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The document analyzes and summarizes key elements found in several rock music videos including Foo Fighters' "Pretender", Muse's "Time is Running Out", The Rolling Stones' "Doom and Gloom", U2's "Numb", and Green Day's "American Idiot". Many of the videos feature bands playing instruments, low pitch lighting, casual dark clothing, close-ups that create a sense of voyeurism, and content that amplifies the lyrics of the songs. Settings for the videos include warehouses, dark rooms, and unspecified performance spaces.
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History of Form
This document discusses conventions of alternative rock music videos. It notes that alternative rock music videos typically feature a strong storyline, include both lip-syncing and live performance elements, use a range of normal and abandoned locations as backdrops, and include dramatic editing that matches the pace of the song. They also commonly feature multiple artists or performers and include women in the storyline, while typically being sung by male artists. Dark clothing is also common in alternative rock music videos.
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The document provides a history of music videos from the 1930s to present day. It begins with early examples like films that paired music and image in the 1930s. Television and films helped spread music videos in the 1950s-60s as artists like the Beatles used them to build their image. MTV launched in 1981 and greatly increased the popularity and production of music videos. Today, videos like Adele's "Hello" can gain hundreds of millions of views on YouTube. The document examines examples like Whitney Houston's "I Wanna Dance With Somebody" to illustrate typical conventions for relating imagery to lyrics, sound, and establishing the artist as a star.
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This document provides an overview of the history and evolution of music videos from the 1930s to present day. It traces some of the key developments, including the emergence of "Soundies" in the 1940s, the influence of television and film in the 1950s-60s, the rise of MTV in the 1980s which made music videos essential for getting airplay, and the increasing budgets of videos in the 1990s. The document also analyzes Whitney Houston's "I Want to Dance With Somebody" music video using several conventions and discusses Adele's 2015 "Hello" video which achieved massive viewership on YouTube.
Conventions of R&B music videos
R&B music videos and fashion adhere to certain conventions. Male artists often have tattoos and wear minimal clothing, jewelry like watches and chains. Females have dramatic hair and makeup, wear heels or sneakers depending on the song, and hoop earrings and necklaces. Slow songs use filters to soften colors and follow narratives, often featuring tropical or bedroom settings for love songs. Fast songs feature bright colors, flashy cars, wealth, minimal female clothing, alcohol, and cars to portray an extravagant lifestyle and power.
Critic curator
The document discusses the role of critics, who evaluate various forms of creative works and events. There are different types of critics such as film, theater, literary, and music critics. Recently, critics have emerged who specialize in exhibition and restaurant activities, helping to organize cultural events. The duties of critics include visiting relevant events, writing reviews, participating in debates, and creating their own works or interviews on cultural topics for the press. To become a critic requires skills in writing, understanding journalism, and knowledge of computers and the Internet. Most critics start their careers as journalists covering arts and culture for a long period of time. Famous Russian critics mentioned include Konstantin Doroshenko, Nikolai Palazhchenko, Victor
Research Into An Act To Make A Music Video For
Chaka Khan is a singer, songwriter, actor and activist born in 1953 who has released 22 albums over her career in music genres including R&B, jazz, funk, soul, disco and gospel. She has won 10 Grammy Awards and her music career began in the 1970s, recording with labels such as ABC, Warner Bros, Reprise, MCA and NPG. One of her hits was 1983's "Ain't Nobody" released with Rufus & Chaka Khan. The summary also includes information on Jasmine Thompson, a singer born in 2000 who gained recognition for her 2013 cover of "Ain't Nobody" which was featured in a Sainsbury's advert.
Music videos lessons
This document provides an overview of 5 lessons on analyzing music videos. It introduces Andrew Goodwin's framework of 7 key characteristics of music videos: 1) Lyrics and visuals relationship, 2) Music and visuals relationship, 3) Existing genres, 4) Artist close-ups, 5) Star iconography, 6) Voyeurism, and 7) Intertextuality. The document discusses each characteristic in detail and provides examples. It also assigns students an essay analyzing the evolution of music videos using Goodwin's framework and analyzes example music videos to understand applying the analysis in practice.
