This document provides a summary of market research conducted in April 2010 on the behaviors of Vietnamese kids, mothers, and parents in Hanoi and Ho Chi Minh City. Some key findings include:
- Mothers spend most of their time doing housework, taking care of children, and relaxing by watching TV or reading. They make most decisions related to their family's clothes, food, and other necessities.
- Kids' daily routines involve school, homework, entertainment like internet/TV, and family activities during weekends. Their diets commonly include snacks like bánh tráng trộn, milk tea, and ice cream.
- Parents are most concerned with children's health, education
This is the first of many powerpoints that aims to teach how financial planning should be done as a family. It involves paradigm shifts and lifestyle changes that enable families to have better control of their finances.
This presentation was given after a 2 week solo UX project during the fall 2014 UX Design Immersive in Boston. The client is fictional and the prototype is just a concept, but the experience of designing for the brief was fun and very real.
So I am sure that the kids bean bags are the best selection for them. When sitting on bean bags, children are not folding down that they will have a more pleasant position when sitting in bean bag utilizing.
This is the first of many powerpoints that aims to teach how financial planning should be done as a family. It involves paradigm shifts and lifestyle changes that enable families to have better control of their finances.
This presentation was given after a 2 week solo UX project during the fall 2014 UX Design Immersive in Boston. The client is fictional and the prototype is just a concept, but the experience of designing for the brief was fun and very real.
So I am sure that the kids bean bags are the best selection for them. When sitting on bean bags, children are not folding down that they will have a more pleasant position when sitting in bean bag utilizing.
You can choose many kids bean bags from the store or on the internet but I think you should select the bean bag which size is larger than your children, so they will be supported better for the back and shoulders.And one more thing is not less important is that you should choose the favorite styles and colors’ children, that will make them be happy and use the bean bag in a long time.
Putting Children First: Session 1.6.D Emebet Mulugeta - Can they get there? A...The Impact Initiative
Putting Children First: Identifying solutions and taking action to tackle poverty and inequality in Africa.
Addis Ababa, Ethiopia, 23-25 October 2017
This three-day international conference aimed to engage policy makers, practitioners and researchers in identifying solutions for fighting child poverty and inequality in Africa, and in inspiring action towards change. The conference offered a platform for bridging divides across sectors, disciplines and policy, practice and research.
Research report by KIDSPLAYTESTtm looking at whether UK consumers approve or embrace gender stereotyping and labelling of toys, games & kids entertainment content
Representatives from every Talbot Hill MicroSociety organization shared highlights of their year! Kindergarteners thru 5th graders, speaking in front of the entire student body -- No Problem!!!
This is a group project for Danone Young Social Entrepreneur 2014. We try to uphold the potential for selling home made popcorn while empowering the disable community.
if Vietnamese kids' behavior in summer 2010
FTA is the first research company in South East Asia and Vietnam having ISO 20252 certified by British Standard Institute. FTA is currently the Vietnam representative for the World Research Association – ESOMAR, detailed at: http://directory.esomar.org/Vietnam/r1747_FTA-Market-Research-Vietnam.php
www.ftaresearch.com
You can choose many kids bean bags from the store or on the internet but I think you should select the bean bag which size is larger than your children, so they will be supported better for the back and shoulders.And one more thing is not less important is that you should choose the favorite styles and colors’ children, that will make them be happy and use the bean bag in a long time.
Putting Children First: Session 1.6.D Emebet Mulugeta - Can they get there? A...The Impact Initiative
Putting Children First: Identifying solutions and taking action to tackle poverty and inequality in Africa.
Addis Ababa, Ethiopia, 23-25 October 2017
This three-day international conference aimed to engage policy makers, practitioners and researchers in identifying solutions for fighting child poverty and inequality in Africa, and in inspiring action towards change. The conference offered a platform for bridging divides across sectors, disciplines and policy, practice and research.
Research report by KIDSPLAYTESTtm looking at whether UK consumers approve or embrace gender stereotyping and labelling of toys, games & kids entertainment content
Representatives from every Talbot Hill MicroSociety organization shared highlights of their year! Kindergarteners thru 5th graders, speaking in front of the entire student body -- No Problem!!!
This is a group project for Danone Young Social Entrepreneur 2014. We try to uphold the potential for selling home made popcorn while empowering the disable community.
if Vietnamese kids' behavior in summer 2010
FTA is the first research company in South East Asia and Vietnam having ISO 20252 certified by British Standard Institute. FTA is currently the Vietnam representative for the World Research Association – ESOMAR, detailed at: http://directory.esomar.org/Vietnam/r1747_FTA-Market-Research-Vietnam.php
www.ftaresearch.com
How Children Can Help Their Parents To Save and Earn MoneyJanice Payoyo
This presentation helps children teaches children how to eliminate money wastage, unnecessary spending and to seek alternatives that can help their family become financially successful.
Cariño Early Childhood training updates and useful information for care providers, teachers, and families in New Mexico. Find training dates, class information, and updates from Cariño.
Each week we ask different households to tell us how their lives are changing since the Coronavirus Pandemic took hold. Over the course of a week they document their lives and tell us about their experiences.
This is the first issue of this research.
Sách Affiliate marketing - Nghề của tương laiTuan Le
Sách này do mình và Đỗ Hữu Hưng, Ceo Accesstrade viết. Đội ngũ cố vấn sách toàn tên tuổi gạo cội trong làng Affiliate như Sơn Piaz, Tú Cao, Ông giáo review, Đặng Văn Hùng. Vì thế sách sẽ có góc nhìn từ 3 phía
- Mình: người có knowhow rộng và trải nghiệm phong phú nhiều mảng
- Chuyên gia: người đi lên từ số 0 và đang hàng ngày xắn tay làm affiliate marketing
- Đội vận hành: những người luôn bị publisher hỏi "khi nào em kiếm được tiền"
Kiến thức và quan điểm khác nhau nhưng nền tảng thì như nhau. Và tâm huyết của tất cả là: làm sao có 1 cuốn đầy cảm hứng, có tính ứng dụng, vừa kể chuyện xưa vừa dự báo về tương lai. Hàng triệu người cần đọc, và người không biết bán hàng hay làm affiliate marketing cũng có thể hiểu
"Affiliate marketing- nghề của tương lai" - tập 1 sẽ như 1 cuốn cơ bản. Những anh em giỏi, có kinh nghiệm rồi đừng kì vọng gì, mà nên mua tặng nhân viên/ đàn em. Những bạn mới vào nghề digital marketing/ affiliate marketing thì rất nên đọc. Những bạn chưa biết gì nhưng có sẵn thời gian mà muốn làm thì rất rất nên đọc. Các thầy đi dạy nên trang bị 1 cuốn rồi bắt học viên đọc cho đỡ phải dạy kiến thức/ số liệu cơ bản. Các bạn tò mò về thế giới kiếm tiền online hư hư thực thực cũng nên mua. Trong sách có rất nhiều số liệu, mô hình, thông tin sâu về Affiliate marketing lần đầu được thu thập chính thống
MUA SÁCH TẠI: https://a1grow.com/products/affiliate-marketing-nghe-cua-tuong-lai
Vietnam Pharmaceuticals & Healthcare Report - Q3 2022.pdfTuan Le
Report về các xu hướng ngành Dược phẩm/ Chăm sóc sức khỏe năm 2022 - 2024
Nội dung phù hợp cho marketing, business và các công ty giải pháp tư vấn dịch vụ
Cần thêm report, liên hệ A1grow.com
Đây là cuốn sách rất đáng đọc cho những bạn muốn bắt đầu kinh doanh TMĐT, hoặc đang kinh doanh rồi mà cần thêm case study và kiến thức để bứt phá
Nội dung sách tập hợp hàng trăm câu chuyện về những bạn trẻ không nổi tiếng nhưng đã đóng góp làn gió mạnh mẽ vào phong trào kinh doanh online ở Việt Nam và mang tinh thần vươn lên mãnh liệt của người Việt
Đó là những thanh niên 8x, 9x xuất phát từ những làng quê bình thường, học những trường bình thường và bắt đầu với những công việc bình thường. Sự nghiệp của họ có thể sẽ không được ai biết
Thế rồi bán hàng online bùng nổ những năm 201x, họ, với khát vọng, sự nỗ lực vượt bậc đã bén duyên với việc kinh doanh online. Từ tay trắng làm nên cơ nghiệp triệu đô trong vài năm là có thật
Những bạn mình đã biết đến từ lâu và vừa rồi phỏng vấn để hiểu tường tận bài học của họ: Hoayeuthuong, Vela corp, Gumac, Biluxury, Coolmate, Leonardo , Thegioigiay, Stella Kinetics, Hẻm store, ifitness, ladipage, Mieu, Ave group , Giian, Julyhouse, Light coffee, Nấm Xanh, Polomanor, Levents, Yody...khoảng 100 cái tên nổi bật mình sẽ kể qua trong suốt 15 năm của digital marketing / TMĐT Việt Nam
VÌ SAO CUỐN SÁCH ĐÁNG ĐỌC ?
- Mô hình Kinh doanh về lí thuyết chắc nhiều người đã viết nên mình muốn dẫn chứng bằng case study thực tế và gần gũi nhất
- 10 năm qua là thời điểm bùng nổ của TMĐT/ Startup ở Việt Nam giúp cho hàng ngàn thanh niên nông thôn mua Mẹc sắm Vinhomes. Mình may mắn chứng kiến và thực sự ấn tượng với những câu chuyện đó
- 10 năm tiếp theo chắc chắn sẽ có những mô hình kinh doanh đột phá. Mình gặp hàng ngàn bạn đang khát khao vươn lên. Nên mình muốn hỗ trợ các bạn đi nhanh hơn bằng những câu chuyện và bài học thực tiễn không hề có trong sách vở
Tiêu chí mình chọn lựa các Câu chuyện:
- Làm thật ăn thật. Rất nhiều cái bạn đọc trên báo rất ảo
- Mô hình có chiều sâu và khả năng mở rộng, không phụ thuộc vào may mắn nhất thời
- Founder có tâm muốn phát triển Dn và đem lại giá trị cho xã hội
Cái khó khăn lớn nhất khi viết về 1 chuyện thành công là bạn có đủ tầm để lí giải nó hay không? Có người sẽ cho là may mắn, người nhìn nó bình thường. Còn mình thì luôn đặt câu chuyện trong mối tương quan với thời thế và hoàn cảnh, để đưa cho mọi người góc nhìn tinh tuý và nhân văn nhất
Tin chắc rằng đây là 1 cuốn bạn không thể tìm thấy bất kì đâu tại Việt Nam. Và những năm tiếp theo mình sẽ viết chục cuốn như thế nữa
TẬP 1:
Đã phát hành từ 15.2.2020 và được hơn 5000 độc giả đón nhận. Cảm xúc rất tuỵệt vời khi có 1 cuốn sách khắc họa chân thực, sâu sắc những mô hình kinh doanh và bài học thành công trong suốt 10 năm qua, truyền cảm hứng cho giới trẻ khởi nghiệp.
