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How to enhance your content marketing strategy

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This is a presentation for the blog portion of how to enhance your content marketing strategy.

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WHAT IS CONTENT MARKETING? - Incorporates blurbs, images, and infographics to input knowledge quickly and effectively into a consumer’s mind - Technique to help increase viewership/engagement
BEST PRACTICES 1. Interactive Videos 2. Promotions 3. Ask questions
INTERACTIVE VIDEOS - Increase engagement with brand/company - Interactive videos allows for a company to highlight various aspects of the company in a quick and effective way - Toyota’s Vision Wall
PROMOTIONS - Movie Trailer like - Make them want more! - Coca-Cola example
ASK QUESTIONS - Use questions to engage and learn more about the consumer - Use it to attract and maintain customers -Checking up to see results -Checking up to see if anyone responded to answer

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How to enhance your content marketing strategy

  • 1.
  • 2. WHAT IS CONTENT MARKETING? - Incorporates blurbs, images, and infographics to input knowledge quickly and effectively into a consumer’s mind - Technique to help increase viewership/engagement
  • 3. BEST PRACTICES 1. Interactive Videos 2. Promotions 3. Ask questions
  • 4. INTERACTIVE VIDEOS - Increase engagement with brand/company - Interactive videos allows for a company to highlight various aspects of the company in a quick and effective way - Toyota’s Vision Wall
  • 5. PROMOTIONS - Movie Trailer like - Make them want more! - Coca-Cola example
  • 6. ASK QUESTIONS - Use questions to engage and learn more about the consumer - Use it to attract and maintain customers -Checking up to see results -Checking up to see if anyone responded to answer