G324: Media Studies: Conventions of Rock Music Videos
Rock music videos often feature dark costumes and makeup, with sharp camera movements and editing to match the tempo of the music. There are three main types of rock music videos: performance videos focus entirely on the artist playing; narrative videos tell a story with minimal artist footage; and mixed videos combine footage of the artist with clips telling a narrative story. Common conventions include use of strobes, establishing shots, montages, and high/low camera angles.
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This document discusses conventions of alternative rock music videos. It notes that alternative rock music videos typically feature a strong storyline, include both lip-syncing and live performance elements, use a range of normal and abandoned locations as backdrops, and include dramatic editing that matches the pace of the song. They also commonly feature multiple artists or performers and include women in the storyline, while typically being sung by male artists. Dark clothing is also common in alternative rock music videos.
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The document provides a history of music videos from the 1930s to present day. It begins with early examples like films that paired music and image in the 1930s. Television and films helped spread music videos in the 1950s-60s as artists like the Beatles used them to build their image. MTV launched in 1981 and greatly increased the popularity and production of music videos. Today, videos like Adele's "Hello" can gain hundreds of millions of views on YouTube. The document examines examples like Whitney Houston's "I Wanna Dance With Somebody" to illustrate typical conventions for relating imagery to lyrics, sound, and establishing the artist as a star.
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This document provides an overview of the history and evolution of music videos from the 1930s to present day. It traces some of the key developments, including the emergence of "Soundies" in the 1940s, the influence of television and film in the 1950s-60s, the rise of MTV in the 1980s which made music videos essential for getting airplay, and the increasing budgets of videos in the 1990s. The document also analyzes Whitney Houston's "I Want to Dance With Somebody" music video using several conventions and discusses Adele's 2015 "Hello" video which achieved massive viewership on YouTube.
Conventions of R&B music videos
R&B music videos and fashion adhere to certain conventions. Male artists often have tattoos and wear minimal clothing, jewelry like watches and chains. Females have dramatic hair and makeup, wear heels or sneakers depending on the song, and hoop earrings and necklaces. Slow songs use filters to soften colors and follow narratives, often featuring tropical or bedroom settings for love songs. Fast songs feature bright colors, flashy cars, wealth, minimal female clothing, alcohol, and cars to portray an extravagant lifestyle and power.
Critic curator
The document discusses the role of critics, who evaluate various forms of creative works and events. There are different types of critics such as film, theater, literary, and music critics. Recently, critics have emerged who specialize in exhibition and restaurant activities, helping to organize cultural events. The duties of critics include visiting relevant events, writing reviews, participating in debates, and creating their own works or interviews on cultural topics for the press. To become a critic requires skills in writing, understanding journalism, and knowledge of computers and the Internet. Most critics start their careers as journalists covering arts and culture for a long period of time. Famous Russian critics mentioned include Konstantin Doroshenko, Nikolai Palazhchenko, Victor
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Chaka Khan is a singer, songwriter, actor and activist born in 1953 who has released 22 albums over her career in music genres including R&B, jazz, funk, soul, disco and gospel. She has won 10 Grammy Awards and her music career began in the 1970s, recording with labels such as ABC, Warner Bros, Reprise, MCA and NPG. One of her hits was 1983's "Ain't Nobody" released with Rufus & Chaka Khan. The summary also includes information on Jasmine Thompson, a singer born in 2000 who gained recognition for her 2013 cover of "Ain't Nobody" which was featured in a Sainsbury's advert.
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This document provides an overview of 5 lessons on analyzing music videos. It introduces Andrew Goodwin's framework of 7 key characteristics of music videos: 1) Lyrics and visuals relationship, 2) Music and visuals relationship, 3) Existing genres, 4) Artist close-ups, 5) Star iconography, 6) Voyeurism, and 7) Intertextuality. The document discusses each characteristic in detail and provides examples. It also assigns students an essay analyzing the evolution of music videos using Goodwin's framework and analyzes example music videos to understand applying the analysis in practice.
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Rock music videos often feature dark costumes and makeup, with sharp camera movements and editing to match the tempo of the music. There are three main types of rock music videos: performance videos focus entirely on the artist playing; narrative videos tell a story with minimal artist footage; and mixed videos combine footage of the artist with clips telling a narrative story. Common conventions include use of strobes, establishing shots, montages, and high/low camera angles.
