With new technologies, mass communication became mass relations. Now people want close relationships with their brands, and successful businesses genuinely care, from the bottom of their heart.
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
Succeeding Internationally with your Social Media strategyVanksen
How about a little chat on the subject?
Feel free to contact us at contact@vanksen.com
-
Since we converged with Datawords, our horizons have expanded.
Thanks to their e-multicultural expertise, we have strengthened, through several common projects, our pledge to provide new connections between performance and creativity. We have, among other things, experienced our first international Social Media strategies roll-outs on several continents, simultaneously.
A groundbreaking step in Vanksen’s history.
While browsing this study, you will get to know the particularities of the Chinese “Biaoquingbao” or the Arabian #GroupMessaging trends, discover new cultural and geopolitical factors to take into account when conceiving your Social Media strategy or even learn about different organization models and methodologies your company should adopt based on your objectives.
If the world, today, is all about globalization, context and culture have never been so powerful and important from a communication and marketing standpoint.
What if consumers took over the business of building brands?Nurun
Does it still make sense to launch a new product or service with traditional media? Or can brands now dispense with billboards, print, TV… and rely exclusively
on digital channels to conduct a successful launch? One thing our strategists agree on: it’s a subject for debate.
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
Succeeding Internationally with your Social Media strategyVanksen
How about a little chat on the subject?
Feel free to contact us at contact@vanksen.com
-
Since we converged with Datawords, our horizons have expanded.
Thanks to their e-multicultural expertise, we have strengthened, through several common projects, our pledge to provide new connections between performance and creativity. We have, among other things, experienced our first international Social Media strategies roll-outs on several continents, simultaneously.
A groundbreaking step in Vanksen’s history.
While browsing this study, you will get to know the particularities of the Chinese “Biaoquingbao” or the Arabian #GroupMessaging trends, discover new cultural and geopolitical factors to take into account when conceiving your Social Media strategy or even learn about different organization models and methodologies your company should adopt based on your objectives.
If the world, today, is all about globalization, context and culture have never been so powerful and important from a communication and marketing standpoint.
What if consumers took over the business of building brands?Nurun
Does it still make sense to launch a new product or service with traditional media? Or can brands now dispense with billboards, print, TV… and rely exclusively
on digital channels to conduct a successful launch? One thing our strategists agree on: it’s a subject for debate.
This is the presentation version of 360i's report on Content Marketing. You can read + download the full report at: http://www.360i.com/reports/content-marketing/.
The November edition of the DERT (Digital Entertainment, Rights & Technology) team’s trend report, giving a snapshot of the hottest consumer, technology, brand and entertainment trends.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the videos are absent from the PDF version of the presentation. Hopefully, you will still get the general overview and thrust of the presentation.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Part 1 = What are social media about ?
PART 2 = To integrate social networks brands need to build “social brand experiences”
PART 3 = Example of a « social brand experience » = the ford story
2nd time at uploading this and trying to avoid the weird embed problems that pulled some old formatted slides through.
Slides used on the Level 3 new media module at Sunderland. Looks at the intersection of social media and gamification. This session build on the session from last week about games and photography.
Design inspiration: Sebastian Deterding
Social geolocation : Why it matters to your business ?SWiTCH
More than a quarter of American adults use mobile or social location-based services. Learn what social geolocation is, how it works and how to tap into its potential. Discover who the users are and the breakdown of geosocial vs. location-based services vs. automatic location-tagging users. Successful tourism case studies reveal how to drive your business and influence your customers with social geolocation.
Sports marketing: where does the future lie - in the content or the conversa...cainster
As the FIFA World Cup draws to a close, what will the growth of social media mean to sports rights holders and should sponsors chase the content or the conversation moving forward?
Social Media-Palooza (Part I), by LeapFrog InteractiveLEAP
This introduction to Social Media takes you on a journey from the start of social media through today, highlighting its importance and the evolving media landscape. We explore companies doing it the right way and visit some examples of social media gone wrong.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Using SoLoMo to get more from your community - Kikk Festival 2011Thomas Van Roy
The word has changed and is changing
Social media is part of the communication plan of brand, But ROI is still difficult to measure.
Smartphone are the thing you don't want to forget at home. We use it for everything, it's part of our life.