TẬP 2:
Đã phát hành ebook vào 10.10.2023. Trong tập này, mình viết nhiều hơn về các kiến thức, kĩ năng, cho anh em khởi nghiệp: các mảng công nghệ, bán lẻ, tư vấn, TMĐT, Dropship, MMO, Affiliate....
Mua sách tại: https://a1grow.com/products/trieu-do-tap-2-sach-giay-ebook
Ver 2 - Từ nông thôn đến triệu đô - hay lược sử 15 năm Thương mại điện tử VNTuan Le
Đây là cuốn sách rất đáng đọc cho những bạn muốn bắt đầu kinh doanh TMĐT, hoặc đang kinh doanh rồi mà cần thêm case study và kiến thức để bứt phá
Nội dung sách tập hợp hàng trăm câu chuyện về những bạn trẻ không nổi tiếng nhưng đã đóng góp làn gió mạnh mẽ vào phong trào kinh doanh online ở Việt Nam và mang tinh thần vươn lên mãnh liệt của người Việt
Đó là những thanh niên 8x, 9x xuất phát từ những làng quê bình thường, học những trường bình thường và bắt đầu với những công việc bình thường. Sự nghiệp của họ có thể sẽ không được ai biết
Thế rồi bán hàng online bùng nổ những năm 201x, họ, với khát vọng, sự nỗ lực vượt bậc đã bén duyên với việc kinh doanh online. Từ tay trắng làm nên cơ nghiệp triệu đô trong vài năm là có thật
Những bạn mình đã biết đến từ lâu và vừa rồi phỏng vấn để hiểu tường tận bài học của họ: Hoayeuthuong, Vela corp, Gumac, Biluxury, Coolmate, Leonardo , Thegioigiay, Stella Kinetics, Hẻm store, ifitness, ladipage, Mieu, Ave group , Giian, Julyhouse, Light coffee, Nấm Xanh, Polomanor, Levents, Yody...khoảng 100 cái tên nổi bật mình sẽ kể qua trong suốt 15 năm của digital marketing / TMĐT Việt Nam
VÌ SAO CUỐN SÁCH ĐÁNG ĐỌC ?
- Mô hình Kinh doanh về lí thuyết chắc nhiều người đã viết nên mình muốn dẫn chứng bằng case study thực tế và gần gũi nhất
- 10 năm qua là thời điểm bùng nổ của TMĐT/ Startup ở Việt Nam giúp cho hàng ngàn thanh niên nông thôn mua Mẹc sắm Vinhomes. Mình may mắn chứng kiến và thực sự ấn tượng với những câu chuyện đó
- 10 năm tiếp theo chắc chắn sẽ có những mô hình kinh doanh đột phá. Mình gặp hàng ngàn bạn đang khát khao vươn lên. Nên mình muốn hỗ trợ các bạn đi nhanh hơn bằng những câu chuyện và bài học thực tiễn không hề có trong sách vở
Tiêu chí mình chọn lựa các Câu chuyện:
- Làm thật ăn thật. Rất nhiều cái bạn đọc trên báo rất ảo
- Mô hình có chiều sâu và khả năng mở rộng, không phụ thuộc vào may mắn nhất thời
- Founder có tâm muốn phát triển Dn và đem lại giá trị cho xã hội
Cái khó khăn lớn nhất khi viết về 1 chuyện thành công là bạn có đủ tầm để lí giải nó hay không? Có người sẽ cho là may mắn, người nhìn nó bình thường. Còn mình thì luôn đặt câu chuyện trong mối tương quan với thời thế và hoàn cảnh, để đưa cho mọi người góc nhìn tinh tuý và nhân văn nhất
Tin chắc rằng đây là 1 cuốn bạn không thể tìm thấy bất kì đâu tại Việt Nam. Và những năm tiếp theo mình sẽ viết chục cuốn như thế nữa
TẬP 1:
Đã phát hành từ 15.2.2020 và được hơn 5000 độc giả đón nhận. Cảm xúc rất tuỵệt vời khi có 1 cuốn sách khắc họa chân thực, sâu sắc những mô hình kinh doanh và bài học thành công trong suốt 10 năm qua, truyền cảm hứng cho giới trẻ khởi nghiệp.
TẬP 2:
Đã phát hành ebook vào 10.10.2023. Trong tập này, mình viết nhiều hơn về các kiến thức, kĩ năng, cho anh em khởi nghiệp: các mảng công nghệ, bán lẻ, tư vấn, TMĐT, Dropship, MMO, Affiliate....
Mua sách tại: https://a1grow.com/products/ebook-trieu-do-tap-1-2
Từ nông thôn đến triệu đô - hay lược sử 15 năm Thương mại điện tử VNTuan Le
Đây là cuốn ebook rất đáng đọc cho những bạn muốn bắt đầu kinh doanh TMĐT, hoặc đang kinh doanh rồi mà cần thêm case study và kiến thức để bứt phá
Suốt 1 tháng qua mình dành thời gian đi gặp rất nhiều bạn đã và đang kinh doanh TMĐT trong khoảng 10 năm qua để tìm hiểu câu chuyện thành công của họ. Từ đó đúc kết lại coi như là các bài học ngắn gọn và có giá trị sâu sắc mang tính thực tiễn
Mình muốn kể câu chuyện về họ, những Founder ko nổi tiếng nhưng đã đóng góp làn gió mạnh mẽ vào phong trào kinh doanh online ở Việt Nam và mang tinh thần vươn lên mãnh liệt của người Việt
Đó là những thanh niên 8x 9x xuất phát từ những làng quê bình thường, học những trường bình thường và bắt đầu với những công việc bình thường. Sự nghiệp của họ có thể sẽ không được ai biết
Thế rồi bán hàng online bùng nổ những năm 201x, họ, với khát vọng, sự nỗ lực vượt bậc đã bén duyên với việc kinh doanh online. Từ tay trắng làm nên cơ nghiệp triệu đô trong vài năm là có thật
Mua sách tại: https://a1grow.com/products/ebook-trieu-do-tap-1-2
Xây dựng Mô hình kinh doanh Social + commerceTuan Le
Làm sao để khởi nghiệp trên Internet với nguồn lực hạn chế, dựa vào đam mê và khả năng sẵn có của bản thân ? Làm sao để thiết lập mô hình kinh doanh tinh gọn, có hiệu quả và linh hoạt ? Làm sao để thu hút được khách hàng mà không cần đến các kĩ thuật cao siêu ? Tham khảo mô hình được hàng ngàn DN vận dụng rất hiệu quả tại VN
Kinh doanh dựa trên Cộng đồng - Social media và các giải pháp Ecommerce ngày càng trở nên phổ biến vì tính linh hoạt, tinh gọn và hiệu suất cao.
Mình quan sát nhiều startup và SMB đã phát triển theo mô hình này suốt 3 năm qua, và ứng dụng để tăng trưởng A1digihub suốt 6 tháng qua với nguồn lực rất hạn chế. Mình viết ebook này để dành cho các bạn, cũng như gửi lời cảm ơn tới các anh em đi trước đã dạy cho mình cách phát triển DN đúng đắn
Mô hình này dựa trên các Từ khoá sau đây sẽ lần lượt giải thích bằng các case study cụ thể trong các phần tiếp theo
- Hero
- Community
- Trend
- multi - touch points
- Ecosystem
- Freemium content
- Subscription
- O2O2O
- Tech
- Data
Ai sẽ phù hợp để đọc ebook này
Các bạn chịu trách nhiệm tăng trưởng cho các sản phẩm cần giáo dục & tạo cảm hứng cho người dùng. Ví dụ: chứng khoán, phần mềm, marketing automation, Anh văn, du học, du lịch, ẩm thực….
Các bạn Digital Marketers cần tìm các ý tưởng và nguồn cảm hứng mới, thay vì quá tập trung vào Ads như hiện nay
Các bạn đang nóng lòng khởi nghiệp, cần tìm những ví dụ cụ thể để bắt tay vào làm
Nội dung cũng sẽ phù hợp nhất cho các Startup/ SMB quy mô từ 5 → 30 nhân sự, ngân sách hoạt động ở mức 500 triệu → 3 tỉ mỗi năm, và tăng trưởng dựa trên các nền tảng số (facebook, google, youtube, instagram, website, email…)
MUA SÁCH TẠI: https://a1grow.com/products/ebook-xay-dung-mo-hinh-kinh-doanh-social-commerce
Quản trị và phân tích số liệu Từ excel đến Business IntelligenceTuan Le
Trong khoảng 3 năm qua mà chúng ta được nghe loáng thoáng các từ như Big data, Data-driven marketing, Machine learning, AI…Nhưng ứng dụng trong thực tế thế nào, và DN vừa và nhỏ có triển khai được không? Mình không viết về những điều cao siêu, mà chỉ là những câu chuyện giản đơn, gần gũi về việc phân tích số liệu giúp ra quyết định trong thực tế kinh doanh tại VN để các bạn cùng tham khảo
"Số liệu là thước đo giá trị của Doanh nghiệp" “Số liệu là vàng" “Số liệu là cơ sở để ra quyết định” Những cái này chắc các bạn đã nghe quá nhiều rồi. Nhưng tóm lại thì Số liệu giúp gì cho công việc kinh doanh của tôi ?
Lời của Peter Drucker: “If you can measure it, you can’t improve it"
Còn Edward Deming “If you do not know how to ask the right question, you can discover nothing"
Cuốn sách sẽ giúp các bạn thực hiện những cách thức đơn giản và không đòi hỏi kĩ thuật cao siêu gì mà vẫn tìm ra được câu hỏi bí ẩn đằng sau các Số liệu
Ai sẽ phù hợp để đọc ebook này
Các bạn chịu trách nhiệm tăng trưởng cho SMB vừa qua được giai đoạn “sống sót", cần tìm thêm cảm hứng và ý tưởng để vươn xa
Các bạn đang kinh doanh truyền thống, mong muốn lên môi trường số để tăng trưởng bằng TMĐT.
Các bạn Digital Marketers cần tìm các ý tưởng và nguồn cảm hứng mới, thay vì quá tập trung vào Ads như hiện nay
Các bạn đang nóng lòng khởi nghiệp, cần tìm những ví dụ cụ thể để bắt tay vào làm
Nội dung cũng sẽ phù hợp nhất cho các Startup/ SMB quy mô từ 5 → 30 nhân sự, ngân sách hoạt động ở mức 500 triệu → 3 tỉ mỗi năm, và tăng trưởng dựa trên các nền tảng số (facebook, google, youtube, instagram, website, email…)
MUA SÁCH TẠI: https://a1grow.com/products/sach-quan-tri-va-phan-tich-so-lieu-tu-excel-den-business-intelligence
Hành trình 10 năm của một Full stack digital marketerTuan Le
Rất nhiều bạn hỏi: Làm Digital marketing là làm những gì ? Em học trường ABC, em có bằng XYZ, em rất đam mê TPL thì liệu có thể đi làm Digital được không ? Nhưng có nhiều bạn sau 1 thời gian làm Digital rồi lại than thở rằng: chẳng lẽ em tốt nghiệp ĐH ra rồi mà đi quản lí fan page, spam forum, viết blog hay sao? Có 1 số bạn đã đi làm Marketing (truyền thống) hoặc các ngành khác lại nghĩ rằng Digital khó lắm, phải biết về Tech, phải am hiểu các công cụ. Guidebook này viết tặng các bạn trẻ đang loay hoay trên con đường sự nghiệp của mình.