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This production schedule outlines locations, dates, times, costumes and props needed for ancillary production. Scenes will be filmed at a home, dark walkway, overgrown alleyway and shed from October 20-22. Costumes range from bare hands to dark and casual to shredded and blooded outfits. Props include chairs, ropes, weapons, masks and a torch.
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This document proposes three ideas for music videos:
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The document discusses several characteristics of rock artists and music. It notes that rock artists often wear dark clothing, have tattoos and piercings, and use makeup like dark eyeliner. They perform in bands playing instruments like electric guitar and drums. Photo shoots of bands typically show the singer in front with the drummer in back, mirroring their stage positions. Lighting at concerts uses strobes and LEDs, while music videos often tell a story or show the band playing on stage together. The document also lists several rock genres and influential early rock artists and bands.
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The story board outlines 4 locations for shooting a music video: 1) a graffiti location where the artist will perform and dance in front of a background, 2) a graffiti bike in the middle of a pathway that the artist will perform in front of stationary, 3) a color wall where the artist will perform and dance with additional dancers, and 4) the London Eye where montage shots will show the artist riding a bike with the landmark in the background.
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This document discusses conventions of genre in alternative/indie music videos. It provides definitions of genre and the alternative/indie genre. It describes common cinematography techniques used like close-up shots to emphasize emotion and establishing shots to show surroundings. Common editing techniques include continuity editing to show progression, slow motion for diversity, and converting to black and white. Important aspects of mise-en-scene are location, costumes, and use of musical instruments to portray the intended message and show the artists' seriousness about their musical talents.
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The document analyzes several indie rock music videos, noting common visual elements like close-ups showing the relationship between artists and audience, casual clothing, singing and playing instruments. Location settings include trucks, clubs and playgrounds. Videography styles like hand-held cameras, low or high pitch lighting, and narratives that amplify the song lyrics are also discussed.
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This document discusses conventions, or common features, in different genres of music videos. Some conventions that appear across genres include a relationship between the lyrics and visuals, the use of middle and long shots with close ups, and lip syncing to the song. Conventions can also include the relationship between music, color, and narrative simplicity. Specific genres like indie, hip hop, pop, R&B, and rock each have their own conventions around concepts, locations, dancing, clothing, and performance styles.
Media assignment 1 pp version part 1
This document summarizes and analyzes 14 different music videos. It provides information on the name, artist, genre, type of video, purpose and inspiration for each. The types of videos included performance videos, narrative videos, and combinations of performance and narrative. The purposes were generally to promote albums and artists. The inspirations drew from use of dance, storytelling techniques like plot twists, and conveying deeper meanings or connections with viewers.
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This document analyzes and summarizes elements that are commonly found in R&B music videos. Many of the videos depict women behaving provocatively or include voyeuristic elements. They also tend to feature close-ups of the artist, amplified imagery to match lyrics, performances or dances, and use of lighting, clothing, and sets to create moods. Elements like smoking, drinking, pole dancing, and money throwing also frequently appear. The goal is to engage the audience and bring the song lyrics to life through visuals.
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This document provides information about common conventions in rock music videos. It discusses elements like band members wearing black, use of low-key lighting to match mood, inclusion of outdoor settings, incorporation of storylines through lyrics and visuals, use of faster editing and jump cuts to match upbeat tempos, featuring of live performances, and use of close-ups and wide shots. It then analyzes two specific music videos, noting how they employ conventions like changing shot duration to match drum beats and use of black clothing to represent death for Queen's "Bohemian Rhapsody", and inclusion of dark colors, wide shots, and high angles to depict power and audience perspective for U2's "Sunday Bloody Sunday."
Pop
This document discusses conventions for different music video genres. POP videos typically feature close-ups showing cheerful emotions, extreme close-ups showing purity/innocence, and aim to appeal to teenagers. Indie videos tend to be black and white, feature the artist throughout, use extreme close-ups and long shots, dark locations, and some special effects. Hip-hop videos usually take place in fancy locations, feature alcohol, brands, expensive assets, attractive women, hip hop dancing, and do not follow a storyline. Classic videos commonly include instruments, formal dress, and soft colors.
