Content Strategies to Increase Direct Bookings

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This document discusses strategies for hotels and venues to increase direct bookings by taking back their online presence from online travel agencies (OTAs) through content marketing. It notes that Google has shifted away from prioritizing links and HTML to valuing fresh, local content more. The document suggests hotels and venues can use various types of content like blogs, videos, and eBooks to improve their search engine optimization and visibility online in order to drive more customers directly to their website for bookings.

Technology Business

Content Strategies to Increase
Direct Bookings
Using content to take back your
online presence

www.socialtables.com

This presentation comes with a challenge

to be successful, you’ll need to

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What your concierge used to look like

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Your new concierge arrived

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You want guests to see

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How did that happen?

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OTAs and old school SEO

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Google previously valued

www.socialtables.com

Google did value HTML

www.socialtables.com

Google used to value links

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There is a window of opportunity

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You can take back search

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The new king of search

www.socialtables.com

Google loves local

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You have endless options
Blogs

Videos

Social
Media

White
Papers

eBooks

Ar1cles

Webinars

Newsle<ers

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Staying In Touch

TrevorHLynn
trevor@socialtables.com
202-656-1846
(877) 9-SEAT-ME
www.socialtables.com

www.socialtables.com

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