Mình sẽ kể về hành trình phát triển nghiệp từ cấp độ newbie cho đến khi tầm 5 năm kinh nghiệm, từ lúc lương 5tr đến khi lương 100tr, từ khi là lính đến lúc tự tin bước ra tự doanh. Qua đó các bạn sẽ tự soi chiếu lại con đường sự nghiệp của mình, và tham khảo những gợi ý hoặc các câu chuyện được kể, từ đó sẽ có định hướng tốt hơn, tránh được sai lầm từ người đi trước. Mình cho rằng có 3 điều quyết định sự thành công của sự nghiệp: KĨ NĂNG, TƯ DUY và ĐỊNH HƯỚNG. Cuốn sách này sẽ cố gắng kết hợp cả 3 qua những ví dụ thực tiễn ở từng giai đoạn phát triển. Có một số phần hơi mang tính “chủ quan", nếu không hợp mong các bạn bỏ qua, vì thực tâm mình muốn cho các bạn trẻ thực sự đi đúng hướng từ đầu, tránh được các mốc loay hoay
Viết từ chính những trải nghiệm “loay hoay” của bản thân, cũng như đúc kết từ quá trình phát triển hàng ngàn bạn nhân viên trẻ trong các tổ chức mình từng sáng lập
Ai sẽ phù hợp để đọc ebook này
Các bạn Digital Marketers cần định hướng rõ con đường sự nghiệp
Các bạn Marketers đang loay hoay phát triển trong 1 thế giới Marketing quá nhiều thay đổi
Các bạn đang nóng lòng khởi nghiệp, cần tìm những ví dụ cụ thể để bắt tay vào làm
MUA SÁCH TẠI: https://a1grow.com/products/sach-hanh-trinh-10-nam-cua-mot-fullstack-digital-marketer
Bài học tăng trưởng thực tiễn tại SMB đang kinh doanh trong môi trường internet ở VN. Đúc kết từ quá trình quan sát, học hỏi và trò chuyện với hàng ngàn chủ SMB đã và đang phát triển mạnh mẽ trong suốt 5 năm qua, kết hợp với những chiêm nghiệm của bản thân trong 12 năm khởi nghiệp trên Internet
Tất cả các DN đều khao khát tăng trưởng: Thị phần, Doanh thu, Lợi nhuận. Đối với các DN nhỏ (SMB), lợi nhuận và tăng trưởng là sống còn, vì bạn không có đủ tiền để theo đuổi ước mơ quá lớn, không đủ sức hấp dẫn để thu hút đầu tư liên tục như startup, lại càng không có lợi thế gì đặc biệt để mà ngồi rung đùi hưởng lợi
Trong 10 năm qua, Có những SMB đã cưỡi trên con sóng Công nghệ để tăng trưởng đột phá như Hoayeuthuong.com, Familk, Kyna, Mia.vn….Nhưng cũng có những SMB mãi vẫn không lớn và dần bị lu mờ bởi những đối thủ tươi trẻ hơn. Vậy làm thế nào để Tăng trưởng mạnh mẽ, bền bỉ với nguồn lực giới hạn ? Tác giả sẽ lần lượt dẫn dắt các bạn đi qua các chủ đề về Marketing, Sale, HR, Tài chính, CSKH, Đổi mới...thông qua những câu chuyện kể rất thực tiễn và dễ hiểu, kèm theo rất nhiều video , template, hình ảnh có thể ứng dụng được ngay
Ai sẽ phù hợp để đọc ebook này
Các bạn chịu trách nhiệm tăng trưởng cho SMB vừa qua được giai đoạn “sống sót", cần tìm thêm cảm hứng và ý tưởng để vươn xa
Các bạn đang kinh doanh truyền thống, mong muốn lên môi trường số để tăng trưởng bằng TMĐT.
Các bạn Digital Marketers cần tìm các ý tưởng và nguồn cảm hứng mới, thay vì quá tập trung vào Ads như hiện nay
Các bạn đang nóng lòng khởi nghiệp, cần tìm những ví dụ cụ thể để bắt tay vào làm
Nội dung cũng sẽ phù hợp nhất cho các Startup/ SMB quy mô từ 5 → 30 nhân sự, ngân sách hoạt động ở mức 500 triệu → 3 tỉ mỗi năm, và tăng trưởng dựa trên các nền tảng số (facebook, google, youtube, instagram, website, email…)
MUA SÁCH TẠI: https://a1grow.com/products/sach-growth-mastermind
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
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We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
2. Market Research April- 2010
HCMC HA NOI
VIETNAMESE KIDS’ BEHAVIORSHIGHLIGHTS:
Top 10 TVCs ranking
3. About
Viettrack is a monthly market research developed by FTA Research & Consultant, the
representative of ESOMAR in Vietnam.
Viettrack is done according to ISO 20252:2006, the international quality standard in
market research and ESOMAR Code of Conduct.
Viettrack aims to:
Provide snapshots on Vietnam consumers based on 400 Vietnamese consumers across 2 key
cities (HCMC = Hanoi = 200 respondents, SEC = ABC, randomly selected, age = 16 - 50)( p , , y , g )
Explain market research terms, usage, application, methodologies for Vietnam market
Introduce new developments in market research worldwide and Asia Pacific region.
Interact with marketers in Vietnam on approach and direction for the most effective andInteract with marketers in Vietnam on approach and direction for the most effective and
valuable for investment use of market research. Eventually, this would help reduce
marketing failures and expand the market research industry in Vietnam
3
5. Daily routine
6 – 9 AM
‐ Wake up & do personal cleanliness
‐ Prepare breakfast for husband & kids
‐ Take kids to school
‐ Go to workplace (for office lady only)
9 ‐ 12 AM
‐ Clean & cleanse home, wash dishes, wash
clothes
‐ Go to wet market or supermarket to buy food.
‐ Come back home and prepare lunch
‐ Have lunch
12 ‐ 3 PM
Have lunch
‐ Take a rest/ take a nap
Watch TV or read newspaper/ magazines
3 – 6 PM
‐ Watch TV or read newspaper/ magazines
‐ Prepare meal for family
‐ Take kids from school
6 – 9 PM
‐ Have dinner with family (husband & kids)
‐ Watch TV
‐ Take a bath
‐ Go around the city, go to the park or supermarket
9 ‐ 12 PM with husband & kids
‐ Go to sleep
6. Weekdays & weekend
‐ Do housework: clean & cleanse
home, wash dishes, wash clothes, go
to the market & prepare meals etc
WEEKDAY
- Do housework as usual
- Cook special meals for family with
WEEKEND
to the market & prepare meals, etc.
- Go to work (for working woman)
- Take care of children: take kids to
school feed & take a bath teach
Cook special meals for family with
new dishes to give family new
tastes
- Go out for a rest: go to the parks
with kids go to visit relatives goschool, feed & take a bath, teach
lessons & homework, etc.
- Entertain & relax by watching TV,
listening to music, read newspapers
& magazines
with kids, go to visit relatives, go
out with friends, go for a walk with
husband & kids.
- Go out for dinner
& magazines.
Housewives often spend all
day for their housework while
working women spend time for
housework in early morning &
- Picnic/ have a short trip far from
the city
They often spend more time
for their children at weekend tohousework in early morning &
after working hours.
for their children at weekend to
make them relax & feel free
after a week with work & study
hard
TAKING CARE OF FAMILY IS A RESPONSIBILTY & FAVORITE HOUSEWORK OF WOMAN
7. Media behaviors & touch points
THEY ARE MOSTLY FAMILY‐ORIENTED. BESIDES WORKING, THEY SPEND MOST TIME IN HOUSEWORK LIKE COOKING, WASHING,
CLEANING, & TAKING CARE OF THEIR CHILDREN. HOWEVER, ALL WANT TO ENJOY THEIR PRIVATE TIME BESIDES THE TIME
SPENDING ON TAKING CARE OF FAMILY BY READING MAGAZINES OR NEWSPAPER, WATCHING TV & EXPLORING INTERNET TO
UPDATE NEW THINGS WHICH ARE NECESSARY FOR THEIR LIFE. ALSO ,IT IS THE WAY TO KEEP THEM IN TOUCH WITH THE OUTSIDE
SOCIETY. THE WAY THEY CHOOSE TO GET IN TOUCH DEPENDS ON ITS CONVENIENCE, EASE AND POPULARIZATION.
TVNEWSPAPER & MAGAZINES
• Provide many fresh news, hot news updated day by day
• Provide many life style tips such as cooking, make-up,
shopping, price . . necessary for these women to apply them
into their daily work in order to take good care of themselves
and their family.
• Favorite magazines & newspapers:
• Release boring feeling
• Relax
• Update news
• Kill time
- Favorite program: Vietnamese film, gameshow (Di
tim an so Vuot len chinh minh )Favorite magazines & newspapers:
- Tiep Thi & Gia Dinh
- The Gioi Phu Nu
- Tuoi Tre
- Cong An
- Thanh Nien
tim an so, Vuot len chinh minh…),
- Favorite channels: HTV7, HTV9, VTV3, VTV2, VTV1,
SCTV9, VCTV1…
INTERNET
• Update news
• Relax
• Search & look into necessary information
• Keep in touch with outside society
• Favorite websites:
- tuoitre.vn
- vnexpress.net
9. Daily routine
‐ Wake up & do personal cleanliness
6 – 9 AM
9 12 AM
‐ Wake up & do personal cleanliness
‐ Have breakfast at home or at school
‐ Go to school
‐ Have a break time: have breakfast, play with friends,
read comic, have snacks (snack, milk tea, soft drink, bánh
9 ‐ 12 AM tráng trộn…)….
‐ Come back home
‐ Have lunch
Take a rest/ take a nap
12 ‐ 3 PM
‐ Take a rest/ take a nap
‐ Watch TV or read comic
‐ Play with toy (barbies, superman…), play with
neighbors…
‐ Drawing
3 – 6 PM
‐ Surf the internet: chatchit, search information, play
game online….
‐ Have snacks: drink milk, eat spoon yoghurt, cheese,
snack….
6 – 9 PM
‐ Have dinner with parents
‐ Go to extra class: English, drawing, pre‐elementary…
‐ Watch TV, read comic, playing, drawing….