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This document discusses indie rock music videos. It notes that indie rock videos often feature live performances to show the artist's passion. It also mentions that many indie rock videos tell a narrative that relates to the song's lyrics, which can engage audiences beyond just fans of the music. The document provides examples of performance-based and narrative indie rock music videos from 30 Seconds to Mars and Arctic Monkeys. It then analyzes the music video for "Demons" by Imagine Dragons, noting its hybrid style with both performance and narrative elements, and technical aspects like editing, sound, and camerawork.
Indie Rcok
This document discusses indie rock music videos. It notes that indie rock videos often feature live performances to show the artist's passion. It also mentions that many indie rock videos tell a narrative that relates to the song's lyrics, which can engage audiences beyond just fans of the music. The document provides examples of performance-based and narrative indie rock music videos from 30 Seconds to Mars and Arctic Monkeys. It then analyzes the music video for "Demons" by Imagine Dragons, noting its hybrid style with both performance and narrative elements, and technical aspects like editing, sound, and camerawork.
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Acoustic genre
The document discusses the image associated with the acoustic music genre. It notes that acoustic artists typically have a shaggy hair, wear casual clothing like t-shirts, jeans, and hoodies, and use natural colors rather than bold colors like black or red. The document also provides examples of lyrics from acoustic songs that tell stories and convey emotions. It then discusses characteristics of acoustic music videos, such as including nature scenes, portraying the artist acting out the song's story, using black and white or effects to look vintage, and focusing on one person singing about another person and conveying emotion through slow-paced camera shots.
Ancillary production schedule
This production schedule outlines locations, dates, times, costumes and props needed for ancillary production. Scenes will be filmed at a home, dark walkway, overgrown alleyway and shed from October 20-22. Costumes range from bare hands to dark and casual to shredded and blooded outfits. Props include chairs, ropes, weapons, masks and a torch.
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This document proposes three ideas for music videos:
1) For the band In This Moment, a video featuring violent cuts between an outdoor band performance in the rain and a narrative of two people killing and disposing of a body.
2) For the rap duo Suicideboys, a video showing the rappers performing in various urban locations in London while depicting their daily routines.
3) For the band Caravan Palace, an office-set video alternating between band performances wearing unusual outfits and narrative scenes of band members destroying the office between vocals.
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The document discusses various representations of gender in music videos. It notes that men are typically portrayed as aggressive, dominant, and competent, occupying stereotypical jobs, while women are more often sexualized and portrayed provocatively. This leads to objectification and reinforcement of gender stereotypes. Feminist movements in the 1960s/70s challenged these narrow portrayals. Later, post-feminism embraced female sexuality but argued for active female desire rather than simply being the subject of a male gaze. Some modern videos try to empower women and subvert traditional gender roles.
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This magazine document focuses on music and bands, with articles on The Killers, Florence and the Machine, Oasis, and Coldplay. Additional features include recommendations for gigs to attend, tips for starting a band, a music quiz, up-and-coming artists, editors' record collections, readers' pictures from concerts, playlists of the best indie music, and a chance to win tickets to see Kasabian perform. Images are also needed of the band being interviewed for one of the articles.
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This document provides information about different music genres including classical music, rockabilly, rock, and boogie-woogie. It also discusses comparative and superlative adjectives. The document includes lyrics to the Madonna song "Music" and provides a timeline of important events in the career of musician Ray Charles.
Dorothy Arzner
Dorothy Arzner was one of the first female directors in Hollywood. She got her start in the film industry in the 1910s by typing scripts and working as an editor. Arzner made her directorial debut in 1927 with the film Fashions for Women. Some of her most notable films as a director included Merrily We Go to Hell (1932) and Dance, Girl, Dance (1940), which explored themes of feminism and women's independence. Arzner was notable for being the only female director who was able to transition her career from silent films to talkies with the introduction of sound. She helped pave the way for more women in the film industry.
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The document discusses several characteristics of rock artists and music. It notes that rock artists often wear dark clothing, have tattoos and piercings, and use makeup like dark eyeliner. They perform in bands playing instruments like electric guitar and drums. Photo shoots of bands typically show the singer in front with the drummer in back, mirroring their stage positions. Lighting at concerts uses strobes and LEDs, while music videos often tell a story or show the band playing on stage together. The document also lists several rock genres and influential early rock artists and bands.