Those two big things lead to SoLoMo (Social Local Mobile)
How to use this trend to reinforce the relationship with your community
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period June 2016. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
This is the presentation version of 360i's report on Content Marketing. You can read + download the full report at: http://www.360i.com/reports/content-marketing/.
The November edition of the DERT (Digital Entertainment, Rights & Technology) team’s trend report, giving a snapshot of the hottest consumer, technology, brand and entertainment trends.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the videos are absent from the PDF version of the presentation. Hopefully, you will still get the general overview and thrust of the presentation.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Part 1 = What are social media about ?
PART 2 = To integrate social networks brands need to build “social brand experiences”
PART 3 = Example of a « social brand experience » = the ford story
2nd time at uploading this and trying to avoid the weird embed problems that pulled some old formatted slides through.
Slides used on the Level 3 new media module at Sunderland. Looks at the intersection of social media and gamification. This session build on the session from last week about games and photography.
Design inspiration: Sebastian Deterding
Social geolocation : Why it matters to your business ?SWiTCH
More than a quarter of American adults use mobile or social location-based services. Learn what social geolocation is, how it works and how to tap into its potential. Discover who the users are and the breakdown of geosocial vs. location-based services vs. automatic location-tagging users. Successful tourism case studies reveal how to drive your business and influence your customers with social geolocation.
Sports marketing: where does the future lie - in the content or the conversa...cainster
As the FIFA World Cup draws to a close, what will the growth of social media mean to sports rights holders and should sponsors chase the content or the conversation moving forward?
Social Media-Palooza (Part I), by LeapFrog InteractiveLEAP
This introduction to Social Media takes you on a journey from the start of social media through today, highlighting its importance and the evolving media landscape. We explore companies doing it the right way and visit some examples of social media gone wrong.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Using SoLoMo to get more from your community - Kikk Festival 2011Thomas Van Roy
The word has changed and is changing
Social media is part of the communication plan of brand, But ROI is still difficult to measure.
Smartphone are the thing you don't want to forget at home. We use it for everything, it's part of our life.
Those two big things lead to SoLoMo (Social Local Mobile)
How to use this trend to reinforce the relationship with your community
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period June 2016. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
AIMIA The Connected Consumer Conference | MashUp CX on Customer Experiencebrittneygraham16
MashUp CX is a global consultancy firm specialising in customer experience strategy and design. MashUp CX Director Nicola Mansfield was a guest speaker at AIMIA's half-day forum, 'Connected Consumer: The future of digital retail experience' in Sydney on July 15th. In this forum Nicola shared her thoughts on how retailers can be more profitable and relevant in today's omni-channel world through efficient design thinking.
On Friday February 01, 2013, Brian Fetherstonhaugh (Chairman & CEO of OgilvyOne Worldwide) presented this presentation to Ogilvy & Mather SA clients and partners as well as to local media, at the South African launch of OgilvyOne at the Johannesburg office.
The full toolkit is available only for our Growth Team Members.
To date we have published toolkits for: Merger & Acquisition, Geographic Expansion, New Product Development, New Product Launch, Competitive Strategy, Distribution Channel Optimization, and Vertical Market Expansion, Strategic Partnerships, and Customer Strategy.*
In the ever growing world of Social Media business is often scared to dabble in the industry. I ask the question about whether or not Social Media can deliver a ROI...
The idea of an online community is so simple and obvious, yet so incredibly powerful.
A community provides new ways to listen to, learn from, and engage with consumers, and are an important aspect to successfully building a brand.
Does building a platform alone can nurture a community?
Or just giving exclusive offers, help you build a community?
The answer is ‘no’!
There are more aspects to building a solid community who will trust you, push you, and put their blood, sweat, and tears in building ‘your’ brand!
Let us find out, why Communities Matter in 2019 at DigiMarCon India 2019.
Key Takeaways from this session:
- Why should you focus more on communities than ever before
- How community building can help you save your marketing costs
- How to build and maintain a successful community
- The future of community management
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
How to use TikTok to grow your business in 2024Petar Savic
TikTok has become a popular platform for discovering new brands, products, and trends. This webinar will focus on leveraging TikTok Ads to capitalize on the holiday season, build a customer base, and drive festive sales. Whether you're new to TikTok or looking to enhance your existing presence, this webinar will provide you with the fundamentals to unlock the full potential of TikTok for your business.
