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The Future of Event Tech:
Preparing You for 2018 & Beyond!
Dan Berger
Founder, CEO
Social Tables
About Social Tables
Nearly 300 events have been hosted at STHQ (pictured) since it opened in December 2016.
● More than $22mm raised from top-tier investors.
● Approximately 5,000 customers.
● Over 3 million successful events executed.
● 93% customer retention rate.
● Over 100 Tablers.
Face-to-face interactions
must be successful.
We are connecting the hospitality
industry through effortless event
planning to get there.
Group Sales
Group Distribution
Event Services
Event Execution
An End-to-End Group Sales & Service Platform for
Hotels & Venues to Increase Revenue and Drive Loyalty
@danberger | #techsytalk
A Suite of Free Products for
Event & Meeting Professionals
@danberger | #techsytalk
Accurate Diagramming Seating Charts & Check-In
Sourcing & Discovery at
search.socialtables.com
Trends to watch for
#eventprofs
Machines can do many physical things that humans do.
@danberger | #techsytalk
Source: Where machines could replace humans—and where they can’t (yet).
McKinsey.
Machines can understand us as well as we can.
@danberger | #techsytalkSource: Internet Trends 2017 Report. Meeker, Mary.
Event tech will
leverage the closing
gap between human
abilities and those of
machines.
Takeaway
@danberger | #techsytalk
Investments are a leading indicator of what’s ahead.
@danberger | #techsytalkSource: BI Intelligence, CBInsights
Investments in Artificial Intelligence
Takeaway
Tomorrow’s event
tech will be built on
technologies and
platforms that are
currently not
mainstream.
@danberger | #techsytalk
Source: Pitchbook
Tech acquisitions have been increasing for the past
decade.
@danberger | #techsytalk
There are not many event tech companies today.
IPO Date 2011 2013 1999 ??
Buyout Date 2013 2016
@danberger | #techsytalkSource: CrunchBase
● A vertical market is one in which all of
your customers are in one particular
industry.
● A horizontal market is one in which all of
your customers use your product to do
the same thing, regardless of industry.
● The events industry uses a mix of vertical
software (registration, project
management) and horizontal software
(audience response, apps).
Events are neither horizontal nor vertical.
@danberger | #techsytalk
Event tech will either
consolidate (one big
platform) or stay
highly fragmented
(many little products).
Takeaway
@danberger | #techsytalk
Event tech has not been thoughtful about opportunities.
@danberger | #techsytalk
Source: Economic Significance of Meetings to the US Economy (2018). Events
Industry Council | Oxford Economics
Event Tech will follow
industry spending
patterns and focus on
the highest grossing
categories: F&B and
A/V.
Takeaway
@danberger | #techsytalk
Takeaway
@danberger | #techsytalk
Large vendors will
start offering Event
Tech to grow revenues
and differentiate.
Intermediaries dominate the group segment.
@danberger | #techsytalk
Percent of group rooms revenue that is
intermediated by third parties
Source: Kalibri Labs | U.S. Groups and Meetings | SPECIAL REPORT 2018
There will be
on-demand event
booking technology to
drive down costs &
enhance service.
Takeaway
@danberger | #techsytalk
Case Study: The Farmer
@danberger | #techsytalk
Source: How to Win with Automation (Hint: It’s Not Chasing Efficiency);
Wikipedia
● In 1900, the U.S. had 30 mm farmers.
● In 1990, there were under 3 million ...even
as the population tripled.
● 90% of American agriculture workers lost
their jobs, mostly due to automation.
● Yet somehow, the 20th century was an
era of unprecedented prosperity.
Automation vs. Augmentation
@danberger | #techsytalkSource: Beyond Automation, HBR, 2015
Automation
● Starts with a baseline of what a
human can do.
● Deploys computers to chip
away at these tasks.
Augmentation
● Starts with what humans do
today.
● Figures out how that work
could be deepened with
technology.
Automation + Augmentation =
Human-centered Automation
Reframing the automation conversation
@danberger | #techsytalk
The use of automation to enhance
the capabilities of humans... and
compensate for the limitations of
human operators.
Redesigning modern jobs for the future
@danberger | #techsytalkSource: How to Win with Automation (Hint: It’s Not Chasing Efficiency)
● Doctors can have the world’s medical
knowledge at their fingertips.
● They can use technology to help them be
more effective by augmenting their work;
and
● Devote more of their mental energy to
understand the patient as a person, not a
diagnosis.
What do redesigned jobs look like in our industry?
@danberger | #techsytalk
AV techs Learning partners
Caterers Experience curators
Event planners Business event strategists
Hotel sales people Meeting consultants
The jobs in our
industry will be
redesigned around
technology.
Takeaway
@danberger | #techsytalk
Soft skills become more indispensable over time.
@danberger | #techsytalkSource: Automation Will Make Us Rethink What a “Job” Really Is
Takeaway
Despite technological
advances, events will
realize the most value
from human beings.
@danberger | #techsytalk
Create better events, together.
Get in touch >> dan@socialtables.com
Give me your card >> slides in your inbox

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TechysTalk: The Future of Event Tech: Preparing You for 2018 & Beyond!

