion. It introduces the characters in a way that challenges stereotypes, showing both strength and vulnerability from both the male and female perspectives. The video leaves it ambiguous as to whether the events are reality or a dream through the use of lighting and bookending the video with the characters asleep in bed.
Analyse a music video in terms of femininity
This music video for "Blurred Lines" by Robin Thicke featuring Pharrell Williams portrays women as sexual objects for the male gaze. Throughout the video, the women are often nude or scantily clad and their bodies are dismembered to highlight different sexualized parts. Their positioning and interactions with the men suggest women as submissive objects under male control. The use of the color red and sexually provocative poses are meant to appeal to the male audience by portraying the women as flirtatious and desiring male attention, though some critics argue this portrayal promotes a rape culture.
Ocean’S 13 3
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Representation of race
The music video represents African Americans throughout, including the artists Beyoncé and Jay-Z and all the backing dancers. It portrays Beyoncé as a strong, confident, and independent African American woman at first, but her costume changes when Jay-Z appears, implying she depends on men financially. Jay-Z is portrayed blowing up an expensive car, representing African American men in a negative but also wealthy and materialistic light. The video emphasizes the urban setting and gangster representations typical of R&B music.
Misery buisness paramore analysis
The video begins with shots of the band Paramore performing aggressively in a small room covered with the words "RIOT!". It then shows a narrative story of rivalry and revenge. A mean older woman cuts the hair of a younger girl and pushes people around. She later kisses a boy in front of his girlfriend. The story climaxes as the two narratives converge. The video deals with themes of jealousy, cheating, and sexuality and would resonate with young female audiences who had experienced someone interfering with their relationship.
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1) The video begins with an aerial shot of Los Angeles to set the urban context and mainstream pop genre of the song.
2) The names of the three female artists - Jessie J, Ariana Grande, and Nicki Minaj - are shown in bold pink font, reflecting the big city atmosphere and strong female attitudes.
3) Throughout the video, camera shots focus on the female artists' bodies rather than their faces, emphasizing their physical appearance, in line with theories about the objectification of women in music videos.
Mr brightside
The music video for "Mr. Brightside" by The Killers tells the story of a singer who is emotionally attached to a woman working in a brothel. Through the use of camera shots and editing, the video conveys the singer's jealousy and heartbreak over the woman being with another man. Symbolism like the color red and torn white dresses represents themes of love, romance, and lost innocence. The intended audience of the video is mainly teenagers and young adults between 15-24 years old.
Music video analysis
The music video for "Love The Way You Lie" by Eminem featuring Rihanna depicts domestic violence through imagery of a house on fire. It shows the toxic relationship between the two main characters through scenes of violence and entrapment. The video aims to empathize with the female victim of abuse through numerous close-ups of Rihanna that highlight her emotion. It introduces the characters in a way that challenges stereotypes, showing both strength and vulnerability from both the male and female perspectives. The video leaves it ambiguous as to whether the events are reality or a dream through the use of lighting and bookending the video with the characters asleep in bed.
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Ocean’S 13 3
Ocean's 13 is about a group of 13 con artists led by Danny Ocean who plan to pull off the greatest heist ever against a billionaire casino owner who double-crossed one of their own. The film uses realistic locations in Las Vegas and facial expressions to make the complex con more believable as the characters have to act undercover. Sound is also used effectively to build tension, with all music stopping when their plan is in danger. The narrative follows Danny Ocean's perspective in a linear sequence as the hero and villain are introduced.
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This performance-based music video features Rihanna and Kanye West lip-syncing and performing the song "Four Five Seconds" throughout. Both artists wear denim shirts and jeans while delivering emotional expressions directly to the camera against a plain white background. Rihanna appears sad and cries at times, conveying feelings of being fed up and taken for granted through her body language and facial expressions. Paul McCartney also makes an appearance playing guitar. The black and white, 3 minute 8 second video was directed by Inez and Vinoodh and has no storyline or narrative, solely focusing on the artists' live renditions of the song.
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Analyzing two music videos.
I have created a powerpoint analyzing two music videos Eminem - Not Afraid and Rihanna - We found Love. Brief history, conventions, performance etc are all included in this powerpoint.
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The document discusses and analyzes the album covers of several rap artists, including the Ying Yang Twins, Pitbull, Lil Jon and the East Side Boyz, Mike Jones, and Kano. Many of the covers conform to stereotypes of the rap genre by depicting the artists looking menacing or intimidating with women and signs of wealth and power. Pitbull's cover is described as slightly more sophisticated by not including half-naked women or excessive "bling". Kano's cover implies he is serious and means business in the grime genre.
Rihanna
Rihanna is a Barbadian singer born in 1988. She was signed at age 16 and her debut album sold over 2 million copies. Her music spans genres like R&B, reggae, pop, dancehall, hip-hop and dance-pop. Early music videos like "Pon de Replay" showed her youthful side with some exposed areas attracting male attention. Recent videos feature more revealing outfits and nudity intended to draw the male gaze through sexuality rather than music. Younger fans may see her oversexualized image as a role model, though she is also seen as strong for speaking out about an abusive relationship.
