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Pull Factors As a Way of Determining Retail Strength
- 1. PULL FACTORS ASA WAY OF DETERMINING LOCAL RETAIL STRENGTH Andrew T. Carswell & Douglas C. Bachtel University of Georgia December 15, 2009
- 2.
- 3. Similar to UICounties
- 4. PULL FACTOR Measures acounty’s retail buying power that incorporates the effects of income and population on a county’s retail sales activity.
- 5. PULL FACTOR = SalesActivity Index / Wealth Factor • PF>1 could indicate that a county is selling to a greater market than just the local population. • PF<1 may indicate that the county is losing shoppers to surrounding counties.
- 6. SALES ACTIVITY INDEX •Measures the county’s share of total GA sales in a particular retail sector relative to the share of the state’s population. • County % of Total GA Sales in Retail Sector/ County % of GA’s Pop’n.
- 7. WEALTH FACTOR • Measureswealth in a county relative to the state as a whole. • County Median Wealth/GA Median Wealth
- 8. OVERALL PULL FACTORS/RANK • • • • • • • • • • • Rockdale(1.40; 21) Douglas (1.31; 29) Fulton (1.13; 47) Gwinnett (1.06; 57) Cobb (1.01; 62) Clayton (0.93; 70) Cherokee (0.75; 87) Dekalb (0.71; 93) Henry (0.66; 102) Fayette (0.64; 107) Forsyth (0.55; 118)
- 9. PF – FOODAND BEVERAGE STORES Rockdale County (1.43; 25)
- 10. PF – FOODSERVICE AND DRINKING PLACES Fulton (2.10; 3)
- 11. PF – GENERALMERCHANDISE Douglas (2.00; 15)
- 12. PF – CLOTHINGAND CLOTHING ACCESSORIES Fulton (2.17; 8)
- 13. PF – FURNITURE/HOMEFURNISHINGS Gwinnett (1.64; 12)
- 14. PF – MOTORVEHICLES AND PARTS DEALERS Rockdale County (1.90; 8)
- 15. PF – GASSERVICE CENTERS Clayton (1.11; 77)
- 16. PF – BLDG.MATERIALS/GARDEN SUPPLIES Rockdale County (2.30; 8)
- 17. PF – HEALTH/PERSONALCARE STORES Rockdale County (1.40; 60)
- 18. WE THANK YOUFOR THE TIME TO SPEAK WITH YOU! carswell@fcs.uga.edu (706) 542-4867 dbachtel@fcs.uga.edu (706) 542-4894
Editor's Notes
- #4 I’d like to draw your attention to 4 counties in particular that either are urban already or are experiencing tremendous growth. Lowndes County (pop. 96,705 in 2005) and Whitfield County (pop. 90,889 in 2005) are urban by almost any measure. This group should consider including these counties in its efforts. Also, Paulding (pop. 112,411 in 2005) and Newton (pop. 86,713 in 2005) counties are growing at top-ten rates in the nation and should be included in the Atlanta urban are measures. Other surrounding counties, such as Walton County (pop. 75,647 in 2005), are close behind.