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Content strategy - a brief on what it is

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Content strategy explained in under 2 minutes. For more information contact - Maria Botta - maria.botta@gmail.com

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“ONE THING YOU WANT TO HAVE IS A CONTENT STRATEGY SO YOU UNDERSTAND WHAT CONTENT YOU’RE PRODUCING AND HOW IT’S GOING TO SUPPORT YOUR OVERALL MISSION” - Alisa Maclin VP of Marketing IBM’s Smarter Commerce Initiative
WHAT IS
CONTENT STRATEGY?
GOOD CONTENT STRATEGY
AT THE RIGHT TIME THE RIGHT content TO THE RIGHT people
BAD CONTENT STRATEGY NO CLEAR PLAN
CONTENT STRATEGY ALIGNS WITH ORGANIZATIONAL GOALS GOOD
embraces
LOGISTICS CONTENT CURATION CONTENT CREATION DEPLOYMENT PLATFORMS OVERSIGHT TECHNOLOGY INNOVATION
CONTENT STRATEGY IS CROSS FUNCTIONAL PR MARKETING CREATIVE TECHNICAL CUSTOMER SERVICE HUMAN RESOURCES GOOD
IT’S ABOUT OPTIMIZATION OF CONTENT ACROSS A RANGE OF FORMATS, PLATFORMS AND SOCIAL MEDIA.
AND
CONTINUALLY EXPLORING IDEABIG LOOKING FOR THE NEXT
is your organization behind the eight ball? CONTENT STRATEGY
DO YOU WANT TO TALK ABOUT IT? LET’S CONNECT maria.botta@gmail.com

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