T k b th
9 ‐ 12 PM
‐ Take a bath
‐ Go around the city, go to the park or supermarket with
parents or go to grandpa/grandma’s house.
‐ Go to sleep
10. Kids’ activities
SCHOOL TIME
Go to school Activities at home: Eat & drink,
do homework, take a rest
Watch TV, listen to music,
play game
Surf the internet, chatchit, read
comic online, play game online…
MOST OF KIDS FROM 6‐12 YEARS OLD ARE FULL DAY SCHOOL (BÁN TRÚ) SO THEY ALMOST SPEND THEIR TIME IN SCHOOL
TO STUDY. THEY DON’T HAVE MUCH TIME TO JOIN OUTSIDE ACTIVITIES. THE TIME FOR ENTERTAINMENT IS NOT MUCH &
OFTEN HAPPENS IN THE EVENING.
11. Kids’ activities
HOLIDAY TIME
INSIDE OUTSIDEINSIDE OUTSIDE
Eat & drink, do homework, take a rest
Play with toy
Go to supermarket with parents
Picnic or hangout far the city with family
Watch TV, listen to music, play game
Surf the internet, chatchit, read comic
online, play game online, drawing…
Visit grandpa/ grandma’s house
Have extracurricular activities like
drawing, martial, swim… course
Go to Dam Sen park Suoi TienGo to Dam Sen park, Suoi Tien…
Go shopping with sister
THE KIDS HAVE MORE FREE TIME AT WEEKEND SO THEY CAN JOIN MANY ACTIVITIES BOTH INSIDE & OUTSIDE. BESIDES, THE
PARENTS ALSO WANT THEIR KIDS TO RELAX & FEEL FREE & COMFORTABLE AFTER A HARD STUDYING WEEK SO THEY SPEND MORE
TIME TO JOIN WITH THEM LIKE GO TO SUPERMARKET THE PARK THE ZOO OR THEY ORGANIZE A SHORT OR LONG TRIP TOTIME TO JOIN WITH THEM LIKE GO TO SUPERMARKET, THE PARK, THE ZOO OR THEY ORGANIZE A SHORT OR LONG TRIP TO
SOMEWHERE FAR FROM THE CITY.
THIS IS THE BEST PERIOD TO SHARE TOGETHER, PLAY TOGETHER & COME CLOSER SO THE PARENTS CAN UNDERSTAND THEIR
KIDS DEEPLY & SUPPORT THEM TO PHYSICAL DEVELOPMENT IN THE FUTURE.
BUILD & MAINTAIN RELATIONSHIP BETWEEN FAMILY MEMBERS, ESPECIALLY THE KIDS
12. Decision maker mapDecision maker map
MOMS
Clothes &
accessories
Personal care &
HH care
St ti
Food &
beverage
Food &
Stationery
Personal care &
HH care
Kid toysStationery
Food &
beverageKid toys Clothes &
accessories
KIDS FROM 6-10 Y.O KIDS FROM OVER 11 Y.O
13. Snacking habit
THERE ARE A BIT DIFFERENCES BETWEEN 6‐11 YEARS OLD & OVER 11 YEARS OLD IN SNACKING HABIT
6 – 10 YEARS OLD OVER 11 YEARS OLD
• More nutritious
• Provide more nutrition
C eate f eshness
• Avoid/release boring feeling
• Have fun with friends
Ha e man fla o s in one• Create freshness
• Good for health
At this age, they are small so they cannot
decide by themselves so their moms play an
• Have many flavors in one
• Feel fresh
Their faculty of thought & reason are higher so
they can decide what they want to do or eatdecide by themselves so their moms play an
important role in choosing kinds of snacking for
daily consumption of them. Moms focus on foods
which are good for health support physical
they can decide what they want to do or eat.
They have many subjects in school, they feel
tired & boring so they choose foods can make
them release boring feeling & create freshnesswhich are good for health, support physical
development.
Moms are main decision maker in
choosing for snacking
them release boring feeling & create freshness
too.
They are main decision maker in
choosing for snackingchoosing for snacking choosing for snacking.
14. Snacking repertoires
Kids from over 11 years old prefer
They often consume…….. for snacking
Bánh tráng trộn Milk teaFried fish ball Ice-creamSnacks
Kids from 6 – 10 years old prefer
Fruits Cheese YoghurtSnacks
15. Snacking repertoiresSnacking repertoires
Have a lot of flavors
Provide nutrition
Have many flavors in one: sour,
salty, sweet & peppery good
PROVIDE MORE
NUTRITION
AVOID BORING
Provide nutrition
Good for health
Create freshness
salty, sweet & peppery good
taste
Avoid/release boring feeling
A id/ l b i f li
Cold, both sour & sweet
Have a lot of flavors
Provide nutrition
Good for digestion & health
C f h
Avoid/release boring feeling
Good taste
Create freshness
Provide nutrition
Good for health
Good taste
Have a lot of flavors
Create freshness
Good for health
Create freshness
Have a lot of tastes: sour, sweet
Have a lot of flavors
However, easy to make
teeth decayed
Have a lot of tastes: sour, sweet
Have a lot of flavors
Provide nutrition: vitamin, protein
Good for health
Create freshness
Sweet & cold
Have a lot of flavors:
strawberry, chocolate, taro
Create freshness
17. KIDS’ BEHAVIOR
Study behavior
Shopping behavior
Eating behaviorEating behavior
Entertainment behavior
Summer entertainment behavior
Preferred promotion programme
Media channels
Id lIdols
Viettrack complies ISO 20252:2006, the international quality standard in market research
18. Parents’ concerns when look after & bring up their kids
Recently, “children health”, “children study” & “Characteristic and personality development” arey, , y p y p
three big issues that most of parents are concerning to.
Children health
Child t d
HCMCHCMCTOTALTOTAL HANOIHANOI
%
99 100 97
Children study
Characteristic and personality
development
Weight and physical growth 83
86
96
82
82
95
84
93
99
Form good habits for their children
(reading books, logical thinking ability,…)
Be a good example to their children 67
70
83
61
66
82
77
77
84
Teach their children spend money in the
right way
Be less well-equipped than their friends
Nurture their children through nutritious
55
62
61
51
46
80
Q. What are parents’ concerns about breeding their children? Viettrack Market Research - April 2010
Nurture their children through nutritious
food
N=400 N=200 N=200
53 51 56
19. Added courses that kids join in school year
Maths, English, Literature are three main subjects that most of kids have to improve by joining to
HCMCHCMCTOTALTOTAL HANOIHANOI
%
59 61
Maths, English, Literature are three main subjects that most of kids have to improve by joining to
added courses
Maths
English
Literature
42
60
24
41
59
16
44
61
37
Sports (swimming, martial classes,…)
Computer courses 14
14
24
10
13
16
21
16
3
Art courses (painting, beautiful letters,…)
Course for aptitude courses (dancing,
playing musical instruments, singing,..) 7
11
7
5
7
19
Physics
Chemistry 2
5
1
4
3
6
Q. What are added courses which children usually take in school year? Viettrack Market Research - April 2010
N=400 N=200 N=200
No added courses 18 21 14
20. The frequency of studying added courses in a week – Total
A HGFEDCB I
General, the frequency of studying added courses is around 2 times per week
50
56
50 47
56 51
1 2
25
5 times/ week
%2.1 1.8 1.4 1.9 2.1 1.8 1.7 1.8 1.8Means
53
74
56
73
75
2-3 times/ week
43
27
50 53
44 49
26
50
Below 2 times/ week
N=240 N=20* N=8* N=96 N=168 N=56 N=28* N=56N=44
A- Maths
B - Physics
C - Chemistry
D - Literature
E – Language courses
Q: What is the frequency of studying added courses in a week? Viettrack Market Research - April 2010
F – Computer courses
G – Course for aptitude courses (dancing, playing musical)
H - Art courses (painting, beautiful letters,…)
I - Sports (swimming, martial classes,…)
(*) Small Base
21. The frequency of studying added courses in a week? – HCM
A HGFEDCB I
At HCMC, the frequency of studying added courses is around 2.5 times per week
60 63
1 4
5 times/ week
2.5 2.5 2.5 2.4 2.4 2.1 1.9 2.1 1.9 %Means
98 100
83 95
73
60
75
63
100
2-3 times/ week
13 5
27
40
25
37
1
Below 2 times/ week
N=118 N=8* N=2* N=32* N=82 N=20* N=14* N=26*N=10*
A- Maths
B - Physics
C - Chemistry
D - Literature
E – Language courses
Viettrack Market Research - April 2010
(*) Small Base
F – Computer courses
G – Course for aptitude courses (dancing, playing musical)
H - Art courses (painting, beautiful letters,…)
I - Sports (swimming, martial classes,…)
Q: What is the frequency of studying added courses in a week?
22. The frequency of studying added courses in a week? – HN
A HGFEDCB I
The frequency of studying added courses of Hanoians kids is less than Saigonese ones. It is around
1.5 per week.
39 38 41
33 29
47
38
2-3 times/ week
%1.6 1 1 1.6 1.6 1.5 1.4 1.7 1.6Means
(time/week)
62 59
67 71
53
63
100
100
61 59
53
Below 2 times/ week
N=122 N=12* N=6* N=74 N=88 N=42 N=14* N=32*N=38
A- Maths
B - Physics
C - Chemistry
D - Literature
E – Language courses
Viettrack Market Research - April 2010
(*) Small Base
F – Computer courses
G – Course for aptitude courses (dancing, playing musical)
H - Art courses (painting, beautiful letters,…)
I - Sports (swimming, martial classes,…)
Q: What is the frequency of studying added courses in a week?
23. KIDS’ BEHAVIOR
Study behavior
Shopping behavior
Eating behaviorEating behavior
Entertainment behavior
Summer entertainment behavior
Preferred promotion programme
Media channels
Id lIdols
Viettrack complies ISO 20252:2006, the international quality standard in market research
24. Decision makers
Parents are main decision makers in most of issues related to kids' studying and entertainment.
Kid i d i i k i j k f d b kf t
HCMCHCMCTOTALTOTAL HANOIHANOI
Going out on summer holiday
Kids’ toy 37
63
35
37
1 27 38
63
33
37
1 28 35
62
37
37
1 27
1
Kids are main decision makers in junk food, breakfast.
Kids toy
Clothes, shoes purchase
Going out at weekends
Junk food 24
50
56
37
27
45
35
35
12
1
46
5
9
27
26
50
57
38
25
44
33
33
2
1
1
47
6
9
28
22
48
54
35
30
46
38
37
3
1
2
1
43
5
8
27
Breakfast
Sports (swimming, martial classes…)
Clubs (drama, poetry, storytelling,…) 27
33
32
38
34
32 1
14
4
1
21
29
34
39
36
38
34
33
27
18
6
2
18
25
33
23
25
100
37
38 2
40
35
Aptitude courses (dancing, singing,..)