TikTok has captured the attention of over 1 billion monthly active users worldwide, making it a powerful platform for businesses to reach their target audience. Don't miss this opportunity to learn from TikTok experts and unlock the potential of this hyper-growth entertainment platform.
The webinar will follow a three-step structure: Start, Create, and Grow. We'll guide you through getting started on TikTok, creating compelling ads, and using your newfound TikTok expertise to achieve your advertising objectives.
You want more pleasure every day? You’d love to increase your performance? You wish your market share was bigger? Your need to win your ex-consumer back? With this 18th release of TheTrendWatch, discover the secret to doing it better... Results guaranteed!
Introducing BIOMARKETING: from the greek BIOS = LIFE or INVOLVING LIFE.
Technology has deeply changed the way we think, live, communicate, perceive brands, and purchase products...
But ironically, the last huge trend of marketing is to refocus on what's really important: LIFE!
Facebook brand page: How to manage them effectively?damoncb
How can a brand maximize its share of attention in the facebook echo-system ? How can they transform this attention into interaction, engagement and advocacy?
To better understand how to engage fans on Facebook, we need to analyze the driving factors of fans interaction and engagement levels.
EBG "What's Hot?"
(June 29, 2010)
With Manuel Diaz (Groupe Reflect), Damon Crepin-Burr (FullSIX Group), Jean Christophe Gombault (Yahoo!) and Peter De Meurichy (Plan Net)...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
1. y u no Give a Shit?
TheTrendWatch#13
1 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
2. From mass communication
to mass interaction
to mass relation
2 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
3. Mass relation
has no impact
on my business
vs.
Mass relation
has a massive impact
on my business
3 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
4. So... What makes the difference?
4 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
5. Successful businesses genuinely care,
from the bottom of their heart.
5 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
6. #f a il
6 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
7. Content is king…
But context is god!
7 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
8. People want
close relationships
with their brands.
"Businesses will need to look backwards and scale the
caring their grandparents' businesses exhibited towards
their customers or watch their competition pass them by"
says author and $60 million+ of revenue eBusiness
owner Gary Veynerchuk
http://thankyoueconomybook.com
8 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
9. 148 millions views for Coca-Cola on in 2010...
Created by coke: 26 millions
Created by consumers: 122 millions
What really matters
is not impressions but expressions
9 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
10. The value of a real relationship?
What a Coca-Cola facebook fan is worth for example…
• 2 time the consumption frequency as a non fan and 10 times the purchase intent
• 7% lift of daily consumption and 10% raise of purchase intent post facebook activity peak
And in general:
• Advocates' share
of wallet is 33% more
consumer than the average
• Advocates have si
gnificantly higher lif
consumers etime value than reg
ular
• 40% of people swit
ched to buying from
it's reputation for gre a competitor because
at customer service of
• 55% cite great serv
ice, not product or pri
reason for recommen ce, as their primary
ding a company
• 66% of people said
that great customer
primary driver for gre service was their
ater spending
10 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
11. Give a Shit? FUUUUUUUU!
If it has a massive impact on business…
Show me examples!!!
11 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
12. As of 2010,
over one million
shoes given!
Tom Shoes is expanding its successful "one for one" concept to other
products. It is also onboard with other brands like Element Skateboards or
Ralph Laurent, proving that sustainable giving is a smart business model.
Worldwide
http://www.toms.com
12 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
13. Gatorade recently created "Mission Control": A war room in the middle of the marketing department of
its Chicago headquarters, to interact in real time with the 24/7 ongoing conversation. By developing
deep engagement, they experience direct positive impact like increasing product education (mostly
video) by 250% …
"We believe what we’re building here is an example of a sandbox of tools and processes we can use
across the organization" says Bonin Bough, director of global social media at PepsiCo
USA
http://youtu.be/InrOvEE2v38
13 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
14. 2010 was Starbuck’s best
financial performance in its 40 year history
"One cup. One customer. One partner. One experience at a time.
We had to get back to what mattered most" says Starbucks CEO
Howard D. Schultz
Worldwide
http://www.starbucks.com
14 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
15. 234,175 Minis found homes in 2010 - a record year.
Mini is launching the world most advanced "connected car". For the first time you embark
with your entire digital life, and that's a killer way to stand out from the competition.
