This document provides recommendations for increasing membership and targeted traffic for a meal delivery service website. It suggests focusing on specific persona groups through content tailored to their interests and behaviors. Recommendations include optimizing paid search, social media, video content, and SEO through improved internal linking, keyword targeting, and image usage. The goal is to better engage users at different stages of awareness and decision making through content marketing and trial offers.
I League digital pitch - Centralised Revenue Generation PlanNilesh Deshmukh
This presentation is a suggestion for a potential revenue generation stream via Digital/Online mediums for AIFF and the I League. The presentation is a research done by me on the basis of conversations with player agents and club officials.
JW Marriott & Food Blogger Association of India Social Media CampaignMindShift Interactive
The Food Blogger Association of India & JW Marriott Mumbai partnered towards the launch of Indian Food Blogger Awards 2014 wherein they felicitated Bloggers across India who had made a remarkable presence through their blogs.
MindShift Interactive worked with JW Marriott Mumbai to drive awareness about the association via their social media properties. We gave influencers, followers and fans an experience of JW Marriott's hospitality through a campaign across Facebook & Twitter which encouraged influencers to partner with us and drive twitter contests, while FBAI created videos of the Chefs to promote the wide variety of food we had to offer.
The event was covered through live tweeting by the MindShift team, whilst also interacting with Influencers and bloggers present at the venue and getting them to share InstaVideos with us of their experience while at the IFBA.
JW Marriott was the first Hospitality Brand in India to leverage Hyperlapse & Flipagram as platforms to promote the Live Events during the Indian Food Blogger Awards.
I League digital pitch - Centralised Revenue Generation PlanNilesh Deshmukh
This presentation is a suggestion for a potential revenue generation stream via Digital/Online mediums for AIFF and the I League. The presentation is a research done by me on the basis of conversations with player agents and club officials.
JW Marriott & Food Blogger Association of India Social Media CampaignMindShift Interactive
The Food Blogger Association of India & JW Marriott Mumbai partnered towards the launch of Indian Food Blogger Awards 2014 wherein they felicitated Bloggers across India who had made a remarkable presence through their blogs.
MindShift Interactive worked with JW Marriott Mumbai to drive awareness about the association via their social media properties. We gave influencers, followers and fans an experience of JW Marriott's hospitality through a campaign across Facebook & Twitter which encouraged influencers to partner with us and drive twitter contests, while FBAI created videos of the Chefs to promote the wide variety of food we had to offer.
The event was covered through live tweeting by the MindShift team, whilst also interacting with Influencers and bloggers present at the venue and getting them to share InstaVideos with us of their experience while at the IFBA.
JW Marriott was the first Hospitality Brand in India to leverage Hyperlapse & Flipagram as platforms to promote the Live Events during the Indian Food Blogger Awards.
JW Marriott Juhu Michelin Pop Up Social Media Case Study – November 2015MindShift Interactive
Continuing to deliver on our promise to be the Home of Michelin Chefs in India, JW Marriott Juhu hosted the second edition of the extravagant #JWJuhuMichelinPopup featuring Three-Michelin Star Chef, Alvin Leung! With a uniquely crafted 6-course gastronomical fare, the ‘Demon Chef’ gave Mumbai a taste of X-treme Chinese!
Here’s the digital story that we built through MindShift Interactive
Myntra Fashion Weekend by Myntra.com & IMG Reliance, was the first of its kind launched in Mumbai, in 2014. MindShift Interactive was brought in to create awareness about the Fashion Weekend, helping create differentiation from its other counterpart, Lakme Fashion Week.
MindShift Interactive leveraged social media marketing, digital media and influencer marketing to give this event the much deserved attention and boost amongst the Fashion, Lifestyle, Luxury community across India.
The usage of influencers and their integration with the Event, whilst leveraging Instagram beyond the basic levels helped the campaign truly scale up and get noticed while driving in a considerable amount of traffic to the event.
Do check out the website built by MindShift Interactive for them too on www.myntrafashionweekend.com.
Founded in 2008, Edge Marketing Services is a young, enthusiastic and talented team of professionals that help provide strategic counsel, creative solutions and timely responsive services.
In today’s world, with the new age media growing; we’ve expanded our horizons that focuses on our foremost service –Digital Marketing.
UAE has around 9 million internet population. Digital marketing is rapidly growing to become the future of marketing. At Edge Marketing Services, we’ll help your business adapt this new world that helps connect your consumers directly via websites, social media channels, campaigns, email marketing, online ads and integrated BTL activities.
