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Adapt or Vanish: 5 Killer PR Tips to Integrate Social Media


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Flashback: Remember the days when PR was measured by the total number of press releases, media clips and briefings? How about having to plead with your product management team to release something before the news dried up? Oh, and you might even recall that begging for coverage was tolerated. Back then, public relations was media relations.

Fast forward to today where the media landscape is dramatically different. Fewer reporters are working at the newspaper. New channels have emerged. New influencers of bloggers are taking control of the conversation and they hold more clout than some traditional reporters. Today, PR pros are taking on a new role and approach to adapt and evolve their strategy.
And your opportunities are limitless. PR is no longer relegated to drafting press releases and bylined articles. Today, PR pros support business goals, connect and support customers, amplify demand-generation efforts, and take social listening to a whole new level to move the company’s brand forward.
Cindy Kim will outline five killer strategies to help you make an impact that goes beyond just PR based on real-world lessons.
In this session, you will learn:
• How to use social media to build and connect influencers
• How to utilize social in your PR efforts in real time
• How to integrate social into your demand-gen program and outreach
• How to integrate social into your events to amplify voice and reach
• How to build listening mechanisms to support and energize your community

Published in: Technology, Business
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Adapt or Vanish: 5 Killer PR Tips to Integrate Social Media

  1. 1. 5<br />Killer Tips<br />To<br />Integrate<br />Social & PR<br />Cindy Kim (@CindyKimPR)<br />
  2. 2. The Times<br />They <br />Are <br />A-Changing<br />
  3. 3. Good Times…<br />
  4. 4. And Oh Analysts Too…<br />
  5. 5. Products Ruled!<br />
  6. 6. Internet Happened…<br />
  7. 7. The Print Media Began to Shrink<br />
  8. 8.
  9. 9.
  10. 10. Today…the Spinners Outnumber the Spun<br />
  11. 11. Then Social Media Happened…<br />
  12. 12. Social Media is Mass Media<br /><ul><li> 500 billion impressions of influence about </li></ul> products and services created via social <br /> media in 2010<br /><ul><li> 83% of Americans with Internet access utilize </li></ul> social media in some form each month<br /><ul><li>Facebook now has 750 million members, with </li></ul> nearly half logged in at any given moment in <br /> time <br />
  13. 13. All News <br />Is<br />Social<br />&<br />We Control <br />The <br />News<br />
  14. 14. Today…<br />We <br />Are <br />All <br />Citizen <br />Journalists<br />
  15. 15. I<br />Blog<br />Influencers Have Changed…<br />
  16. 16. Last year – for the first time – Facebook surpassed Google and Yahoo! for share of time spent <br />Source: Comscore, February 2011 <br />16<br />
  17. 17. Approximately 50% of Facebook’s 750M active users log in on any given day<br />In the few months since February, Facebook has grown by a quarter of a billion users<br />Source: TechCrunch, June 2011<br />17<br />
  18. 18. 18<br />There are 200 million tweets a day<br />
  19. 19. 19<br />Consumers trust each other most<br />
  20. 20. We don’t have a choice whether we DO social media, the question is how <br /> well we DO It? – Erik Qualman, Socialnomics<br />
  21. 21. Are You In<br />Or <br />Are You Out?<br />
  22. 22. 1. Join Conversations<br />Conversation is moving from word of <br />mouth to online, and it’s an IR or PR’s <br />duty to follow and go where the <br />market is – online.<br />Gloria Gasaatura, a corporate comm consultant at Bluefront Capital<br />
  23. 23. Know Your Influencers…<br />
  24. 24. Today’s Crisis Management<br />
  25. 25. Workflows & Priorities<br />
  26. 26. 2. Socialize PR<br />
  27. 27. Make It Shareable…<br />
  28. 28. Socialize News Release<br />
  29. 29. The New News Room<br />
  30. 30. The New News Room<br />
  31. 31. 3. Atomize Your Content<br />Big Idea<br />
  32. 32. Blogs Are Now Social Newswire<br />
  33. 33. Syndicate Content<br />
  34. 34. SlideShows<br />
  35. 35. SlideShows<br />
  36. 36. 4. Drive Demand<br />
  37. 37. 5. Socialize Events<br />
  38. 38. Extend Event with Social Content<br />
  39. 39. Gamify Your Marketing<br />
  40. 40. Real-Time Engagement<br />
  41. 41. Add Mouthpieces<br />
  42. 42. Thank YouTwitter/<br />