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There are three main types of music videos: performance videos that focus on the artist performing the song, narrative videos that tell a story related to the lyrics, and abstract videos with random visuals unrelated to the song. The first successful music video was Queen's "Bohemian Rhapsody" in 1975, which helped establish the music video as a way for artists to promote their music. Michael Jackson's "Thriller" was groundbreaking as a 14-minute horror film-style video that helped shape the future of longer form videos. Beyoncé's "Formation" tackled controversial issues like black empowerment and police brutality. Britney Spears' "Toxic" spliced together elements from
types of music videos
There are three main types of music videos: performance videos that focus on the artist performing the song, narrative videos that tell a story related to the lyrics, and abstract videos with random visuals unrelated to the song. The first successful music video was Queen's "Bohemian Rhapsody" in 1975, which helped establish the music video as a way for artists to promote their music. Michael Jackson's "Thriller" was groundbreaking as a 14-minute horror film-style video that helped shape the future of longer form videos. Beyoncé's "Formation" tackled controversial issues like black empowerment and police brutality. Britney Spears' "Toxic" spliced together elements from
Research for coursework media
This document provides an analysis of the music video for Rihanna's song "Stay" featuring Mikky Ekko. It discusses various elements of the music video including the representation of gender through camera angles, lighting, locations, and characters. While Rihanna is shown vulnerably naked in a bath, suggesting emotion, the power dynamic still favors the male gaze theory with the male fully clothed and Rihanna portrayed as weaker. The location and lighting convey a sense of restriction and darkness in the relationship. Overall the video uses realism to relate the artist's emotions to audiences.
Goodwins Theory, Various artists
This document provides a summary and analysis of two music videos: "Hate It or Love It" by The Game and 50 Cent, and "Bring Me to Life" by Evanescence. For the hip hop video, it discusses the visual references to the artists' backgrounds and lifestyles, as well as the relationship between the lyrics and visuals. For the rock video, it analyzes the dark atmosphere, relationship between lyrics and visuals, and how the visuals create gloomy and depressing mood that matches the heavy music.
Task 2
The document discusses the purposes and evolution of music videos. It notes that music videos are primarily meant to promote songs and artists in order to increase album sales and publicity. Over time, music videos have increasingly featured provocative content, close-ups of artists, and product placement to appeal to audiences and gain more views/sales. They also serve to promote the record labels that represent the artists.
Media Summer Task- Rihanna Case Study
Rihanna gained success through an audition with music producers in 2003. She signed a six album deal with Def Jam Recordings in 2005 after Jay-Z requested an audition. Rihanna does not have a clear ideology in her work but has explored themes of violence, sexuality, and relationships. Her hit song "S.O.S" contributed to her worldwide success and image as a newly rebranded artist after "Pon de Replay". Her video for "Russian Roulette" showed a darker artistic direction and her transformation from girl to woman.
Unit 6 lo2
The document discusses two music videos: "The Real Slim Shady" by Eminem and "Vogue" by Madonna. It analyzes the target demographics, psychographics, and socioeconomic status of the typical audiences for each artist. It also includes responses to a questionnaire comparing the two videos, with one respondent preferring the Eminem video due to its humor and controversy, while the other preferred the Madonna video for its message and film techniques.
Representation of violence
The music video for "Love the Way You Lie" by Eminem featuring Rihanna depicts a relationship characterized by domestic violence through violent lyrics and physical aggression between the two main characters. Throughout the video, the male and female characters display facial expressions and engage in fights where the woman punches and spits on the man, who then pulls her hair and pins her down. While no weapons are shown, the video portrays the destructive cycle of an abusive relationship where both parties love and hate each other. The message of the song is about this toxic relationship defined by violence and love that keeps the couple together despite the pain.
Moral panics
The document discusses Stanley Cohen's theory of moral panics and how it relates to representations of gender and race in music videos. Cohen argues that the media can take minor issues and escalate them by generating controversy. This is seen when media reports disproportionately on music videos that portray women as sexual objects or that seem to condone problematic racial stereotypes. Such portrayals become normalized over time and influence societal expectations, especially for younger viewers.
Analysis of ‘love the way you lie
This document analyzes the music video for "Love the Way You Lie" by Rihanna and Eminem. It summarizes several relationships between the music and visuals in the video. These include scenes that correspond to the lyrics being sung, like Megan Fox burning as the lyrics mention setting a house on fire. Intertextual references are also made, like Megan Fox's appearance promoting her new film. Genre characteristics like tattoos are depicted consistently with rap stereotypes. Symbolism like blocked sunlight and camera glare are interpreted as feeling trapped.
Rihanna –Man Down Analysis
Rihanna's song "Man Down" is a single from her album "Loud" that blends pop and reggae styles. The song deals with the controversial topic of murder but Rihanna has stated it empowers women and highlights social issues. The music video depicts Rihanna shooting a man who had sexually assaulted her, and flashes back to show their meeting at a club leading up to the assault. Through close-ups and expression shots typical of music videos, the video portrays Rihanna taking revenge for the violence against her.
