Lou Moriconi recently completed several graphic design projects, including folders designed to re-purpose existing medical assets. The folders combined topics from a medical textbook with illustrations from anatomical charts, sponsored by pharmaceutical companies. Moriconi's website and LinkedIn page provide more examples of his graphic design work.

1. Recent Design PRojects
Lou Moriconi
on the following pages are some of the projects
i’ve recently completed.
For more examples of my graphic design work,
please visit my website:
http://lmoriconi.com/
and my Linkedin page:
http://www.linkedin.com/in/loumoriconi

2. Folders designed to re-purpose existing assets
The Challenge:
Find and develop a vehicle to utilize both textbook
information from the medical publishing division and
medical art from the anatomical chart division.
Breakthrough Solution:
combine topics from The 5 Minute Patient Consult
textbook with appropriate medical illustrations from
anatomical charts into a series of patient ed folders,
available for sponsorship by pharma companies.
1
The 5-Minute
201
Symptoms of high blood pressure
You may have NO SYMPTOMS!
o PATIENT
Symptoms of very high blood pressure
oms ry g p CONSULT
Headaches
Blurry vision
Chest pain
Frequent urination at nigh
A fatty buildup (plaque) develops in the dama
High Blood Pressure (Hypertension) Basics Diagnosis Treatment Self-Care Additional Resources
High
of blood throughout the arter
High Blood
easily and become dangerous if dislodged. weakening of the
sm) and break,
What Is high blood pressure?
Your blood pressure is a measurement of
the force of blood flow against the walls of
Typically, people only realize they have
high blood pressure when they visit their
health care provider for some other reason
and their blood pressure is taken as part
are more likely to develop high blood
pressure after menopause.
Your race High blood pressure occurs
more frequently in blacks.
Typically, your health care provider will
only diagnose high blood pressure if it is
high several times over a period of time.
Unless it is dangerously high, you don’t
Typically, treatment includes making some
Lifestyle changes
and even death.
lifestyle changes and taking medication.
Medications
Even after making lifestyle changes, some
people are not able to lower their blood
Blood
Steps you can take to care for yourself
and lower your blood pressure include:
Attend all appointments with your
health care provider so your blood
American Heart Association
1-800-242-8721
www.heart.org/HEARTORG/
Pressure
re
your arteries as blood moves through your pressure. Your provider may recommend
From The 5-Minute Clinical Consult body. Factors that affect the amount of force
of the routine exam. Ask your provider how Your family history High blood have high blood pressure after one un- Maintain a healthy weight and if you are one medication or a combination of several, pressure can be monitored. National Stroke Association
often he or she recommends having yours pressure tends to run in families. usual reading. Your provider will take into overweight, meet with a dietitian. depending on your unique needs. Take all medications exactly as 1-800-787-6537
on the artery walls include the speed and
Edited by Frank J. Domino checked based on your unique medical and account that blood pressure is affected
Pressure
volume of blood the heart pumps, how thick Factors you have some control over Lower your salt intake. Diuretics Sometimes called water pills, prescribed by your health care www.stroke.org/site/PageNavigator/HOME
family history. that increase your risk of high blood by the time of day, activity level and the Get active! Exercise is great way to treat provider.
© 2010 Wolters Kluwer-Health/ or clogged the arteries are, and the elasticity diuretics are typically the first medication
position you are in. Your provider may take high blood pressure and lowers your risk National Heart, Lung
of the arteries. Types and causes pressure include: chosen to treat high blood pressure. Meet with a registered dietitian to
and Blood Institute
Lippincott Williams & Wilkins There are two numbers in a blood pressure
A diet high in cholesterol and sodium. your blood pressure while you are in dif- for heart attacks too. by Anatomical Chart Company and alpha-beta adrenergic
hed Beta establish a healthy diet.
The two types of high blood pressure are: Obesity. ferent positions such as sitting, standing or 1-301-592-8573
reading. The numbers usually are expressed ealth/Lippincott Williams & Wilkins
If you smoke, quit. If you don’t smoke, blockers These medications work by Get as physically active as possible.
