10 Tried ant True Content Marketing Strategies - Learn from Others' Successes and Failures

1. Annie Yang
Content Marketing
UCSD Extension
November 2016

2. “Learn from
the mistakes
of others. You
can’t live long
enough to
make them
all yourself."
-Eleanor
Roosevelt

3. 1. Look in the Mirror – Know who you are and know
your brand’s DNA.
2. Be Unique, not Ubiquitous – Differentiate and innovate
to avoid oversaturation.

4. 3. From Fad to Fab – Don’t be a one-hit wonder, but keep
releasing hits in order to be legendary.
4. Address the Masses, but Appeal to the Individual – Be
relatable and inspiring to all, but target the individual
who purchases.

5. 5. Give a Mouse a Cookie and He Will Ask for Milk –
Customers who make an initial investment may have a
likelier chance to continue the relationship.
6. Hive Mind – Build communities to share stories and
encourage new members.

6. 7. Clandestine Product Placement – Engage in stealthy
promotions by influencers, celebrities, bloggers.
8. Adapt or Die – Know what works and what doesn’t and
if it doesn’t, be quick to change directions.

7. 9. Own Technology, Don’t Let It Own You – Don’t overdo.
Send educational & entertaining messages to spark interest.
10. FAIL, but Don’t Fall – Understand that not everything
will be a success. Accept failure, but don’t fall because of it.