For more details: http://bit.ly/10cOjd9
We don’t make brands, we build them! Contact us, we surely won’t disappoint you.
Caribou Coffee has been undergoing quite a few corporate changes of late, and their activity on social media has not been sufficient to communicate with their brand's devoted, but upset, fans. Here's what they could be doing differently.
#FnDSocialBash: Bloggers Meet of Fenda Audio Iffort
F&D Audio wanted to connect with the Key Opinion Leaders in the Social Media Industry & spread positive word of mouth about their products in the online world. To help F&D Audio build long term relationship with Influencers, a Bloggers Meet was organised by Iffort where the influencers were given the chance to experience the products in real time and share their feedback.
At MMB, I was one of three members of a team that developed this pitch for the Blue Apron ingredient delivery service. Each member played a key role in constructing the presentation. My duties included copywriting, creative input, and assistance in market research.
JW Marriott Juhu Michelin Pop Up Social Media Case Study – November 2015MindShift Interactive
Continuing to deliver on our promise to be the Home of Michelin Chefs in India, JW Marriott Juhu hosted the second edition of the extravagant #JWJuhuMichelinPopup featuring Three-Michelin Star Chef, Alvin Leung! With a uniquely crafted 6-course gastronomical fare, the ‘Demon Chef’ gave Mumbai a taste of X-treme Chinese!
Here’s the digital story that we built through MindShift Interactive
Myntra Fashion Weekend by Myntra.com & IMG Reliance, was the first of its kind launched in Mumbai, in 2014. MindShift Interactive was brought in to create awareness about the Fashion Weekend, helping create differentiation from its other counterpart, Lakme Fashion Week.
MindShift Interactive leveraged social media marketing, digital media and influencer marketing to give this event the much deserved attention and boost amongst the Fashion, Lifestyle, Luxury community across India.
The usage of influencers and their integration with the Event, whilst leveraging Instagram beyond the basic levels helped the campaign truly scale up and get noticed while driving in a considerable amount of traffic to the event.
Do check out the website built by MindShift Interactive for them too on www.myntrafashionweekend.com.
Founded in 2008, Edge Marketing Services is a young, enthusiastic and talented team of professionals that help provide strategic counsel, creative solutions and timely responsive services.
In today’s world, with the new age media growing; we’ve expanded our horizons that focuses on our foremost service –Digital Marketing.
UAE has around 9 million internet population. Digital marketing is rapidly growing to become the future of marketing. At Edge Marketing Services, we’ll help your business adapt this new world that helps connect your consumers directly via websites, social media channels, campaigns, email marketing, online ads and integrated BTL activities.
For more details: http://bit.ly/10cOjd9
We don’t make brands, we build them! Contact us, we surely won’t disappoint you.
Caribou Coffee has been undergoing quite a few corporate changes of late, and their activity on social media has not been sufficient to communicate with their brand's devoted, but upset, fans. Here's what they could be doing differently.
#FnDSocialBash: Bloggers Meet of Fenda Audio Iffort
F&D Audio wanted to connect with the Key Opinion Leaders in the Social Media Industry & spread positive word of mouth about their products in the online world. To help F&D Audio build long term relationship with Influencers, a Bloggers Meet was organised by Iffort where the influencers were given the chance to experience the products in real time and share their feedback.
At MMB, I was one of three members of a team that developed this pitch for the Blue Apron ingredient delivery service. Each member played a key role in constructing the presentation. My duties included copywriting, creative input, and assistance in market research.
Retail Challengers - Presentation by Dominik Richter, Founder & CEO of Hello Fresh at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
Präsentation der Prüfungsgruppe für Hellofresh aus dem Kurs E-Business an der BiTS Iserlohn aus dem Sommersemester 2013. Veröffentlicht auf www.shopanprobe.de
Top 5 Mediterranean Greek Salad - Enjoy the world’s healthiest dietCressida Joy
Enjoy the world’s Top healthiest diet with these delicious Mediterranean recipes for side dishes and salads. Our healthy tuna salad recipes, Greek salad recipes, tomato salad recipes and more Mediterranean recipes are full of ingredients from the world’s healthiest diet, including fruits, vegetables, seafood, olive oil and small additions of meat for added flavor. Try our Toasted Pita & Bean Salad for a filling side dish or our Spanish-Inspired Tomato Salad for a colorful way to showcase your fresh tomatoes.