Primary or essential high blood pressure Physical inactivity. lying and at different times of the day. don’t start. If you need help quitting, www.nhlbi.nih.gov/
in the form of a fraction and are told to you causing your heart to beat more slowly Try activities that fit into your lifestyle
This is the most common type. In about 95 High stress level. talk to your health care provider about
as one number over another. For example, Blood pressure is measured using a piece and less forcefully. Some cause your and physical abilities such as walking
percent of people, no specific cause can Drinking alcohol and smoking. programs that can help.
you may be told your blood pressure is “135 of equipment called a sphygmomanome- blood vessels to dilate. or cycling.
be found. Daily use of anti-inflammatory
over 90.” ter, which consists of a cuff and a pressure If you drink alcohol, talk to your provider Angiotensin converting enzyme (ACE) Reduce stress in your life.
Secondary high blood pressure medications such as ibuprofen or gauge. The cuff is wrapped around your about an appropriate amount to drink. inhibitors help relax your blood vessels. Contact your health care provider if
The top number is the systolic pressure and With this type, some other condition or naproxen. arm and inflated for a few seconds. It can
it is the measure of your blood pressure as Calcium channel blockers These your condition changes or if you have
factor is causing the high blood pressure. feel pretty tight when it is being inflated;
your heart squeezes (contracts) and pumps Causes or conditions of secondary high
Complications medications help relax blood vessels. questions.
this is done to temporarily stop the flow of
blood. The lower number is the diastolic blood pressure can include: The increased pressure in your blood
blood. Using a stethoscope, your provider As you make lifestyle changes, you may be Immediately seek emergency medical care
pressure and is the measure of your vessels can affect many parts of your
– Kidney disease. listens to the sound of your blood coming able to stop taking medications at some time. or call 9-1-1 if you have the following signs
pressure at rest. body, causing serious health problems of a heart attack:
– Narrowing of the renal artery. through the artery. The first sound heard Never stop taking any medication without
for you. High blood pressure can cause: Intense chest pain or a feeling
Normal blood pressure for most adults is – Thyroid disease. is the systolic pressure and the second is talking with your health care provider first.
120 over 80. You may be considered to have Hardening of the arteries and an the diastolic. of heavy pressure on your chest
– Cushing’s syndrome. accumulation of fatty deposits,
high blood pressure if you consistently have Feeling short of breath
– Medications. causing narrowing (stenosis). Your health care provider may ask you to While medications can help with symptoms,
either a systolic pressure of 140 or higher they can sometimes cause unwanted side Pain that goes beyond your chest
– Pregnancy. Heart problems such as coronary measure your blood pressure on your own to your shoulder, arm or back
or a diastolic pressure of 90 or higher. The effects. If you think you are having side
– Blood vessel problems. artery disease, enlargement of the as a way to diagnose and monitor your Pain in your upper abdomen
medical term for high blood pressure is effects from medication, talk with your
– Use of certain illegal drugs. heart (hypertrophy), heart attack, and condition. Ask your provider how to obtain health care provider. The above symptoms accompanied
hypertension.
heart failure. a blood pressure monitoring device and by nausea, vomiting and sweating
High blood pressure increases your risk Who is at risk for high blood A stroke which happens when the how to use it properly.
for stroke, heart attack, heart failure, and pressure? blood supply to the brain is blocked or Your health care provider may order other Immediately seek emergency medical care
kidney failure. If you have been told you Some risk factors for high blood pressure if a blood vessel in the brain ruptures. tests to determine the cause of your high or call 9-1-1 if you have the following signs
have high blood pressure, be sure to follow are in your control and some are not. of a stroke:
up with your health care provider. A weakening or narrowing of the blood blood pressure. You may have tests to
Factors you can’t change include: vessels in your kidneys. This can cause check for other medical conditions such Sudden weakness or numbness of your
Symptoms Your age As you get older, your risk for kidney damage and possible complete as diabetes or heart disease and to see face, arm, or leg on one side of your body
high blood pressure increases. However, kidney failure. whether high blood pressure has damaged Sudden confusion, trouble talking, or
High blood pressure is called “the silent although high blood pressure is most trouble understanding
killer” by some because most people have The blood vessels in your eyes to your heart or kidneys.
common in adults, children can have it Sudden dizziness, loss of balance, or
no symptoms even if their blood pressure thicken and narrow.
