This document analyzes and summarizes elements that are commonly found in R&B music videos. Many of the videos depict women behaving provocatively or include voyeuristic elements. They also tend to feature close-ups of the artist, amplified imagery to match lyrics, performances or dances, and use of lighting, clothing, and sets to create moods. Elements like smoking, drinking, pole dancing, and money throwing also frequently appear. The goal is to engage the audience and bring the song lyrics to life through visuals.

1. R&B
Analysis of R&B videos

2. Beyoncé – Yonce
• Wide shots
• Close ups – relationship between artist and audience
• Women in revealing clothing and behaving provocatively – voyeurism
• High/low pitch lighting
• Set in a street
• Make up
• Dark/revealing clothing
• Singing
• Use of blur/distortions in image
• Smoking
• Amplifying video content to match lyrics
• Abstract/performance

3. Chris Brown - Loyal
• Women behaving provocatively – voyeurism
• Close ups – relationship between artist and audience
• High pitch lighting
• Bright clothing
• Make up
• Smoking
• Singing
• Men looking at women – voyeurism
• In a city/street
• Amplifying video content for lyrics
• Performance – dance routine
• Animal – tiger
• Wearing a hat

4. Drake - Headlines
• Amplifying video content for lyrics
• Close up – relationship between artist and audience
• Dark clothing
• Wide shots
• Low pitch lighting
• Wearing a hat
• Singing
• Use of editing
• Abstract
• Smoking
• Quick cuts
• Drinking alcohol

5. Rhianna – Pour It Up
• Low pitch lighting
• Distorting image
• Close ups – relationship between artist and audience
• Multi coloured lights
• Glamorous clothing
• Women behaving provocatively – voyeurism
• Wide shots
• Sunglasses
• Women pole dancing
• Performance
• Amplifying video content for lyrics
• Wearing jewellery
• Throwing money
• Singing

6. Mariah Carey - Heartbreaker
• Close ups – relationship between artist and audience
• High pitch lighting
• Singing
• Performance/narrative
• Women – voyeurism
• Wide shots
• Casual/bright clothing
• Set in a cinema
• Amplifying video content for lyrics