Kalpesh Picholiya presents an SEO tool that discusses key strategies for optimizing a website. It recommends including relevant keywords and meta tags, updating content frequently, and adding both outbound and inbound links to increase search engine rankings and traffic. Specifically, the document suggests linking to and from related sites, posting on social networks, advertising on Craigslist, participating in relevant forums and blogs, and using services like Technorati, Digg, and StumbleUpon to promote the site.

1. Search Engine Optimization (SEO) Tool Presented By: Kalpesh Picholiya

2. Description: Type in a description of your page. For more information read: Search Engine Optimization Basics: Meta tags

3. Keywords: These are words you think people would type into a search box when looking for your site. A great way to find keywords is to use the Google Suggest Tool . This tool helps you to find keywords for your site and allows you to check the popularity of those words.

4. Favicon: This is a special icon associated with your website that displays in the browser window and browser tabs next to the URL or the name of your site. A neat trick to make your website stand out from the rest!

5. Google Webmaster : Google Webmaster helps you to submit your content to Google and improve the traffic to your site. In order to make use of this service, sign up for a free Google Webmaster account. They will provide you with verification code, which you can paste into the designated field in the properties sidebar. Republish your site and you will be verified with Google Webmaster and you can start taking advantage of this excellent resource

6. Key Strategies for Promoting Your Site

7. Make sure your site contains relevant and useful content . When people search the net, they are usually trying to solve a problem, find a service or get information. Make sure your site has something unique and valuable to offer. If you can't answer the question: "Why would someone want to visit my site?" then other people probably won't be able to answer it either!

8. Update your content frequently . Sites that are seldom updated don't rank very highly with the search engines. Try to add fresh content as often as possible and your rankings will improve.

9. Outbound links . Add a list of relevant links to your homepage or a separate "links" page on your site. Carefully chosen links to other sites can be very helpful to your visitors, and yes, you guessed it, these links will increase your rankings with the search engines.

10. Inbound links . And now here is the BIG one: Get other sites to link to you! This will bring you traffic even if you are not on page 1 with any of the search engines and, once again, it will improve your ranking.

11. Find a site or blog that is related to yours and link to them. Then send them an email and ask them politely to return the favor. This is called a link exchange. You are most likely to get a friendly response if you can show that a visit to your site will add value to the other site's visitors without being in direct competition to them. So, for example, you might have a cool site that sells dog toys. The selling point of these dog toys is that they prevent boredom and destructive behaviour in pet dogs. You could then link to some veterinarians, animal behaviorists and trainers who are offering a related service, but not actually selling anything themselves, or at least selling very different products. Email these sites, introduce your site and invite them to link to you. The dog trainer, for example, might be happy for the referrals from you, and equally happy to have somewhere to direct her clients when they are looking for the perfect dog toy to stop their pooch from demolishing their favorite couch! Everybody wins, and your site grows in stature and popularity!

12. If you have a Facebook or MySpace profile, post a link to your site on it. Send out a post to your friends and invite them to take a look at your website. This is a quick way to get some traffic from within your own network.

13. If you are selling a product or offering a service, sign up for an account on Craigslist and create an advert linking to your site.

14. Participate in blogs and forums on topics relevant to your site, and where appropriate, share a link to your site.

15. If your site is similar in form and function to a blog, join Technorati and post a profile of your site. This is a great way for your site to get noticed.

16. Add a Digg button to your site . Digg is a place where people discover and share content on the web. If someone likes your site, they might just decide to "Digg it!"

17. Join StumbleUpon and promote your site!