Asia & USA
http://www.minispace.com/en_us/article/mini-connected/456/?eid=456
15 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
16. Fan base jump
from 400,000 to
981,000 in just
one month…
Over 100k fans
participated.
VitaminWater not only lets facebook users decide what's the next flavor
but incentivizes them based on the success of the product launch!
Worldwide
http://www.facebook.com/vitaminwater
16 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
17. Levis invest advertising money and energy to reconstruct the city of Braddock,
Pennsylvania.
"Disenfranchised youth are sick of seeing ads and stunts on the internet that don’t mean
Revenue up 9%
anything. By being a company that makes things by hand and makes things the right way,
levi’s becomes meaningful" says Tyler Whisnand, Creative Director at Wieden+Kennedy over 2009/2010
USA
http://www.levistrauss.com/blogs/braddock-pa-15104
17 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
18. Levis new system for jeans. They care about the life and the problems of
their target so much that they change their production, and standard.
Wolrdwide
http://us.levi.com/shop/index.jsp?categoryId=4370093
18 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
19. To celebrate 1 millions+ likes on facebook, Heineken
simply likes its consumer back.
Holland
http://www.facebook.com/heineken
19 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
20. Footlocker empowers sneaker addicts to share their knowledge
and add value to the community... while helping them to brag!
USA
http://www.sneakerpedia.com
20 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
21. Creating mass usage by evolving the UI to a point that it gets out of the way, Web-based magazine viewing on a PC
allowing the UX to shine. This is changing not only their market but also
redefining usage behavior & consumption. averages only a few minutes. Titles like GQ
and Vanity Fair are seeing 60 minutes worth
Worldwide
http://www.apple.com/ipad of online browsing via the iPad.
According to Shoppertron,
5.5 times higher e-commerce
conversion rate on iPad vs PC.
21 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
22. Red Bull transform your streets into an art gallery helping
street artist to promote themselves and their culture.
Germany
http://streetartview.com
22 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
23. KLM surprises customers by spreading random little acts of kindness that trigger
a social media butterfly effect and impact the brand’s perception.
Europe
http://surprise.klm.com
23 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
24. L'Oreal partners with Buddy Media to help beauty salons create a professional
facebook page and connect with consumers on a grassroots level.
"If you have 4,200 salons that connect with 300 people each, you then have the
ability to connect with more than a million people" says Buddy Media CEO
Michael Lazerow
USA
http://www.facebook.com/lorealparis
24 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
25. Glaceau immerses the SmartWater brand into the internet
"meme" culture with the Jennifer Aniston Sex Tape
USA
http://knowyourmeme.com
http://www.4chan.org
8 million views
in just two weeks
25 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
26. Tabbed out enhances your in-bar experience. More
control, more fun, more opportunities for the brand to
contact you.
USA
http://www.tabbedout.com
26 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
27. Online conversion rate: 0.5 to 3%
Offline conversion rate: 20 to 95%
Shopkick rewards foot traffic and influences
decisions before the checkout.
USA
http://www.shopkick.com
27 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
28. At SxSW this year, 60 merchants - including Whole Foods,
Starwood Hotels and Stubb’s BBQ - proposed to
Foursquare users "spend $5, save $5"
USA
https://foursquare.com/americanexpress
"You go where your customers are,
and they are on places like Foursquare"
says Edward Gilligan, vice chairman for AmEx.
28 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
29. Converse is opening a community-based recording studio in Brooklyn.
Artists will be able to record there for free, and will have the option to
utilize converse.com and their social media channels to promote their
content, potentially reaching millions.
USA
http://play.converse.com/?p=2809
29 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
30. The winning idea of the Volkswagen "fun
theory" award, was submitted by Kevin
Richardson: "Can we get more people to
obey the speed limit by making it fun to
do?"
Volkswagen together with The Swedish
National Society for Road Safety, actually
made this innovative idea a reality in
Stockholm, Sweden: Hastighets Lotteriet.
Suede
http://www.thefuntheory.com
Volkswagen is now the highest selling eco car in Sweden.
Fun theory exceeded sales target by 50%.
30 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
31. In only 24 hours…
355,000 views,
139 countries connected,
10 minutes of average time spent watching
and 14 minutes average twitter engagement.
