The music video for PJ Harvey's "Dress" features many visual elements common in alternative rock music videos. It uses a dark, black background throughout to match the genre's aesthetic. It also features the singer in an oversized white dress doing gymnastics and swinging on a swing set to match the lyrics. Her dark makeup and hair further reflect the alternative style. Through these visual cues that align with the song's lyrics, the video establishes PJ Harvey as an alternative rock artist through its branding and presentation of the singer.