The promise
The document summarizes the genre characteristics and elements of a music video. It is a performance-based video that frequently shows the artist singing and playing guitar on stage. The visuals illustrate and correspond to the lyrics, showing a girl in bed when the song talks about not wanting to get out of bed. The video aims to appeal to teenagers by featuring a teenage girl and focusing on close-ups of the artist, meeting the demands of the record label.
Media nirvana
The video for Nirvana's "Smells Like Teen Spirit" is analyzed. It is categorized as rock/grunge based on elements like long hair whipping around during live performances, drums and guitars. Images in the video relate to the lyrics by showing a crowd entertained by the performance, and emblems of adolescence through a school gym setting and cheerleaders. Through shots of the band playing and people tapping their feet, the quick cuts of roughly 166 help quicken the pace to match the music. The artist is presented in a rough, casual way typical of grunge to seem less manufactured than boy bands. While cheerleaders are included, the camera does not linger on females
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The story board outlines 4 locations for shooting a music video: 1) a graffiti location where the artist will perform and dance in front of a background, 2) a graffiti bike in the middle of a pathway that the artist will perform in front of stationary, 3) a color wall where the artist will perform and dance with additional dancers, and 4) the London Eye where montage shots will show the artist riding a bike with the landmark in the background.
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This document discusses conventions of genre in alternative/indie music videos. It provides definitions of genre and the alternative/indie genre. It describes common cinematography techniques used like close-up shots to emphasize emotion and establishing shots to show surroundings. Common editing techniques include continuity editing to show progression, slow motion for diversity, and converting to black and white. Important aspects of mise-en-scene are location, costumes, and use of musical instruments to portray the intended message and show the artists' seriousness about their musical talents.
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The document analyzes several indie rock music videos, noting common visual elements like close-ups showing the relationship between artists and audience, casual clothing, singing and playing instruments. Location settings include trucks, clubs and playgrounds. Videography styles like hand-held cameras, low or high pitch lighting, and narratives that amplify the song lyrics are also discussed.
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This document summarizes and analyzes 14 different music videos. It provides information on the name, artist, genre, type of video, purpose and inspiration for each. The types of videos included performance videos, narrative videos, and combinations of performance and narrative. The purposes were generally to promote albums and artists. The inspirations drew from use of dance, storytelling techniques like plot twists, and conveying deeper meanings or connections with viewers.
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This document analyzes and summarizes elements that are commonly found in R&B music videos. Many of the videos depict women behaving provocatively or include voyeuristic elements. They also tend to feature close-ups of the artist, amplified imagery to match lyrics, performances or dances, and use of lighting, clothing, and sets to create moods. Elements like smoking, drinking, pole dancing, and money throwing also frequently appear. The goal is to engage the audience and bring the song lyrics to life through visuals.
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This document provides information about common conventions in rock music videos. It discusses elements like band members wearing black, use of low-key lighting to match mood, inclusion of outdoor settings, incorporation of storylines through lyrics and visuals, use of faster editing and jump cuts to match upbeat tempos, featuring of live performances, and use of close-ups and wide shots. It then analyzes two specific music videos, noting how they employ conventions like changing shot duration to match drum beats and use of black clothing to represent death for Queen's "Bohemian Rhapsody", and inclusion of dark colors, wide shots, and high angles to depict power and audience perspective for U2's "Sunday Bloody Sunday."
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This document discusses conventions for different music video genres. POP videos typically feature close-ups showing cheerful emotions, extreme close-ups showing purity/innocence, and aim to appeal to teenagers. Indie videos tend to be black and white, feature the artist throughout, use extreme close-ups and long shots, dark locations, and some special effects. Hip-hop videos usually take place in fancy locations, feature alcohol, brands, expensive assets, attractive women, hip hop dancing, and do not follow a storyline. Classic videos commonly include instruments, formal dress, and soft colors.
Indie Rock
This document discusses indie rock music videos. It notes that indie rock videos often feature live performances to show the artist's passion. It also mentions that many indie rock videos tell a narrative that relates to the song's lyrics, which can engage audiences beyond just fans of the music. The document provides examples of performance-based and narrative indie rock music videos from 30 Seconds to Mars and Arctic Monkeys. It then analyzes the music video for "Demons" by Imagine Dragons, noting its hybrid style with both performance and narrative elements, and technical aspects like editing, sound, and camerawork.