Check out more greek recipes from: http://www.yolenis.us/en_us/recipes.html
The Griffin Farley Search for Beautiful Minds in New York City is an advertising strategy and planning bootcamp program created and managed by BBH NY. I spent the weekend masterclass with 44 other aspiring planners from the US and beyond. My team and I created a strategy for the business, KitchenSurfing and were selected to be 1 of the 4 Finalist presenters out of 11 teams to present to a room of 200+ at Google NY.
Our hearts are still pounding and pulse still racing from this beautiful experience.
Jollibee Philippines, Infographic by PayrollHeroPayrollHero
http://www.goo.gl/DUisqE - Jollibee Philippines, the largest food and beverage company in the Philippines. Check out just exactly how big they are. PayrollHero ~ http://www.goo.gl/DUisqE
Traveling to Paris anytime soon? If you’re an international business traveler you might be. In 2011, Concur reported that Paris was among the top 10 international destinations for business travelers. We’re tapping into our international network of coworkers, frequent travelers, clients and friends to find hometown recommendations that will make you feel like you live there. Here’s a short list for Paris! https://www.concur.com/blog/
A Simple Facebook Marketing Guide for Food and Beverage BrandsStrutta
In this simple Facebook marketing guide for Food and Beverage brands, you'll find the following:
1. How to audit your Facebook Page in 20 seconds
2. How to assess your current situation
3. How to set a solid Facebook marketing strategy and calendar
4. Which promotions to run for your objectives
5. Examples and case studies from savvy non profits
6. Tips and best practices for success
From Strutta, your 'Enter to Win' contest and social media promotion experts. Facebook Preferred Marketing Developers.
Will Danny Meyer tip move change restaurant landscape? Bloomberg LP
Union Square Hospitality Group's decision to eliminate tipping at its 13 full-service restaurants and instead raise prices may have significant implications for full-service restaurants across the U.S.
Most Fascinating Food in Vietnam You Must TryDang Nguyen
Vietnamese cuisine encompasses the foods and beverages of Vietnam, and features a combination of five fundamental taste elements in the overall meal. Each Vietnamese dish has a distinctive flavor which reflects one or more of these elements. In general, traditional Vietnamese cooking is greatly admired for its fresh ingredients, minimal use of oil, and reliance on herbs and vegetables. With the balance between fresh herbs and meats and a selective use of spices to reach a fine taste, Vietnamese food is considered one of the healthiest cuisines worldwide.
This infographic from Symrise NA explores snacking among Latinos in the United States. This infographic explores food, beverage, and flavor trends and covers salty snacks, sweet snacks, consumption habits, and key factors for purchasing snacks.
Looking for more content like this? Visit http://in-sight.symrise.com
For more information contact Symrise NA (dylan.thompson@symrise.com)
Man eats to live and not that he lives in order to eat, thus food is considered one of the basic necessities of human beings. Though the choices and preferences differ, there are some common foods that are consumed in larger quantities than others all over the world. This is a ranking of the top ten most eaten foods in all the continents of the world.
Shared by: http://rasacatering.sg/
Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Facebook Live is a great tool to increase Facebook reach and engagement. Learn the nuts and bolts of broadcasting live, helpful equipment for amateur videographers and how health care not-for-profit Midland Care has used Facebook Live to make our messages accessible to a wider audience. Presentation prepared for Topeka Social Media Club, February 29, 2018.
* Using social media to build relationships
* Engagement Strategies
* Using social media as a lead generator
Key Take-Away
============
Social Media is a powerful tool and if used correctly can be a wonderful tool in terms of engaging and build relationships.
It can also be a lead generator.
Presented by Briana Graydon at WordCamp Sydney 2019
How to reach and build your Facebook audience. Learn why social media is a vital component of your SEO.
How to manage your Facebook page like a rockstar! Important setting for page managers. Target your audience and engage.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. 10,000 FOOT VIEW … FROM AN OUTSIDER
Health
Conscious
Aspiring
Chefs
Affordable
Eats
Membership
2
3. INCREASE MEMBERSHIP THROUGH
PERSONA TARGETING
Digital Jon is a web savvy and frequent online shopper who always
has his smartphone at arm‟s length. He enjoys engaging with friends
on social networks (specifically Twitter, Instagram and Facebook). As a
result, he is very active on social networks as an influencer.
Digital Behavior:
Because of his online activity, he can be easily influenced by
promotions and advertising and is regularly exposed to competitors. As
a frequent online shopper, he regularly engages in publishing product
reviews, niche and general forums, likely to take advantage of “similar
product” offers and “how to” or instructional videos.