Coca-Cola invites Maroon 5 for a 24-hour live session
in studio, recording a song with the fans’ input.
Worldwide
http://www.coca-cola.com/music
31 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
32. After trying the Philips Wake-up Light for
six weeks during the polar winter, 87% of
residents in Longyearbyen agree that
they awake feeling more refreshed, alert
and ready for the day. The trial is the
world’s largest light therapy field
experiment and is part of the Philips Wake
up the Town project.
Arctic
http://www.wakeup.philips.com
32 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
33. To date, nearly 1.5 million people
have "liked" this initiative
American Express helps small businesses struggling with
the recession. Real support, real results, real relationships.
USA
http://www.facebook.com/SmallBusinessSaturday
http://smallbusinesssaturday.com
33 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
34. Instead of taking an annoying offline process and putting
it online, Zocdoc created a service that takes the pain out
of dealing with doctors by putting the user in control.
USA
http://www.zocdoc.com
34 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
35. Since re-designing
its ecommerce experience,
sales have increased 10,000%
Wiltshire Farm Foods find its success in the
deep understanding and specificities of its
users.
UK
http://www.wiltshirefarmfoods.com
35 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
36. When it comes to babies, parents need stuff immediately.
Diapers.com masters immediacy with precision operations
and transparent tracking and updates.
USA Diapers.com have just been bought
http://www.diapers.com
for 540 millions dollars by amazon:
It's the new standard of digital business.
36 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
37. Giftee is an online service that lets users send
small “thank you” real-world gifts via Twitter.
Japan
http://giftee.co
37 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
38. People want to connect through any screen, so Skype launches its TV service. It continues
to grow by answering people’s expectations and through constant quality control.
Worldwide
http://shop.skype.com/skype-for-tv
38 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
39. P1 is a genuine, un-compromised community about luxury
and one of China’s biggest online success stories. Made
by people consuming luxury, for the people consuming
luxury.
China
http://p1.cn
In less than 2 years, over 1 million affluent members
who spend 5X more than all other social classes combined.
39 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
40. Mico Communities are creating filters to help people
prioritize according to their individual tastes, friends...
Worldwide
http://belugapods.com
http://www.path.com
http://www.color.com
http://www.talkboxapp.com
40 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
41. iAD, is taking mobile advertising to the next
level delivering service, information, help…
Worldwide
http://advertising.apple.com
41 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
42. Ballantine's takes the open source concept and applies it to music,
creating the perfect social object for a social brand.
Spain
http://www.elplanb.tv
42 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
43. If you’re going to interrupt people’s surfing experience, be disruptive and create value like UNIQLO!
The banners are actually blog badges or widgets, that work like instant-win lottery tickets. Clicking the
‘switch’ turned the images on any site - including other retail sites - into Uniqlo instant win tickets, with
losing tickets remaining as banner ads.
Japan
http://www.uniqlo.com
The campaign ultimately generated almost 3 Million clicks,
and a retail sales increase of 120%
43 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
44. Mobile that helps you develop a deeper relationship? **dialing the “brand name”
is simpler and as fast as a QRcode, no technology required, works with any
media…
USA
http://www.zoove.com
44 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
45. Rather than create a traditional ad campaign, Metro stood up for freedom of speech and
devised a way for people to speak freely without getting into trouble.
Hong Kong
http://www.metrohk.com.hk
45 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
46. Vans branded stories dig deep and go beyond image to
be part of the community and part of the solution.
USA
http://offthewall.tv
46 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
47. PepsiCo10 is as much about challenging our visions of marketing, advertising and communications
as it is about showing dedication to the emerging technology space and supporting new thinking.
USA, EUROPE, ASIA
http://www.pepsico10.com
47 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
48. Amazon bought Zappos for over $1 billion,
because it understands the value of its unique culture.
Why does Zappos offer new employees $3000 to quit?
Because it wants it’s employees to give a shit!
USA
http://www.zappos.com
48 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
49. In the era of human communications,
customers want you to give a shit!
This means going beyond changing advertising:
This means embracing a top-down, inside-out
and bottom-up commitment to genuinely caring…
Are you ready?
49 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
50. Thanks!
facebook.com/TheTrendWatch
@TheTrendWatch
youtube.com/TheTrendWatch
50 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization