This document discusses content strategy for social media platforms. It addresses what types of data to include, how much data is needed, who will receive the data, how to display it, when to deliver it, and where the data is located. The types of data that work well for social media include rich text, photos, videos, audio, and PDFs. Content should be accessible on desktop and mobile browsers as well as through apps and other channels. Strategies are outlined for organizing large amounts of content and improving the findability and discoverability of data.