Computer courses
Language study
Add d ( th h i 0
65
66
30
21
26
24
33
2
1
6
2
2
1
9
6
9
22
62
59
39
28
30
34 1
3
2
9
7
9
17
9
59
39
26
2
27
15
39
5
7
11
9
39
35
N=400 N=200 N=200
Added courses (maths, physics…
Buying learning facilities
Children are main decision makers
Other family members suggest, children are main decision makers
37
70
31
21
3
2
3
2
26
5
39
60
26
32 1
3
3
32
4
36
59
41
25
2
5
21
11
Q: Who are main decision makers to children’ activities ? Viettrack Market Research - April 2010
Other family members are main decision makers
Parents suggest, children are main decision makers
Parents are main decision makers
25. Places buying learning facilities
Bookstore & stationery are two places where parents usually come to buy learning facilities for
HCMCHCMCTOTALTOTAL HANOIHANOI
Bookstore & stationery are two places where parents usually come to buy learning facilities for
kids.
HCMCHCMCTOTALTOTAL HANOIHANOI
87
52
93
63
78
34
Bookstore
85
32
39
6
84
28
8
23
87
39
2
63
Stationery store
Grocery
36
15
4
6
42
6
8
26
2
1
2
Supermarket
Market 15
1
17
1
12Market
Department (Diamond, Saigon
Square,...)
N=400 N=200 N=200
Buy most often Usually buy
Viettrack Market Research - April 2010
%
Q: Which places do children have learning facilities bought?
Q: Amongst, which is the most often place?
26. Places buying clothes, shoes
Moms often go to “clothes and shoes store for kids”, “Market” and “supermarket” to buy clothes
HCMCHCMCTOTALTOTAL HANOIHANOI
Moms often go to clothes and shoes store for kids , Market and supermarket to buy clothes
and shoes for kids.
HCMCHCMCTOTALTOTAL HANOIHANOI
81
52
70
36
98
77
Clothes and shoes sotre for kids
73
28
75
33
70
20
Market
54
21
3
16
71
31
5
25
28
7
3
Supermarket
Department (Diamond, Saigon Square,...)
3 5
1Grocery
N=400 N=200 N=200
Buy most often Usually buy
Viettrack Market Research - April 2010
%
Q: Which places do children have clothes, shoes bought?
Q: Amongst, which is the most often place?
27. Learning facilities
The purchase frequency in a month
Means 0.9 1.00 0.8
6 4 102 12
TP.HCMTP.HCMTOTALTOTAL HANOIHANOI
%
The frequency of buying
clothes, shoes for kids of
moms is 2 month/ time
Learning facilities
10
10
10
14
10
20
6 4 102 12
Above 4 months/ time
3 -4 months/ time
2 months/ time Clothes, shoes
46
45
15
19
48
1,5 months/ time
1 month/ time
3 times/ week
Means 0.6 0.7 0.5
TP.HCMTP.HCMTOTALTOTAL HANOIHANOI
19
13Above 4 months/ time
N=400 N=200 N=200
7 10 3
15
81-2 times/ week
25
21
16
28
6
3
9
19
27
4 months/ time
3 months/ time
2 months/ time
19
31
7
1027
31
282 months/ time
1,5 months/ time
1 month/ time
3 k / ti
Average, the frequency of
buying leaning facilities for
kids of moms is 1 month/ time
Viettrack Market Research - April 2010
N=400 N=200 N=200
1 2 2 33 weeks/ timekids of moms is 1 month/ time
Q. What is the frequency of buying learning facilities for children monthly?
Q. What is the frequency of buying clothes, shoes for children monthly?
%
28. Monthly average expenditure for children – Total
Monthly average, parents spend money for kids on breakfast, buying clothes, shoes and added
%
A HGFEDCB I
98,160 199,020 132,560 30,340 25,360 27,884 350,740 179,152 185,960 216,840 183,640Means (VND)
y g , p p y , y g ,
courses more than the rest.
K L
13
36 35
41
27
32
19
2
33
26
14 12
8 9
13
9
2 12 12
29
6 4 7 6
17Above 300,000 VND
200,001 - 300,000 VND
63
50
47
40
55
44
5428
30
58
44
100,001 - 200,000 VND
50,000 - 100,000 VND
6 1 4 1 2 8
16 25
3
16
18
2
23
Below 50,000 VND
N=362 N=397 N=363 N=400 N=398 N=78 N=51 N=250N=62 N=181 N=394
( l l )A-Buying learning facilities
B-Added courses (maths, physics, chemistry,)
C-Language study
D-Computer courses
F-Sports (swimming, martial classes…)
G-Breakfast
H-Junk food
I-Going out at weekends
Viettrack Market Research - April 2010Q. What is the monthly average expenditure on……. for children?
p
E-Aptitude courses (dancing, singing,..) K-Clothes, shoes purchase
L-Taking care of kid’s health
29. Monthly average expenditure for children – HCM
Saigonese parents spend much money for kids on breakfast, taking care of kid’s health & buying
%
A HGFEDCB I
122,033 226,833 134,000 20,667 18,333 32,933 407,333 201,800 213,133 233,000 243,133Means (VND)
K L
g p p y , g y g
clothes & shoes
20
29
29
20
1
39
17
14 11
8
17 10
4
30
20
10
51
11 9 12 1520Above 300,000 VND
200,001 - 300,000 VND
70
43
35
51
40
53
24
25
58
60
45 31
35
39
44
100,001 - 200,000 VND
50,000 - 100,000 VND
5 1 28
25 20
1
35
40
45 3
16Below 50,000 VND
N=123 N=89 N=24* N=19* N=40 N=199 N=200 N=200N=191 N=200N=200
( l l )A-Buying learning facilities
B-Added courses (maths, physics, chemistry,)
C-Language study
D-Computer courses
F-Sports (swimming, martial classes…)
G-Breakfast
H-Junk food
I-Going out at weekends
Viettrack Market Research - April 2010
(*) Small Base
Q. What is the monthly average expenditure on……. for children?
p
E-Aptitude courses (dancing, singing,..) K-Clothes, shoes purchase
L-Taking care of kid’s health
30. Monthly average expenditure for children – HN
While Hanoians parents spend much money for kids on breakfast, buying clothes & shoes and
%
A HGFEDCB I
62,350 157,300 130,400 44,850 35,900 20,310 265,850 145,180 145,200 192,600 94,400Means (VND)
K L
p p y , y g
joining in added courses
8 3
913
18
14
5 7 7
41
25
32
17
2
21
11
2 2
8 8
12 8
3 12 9
38
7 7 9 9
10
2Above 300,000 VND
200,001 - 300,000 VND
85 88
82
62
9
40
50
44
49
18
43
40
56
100,001 - 200,000
VND
50,000 - 100,000 VND
1 4 10 3
17
3
1520
40
Below 50,000 VND
N=196 N=168 N=200 N=200 N=38 N=36 N=42 N=192N=92 N=128N=152
( l l )A-Buying learning facilities
B-Added courses (maths, physics, chemistry,)
C-Language study
D-Computer courses
F-Sports (swimming, martial classes…)
G-Breakfast
H-Junk food
I-Going out at weekends
Viettrack Market Research - April 2010
(*) Small Base
Q. What is the monthly average expenditure on……. for children?
p
E-Aptitude courses (dancing, singing,..) K-Clothes, shoes purchase
L-Taking care of kid’s health
31. KIDS’ BEHAVIOR
Study behavior
Shopping behavior
Eating behaviorEating behavior
Entertainment behavior
Summer entertainment behavior
Preferred promotion programme
Media channels
Id lIdols
Viettrack complies ISO 20252:2006, the international quality standard in market research
32. Places where having breakfast
Kids often have breakfast at home or food store
HCMCHCMCTOTALTOTAL HANOIHANOI
Kids often have breakfast at home or food store
At home
HCMCHCMCTOTALTOTAL HANOIHANOI
8748 9152 8141
Food store 8644 8337 9255
School canteen 286 317 254
Buy and bring breakfast to school 273 315 21
Q: Which places do children have breakfast frequently?
Q: Amongst, which is the most often place?
N=400 N=200 N=200
Viettrack Market Research - April 2010
%Most often Often
33. Children’s favorite junk food
Snack, sweet cake, yogurt are three most favorite junk foods of kids.
HCMCHCMCTOTALTOTAL HANOIHANOI
Snack, sweet cake, yogurt are three most favorite junk foods of kids.
HCMCHCMCTOTALTOTAL HANOIHANOI
90 9189Snack
S t k
64
72
73
52
87
68
71
63
76Sweet cake
Yogurt
Confection
53
58
47
83
57
42Ice-cream
Chocolate
20
32
43
3
6
32
31
50
51Cheese
“Bánh tráng trộn”
“Há cảo”
Viettrack Market Research - April 2010
%
Q. What are children’s favorite junk food ?
N=400 N=200 N=200
Há cảo
34. Places buying junk food (P10)
“Groceries near by houses”, “At home (mother bought)” and “School canteen” are common &
TP HCMTP HCMTOTALTOTAL HANOIHANOI
Groceries near by houses , At home (mother bought) and School canteen are common &
convenience places for kids to buy junk foods.
TP.HCMTP.HCMTOTALTOTAL HANOIHANOI
%
79 85 70Groceries near by houses
At home (mother bought)
45
55
68
51
71
64
35
31
73At home (mother bought)
School canteen
Supermarket
36
37
43
39
25
35Gorceries near by school
Vendors
k
2
3
16
3
4
19
1
11Park
Movie theatre
Internet store
Viettrack Market Research - April 2010Q. Where are places children buy junk food?
N=400 N=200 N=200
35. KIDS’ BEHAVIOR
Study behavior
Shopping behavior
Eating behaviorEating behavior
Entertainment behavior
Summer entertainment behavior
Preferred promotion programme
Media channels
Id lIdols
Viettrack complies ISO 20252:2006, the international quality standard in market research
36. Going out occasions
Kids are usually allowed to go out on weekends, summer holiday or holiday/ Tet
TP HCMTP HCMTOTALTOTAL HANOIHANOI
Kids are usually allowed to go out on weekends, summer holiday or holiday/ Tet
TP.HCMTP.HCMTOTALTOTAL HANOIHANOI
%
81Weekends 78 85
76Summer holiday 85 64
55Holiday/”Tết” 71 31
N=400 N=200 N=200
31Weekday 43 14
Viettrack Market Research - April 2010Q. Which are occasions do children go out?
37. Places going out for weekdays
On weekdays, after studying hard at school, kids often choose entertainment activities which areOn weekdays, after studying hard at school, kids often choose entertainment activities which are
simple and not take much time such as sight-seeing, going to park/ children’s house and
supermarket.
