The document provides information on conventions for radio trailers or commercials for films. It notes that radio commercials must sell the product using just sound and the listener's imagination since they do not have video. It then lists some common conventions for radio film trailers which include using a deep male voice to provide reviews of the film and a short summary of the plot, along with stating the age certification. An example script for a radio commercial is also provided that uses sound effects and informs listeners about fire safety and testing smoke alarms when changing clocks back in the fall.

1. Conventions of a Radio Trailer
(For Film)

2. Radio Commercials
Unlike regular commercials which can rely on
video to see the product, the radio counterpart
must work on selling it purely on sound and the
audiences imagination.

3. https://www.youtube.com/watch?v=DIPZtUxKU
BA&safe=active
http://www.eccsvox.com/commercials.php

4. Conventions of a Radio Commercial
Deep gravely male voice
Reviews of the film
Short summary of the plot
Age certification

5. https://www.youtube.com/watch?v=KY8NmHQ
N7fw

6. Example script
Whilst not a script for a movie trailer here is an example script for a radio
commercial:
4. Department for Communities and Local Govt, ‘fire kills’
Agency: Rainey Kelly Campbell Roalfe/Y&R; writers: Mike Boles, Jerry Hollens;
agency producer: Dan Neale; facilities house: Factory; sound engineer: Dan
Beckwith
Script
SFX: Clock ticking.
FVO: Don’t forget the clocks go back on the 28th October.
We’ll all be going round our homes changing them by an hour.
All except for 226 people. They won’t be doing it this year. It’s not because
they can’t be bothered, it’s because time has stopped for them.
SFX: Ticking stops.
They’ve died in house fires since this time last year.
So there’s one extra thing we’d like you to do; it won’t take much time.
When you change your clock, test your smoke alarm.
Fire kills. You can prevent it.