SOCIAL
MEDIA
For Starters
@JonFMoss
#CMA2012
Tweet
me
maybe
What is social media?
Facebook,
LinkedIn &
Twitter make
up the social
media trinity.
Please don’t
tell Google
Plus I said
...
Who’s using social media?
The fastest growing segment of US
Facebook users are people over the
age of 65. When Grandma get...
Facebook – the social giant
With 1 billion users,
if FB were a country,
it would be the 3rd
largest behind only
China and ...
Everyone wants to know
Who will be the
next Facebook?
Let’s Talk About It…
 7 Rules of Social Media
 4 Types of Media
 The Death of PR
Rule #1 – you can’t fake it
“If you don’t love
social media, you
suck at social
media.”
 @JayBaer
Rule #2 – the Internet doesn’t
forget
“It takes 1,000
tweets to build a
reputation, and
one to ruin it.”
 @UnMarketing
Rule # 3– social is no quick fix
“You don't need a
Facebook strategy.
You need a
marketing
strategy.”
 @JonFMoss
Rule #4 – social is serious
business
"Don't cheese it up.
People's bullshit
radars are insane.
Marketing is about to
get r...
Rule #5 – social is not a wonder drug
“Social media can't fix
your company. If your
product or service sucks,
social media...
Rule #6 – barriers have been
removed
“Before the Internet, you had
to actually accomplish
something to be a
celebrity. Tod...
2) Types of Media
Paid
Earned
Owned
Rented
Paid Media
TV
Radio
Print
Web
Sponsorships
Earned Media
Word of mouth
Organic search
Blog reviews
Media coverage
Social mentions
Owned Media
 Company website
 Company blog
 Email
 Content (white papers,
videos, podcasts,
mobile apps, online
commun...
Rented (Shared) Media
 Facebook Page
 Twitter account
 LinkedIn profile
 Google Plus profile
 Pinterest board
 YouTu...
3) Death of (Traditional) PR
If traditional
PR firms
don’t
adopt social
media, they
will die.
Traditional PR
Press releases
Rolodexes
Press kits
Faxes
PR stands for People React
Timing
Accountability
Appropriate
Personality
PR – Timing (or lack of)
PR - Accountability
PR – Authenticity
PR – Authenticity
Response Time
 We're sorry. All lines are
busy at the moment.
Please continue to hold
and we'll be with you as
soon as po...
Traditional vs. Social Media
Branding
Customer Service
Marketing
PR
Sales
Social Media in the Workplace
 Sticking your head in the
sand is not a solution
 Companies need to rethink
policies and ...
@JonFMoss (Twitter) jon@mmlabs.biz (email) (423) 285-8886 (call me
maybe)
Got Questions?
Rule #7 – forget everything & start
anew
“There are
no rules.”
 my 3-year old daughter
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
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Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media

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Keynote delivered by Jon Moss at the annual Cleveland Media Association Conference on October 5, 2012.

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Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media

  1. 1. SOCIAL MEDIA
  2. 2. For Starters @JonFMoss #CMA2012 Tweet me maybe
  3. 3. What is social media? Facebook, LinkedIn & Twitter make up the social media trinity. Please don’t tell Google Plus I said this.
  4. 4. Who’s using social media? The fastest growing segment of US Facebook users are people over the age of 65. When Grandma gets on Facebook all bets are off.  People: guys, gals, kids, grandparents, professionals, biz owners, teenagers  Organizations: corporations, non-profits, government agencies, the media
  5. 5. Facebook – the social giant With 1 billion users, if FB were a country, it would be the 3rd largest behind only China and India
  6. 6. Everyone wants to know Who will be the next Facebook?
  7. 7. Let’s Talk About It…  7 Rules of Social Media  4 Types of Media  The Death of PR
  8. 8. Rule #1 – you can’t fake it “If you don’t love social media, you suck at social media.”  @JayBaer
  9. 9. Rule #2 – the Internet doesn’t forget “It takes 1,000 tweets to build a reputation, and one to ruin it.”  @UnMarketing
  10. 10. Rule # 3– social is no quick fix “You don't need a Facebook strategy. You need a marketing strategy.”  @JonFMoss
  11. 11. Rule #4 – social is serious business "Don't cheese it up. People's bullshit radars are insane. Marketing is about to get really, really hard. If you're just doing social media to keep up with the Joneses - don't."  @GaryVee
  12. 12. Rule #5 – social is not a wonder drug “Social media can't fix your company. If your product or service sucks, social media will help you go out of business faster.”  OH at #SoSlam
  13. 13. Rule #6 – barriers have been removed “Before the Internet, you had to actually accomplish something to be a celebrity. Today, anybody can drum up some attention for themselves by creating content that virally moves through the social web.”  @MarkwSchaefer
  14. 14. 2) Types of Media Paid Earned Owned Rented
  15. 15. Paid Media TV Radio Print Web Sponsorships
  16. 16. Earned Media Word of mouth Organic search Blog reviews Media coverage Social mentions
  17. 17. Owned Media  Company website  Company blog  Email  Content (white papers, videos, podcasts, mobile apps, online communities, etc)
  18. 18. Rented (Shared) Media  Facebook Page  Twitter account  LinkedIn profile  Google Plus profile  Pinterest board  YouTube channel  Wordpress.com site
  19. 19. 3) Death of (Traditional) PR If traditional PR firms don’t adopt social media, they will die.
  20. 20. Traditional PR Press releases Rolodexes Press kits Faxes
  21. 21. PR stands for People React Timing Accountability Appropriate Personality
  22. 22. PR – Timing (or lack of)
  23. 23. PR - Accountability
  24. 24. PR – Authenticity
  25. 25. PR – Authenticity
  26. 26. Response Time  We're sorry. All lines are busy at the moment. Please continue to hold and we'll be with you as soon as possible.  Fine for phone calls, but social media is a party line and everyone is on the call!
  27. 27. Traditional vs. Social Media Branding Customer Service Marketing PR Sales
  28. 28. Social Media in the Workplace  Sticking your head in the sand is not a solution  Companies need to rethink policies and realize their employees are brand ambassadors  Gotta have a policy
  29. 29. @JonFMoss (Twitter) jon@mmlabs.biz (email) (423) 285-8886 (call me maybe) Got Questions?
  30. 30. Rule #7 – forget everything & start anew “There are no rules.”  my 3-year old daughter

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