SHOPPING AND DIGITAL BEHAVIOR
LEVEL OF ACTIVITY IN SOCIAL
NEVER
(Once per month)
DAILY
MOBILE AND TABLET USAGE
NEVER
HIGH
Content Creation Insight:
As a regular consumer of digital content, Digital Jon is receptive to
dynamic info-graphics, how-to guides, mobile shopping apps as well as
remarketing and contextual advertising. Content should appeal to his
visual nature via words and images. Recipes or guides should be
showcased in the context of how and why products are used together
or are properly prepared.
HOW HE SHOPS DIGITALLY
DIRECTED
EXPLORATORY
Content Creation Ideas:
• Top 10 steak recipes
• How to slice kumquats
• etc.
3
4. BUT … YOU HAVE TO COMMIT TO JOINING
THE CONVERSATION
4
6. IT HAS TO START HERE …
Solution
Seeking
Discovery
Phase
•
•
•
•
•
free recipes
meals by ingredient
meals with ingredients
ingredients for a meal
easy dinner recipe
Decision
Making
Keyword
Coverage
•
•
•
•
recipe for fajitas
easy lasagna recipe
healthy dinner recipe
gluten free recipes
•
•
•
•
meals delivery service
delivery grocery service
meal delivery service
cook delivery service
•
•
•
Awareness
LOW-INTENT LEVEL
HIGH IMPRESSIONS
Consideration
Intent
MEDIUM-INTENT LEVEL
MEDIUM IMPRESSIONS
blue apron meal
delivery
blue apron food
delivery
blue apron meals
Purchase
HIGH-INTENT LEVEL
LOW IMPRESSIONS
6
7. TO IDENTIFY OPPORTUNITIES …
Paid
Search
Social
Media
Facebook
Ads
Keyword
Content
Creation
SEO
Link
Building
Twitter
Keyword
Ads
7
8. AND INCREASE TARGETED TRAFFIC
“Striking Distance Keywords” are defined
as an organic keyword ranking between
positions 11-20 – or page 2 of search
results.
• Moving striking distance keywords can be
less challenging because of the existing
relationship between page & keyword.
• Examples include:
–
–
–
–
–
new york food delivery service
how to slice meat
mole enchiladas recipe
aprons recipes
turkey burger sliders
6
273% increase
in search
traffic when
moving from
position 11 to 6
12
* Estimates based on Slingshot SEO‟s click-through curve
8
10. PIMP THE AD AND THEY WILL JOIN
Sitelinks
E-mail Extensions
Social Extensions
10
11. RE-ENGAGE USERS EXPOSED TO THE
CONTENT
1. Person A visits a Blue Apron
recipe page
blueapron.com/pages/samplerecipes
2. Person A is later reading an
article on healthy recipes on
foodnetwork.com
3. Person A is
served a text ad
promoting free
healthy recipes
11
15. YOU’VE GOTTA PLAY THE GOOGLE+ GAME
“Within search results, information tied to
verified online profiles will be ranked
higher than content without such
verification, which will result in most users
naturally clicking on the top (verified)
results.
The true cost of remaining
anonymous, then, might be irrelevance.” Eric Schmidt (former CEO of Google)
Give your bloggers a “face”
and your content “authority”.
Enjoy increased site traffic.
15
16. THAT MEANS GOOGLE+ IS A MUST
Optimize your posts
Index new content fast!
Google’s New “Submit URL” Box
Connect with influencers to trigger notifications:
1. Mention them in a post
2. Share a post with them directly
3. Share a post and you're in a circle they
subscribe to
4. Comment on a post they created
5. Comment on a post after they comment on
it
6. Add them to a circle
7. Suggest new people to add to their circles
8. Tag them in a photo
9. Tag one of their photos
10. Suggest a profile photo for them
11. Comment on a photo after they comment
on it
12. Comment on a photo they are tagged in
13. Comment on a photo they tagged
14. Start a conversation with them
15. Send them an invitation or update an event
16. Remind them about events
17. Any activity on events they created 16
20. ATTENTION TO DETAIL MATTERS
Opportunities:
• include mention of „free‟ and
„recipe‟ in title tags
• meta descriptions should be limited
to 165 characters and include a
call to action
– average meta description is 377
characters long.
20
21. IMPROVE RESULTS WITH INTERLINKING
• 25 pages across the site have zero internal
links – creating orphaned pages
• 157 pages across the site have less than 2
internal links
21
29. ENCOURAGE E-MAIL INTERACTION
SHARING
• Forward to a friend?
• Subscribe to the blog?
• Join the RSS feed?
• Join social networks?
– Twitter
– Google Plus
– Facebook
– Instagram
29