1
as well. trouble walking
is dangerously high. Some people have Destruction of small blood vessels all The 5-Minute
Sudden trouble seeing in one or both eyes
201
Your gender In early middle age, more
mild headaches, dizziness and nosebleeds, over the body resulting in loss of nerve or sudden double vision
men have high blood pressure. Women
but this is rare, and usually only happens if
blood pressure is at a life-threatening level.
function in the feet and even impotence.
PATIENT
TI Sudden severe headache
sk
outh
th
CONSULT
SUL
L
make
vels rise,
can make
ections worse.
t
Over time,this
ime,this
dness.
p of fluid in the
sed pressure and
Basics Diagnosis ht perception.
Treatment Self-Care Additional Resources
t is the clouding of the nor-
transparent lens of the eye, which
What Is Type 2 Diabetes?
When you eat food, your body breaks down
all the sugars and starches in the food to
Cause and Risk Factors
Type 2 diabetes happens when your body
becomes resistant to insulin (insulin resistance)
Complications
Complications usually develop slowly, but
eventually, can become life-threatening.
ults in fuzzy vision.
To diagnose Type 2 diabetes, your health
Diabetic Retinopathy
care provider will do a physical examina-
tion as well as talk to you about your
plies blood to the retina becomes
The short-term goal of diabetes treatment
is to lower your blood glucose as close to
When one of the arteries that sup- normal as possible. The long-term goal is to
Medications to prevent complications Taking good care of yourself is key
to keeping your Type 2 diabetes from
causing complications. Follow these
2 Even though you have diabetes, you can
still live a full and satisfying life. Listed
here are resources available to help you
From The 5-Minute Clinical Consult
Edited by Frank J. Domino
glucose. Glucose gives your body energy.
The pancreas, a gland located behind your
stomach, makes substances to help digest
or when your pancreas stops making enough
insulin. Health care providers understand what
happens – the pancreas does not produce
Complications of Type 2 diabetes include
the following:
family and health history.
blocked,blood flow diminishes which
can lead to blindness.
Your health care provider will order a
prevent complications.
Treatment is going to include:
Losing weight
While medications can be effective, they can
guidelines:
establish a healthy diet. Remember,
tes
this is the most important part of your
do so. Ask your health care provider about
talking with a medical social worker if
you need help contacting these and other
resources. This list is not comprehensive.
the food and it releases hormones into your enough insulin or the insulin does not work simple blood test known as a fasting sometimes cause unwanted side effects If
blood glucose level. You will be asked to you think you are having side effects from treatment.
© 2010 Wolters Kluwer-Health/ bloodstream. One of these hormones is right, the insulin does not help the glucose get need medication to control your diabetes. medication, talk with your health care provider.
American Diabetes Association
insulin and insulin helps your cells absorb in the cells, the glucose builds up. fast (not eat anything after midnight) and
Lippincott Williams & Wilkins numbness in the feet as well as your blood will be drawn in the morning. Type 2 Diabetes Chart, Publishedmost important Chart Company
This should be your possible to help manage your weight. 1-800-DIABETES
the glucose. problems with the stomach, intestines, From Understanding treatment.