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This document discusses indie rock music videos. It notes that indie rock videos often feature live performances to show the artist's passion. It also mentions that many indie rock videos tell a narrative that relates to the song's lyrics, which can engage audiences beyond just fans of the music. The document provides examples of performance-based and narrative indie rock music videos from 30 Seconds to Mars and Arctic Monkeys. It then analyzes the music video for "Demons" by Imagine Dragons, noting its hybrid style with both performance and narrative elements, and technical aspects like editing, sound, and camerawork.
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The document outlines several conventions commonly used in different genres of music videos. It discusses conventions for camera shots, movements, editing, lighting, costumes, props, and location for genres including hip-hop, rock, pop, indie/rock, dance, and R&B. Across genres, music videos typically use editing, camerawork, lighting, and location to enhance the artist's image and synchronize visually with the music. Characteristics vary significantly by genre from dark rock videos to colorful dance routines.
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This document provides analyses of four music videos and how they apply Goodwin's theory. It summarizes each video, noting elements like visual techniques used, whether they match the genre and lyrics of the song, and if they include shots of the band or direct address to the audience. Elements like changing shots to match instruments or quickening pace are also described for some videos.
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The document discusses the history and conventions of the grunge music genre and associated music videos. It describes grunge as originating from a fusion of punk and hard rock in the 1980s that came to mainstream popularity in the early 1990s. Key characteristics included power chords, loud drums, distortion, and quiet-loud dynamics. Notable early grunge bands included the Pixies and Mudhoney, while bands like Nirvana, Pearl Jam, and Soundgarden helped popularize the genre. Common conventions in grunge music videos included a black and white aesthetic, surreal imagery, and a focus on live band performance. Examples of iconic grunge music videos that exemplified these traits
Indie rock genre
This document discusses indie rock music videos and provides examples of two songs by the band Cabin Fever. It notes that indie rock videos typically feature the entire band performing together while wearing dark, casual clothing. The videos often include close-ups of band members playing instruments along with wide shots showing their costumes and performances. They also commonly feature the band's name displayed prominently in a memorable font. The document analyzes two upbeat Cabin Fever songs that could potentially be used in a student-made music video due to the band members' connection to the writer's school.
Indie rock codes and conventions
Indie rock bands tend to have low budget music videos that feature the band playing their instruments, with the frontman positioned centrally. Their costumes are usually all black and reflect their target audience. Camerawork uses close-ups and angles that reflect the pace of the song, while settings are low-budget areas like studios that allow for creativity within limited space.
Music video analysis 1
The Lumineers- Ho Hey music video uses dull lighting and colors at the beginning that get brighter, suggesting increasing tension. It takes place in a run-down house decorated with fairy lights to mask the disrepair. The lead singer is shown singing and playing acoustic guitar, giving a mellow, non-electric image. Unique to the video, the bass is created by stomping feet at one point. The band wears casual white shirts and black braces/hats, giving a softer look than typical rock bands. Shots include a tracking shot of the setting, long shots and zooms of the singer, and eventual close-ups of all band members. The editing cuts shots on the beat and every fourth beat during clim
The lumineers
The Lumineers- Ho Hey music video uses dull lighting and colors at the beginning that get brighter, suggesting increasing tension. It takes place in a run-down house decorated with fairy lights to hide the disrepair. The lead singer is shown singing and playing acoustic guitar, giving a mellow, non-electric image. Unique to the video, the bass is created by stomping feet at one point. The band wears casual white shirts and black braces/hats, giving a softer look than typical rock bands. Shots include a tracking shot of the setting, long shots and zooms of the singer, and eventual close-ups of all band members. The editing cuts shots on the beat and every fourth beat during clim
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Question 4 how have you used media technologies in the planning, research, ...
The student utilized a variety of media technologies throughout the different stages of their media project. During the research stage, they relied on online tools like YouTube and Google to study conventions in music videos, digipaks, and magazine ads. Hardware like a Sony camcorder and Canon DSLR were used to film footage for the music video during production. Adobe Premiere Pro and Photoshop were the primary software for editing the video and creating the digipak and ad during post-production. The completed project was published online using Blogger and SlideShare.
