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Polaroid photos –
connotes an element of a
photo album/scrapbook.
3 most popular songs from
the album previously
released as singles are used
to promote the album.
Pictures – high exposure is
used to create a dreamy, hazy
effect, pictures are made to
look old, adding to the
scrapbook effect.
Dark colours of the
poster, could perhaps
reflect emotions.
A traditional font style also
adds to the retro look of
the poster, enforcing the
idea of folk music
Instruments are
superimposed to
illuminate their folk
rock genre.
Band name is larger
than the album name,
which shows the bands
importance.
A review from one of the
biggest music magazines is
written in capital letters to
attract the audience
The bands two record
label are presented in a
small font at the
bottom of the poster.

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Mumford&Sons

  • 1. Polaroid photos – connotes an element of a photo album/scrapbook. 3 most popular songs from the album previously released as singles are used to promote the album. Pictures – high exposure is used to create a dreamy, hazy effect, pictures are made to look old, adding to the scrapbook effect. Dark colours of the poster, could perhaps reflect emotions. A traditional font style also adds to the retro look of the poster, enforcing the idea of folk music Instruments are superimposed to illuminate their folk rock genre. Band name is larger than the album name, which shows the bands importance. A review from one of the biggest music magazines is written in capital letters to attract the audience The bands two record label are presented in a small font at the bottom of the poster.