  • 1. The Future of Event Tech: Preparing You for 2018 & Beyond! Dan Berger Founder, CEO Social Tables
  • 2. About Social Tables Nearly 300 events have been hosted at STHQ (pictured) since it opened in December 2016. ● More than $22mm raised from top-tier investors. ● Approximately 5,000 customers. ● Over 3 million successful events executed. ● 93% customer retention rate. ● Over 100 Tablers.
  • 3. Face-to-face interactions must be successful. We are connecting the hospitality industry through effortless event planning to get there.
  • 4. Group Sales Group Distribution Event Services Event Execution An End-to-End Group Sales & Service Platform for Hotels & Venues to Increase Revenue and Drive Loyalty @danberger | #techsytalk
  • 5. A Suite of Free Products for Event & Meeting Professionals @danberger | #techsytalk Accurate Diagramming Seating Charts & Check-In Sourcing & Discovery at search.socialtables.com
  • 6. Trends to watch for #eventprofs
  • 7. Machines can do many physical things that humans do. @danberger | #techsytalk Source: Where machines could replace humans—and where they can’t (yet). McKinsey.
  • 8. Machines can understand us as well as we can. @danberger | #techsytalkSource: Internet Trends 2017 Report. Meeker, Mary.
  • 9. Event tech will leverage the closing gap between human abilities and those of machines. Takeaway @danberger | #techsytalk
  • 10. Investments are a leading indicator of what’s ahead. @danberger | #techsytalkSource: BI Intelligence, CBInsights Investments in Artificial Intelligence
  • 11. Takeaway Tomorrow’s event tech will be built on technologies and platforms that are currently not mainstream. @danberger | #techsytalk
  • 12. Source: Pitchbook Tech acquisitions have been increasing for the past decade. @danberger | #techsytalk
  • 13. There are not many event tech companies today. IPO Date 2011 2013 1999 ?? Buyout Date 2013 2016 @danberger | #techsytalkSource: CrunchBase
  • 14. ● A vertical market is one in which all of your customers are in one particular industry. ● A horizontal market is one in which all of your customers use your product to do the same thing, regardless of industry. ● The events industry uses a mix of vertical software (registration, project management) and horizontal software (audience response, apps). Events are neither horizontal nor vertical. @danberger | #techsytalk
  • 15. Event tech will either consolidate (one big platform) or stay highly fragmented (many little products). Takeaway @danberger | #techsytalk
  • 16. Event tech has not been thoughtful about opportunities. @danberger | #techsytalk Source: Economic Significance of Meetings to the US Economy (2018). Events Industry Council | Oxford Economics
  • 17. Event Tech will follow industry spending patterns and focus on the highest grossing categories: F&B and A/V. Takeaway @danberger | #techsytalk
  • 18. Takeaway @danberger | #techsytalk Large vendors will start offering Event Tech to grow revenues and differentiate.
  • 19. Intermediaries dominate the group segment. @danberger | #techsytalk Percent of group rooms revenue that is intermediated by third parties Source: Kalibri Labs | U.S. Groups and Meetings | SPECIAL REPORT 2018
  • 20. There will be on-demand event booking technology to drive down costs & enhance service. Takeaway @danberger | #techsytalk
  • 21. Case Study: The Farmer @danberger | #techsytalk Source: How to Win with Automation (Hint: It’s Not Chasing Efficiency); Wikipedia ● In 1900, the U.S. had 30 mm farmers. ● In 1990, there were under 3 million ...even as the population tripled. ● 90% of American agriculture workers lost their jobs, mostly due to automation. ● Yet somehow, the 20th century was an era of unprecedented prosperity.
  • 22. Automation vs. Augmentation @danberger | #techsytalkSource: Beyond Automation, HBR, 2015 Automation ● Starts with a baseline of what a human can do. ● Deploys computers to chip away at these tasks. Augmentation ● Starts with what humans do today. ● Figures out how that work could be deepened with technology.
  • 23. Automation + Augmentation = Human-centered Automation Reframing the automation conversation @danberger | #techsytalk The use of automation to enhance the capabilities of humans... and compensate for the limitations of human operators.
  • 24. Redesigning modern jobs for the future @danberger | #techsytalkSource: How to Win with Automation (Hint: It’s Not Chasing Efficiency) ● Doctors can have the world’s medical knowledge at their fingertips. ● They can use technology to help them be more effective by augmenting their work; and ● Devote more of their mental energy to understand the patient as a person, not a diagnosis.
  • 25. What do redesigned jobs look like in our industry? @danberger | #techsytalk AV techs Learning partners Caterers Experience curators Event planners Business event strategists Hotel sales people Meeting consultants
  • 26. The jobs in our industry will be redesigned around technology. Takeaway @danberger | #techsytalk
  • 27. Soft skills become more indispensable over time. @danberger | #techsytalkSource: Automation Will Make Us Rethink What a “Job” Really Is
  • 28. Takeaway Despite technological advances, events will realize the most value from human beings. @danberger | #techsytalk
  • 29. Create better events, together. Get in touch >> dan@socialtables.com Give me your card >> slides in your inbox