From Facebook to Twitter to Pinterest to Google+ and beyond, managing social media for your business can be overwhelming. But having and sticking to a social media content strategy can help keep you focused, organized and on target when communicating with customers.
Four critical elements to creating a strategy for your business:
1. Set your positioning. Who are you? What do you do? Why does it matter? Why are you better?
2. Identify your target audience.
3. Create personas for your customers so you have a better idea of what they do and what they need.
4. Determine which social networks are the best platforms for your business.
Content with quality, relevance and freshness is essential to engage audiences on social media. Engaging content adds brand value, conveys that you care about your customers to keep them interested, gives real value to your community and further helps you build an excellent brand experience.
Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may as well forget about being remotely successful with the former.