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The Secrets To Creating Contagious Content Campaigns
The document discusses how to make communications and marketing more effective through word-of-mouth. It introduces the Six Key STEPPS framework - Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. For each element, it provides examples and questions to help apply them. The goal is to generate more sales through referrals by making customers feel special, linking products to daily triggers, sharing emotional experiences, publicly showing product use, offering practical value, and telling engaging brand stories.
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The Secrets To Creating Contagious Content Campaigns
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- 3. How tasty isthe way we communicate?
- 4. NASA Cuts to NASA’sbudget and delays or key programs, along with our reliance on Russian manned space vehicles, threaten our leadership in space We’ve been to the moon, what else do we need? Which is tastier?
- 5. How can wemake our communications tastier? Use referrals to grow our businesses? Better target, engage, and convert prospects into customers?
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- 8. “Word of mouthgenerates more than twice the sales of advertising” --McKinsey & Company Jonahberger.com@j1berger
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- 11. Six key STEPPS Social Currency Triggers Emotion Public PracticalValue Stories Jonahberger.com@j1berger
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- 18. (1) How canwe make customers feel like insiders? Smart, special, and in-the-know? Jonahberger.com@j1berger
- 19. (2) Find theInner Remarkability Surprising, novel, or interesting Jonahberger.com@j1berger
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- 27. Peanut butter and___________ Rum and ________ “weekends are made for Michelob” Jonahberger.com@j1berger
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- 29. 4 Key Questions Whodo we want to be triggered? When do we want them to think of us? What is around them at that time? How can we link to that thing?
- 30. How can wemake the problem we solve our peanut butter?
- 31. Emotion When we care,we share Jonahberger.com@j1berger
- 32. Public Built to show,built to grow Jonahberger.com@j1berger
- 33. Practical Value News youcan use Jonahberger.com@j1berger
- 34. Rule of 100 $5off$20 $2000 $500 off 25% off 25% off
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- 36. Maui Jim hasgreat customer service Jonahberger.com@j1berger
- 37. Trojan Horse Story Kernel (Brandor Key Attribute) Engaging Story
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- 39. Six key STEPPS toword of mouth Social Currency Triggered Emotion Public Practical Value Stories Jonahberger.com@j1berger
- 40. Two Key NextSteps 1) Find Your Kernel 2) Apply the STEPPS Free Crafting Contagious Workbook Jonahberger.com/resources
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