In what ways does your media product use
This document discusses how the media product uses and develops conventions of real indie pop music products. It analyzes the conventions found in digipaks, magazine ads, and music videos of indie pop artists like Lana Del Rey and Florence and the Machine. For the digipak, conventions like color schemes, positioning of the artist, and inclusion of synced images from the music video were developed. The magazine ad follows conventions of font styles and positioning of text. The music video develops conventions of conceptual themes, grayscale color schemes, inclusion of the artist, and conservative costumes to establish the indie pop genre.
Editing record
The document discusses various video editing techniques used to maintain an eerie tone for a music video. These include:
1) Overlapping footage and reducing opacity to create a "jittery" transition effect between scenes.
2) Muting all audio tracks except the song track to ensure only the music was heard.
3) Using the "Leave Color" effect to focus shots on a single color while making other areas grayscale, maintaining an eerie tone.
4) Applying fast blur to blur characters/landscapes and somewhat hide them, furthering the eerie tone.
5) Using fast color correction to give clips a colder, blue tint when the artist was lip syncing
Digipak audience research
The document contains a series of numbers with no context or explanation. It is unclear what the numbers represent or what information they are intended to convey without any additional context or description.
Digipak pictures
This short document appears to contain a series of symbols and numbers with no clear meaning or context. It does not contain enough substantive information to generate a meaningful 3 sentence summary.
Risk assessment
Bad weather, sea rocks, and mud pose dangers of dropping or damaging equipment during an outdoor film shoot. To reduce these risks, the document recommends securely holding all cameras and gear, supervising equipment at all times, maintaining distance from hazards like water, and being cautious when traveling or moving through potentially hazardous areas like roads or mud.
Indie pop music magazine adverts
The document discusses conventions that are commonly found in magazine advertisements for indie pop music albums. It notes that the ads usually feature the same image as the album cover to promote recognition of the album. They also typically use the same font and colors as the album cover. Additionally, the ads normally list popular songs from the album and display the artist name and album title in central locations near the top or bottom of the ad.
Indie rock album covers
The document analyzes indie rock album covers. It notes that most covers do not feature images of the artists, instead focusing on other photographic elements. Black and white designs are common. Nearly all covers include the name of the artist and album. Photographs are more prevalent than illustrations.
Indie pop album covers
Indie pop album covers typically feature the artist in the center, wearing conservative clothing. Black and white imagery and unique photos are commonly used. The artist and album name are always prominently displayed in a consistent font to help identify the artist's works. Color use, imagery themes, and font consistency provide visual continuity across an artist's albums.
Indie pop album covers
Indie pop album covers typically feature the artist in the center, wearing conservative clothing. Black and white imagery is commonly used. The name of the artist and album are always included, often in a consistent font to identify the artist's works. Common elements include centered artists not facing the camera, dark or bright but not overly revealing images, and an emphasis on consistent branding through color schemes and fonts.
Rock album covers
The document discusses common elements found on rock album covers. Most covers do not prominently feature the artist and instead focus on a conceptual image related to the album's music. Dark colors are conventionally used but bright colors also appear. The title of the album and name of the band are always included.
Pop album covers
Pop album covers typically feature the artist as the main subject, centered on the cover. The name of the artist and album are also usually included. Photographs are most commonly used rather than illustrations. Variations between covers include the artist's attire, expression, lighting, and backdrop, which provide clues to the tones of the album.
House album covers
House album covers vary in style between artists but generally feature the artist or album name prominently. Well-known artists like David Guetta appear on their own covers to promote their image, while more obscure artists rely on just their name. Covers usually have a dark color scheme but some exceptions exist. The artist name is always included due to the lack of a personal image on many covers.
Hip hop album covers
This document analyzes hip-hop album cover trends over time. It notes that pre-2000, covers more commonly featured the artist, whereas now they tend to have more conceptual artwork instead of just the artist. Some modern covers do not include the album or artist name. It also states that hip-hop album covers often incorporate conventions seen in music videos, such as people smoking, dark clothing, baggy clothes, and sunglasses.
