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PULL FACTORS AS A WAY OF DETERMINING
LOCAL RETAIL STRENGTH

Andrew T. Carswell & Douglas C. Bachtel
University of Georgia
December 15, 2009
Urban Initiative Counties
Similar to UI Counties
PULL FACTOR
Measures a county’s retail buying power
that incorporates the effects of income
and population on a county’s retail sales
activity.
PULL FACTOR =
Sales Activity Index / Wealth Factor
• PF>1 could indicate that a county is selling to a
greater market than just the local population.
• PF<1 may indicate that the county is losing
shoppers to surrounding counties.
SALES ACTIVITY INDEX
• Measures the county’s
share of total GA sales in
a particular retail sector
relative to the share of the
state’s population.
• County % of Total GA
Sales in Retail Sector/
County % of GA’s Pop’n.
WEALTH FACTOR
• Measures wealth in a
county relative to the
state as a whole.
• County Median
Wealth/GA Median
Wealth
OVERALL PULL FACTORS/RANK
•
•
•
•
•
•
•
•
•
•
•

Rockdale (1.40; 21)
Douglas (1.31; 29)
Fulton (1.13; 47)
Gwinnett (1.06; 57)
Cobb (1.01; 62)
Clayton (0.93; 70)
Cherokee (0.75; 87)
Dekalb (0.71; 93)
Henry (0.66; 102)
Fayette (0.64; 107)
Forsyth (0.55; 118)
PF – FOOD AND BEVERAGE
STORES

Rockdale County
(1.43; 25)
PF – FOOD SERVICE AND
DRINKING PLACES
Fulton
(2.10; 3)
PF – GENERAL MERCHANDISE

Douglas
(2.00; 15)
PF – CLOTHING AND CLOTHING
ACCESSORIES

Fulton
(2.17; 8)
PF – FURNITURE/HOME FURNISHINGS

Gwinnett
(1.64; 12)
PF – MOTOR VEHICLES AND PARTS
DEALERS

Rockdale County
(1.90; 8)
PF – GAS SERVICE CENTERS

Clayton
(1.11; 77)
PF – BLDG. MATERIALS/GARDEN
SUPPLIES

Rockdale County
(2.30; 8)
PF – HEALTH/PERSONAL CARE
STORES

Rockdale County
(1.40; 60)
WE THANK YOU FOR THE TIME
TO SPEAK WITH YOU!

carswell@fcs.uga.edu
(706) 542-4867

dbachtel@fcs.uga.edu
(706) 542-4894

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Pull Factors As a Way of Determining Retail Strength

Editor's Notes

  1. I’d like to draw your attention to 4 counties in particular that either are urban already or are experiencing tremendous growth. Lowndes County (pop. 96,705 in 2005) and Whitfield County (pop. 90,889 in 2005) are urban by almost any measure. This group should consider including these counties in its efforts. Also, Paulding (pop. 112,411 in 2005) and Newton (pop. 86,713 in 2005) counties are growing at top-ten rates in the nation and should be included in the Atlanta urban are measures. Other surrounding counties, such as Walton County (pop. 75,647 in 2005), are close behind.