TP.HCMTP.HCMTOTALTOTAL HANOIHANOI
%
63Sight - seeing 70 29
33
36Park/ children’ house
Supermarket 36
42
21
7
26
33Supermarket
To go swimming 31
36
0
21
4
19To visit relatives
Movie theatre/dramatic stage 5
13
0
50
Q. Places where kids go out for weekdays? Viettrack Market Research - April 2010
N=124 N=86 N=28
38. Places going out for weekends
On weekends, kids are usually allowed to go to super market, park, children’s house or visitingOn weekends, kids are usually allowed to go to super market, park, children s house or visiting
relatives.
TP.HCMTP.HCMTOTALTOTAL HANOIHANOI
%
69Supermarket 74 64
25
51Park/ children’ house
To visit relatives 19
62
34
37
9
14
21Sight-seeing
To go swimming
Movie theatre/drama tic stage 14
25
23
2
19
2
2
9o e t eat e/d a a t c stage
Museum
Long-distance travelling (Vũng
Tàu, Phan Thiết, Nha Trang…)
3
3
14
Viettrack Market Research - April 2010
N=324 N=156 N=170
Q. Places where kids go out for weekends?
39. Places going out for Holidays/ Tet
Kids are usually visit relatives on Holidays/ Tet occasions or enjoy long-distance travelling such asKids are usually visit relatives on Holidays/ Tet occasions or enjoy long distance travelling such as
Vung Tau, Phan Thiet, Nha Trang, etc. Hanoians kids are slightly different. They often go to park or
children’s house on this occation.
TP.HCMTP.HCMTOTALTOTAL HANOIHANOI
%
66To visit relatives 66 68
29
45
Long-distance travelling (Vung
Tau, Phan Thiet, Nha Trang…)
Park/ children’ house 14
57
77
3
15
18
22Supermarket
Movie theatre/drama tic stage
To go downtown (eating ice-
cream ) 18
22
22
7
7
23
2
10
15
cream,…)
Museum
To go swimming 3
10
18
0
10
7
Viettrack Market Research - April 2010
N=220 N=142 N=62
Q. Places where kids go out for Holidays/ Tet?
40. Places going out for summer holidays
Kids often have a long break time on summer holidays. Hence, they are usually allowed to haveKids often have a long break time on summer holidays. Hence, they are usually allowed to have
long-distance travelling or visiting relatives.
TP.HCMTP.HCMTOTALTOTAL HANOIHANOI
%
83
Long-distance travelling (Vũng
Tàu Phan Thiết Nha Trang ) 87 77
15
28
Tàu, Phan Thiết, Nha Trang…)
To visit relatives
Park/ children’ house 21
42
3
2
10
11
15Museum
Supermarket
To go swimming 13
14
17
3
3
9
9
10
10To go swimming
To go downtown (eating ice-
cream,…)
Movie theatre/drama tic stage 10
11
13
6
8
3
Viettrack Market Research - April 2010
N=304 N=170 N=128
Q. Places where kids go out for summer holidays?
41. The frequency of going out
Generally, kids usually go to super market, go sight seeing and go to park/ children house with the
A HGFEDCB
Generally, kids usually go to super market, go sight seeing and go to park/ children house with the
frequency of 4 times/ month.
3 83 4 4 1 33 0 45 0 3 2 61 3 89 3 47Means (times/ month)
%
32
33
7
1 2
10
6
12 612
11
632 33
15
5 113
10
51
Above 7 months/ time
5 - 7 months/ time
3.83 4.4 1.33 0.45 0.3 2.61 3.89 3.47Means (times/ month)
17 37
31
25
20
24
24
57
31
11
10
6
30
36
2 - 4 months/ time
1 time/ month
2-3 times/ month
5 13 9
24
17
11
24 37
9
1 1
20
27
21
2
19
12 7 9
4 times/ month
2-7 times/ week
N=540 N=420 N=276 N=176 N=520 N=552 N=436 N=208
A- Supermarket
B - Park/ children’ house
C - Movie theatre/dramatic stage
D - Museum
E Long distance tra elling (V ng Ta Phan Thiet Nha Trang )
Q. What is the frequency of going out? Viettrack Market Research - April 2010
E - Long-distance travelling (Vung Tau, Phan Thiet, Nha Trang…)
F - To visit relatives
G - Sight seeing
H – Go swimming
42. The frequency of going out – HCM
Saigonese kids often go to park/ children house with the frequency of 6 times/ month. Next is
A HGFEDCB
4 41 6 01 1 17 0 4 0 29 1 57 4 18 3 41
Saigonese kids often go to park/ children house with the frequency of 6 times/ month. Next is
going to super market and go sight seeing with the frequency of 4 times/ month.
Means (times/ month)
31 24
3
8
1
8
14
6
7 2
36
43
26
7 12
8
1 6Above 7 months/ time
5 - 7 months/ time
%
4.41 6.01 1.17 0.4 0.29 1.57 4.18 3.41Means (times/ month)
27
22
28 39
25
26
28
27
62
22
3
10
10
31 21
14
2 - 4 months/ time
1 time/ month
2-3 times/ month
2 13 8
13
28 39
10
3
12
21
10
27
17
27
6 11
4 times/ month
2-7 times/ week
N=292 N=252 N=126 N=96 N=294 N=280 N=248 N=140
A- Supermarket
B - Park/ children’ house
C - Movie theatre/dramatic stage
D - Museum
E Long distance tra elling (V ng Ta Phan Thiet Nha Trang )
Q. What is the frequency of going out? Viettrack Market Research - April 2010
E - Long-distance travelling (Vung Tau, Phan Thiet, Nha Trang…)
F - To visit relatives
G - Sight seeing
H – Go swimming
43. The frequency of going out – HN
Hanoians kids usually go to museums & go swimming with the frequency of 4 times/ month.
A HGFEDCB
2 85 1 74 2 36 0 84 0 32 4 44 3 2 4 08
Hanoians kids usually go to museums & go swimming with the frequency of 4 times/ month.
Means (times/ month)
34
44
4
3
20
6
25
40
102
25
11
2
Above 7 months/ time
5 - 7 months/ time
%
2.85 1.74 2.36 0.84 0.32 4.44 3.2 4.08Means (times/ month)
40
42
32 17
48
25 80
29
25
72
2 - 4 months/ time
1 time/ month
2-3 times/ month
11 8
2019
10
7 17
23
4
10
3 2
12
13
4
4 times/ month
2-7 times/ week
N=222 N=104 N=188 N=70 N=160 N=308 N=116 N=16*
A- Supermarket
B - Park/ children’ house
C - Movie theatre/dramatic stage
D - Museum
E Long distance tra elling (V ng Ta Phan Thiet Nha Trang )
Q. What is the frequency of going out? Viettrack Market Research - April 2010
E - Long-distance travelling (Vung Tau, Phan Thiet, Nha Trang…)
F - To visit relatives
G - Sight seeing
H – Go swimming
(*) Small base
44. Whom children go out with – Total
A HGFEDCB
Children often go out with their family members (having parents) for most of activities. Kids often
go out with their friends when going to museums, sight-seeing and go swimming.
A
43
53
2 4 2 3 1 31
Other family members
HGFEDCB %
18
21
92
82
78
96 94
63Family members
(having parents)
With neighbor friends
39
25
18
4
4
3 3
16
2 10
10
10
With schoolmates
N=166 N=149 N=58 N=44 N=177 N=154 N=82 N=57
A- Supermarket
B - Park/ children’ house
C - Movie theatre/dramatic stage
D - Museum
E Long distance tra elling (V ng Ta Phan Thiet Nha Trang )
Q: With whom do children go out on each occasion? Viettrack Market Research - April 2010
%
E - Long-distance travelling (Vung Tau, Phan Thiet, Nha Trang…)
F - To visit relatives
G - Sight seeing
H – Go swimming
45. KIDS’ BEHAVIOR
Study behavior
Shopping behavior
Eating behaviorEating behavior
Entertainment behavior
Summer entertainment behavior
Preferred promotion programme
Media channels
Id lIdols
Viettrack complies ISO 20252:2006, the international quality standard in market research
46. The length of children summer holidays
For elementary students, summer period is approximate 2 months which starts at the beginning of
June and ends at the middle of August annually
HCMCHCMCTOTALTOTAL HANOIHANOI
June and ends at the middle of August annually.
%
12
8
10 8
14
1
½ month
Means (months) 2.2 2.2 2.1
32
31
31
17
1 month
1,5 month
24
31
14
2 month
2,5 month
N=400 N=200 N=200
22 21 24
3 month
Viettrack Market Research - April 2010Q. How long does a summer holiday take?
47. Extra-curriculum courses and activities on summer days
Last year, “added courses (maths, physics, chemistry,…)” was a popular choice of almost parents but
this year “language courses” particularly English as their priority based on the thought do not want their
HCMCHCMCTOTALTOTAL HANOIHANOI
this year language courses particularly English as their priority based on the thought do not want their
children are inferior to others. Furthermore, English now becomes one of required subjects in primary
schools instead of secondary schools as before.
HCMCHCMCTOTALTOTAL HANOIHANOI
%
Language courses
56
66
44
73
53
47
60
55
39
Added courses (maths, physics, chemistry,…)
Computer courses
Sports (swimming, martial classes,…)
24
28
56
18
16
53
27
21
54
13
18
30
29
19
21
51
Courses for aptitude (painting, beautiful letters,…)
Art courses (dancing, playing musical instruments,
singing,..)
2
6
13
5
11
5
9
9
4
6
7
19
7
14
N=400 N=200 N=200
Others (Vietnamese, literature)
Don't know 19
6
2
2
15
4
26
8
6
5
This year Last year
Viettrack Market Research - April 2010
Q: Which were extra-curriculum courses and activities children attended last year?
Q: Which is extra-curriculum course, activity children are going to attend this year?
48. Travel destinations on summer days
In general, “Nha Trang” (33% agreed) and “Vũng Tàu” (30% agreed) are still the most popular
destinations this year In the northern especially Hanoi because the demand for cutting down expenses is
HCMCHCMCTOTALTOTAL HANOIHANOI
destinations this year. In the northern, especially Hanoi, because the demand for cutting down expenses is
still their priority, therefore “don’t go” (with 38% agreed) stands at high rate though it seems to be lower
than last year 32%
HCMCHCMCTOTALTOTAL HANOIHANOI
%
Nha Trang 33
14
44
17
17
8
Vung Tau
Da lat
15
30
34
13
21
49
55
21
6
3
3
1
Ha Long
Others (Da Nang, Hoi An, HCMC,..)
9
7
6
8
1
6
5
21
18
14
22
N=400 N=200 N=200
Don’t go
17
37
3
24
38
56
This year Last year
Viettrack Market Research - April 2010
Q: Where were destinations children travelled last year?
Q: Where is destination children are going to travel this year?