Video analysis
The document provides analyses of music videos based on their portrayal of gender roles, race, sexuality, materialism, and violence. The 50 Cent video objectifies women as sexual objects for male pleasure. The N.W.A. video represents African Americans addressing police brutality faced by minorities. The Lil Wayne video contains explicit sexual lyrics and portrays casual sex between men and women. The Rihanna "Pour It Up" video emphasizes wealth through jewelry, money and luxury items, defining wealth as lavish spending. Her "Bitch Better Have My Money" video depicts violent kidnapping and threats to collect a debt.
Miley cyrus wrecking ball music video analysis- Nicole Clark
The music video for Miley Cyrus's song "Wrecking Ball" featured numerous close-ups of the singer crying and later riding a wrecking ball nude, portraying vulnerability transforming into confidence. Through metaphors of destruction, intimate camera angles and rapid cuts, the controversial video explored themes of a relationship's demise while promoting Cyrus's new image and garnering significant attention online and media coverage.
Miley cyrus wrecking ball
The music video for Miley Cyrus's song "Wrecking Ball" featured extreme close-ups of her crying and later riding a wrecking ball nude to portray her transition from Disney star to sexual woman. Through rapid cuts and voyeuristic angles, the video used sexual imagery and Cyrus's exposed body to draw attention and controversy which helped promote the song's commercial success.
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Miley cyrus wrecking ball music video analysis- Nicole Clark
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Evaluation Question 2
The combination of the main music video product and ancillary texts like the magazine advert and digipak was effective in creating synergy. Similar fonts, colors, settings, and the actress were used across all three products to help the audience recognize the band and song. Still images from the music video were also incorporated into the digipak. These synergistic links helped audiences recognize the connections between the products and understand they were all promoting the same band. Feedback indicated the audience responded positively by noticing the synergies between the products.
Evaluation q4
The document describes various new media technologies used during the production, research, and evaluation of a music video. Canon and Nikon DSLR cameras were used to film multiple angles and perspectives. An iMac was used to save work from editing software and download necessary programs. Mobile phones allowed for easy communication. Google was used for research on genres, settings, costumes, and digipacks. Final Cut Pro was the primary editing software. Blogger documented the planning process. YouTube provided inspiration from other music videos. Survey Monkey gathered audience feedback. Photo Booth captured reviewer responses. Photoshop created the logo, digipack concepts, and promotional magazine.
Conventions of R&B music videos
R&B music videos and fashion adhere to certain conventions. Male artists often have tattoos and wear minimal clothing, jewelry like watches and chains. Females have dramatic hair and makeup, wear heels or sneakers depending on the song, and hoop earrings and necklaces. Slow songs use filters to soften colors and follow narratives, often featuring tropical or bedroom settings for love songs. Fast songs feature bright colors, flashy cars, wealth, minimal female clothing, alcohol, and cars to portray an extravagant lifestyle and power.
Alfie deyes
Alfie Deyes runs three successful YouTube channels with over 10.5 million subscribers total. His simplistic branding, featuring his initials "PB", helps him cross-promote his channels, merchandise, and other projects. As one of YouTube's most influential social media stars, Deyes is able to enhance his and other YouTubers' viewership and subscriber counts through collaboration. His lifestyle and brand representation appeal mainly to teenage audiences.
Kings Of Leon
The poster uses contrasting colors and fonts to highlight key information about the band and their new album. It features the band members' faces, the album name, and notification that it is "Out Now" to promote the release and attract an audience. Placement of details like the music retailer logo aim to emphasize the band over commercial aspects.
Mumford&Sons
The document discusses the design elements of a band's album poster that aim to promote the folk rock genre and scrapbook aesthetic of the album. Elements include faded polaroid-style photos, promotion of previously released singles, use of dark colors and vintage fonts to reflect retro emotions, and the illumination of folk instruments to highlight the band's genre. The larger band name and highlighted magazine review also aim to promote the band over the album.
Evaluation – Question 6
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Controversial Music Video
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- 3. Close Textual Analysis 1. Close up of Rihanna singing portrays her fame and highlights her importance. 2. Famous actress Megan Fox is featured in the video which would attract her fan base and ultimately increase the video’s views. 3. Shot with Eminem possessing the majority of the screen, shows his importance and fame. 4. Shot portraying domestic violence, challenging the stereotype as it is the woman being aggressive towards the man. 5. The lyrics of “Where you going? I'm leaving you. No you ain’t come back.” rapped by Eminem are lip synced by the actor and actress, emphasising how controlling some relationships are. 6. The voyeuristic tendencies of other music videos are seen in this video, with Megan Fox wearing limited clothing and featuring in a sensual shot. 7. Another sensual shot of the actor and actress kissing with a bottle of vodka in hand, highlighting how the youth are stereotypically known as alcohol driven, promiscuous beings. 8. Another close up of Rihanna possessing the majority of the screen, again highlighting her importance. The song, primarily touching upon issues of domestic abuse, was released after Chris Brown was charged with assault inflicted upon Rihanna, so it is very likely that the song was a depiction of her own personal experience. 9. The lyrics of “Tie her to the bed and set this house on fire” is emphasised visually