by Anatomical www.diabetes.org/
A person without diabetes generally has Try activities that fit into your lifestyle
However, health care providers do know heart and other organs (diabetic © 2010 Wolters Kluwer Health/Lippincott Williams & Wilkins people, despite making lifestyle
Eating healthy Some
Type 2 diabetes is a lifelong (chronic) certain factors make you more likely to neuropathy)
fasting glucose levels between 70 and 110
You will need to eat a diet high in fruits, changes and monitoring their blood glucose, and physical abilities such as walking National Diabetes Information
disease that happens when your body develop Type 2 diabetes. These are:
mg/dL. A value above 126 mg/dL at least
vegetables and whole grains and low in need to take insulin as well. The methods or cycling. Your goal is 150-300 Clearinghouse
two separate times typically means you for getting insulin into your body are by minutes of exercise per week.
becomes resistant to your insulin, requiring Being overweight. The main risk factor, fat, cholesterol and calories. 1-800-860-8747
have diabetes. injection or infusion using an insulin pump.
the pancreas to make more and more. being overweight causes diabetes because cataracts, glaucoma, macular edema, Getting regular exercise http://diabetes.niddk.nih.gov/
You can’t take insulin by mouth to lower diabetes or other chronic diseases.
Without enough insulin, glucose builds up the more fat you have, the more likely your Aim for getting at least 30 minutes of
in the blood rather than going into your
vision loss (even blindness) Other blood tests may/will? include a blood glucose because your stomach Support groups are for people with American Dietetic Association
cells are to become resistant to insulin. exercise each day. Combined with eating
cells. Eventually, the pancreas cannot make hemoglobin A1C, an oral glucose enzymes interfere with how insulin works. a disease or their family members (ADA)
Having excess body weight around your healthy, this will help control your weight.
tolerance test and random non-fasting who want to share their experiences 1-800-877-1600
enough insulin to meet the body’s needs. waist increases your risk as well. Monitoring your blood glucose
glucose testing. To inject insulin, you can use a fine needle with others and learn how to manage www.eatright.org
Being inactive. Physical activity helps You will be asked to check and record
and syringe. You can also inject it using an disease-specific problems. Support
Type 2 diabetes, the most common form of control your weight. In addition, activity your blood glucose several times a day.
insulin pen. Instead of ink, the pen has a groups can play an important role in
diabetes, typically develops gradually over uses glucose. Your provider may also check your blood Recording the readings can help you track Immediately seek emergency medical care
cartridge filled with insulin. your emotional well-being. or call 9-1-1 if you have the following signs
a period of years. Over time, high blood pressure, the skin and bones on your legs patterns. You will see how factors like
Your race. Certain races, such as of a heart attack:
glucose (hyperglycemia) resulting from and feet, the sensation in your feet and food, activity and stress can affect your
Hispanics, American Indians and Asian- of injury. Intense chest pain or a feeling
Type 2 diabetes can lead to serious health examine your eyes. blood glucose. of heavy pressure on your chest
Americans, are more likely to have The importance of follow-up care
complications. Type 2 diabetes. Possibly taking medication or insulin Feeling short of breath
It is very important you attend all follow-
Some people can manage their Type 2 Pain that goes beyond your chest
Your family history. If one of your parents up appointments with your health care prescribed by your health care
diabetes with diet and exercise alone, to your shoulder, arm or back
or a brother or sister have Type 2 diabetes, provider so your diabetes can be monitored
Symptoms you are more likely to have it.
however, some do need medications. provider. Pain in your upper abdomen
and managed. Follow-up appointments The above symptoms accompanied
Many people with Type 2 diabetes have Your age. As you get older, particularly after may include a physical exam including by nausea, vomiting and sweating
no symptoms at all. For those who do, Medications to treat diabetes glucose when you are sick.
age 45, your risk is higher. Providers believe checking your legs and feet, blood tests
symptoms include the following: Some medications are swallowed while
this is because this is when you typically and eye exams.
others are injected. Medications include: bracelet or necklace. Immediately seek emergency medical care
Excessive thirst become less active and gain weight.
or call 9-1-1 if you have the following signs
Frequent urination Having “pre-diabetes.” If your blood of a stroke:
your symptoms or condition changes
Increased hunger glucose is higher than normal several Sudden weakness or numbness of your
or if you have questions.