N=400 N 200 N 200
49. Average expenditure on summer holidays as compared
with ordinary days
HCMCHCMCTOTALTOTAL HANOIHANOI % increase72% is the agreed percentage for the increase of expenditure in
Below 10%
From 10 - 20%
summer days, just 2% of mothers think it would be decreased. In
detail, the increase rate is popular from 10-20% (with 56%
agreed). Meanwhile, increasing more than 40% is received coldly
with just only 2% agreements 56
25
58
22
54
30
Means (%) 16.17 16.28 15.97
TP.HCMTP.HCMTOTALTOTAL HANOIHANOI
%
From 10 20%
From 21 - 40%
with just only 2% agreements
16
56
18
58
13
54
Above 40%
N=286 N=152 N=134
HCMCHCMCTOTALTOTAL HANOIHANOI % decrease
72 76
67
Increase
Decrease
2 2 3
17Below 5% 20
HCMCHCMCTOTALTOTAL HANOIHANOI % decrease
26 23
28
2
1
5
Equal
Means (%) 8.33 8 8.4
N=400 N=200 N=200
17
50From 6 - 10%
From 11 - 20%
100
20
40
Viettrack Market Research - April 2010
N=12* N=2* N=10*
16Above 20% 20
Q. What is the average expenditure for children on summer holidays as compared with ordinary days?
50. Average expenditure in this summer year as compared
with last year HCMCHCMCTOTALTOTAL HANOIHANOI % increase
Below 10%
From 10 - 20%
Similarly, 75% agreed with the increase of expenditure this year
which against with last year. In this case, the popular increasing
rate would be from 10-20% (reach 60%), just only 6% of mothers
agree with “above 40%” is a reasonable rate 60
22
58
21
64
22
Means (%) 17.47 1706 18.08
TP.HCMTP.HCMTOTALTOTAL HANOIHANOI
%
From 10 20%
From 21 - 40%
agree with above 40% is a reasonable rate
12
60
14
58
9
64
75 75 75
Tăng
Giảm
N=300 N=150 N=150
Above 40% 6 7 5
23 24 22
2 1 3
Như nhau
HCMCHCMCTOTALTOTAL HANOIHANOI % decrease
Below 5% 25 33
Means (%) 21.25 10 25
N=400 N=200 N=200
From 6 - 10%
From 11 - 20% 25
25 100
34
Viettrack Market Research - April 2010
N=8* N=2* N=6*
Q. What is the average expenditure for children on this summer year as compared with last summer year?
Above 20% 25 33
51. KIDS’ BEHAVIOR
Study behavior
Shopping behavior
Eating behaviorEating behavior
Entertainment behavior
Summer entertainment behavior
Preferred promotion programme
Media channels
Id lIdols
Viettrack complies ISO 20252:2006, the international quality standard in market research
52. Preferred promotion programs - Children
Among the five most preferred promotion programs which children like such as: “cotton animal”,
HCMCHCMCTOTALTOTAL HANOIHANOI
“puzzle toys”, “electric bicycle”, “comics” and “cartoon CD/DVD” (reach 45% agreed generally),
“cotton animal” is the program they like most (have 30% agreements)
HCMCHCMCTOTALTOTAL HANOIHANOI
%
Cotton animal
Puzzle toys
30
15
60
61
15
37
66
59
16
19
54
61
Electric bicycle
Comics
Cartoon CD/DVD
56
10
15
10
60
44
48
50
14
7
6
34
49
59
66
15
16
16
69
37
61
Skateboard
Watch
Backpack with cartoon characters 33
6
6
5
48
27
46
7
23
10
3
51
30
1
47
7
6
39
22
69
N=400 N=200 N=200
Sticker pictures
Scratching card
1
31
20
1
20
31
2
19
31
Like most Like
Viettrack Market Research - April 2010
Q: Which are promotion materials, toys and means of promotion which children prefer?
Q: Amongst, which is the most favorite promotion programme?
53. Preferred promotion programs - Mothers
Meanwhile, 50% is the agreed rate of “promotion package-buy 1 get 1 free”, “sale-off”, “glassware
gifts” and “cooking seasonings” which are the four program mothers like most
TP HCMTP HCMTOTALTOTAL HANOIHANOI
gifts and cooking seasonings which are the four program mothers like most
“Buy 1 get 1 free” is the most liking program in HCMC (with 38% people agreed) and “sale-off” is the
most preferred one in Hanoi (with 46% people agreed)
TP.HCMTP.HCMTOTALTOTAL HANOIHANOI
%
Promotion package (ex. buy 1 get 1 free)
S l ff
28
36
80
16
38
77
46
35
86
Sales-off
Glassware gifts(bowl, dish, cup,…)
Cooking seasonings (sugar, MSG,…) 57
13
15
69
75
72
21
18
55
73
35
1
11
90
77
Accumulate scores to get gifts
Personal care items (towel, comb,
toothbrush,… )
2
2
3
34
39
1
2
3
35
45
2
2
2
33
30
N=400 N=200 N=200
Scratching card
Gifts (jewelries, hairpins,…) 32
1
2
37
27
1
1
37
38
1
2
37
Like most Like
Viettrack Market Research - April 2010
Q: Which are promotion materials and means of promotion which mothers prefer?
Q: Amongst, which is the most favorite promotion programme?
54. KIDS’ BEHAVIOR
Study behavior
Shopping behavior
Eating behaviorEating behavior
Entertainment behavior
Summer entertainment behavior
Preferred promotion forms
Media channels
Id lIdols
Viettrack complies ISO 20252:2006, the international quality standard in market research
55. Activities in leisure time
In spare time after school, there are some activities children want to do such as: “watch cable TV
channels” and “watch TV channels” simultaneously they are rated as the 2 entertainment means with
HCMCHCMCTOTALTOTAL HANOIHANOI
channels and watch TV channels , simultaneously they are rated as the 2 entertainment means with
most preferred at 34% and 30%.
The next choice is “read books” stands at 22% and the forth is “surf Internet” with 13% children
agreed HCMCHCMCTOTALTOTAL HANOIHANOI
%
Watch cable TV channels
agreed
34
82
35
91
31
68
Watch TV channels
Read books
22
30
78
95
22
29
85
94
22
32
69
97
Surf the Internet
Read magazines
40
1
13
12
44
1
12
15
34
1
14
9
N=400 N=200 N=200
Read newspapers 27
1
28 26
N=400 N 200 N 200
Like doing most Usually do
Viettrack Market Research - April 2010
Q: What do children usually do in leisure time?
Q: What is children favorite activity which they like doing most in leisure time?
56. Children’s favorite books
As for those who like reading books, “comics” is their most favorite choice (with the agreed rate is 83%)
HCMCHCMCTOTALTOTAL HANOIHANOI
g , ( g )
%
HCMCHCMCTOTALTOTAL HANOIHANOI
Comics
83
99
82
100
85
97
Fairytale
1
15
63
1
16
71
15
49
Modern literature for children
Science book 4
1
1
12
3
1
12
6
12
N=308 N=170 N=138
Viettrack Market Research - April 2010
Q: Which are types of books do children read usually?
Q: Which is type of books do children like reading most?
The most favorite Favorite
Based on children who choose code 1_E1a
57. Children’ s favorite comics
According to children preferences, the 3 comics they like most in order are: “Doremon” (with 33%
agreed), “Conan” and “Thần đồng đất Việt” are in the same rate (stand at 21%).
HCMCHCMCTOTALTOTAL HANOIHANOI
agreed), Conan and Thần đồng đất Việt are in the same rate (stand at 21%).
While in HCMC, “Thần đồng đất Việt” is placed at high rate more 7% than “Conan”, in Hanoi the
favorite rate toward “Thần đồng đất Việt” is less than “Conan” 25% approximately.
“Doremon”
HCMCHCMCTOTALTOTAL HANOIHANOI
%
21
33
79
14
28
72
33
42
93
“Conan”
“Than dong dat viet”
“N h i ”
1
21
21
64
61
1
23
14
59
56
3
18
33
73
72
“Nu hoang ai cap”
“Dragonball”
“Pokemon”
15
1
1
1
9
14
1
1
1
9
16
1
2
3
9
Pokemon
Others (“Vua phap thuat”, “Teppi”, …)
N=272 N=138 N=134
22
24
9
32
17
11
1
36
6
The most favorite Favorite
Viettrack Market Research - April 2010
Q: Which are children’s favorite comics?
Q: Amongst, which is the most favorite comic?Based on children who choose code 1_E2a
58. Children’ s favorite TV channels
Generally, top 3 TV channels regarded as the most favorite choices in both HCMC and Hanoi are: “HVT7” and “VTV3” are
in the same rate (29% agreed) and “HVT3” (reach 21%)
HCMCHCMCTOTALTOTAL HANOIHANOI
in the same rate (29% agreed) and “HVT3” (reach 21%)
In detail, in HCMC, “HTV7” and “HTV3” are the 2 main channels which are received high preferred rate at 48% and 28%.
On the contrary, in Hanoi, these 2 channels just gained a small proportion of liking (below 10%) and “VTV3” stands at
the top with 69% agreed answer
HCMCHCMCTOTALTOTAL HANOIHANOI
%
HTV7
VTV3 29
29
62
55
2
48
37
84
69
2
98
12
HTV3
Hanoi
Cartoon Network
HTV9
25
4
5
5
21
44
5
1
7
8
28
56
8
60
2
12
9
26
HTV9
Disney Channel
HTV1
VTV1
18
1
2
3
59
3
37
23
1
4
7
89
4
21
10
2
2
2
14
60
VTV2
HTV2
N=382 N=188 N=194
1
16
12
9
16
2
27
7
Viettrack Market Research - April 2010
Q: Which are children’s favorite TV channels?
Q: Amongst, which is the most favorite channel?
The most favorite Favorite
Based on children who choose code 4_E1a
59. Mothers’ favorite TV channels
According to mothers in HCMC, “HTV7” is the most favorite channel (reach 57%). Meanwhile, 72% is
HCMCHCMCTOTALTOTAL HANOIHANOI
the favorite rate for “VTV3” in Hanoi.
HCMCHCMCTOTALTOTAL HANOIHANOI
%
VTV3
HTV7
37
34
81
57
13
69
72
98
HTV7
HTV9
Hanoi
HTV3
30
8
6
5
66
71
4
8
1
12
92
92
69
1
12
3
40
29
HTV3
VTV1
HTV1
2
4
3
39
58
28
3
1
5
38
45
49
1
5
4
13
77
24
N=382 N=188 N=194
SCTV9
VTV2 1
2
3
26
3
4
18
2
1
1
37
Viettrack Market Research - April 2010
Q: Which are mothers’ favorite TV channels?
Q: Amongst, which is the most favorite channel?
The most favorite Favorite
Based on children & mothers who choose code 4_E1a
60. Children’ s favorite TV programs
According to 73% agreed rate gained from children opinions, they have only 1 answer for the question
hi h th TV th lik t hi t i “ t ”
HCMCHCMCTOTALTOTAL HANOIHANOI
which the TV program they like watching most is “cartoons”
Cartoons
HCMCHCMCTOTALTOTAL HANOIHANOI
%
73
99
72
99
74
99
Gameshow
Films
7
11
58
53
6
12
58
60
9
9
58
42
Children’s music
Wildlife world
47
4
5
24
48
5
5
27
45
2
4
19
Circus
N=382 N=188 N=194
28 28
2
28
Viettrack Market Research - April 2010
Q: Which are children’s favorite TV programs?
Q: Amongst, which is the most favorite program?
The most favorite Favorite
Based on children who choose code 4_E1a
61. Children’ s favorite TV game shows
In HCMC, “Siêu quậy tí hon”, “Những người bạn nhỏ” and “Chung sức” on HTV7 are being watched
with the favorite rate is over 17% In contrast in Hanoi most of children responded “Đồ Rê Mí” as the
HCMCHCMCTOTALTOTAL HANOIHANOI
with the favorite rate is over 17%. In contrast, in Hanoi, most of children responded Đồ Rê Mí as the
only TV game show they like watching most with the agreed rate is 83%
HCMCHCMCTOTALTOTAL HANOIHANOI
%
“Đồ Rê Mí” – VTV 3
“Siêu quậy tí hon” – HTV 7 17
30
46
53
23
5
24
69
5
83
93
20
“Những người bạn nhỏ” – HTV 7
“Chung sức” – HTV 7
“Sieu thi may mắn” – HTV 9
38
11
12
14
41
46
53
55
17
17
19
60
62
69
2
2
6
2
12
20
y
“Ai thông minh hơn học sinh lớp 5?” -
HTV 2
“Chuyện không của riêng ai” – HTV7
“Nào ta cùng hát” – HTV7 21
1
3
10
29
32
41
27
5
14
42
43
60
7
2
10
2
“Hãy là bé ngoan” – HTV 9
Ai là triệu phú
N=194 N=113 N=81
1
1
1
20 27
2
2
2
5
Viettrack Market Research - April 2010
Q: Which are children’s favorite TV game shows?
Q: Amongst, which is the most favorite game show?
The most favorite Favorite
Based on children who choose code 3_E6a
62. Children’ s favorite channels on cable TV
In general, “Disney channel”, “Cartoon network”, “Bibi-hoạt hình” and “HTV3 thiếu nhi” are the four
cable channels which children like watching most
HCMCHCMCTOTALTOTAL HANOIHANOI
cable channels which children like watching most.
In HCMC, “Disney channel” stands at the top with 33% agreed answer and in Hanoi, “Bibi-hoạt hình”
is the most favorite channel which is received up to 41% agreed rate when asked
HCMCHCMCTOTALTOTAL HANOIHANOI
%
Disney Channel
Cartoon Network
18
32
62
83
23
33
74
85
7
31
40
81
Bibi-Hoat hinh (VCTV8)
HTV3 kenh thieu nhi
Sao TV (SCTV3)
61
4
4
17
18
6
47
21
67
6
8
17
6
36
32
49
16
41
0
68
Yeah1 TV (SCTV4)
Disney-Hd
Animax
Star Movies
16
1
1
3
4
16
21
17
22
1
1
4
6
24
22
16
4
2
19
18Star Movies
HBO
VTC 11
N 318 N=182 N=136
1
1
17
28
1
1
1
16
27
1
3
18
29
3
Viettrack Market Research - April 2010
Q: Which are children’s favorite channels on cable TV?
Q: Amongst, which is the most favorite channel?
The most favorite Favorite
Based on children who choose code 5_E1a
N=318 N=182 N=136
63. Mothers’ favorite channels on cable TV
As for mothers, “HBO” is not only one of the most often being watched channels (with 83% agreed) but it also
is the most favorite one with the agreed rate stands at 29%. Although “Star movie” and “Cinemax” have
HCMCHCMCTOTALTOTAL HANOIHANOI
g g
received more than 60% opinions that they are regular channels, but in case of the most favorite level, it goes
behind “HTVC gia đình” and “SCTV9”, because these 2 channels always have social psychological films from
Hong kong, Korea,…
HCMCHCMCTOTALTOTAL HANOIHANOI
%
HBO
19
29
83
21
30
89
15
27
72
HTVC gia dinh
SCTV9
Star movie 64
10
14
9
41
47
71
8
21
54
49
0
50
15
15
43
Cinemax
VTC1
6
6
30
63
2
5
27
66
12
7
37
56
Khác 16
10
13
13
24
4
N=318 N=182 N=136
Viettrack Market Research - April 2010
Q: Which are mothers’ favorite channels on cable TV ?
Q: Amongst, which is the most favorite channel?
The most favorite Favorite
Based on children & mothers who choose code 5_E1a
64. Purposes of surfing on the Internet
“Play online games” is the main entertainment for most of children when surfing on the Internet (with 96%).
Furthermore in HCMC “listen music” and “watch film” are chosen by the majority of children with the rate for
TP.HCMTP.HCMTOTALTOTAL HANOIHANOI
Furthermore, in HCMC listen music and watch film are chosen by the majority of children with the rate for
each one is 53% and 32%.
With a little contrary against with HCMC, Internet is used as a tool for their “learn and study” with 27% approval.
%
Play online games
Listen music 47
96
53
94
35
100
Watch films
Chat 21
25
27
32
9
12
Chat
For learn and study
Read news 17
18
21
20
14
27
12
27
9
N 156 N 88 N=68
Read news
Log in blog/ facebook 7
17
11
20 12
Q. What are children purposes as surfing internet? Viettrack Market Research - April 2010Based on children who choose code 6_E1a
N=156 N=88 N=68
65. Time surfing on the Internet daily
The suitable time for surfing on the internet in HCMC and Hanoi is quite distinction. For children in
TP.HCMTP.HCMTOTALTOTAL HANOIHANOITP.HCMTP.HCMTOTALTOTAL HANOIHANOI
HCMC, up to 47% children answer 18h-20h is their choice and in Hanoi although the agreed rate is
47% as the same with HCMC, the answer is 16h-18h.
%
9:00 – 12:00 AM
11 13 9
12:01 – 16:00 PM
16:01-18:00 PM 28
10
18
14
47
3
18:01-20:00 PM 44 47 38
20:01 – 24:00 PM 32 30 35
N=156 N=88 N=68
Q. What time do children surf Internet in a day? Viettrack Market Research - April 2010Based on children who choose code 6_E1a
66. Children’s favorite website addresses
According to those those who use Internet for playing online games, “www.gamesonline.com” is the
HCMCHCMCTOTALTOTAL HANOIHANOI
popular address (with 45% agreed)
HCMCHCMCTOTALTOTAL HANOIHANOI
%
www.gamesonline.com
www.trochoivui.com
16
45
50
73
12
47
52
74
24
41
47
71
www.gamevui.com
www.play.zing.vn
www.mp3.zing.vn
43
6
7
11
50
38
29
46
8
6
11
52
35
30
38
3
9
12
47
44
27
www.Kenh14.vn
www.nhaccuatui.com
www.nhacso.net 10
2
3
3
29
13
21
9
2
3
2
30
14
23
12
3
6
27
12
18
www.nghennhac.info
Khác
N=156 N=88 N=68
5
2
14
5
8
2
14
7
2
15
2
Viettrack Market Research - April 2010
Q: What are children’s favorite Website addresses?
Q: Amongst, what is the most favorite Website address?
The most favorite Favorite
Based on children who choose code 6_E1a
67. Children’s favorite online games
“Nha hang vui ve” & “Dot Kich” are two favorite game online of Saigonese kids while Hanoians prefer
HCMCHCMCTOTALTOTAL HANOIHANOI
Pikachu & Boom
HCMCHCMCTOTALTOTAL HANOIHANOI
Nha hang vui ve (Game zing)
16
18
39
15
23
40
18
9
35
Dotkich
Audition
Pikachu 27
16
16
34
29
23
13
21
42
29
35
21
6
21
29
Boom
Dua xe lien luc dia
27
10
13
19
33
23
13
8
23
29
35
6
21
12
41
Others
N=388 N=188 N=200
11
9
7
9
19
8
Viettrack Market Research - April 2010
%
Q: What are children’s favorite online games?
Q: Amongst, what is the most favorite online game?
The most favorite Favorite
Based on children who choose code 4_E9
68. KIDS’ BEHAVIOR
Study behavior
Shopping behavior
Eating behaviorEating behavior
Entertainment behavior
Summer entertainment behavior
Preferred promotion forms
Media channels
Id lIdols
Viettrack complies ISO 20252:2006, the international quality standard in market research
69. Children’s favorite characters
“Tom & Jerry” are the 2 most favorite characters with 39% children agree, the second is “Doremon”
HCMCHCMCTOTALTOTAL HANOIHANOI
approved by 15% children and the next ones are “Harry Potter” (with 9%), “Spiderman” (8%) and
Ben 10 (6%)
HCMCHCMCTOTALTOTAL HANOIHANOI
Tom & Jerry
Doremon
15
39
58
85
13
39
50
83
18
38
71
87
Doremon
Harry Porter
Spiderman
Ben 10
25
6
8
9
58
27
20
7
7
9
50
24
32
4
9
9
71
32
Ben 10
Mickey mouse
Pikachu
H ll kitt t
3
3
4
20
59
30
1
3
5
23
57
18
5
4
2
16
61
47
Hello kitty cat
Others
Don't know
N 200 N 200
1
20
12
10
1
2
12
14
9
2
2
32
11
12
2
Viettrack Market Research - April 2010
%
Q: What are children’s favorite characters?
Q: What is the character children like most ?
The most favorite Favorite
N=400 N=200 N=200
70. Children’s favorite singers, actors and actresses
“Hoài Linh” is the most favorite actor with the agreed rate is 23%. Besides, there is “Xuân Mai”
singer with the rate is 15%
HCMCHCMCTOTALTOTAL HANOIHANOI
singer with the rate is 15%
HCMCHCMCTOTALTOTAL HANOIHANOI
Hoai Linh
Xuan Mai 15
23
47
30
9
31
59
17
23
10
29
50
Dinh Toan
Tang Thanh Ha
Bao Thy
Dan Truong
22
6
6
6
6
21
22
30
12
4
1
3
10
8
37
17
38
8
14
12
40
50
Dan Truong
Minh Hang
Dai Nha
Hieu Hien
18
4
4
5
13
23
19
29
3
7
3
15
20
14
2
5
0
7
11
28
27
N=400 N=200 N=200
Others
Dom't know 18
7
18
8
13
22
7
23
8
15
12
9
12
10
11
N=400 N 200 N 200
Viettrack Market Research - April 2010
%
Q: What are children’s favorite singers, actors and actresses?
Q: What is the character children like most ?
The most favorite Favorite
71. Month Market Research
The next Viettrack will come in on 15th May 2010
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Contact: Le Lan Phuong, CRM Department
Tel: +84 8 3514 2584
E il h l @ftEmail: phuongle@fta.com.vn
www.ftaresearch.com
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