Hip hop music
Hip-hop began in the late 1960s as a cultural movement within African American communities in New York City, centered around four elements: rap music, turntablism, breakdancing, and graffiti art. Pioneering artists like DJ Kool Herc and Afrika Bambaataa would play mixed music at block parties to bring people together across racial and social barriers. Hip-hop culture introduced the concept of sampling older records to create new music. As a genre, hip-hop is also known as rap and involves rhyming speech over rhythmic beats, and can incorporate beatboxing and sampling. The 1980s saw the genre's development and the emergence of subgenres like gangsta rap and G
Rock music
Rock music originated in the United States in the 1950s before spreading to Britain, where it developed further in the 1960s. It combines elements of genres like jazz, blues, and country and is characterized by the use of drums and electric guitar. In the 1960s, various subgenres emerged as artists experimented by blending rock with other styles. Rock has greatly influenced Western culture, especially youth subcultures in the 1960s-1980s that protested through music. New genres like punk and subgenres emerged but rock remained influential through iconic artists like the Rolling Stones, Elvis Presley, and Pink Floyd.
R&b music
R&B music originated in the 1940s as a term to describe popular African American urban music known previously as "race music." R&B was coined to mean "rhythm and blues" and was sourced in the USA, becoming a recognizable genre that developed from the 1940s to today. Though still dominated by black artists, contemporary R&B utilizes a mixture of electric blues, gospel, and soul styles to create a distinctive sound different from original R&B. Popular contemporary R&B artists include Stevie Wonder, Rhianna, Whitney Houston, Beyoncé, Michael Jackson, Drake, and Mariah Carey.
Pop music
Pop music began as a term used in the 1950s-1960s to describe popular music groups like The Rolling Stones that appealed widely to national and global audiences, rather than referring to a unique genre. Originally, pop music contrasted with art music which drew from classical traditions and narrower audiences. Over time from the 1960s onward, pop evolved into its own genre inspired by popular culture and other genres like soul and rock, prevalent in Britain and the US with icons like Michael Jackson and Madonna achieving widespread acclaim.
Media to do list
The document contains a to-do list for a media analysis project, which includes tasks such as analyzing album covers, videos, inserts and lyrics across various genres like rock, pop, R&B, hip-hop and indie. It also involves researching conventions, camera angles, color schemes and origins for different genres, as well as creating mood boards, storyboards, filming, editing footage and designing album covers, inserts and magazine ads to get audience feedback.
Modern indie pop artists
This document provides information on several modern indie pop artists including Lana Del Rey, Florence & The Machine, Tom Odell, Fun., London Grammar, Lorde, Vampire Weekend, and Foster The People. It lists their career periods, record labels, and release dates of several albums for each artist from 2005 to 2015.
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Rock
- 1. Rock Analysis of rock music videos
- 2. Foo Fighters - Pretender • Band members playing instruments/singing • Black and white colours • Bright lighting • Casual/dark clothing • Close ups – a relationship between the record label, artist and audience (voyeurism) • Tracking shots • Wide shots • Warehouse setting • Amplifying – the lyrics are exaggerated by the video content • Narrative/abstract
- 3. Muse – Time is Running Out • Band members playing instruments/singing • Low pitch lighting • Casual/dark clothing • Close ups – voyeurism • Illustrative content to match the lyrics • In a dark room – having a meeting • Wide shots • A routine – to make sounds • Women in revealing clothing – voyeurism • Narrative/performance
- 4. Rolling Stones – Doom and Gloom • Low pitch lighting • Women in revealing clothing – voyeurism • Close ups – relationship between artist and audience • Band members playing instruments • A warehouse/dark building • Amplifying video content for lyrics • Casual/dark clothes (e.g. jeans) • Black and white and colour • Performance/abstract
- 5. U2 – Numb • Low pitch lighting • Close up – voyeurism • Casual/dark clothing • Women – voyeurism • Singing • Amplifying video content for lyrics • Narrative • No variation in camera angles
- 6. Green Day – American Idiot • Low pitch lighting • Dark/casual clothing • Band members playing instruments • Amplifying video content for lyrics • Close ups – voyeurism • Green tint to lighting • Wide shots • Performance