Fatigue times, but not high enough to be face, arm, or leg on one side of your body
Weight loss diagnosed as diabetes, you are said to Sudden confusion, trouble talking, or
have pre-diabetes. With lifestyle changes, trouble understanding
Slow-healing sores and Sudden dizziness, loss of balance, or
you can prevent progressing to diabetes.
frequent infections trouble walking
Having other conditions, like diabetes Sudden trouble seeing in one or both eyes
Blurry vision
during pregnancy (called gestational or sudden double vision
diabetes) or polycystic ovarian Sudden severe headache
syndrome, can increase your risk.

3. in these examples, i combined existing medical
illustrations with original medical writing. Again, the
folders are prepared as part of a presentation for the
purpose of pharma sponsorship.
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4. Animated / static infographic
The Challenge:
Develop a flow chart of the cAMRis international
organization showing involvement in health and
management oriented projects.
Breakthrough Solution:
Produce a dimensional chart that can be used as a static
presentation as well as an interactive graphic for various
communication media.
Global Interna onal Public Health & Democracy Global
Health Development Clinical Research & Governance Cross-Cu ng
Areas
Public Health
Infec ous Diseases Health Governance
Surveillance Policy
Research Supportt
Blood Management
o ent
n Accountability
ity
y
Tropical Medicine
Health Systems Aerospace Medicine Democracy & Governance
Health Care Financing Clinical Outcomes Conflict Resolu on/Post Conflict
Health Informa on Systems Popula on surveys Transparency in Government
Health Workforce Laboratory Opera ons Local Gvt/Decentraliza on
Service Delivery Food
Foo Security
o Civil Society
Logis cs Epidemiology Rule of Law
Sustainability Electoral & Poli cal Process
Prompt mobiliza on of technical resources | Managing resources to build and sustain local capacity | Iden fying and scaling-up best prac ces
Connec ng relevant sectors for impact and uptake | Designing locally relevant solu ons | Monitoring, assessing, and integra ng program
Forging collabora ve partnerships
Serving the US Government
AND OTHER FEDERAL AGENCIES

5. Website wire frame prototype
The Challenge:
create a public website promoting and introducing
cAMRis international, listing the practice divisions and a
mechanism for employees to connect to the staff intranet.
Breakthrough Solution:
imbed a slideshow with captions showing the organiza-
tion and its projects around the world. include “cAMRis
in the news”, a timeline emphasizing its 56 year
history, and utilize a global map as background .

6. trade show recruiting banners (33’ x 79”)
The Challenge:
Develop trade show banners for recruiting UsAiD
personnel and radiologist technicians to fulfill contract
obligations as well as a general banner promoting
cAMRis international.
Breakthrough Solution:
For UsAiD, combine the UsAiD building with a success-
ful pediatric outcome. For the radiology banner, combine
images of a radiologist with the back-up data center.
For the cAMRis international banner, combine the color
band branding with a photo representing global clean
water initiatives.

7. Logo concepts
The Challenge:
Design a logo for the gcRc symposium. combine
concepts of global and medical research.
Breakthrough Solutions:
GLOBAL GLOBAL
GLOBAL
CLINICAL CLINICAL
CLINICAL
RESEARCH
CONSORTIUM
RESEARCH
C
RESEARCH
CONSORTIUM
CONSORTTIUM
ESEARC
ALR
H
H
H
H
H
H
CLINIC
GLOBAL
GLOBALAL
CO ORT
CONSORT
CONSORT
CO
CL N C AL
CLINICAL
RESE ARCH
RESEARCH
GCRC
GCRC
RC
AL
RT
CONSORT UM
CONSORTIUM
R
T
T
T
T
B
IU
GLO
LO
LO M
M
M
GLOBAL GLOBAL
CLINICAL CLINICAL
RESEARCH
RESEARCH CONSORTIUM
CONSORTIUM