Games are an effective way for automotive brands to interact with target audiences. Several automotive companies created mobile games for children to make driving more enjoyable or developed in-game social advertising. One example is Toyota's "ToyToyota" app, which uses GPS to turn the backseat of a car into a game world. Automotive brands are also using social media aggressively for new model launches through tactics like BMW redirecting banner ads to Twitter searches. Events are another way to create social media buzz, such as MINI's guerilla tram ride in a busy Istanbul street. Technology integration is also important for brands to showcase advanced features through digital campaigns.
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration.
Follow Tom Edwards @BlackFin360
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients.
Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration.
Follow Tom Edwards @BlackFin360
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients.
Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
Contact me via http://www.Live-Online-Events.com or @GHeijkoop
Title: Hybrid Events
Speaker: Gerrit Heijkoop, Executive Partner & Presenter at Live Online Events
Location: Hilton Strand, Helsinki, Finland
Date: 06 April 2017, 13:00 - 16:00
Description:
FOMO or fear of missing out is the number one trend in event social media and digital marketing according to the Event trends report by Julius Solaris and his team (link).
Our goal is to teach you how to create FOMO for your events and fight the competition!
There are so many cool events every day, so we need to learn how to stand out and get attantion from our target group.
Usage of video in events is also in the top 10 of event trends for 2017. With our session on hybrid events, you will find out how an award winning events were organized and what you can do to update your events!
See http://www.mpifinland.org/social-media-and-hybrid-events.html
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
Automotive Marketing Trend 2021 - 2022 By Aurora VietnamAurora Vietnam
September 2021, with the rise of the Delta variant, the Covid-19
pandemic still acts as a major setback for the Automotive industry.
The continuation of the Pandemic has hurted Automotive brands
severely as customers cannot freedomly use their vehicles and
themselves are facing limitations in offline promotional programmes
(Events, Trial Drive activities...)
So how have Automotive brands from around the world and in Vietnam reacted?
Join Aurora Vietnam in recapping mouth-watering approaches from the industry’ best practices and learn essential key takeaways for the upcoming 2021-2022 Automotive Marketing Trends.
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
Contact me via http://www.Live-Online-Events.com or @GHeijkoop
Title: Hybrid Events
Speaker: Gerrit Heijkoop, Executive Partner & Presenter at Live Online Events
Location: Hilton Strand, Helsinki, Finland
Date: 06 April 2017, 13:00 - 16:00
Description:
FOMO or fear of missing out is the number one trend in event social media and digital marketing according to the Event trends report by Julius Solaris and his team (link).
Our goal is to teach you how to create FOMO for your events and fight the competition!
There are so many cool events every day, so we need to learn how to stand out and get attantion from our target group.
Usage of video in events is also in the top 10 of event trends for 2017. With our session on hybrid events, you will find out how an award winning events were organized and what you can do to update your events!
See http://www.mpifinland.org/social-media-and-hybrid-events.html
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
Automotive Marketing Trend 2021 - 2022 By Aurora VietnamAurora Vietnam
September 2021, with the rise of the Delta variant, the Covid-19
pandemic still acts as a major setback for the Automotive industry.
The continuation of the Pandemic has hurted Automotive brands
severely as customers cannot freedomly use their vehicles and
themselves are facing limitations in offline promotional programmes
(Events, Trial Drive activities...)
So how have Automotive brands from around the world and in Vietnam reacted?
Join Aurora Vietnam in recapping mouth-watering approaches from the industry’ best practices and learn essential key takeaways for the upcoming 2021-2022 Automotive Marketing Trends.
Connected Car: Mobile industry perspectiveSlashData
VisionMobile | the analysts of the mobile economy
Connected Car OR Connected Driver
Apple perspective on the connected car
Google perspective on the connected car
Apple and Google try to turn the car into a smartphone accessory on wheels
Startups and developers innovate on top of OBD-II
Automatic: Smart driving assistant
Car makers need to learn new rules
A presentation on trends and movements that are shaping how consumer interact with autos and how auto designers and marketers are working to capitalize on them.
Introduction to the existing automotive telematics software systems and the challenges facing the automotive industry to create the car app store of the future.
2014 IPG Medialab trends and outlook for AutomotiveThorsten Linz
Here is another great deck from the IPG Medialab with their take on automotive as a media channel and a life application. It is definitely worth a read. For more inspiring technology news go to their website under www.ipglab.com
Best Practice Automotive Marketing Trends 2015TRENDONE GmbH
Best Practice Automotive Marketing Trends 2015
Discover 10 inspiring marketing trends of leading automtive companies.
All cases include innovative approaches which make them unique and leading performers!
You can find more of those cases in the Trendone Trendexplorer!
Digital technology is constantly changing. So are our ways of communicating with each other and brands. This is a look at the top trends to watch as we head into 2011.
#Uber / #Cadillac #Digital #Strategy at the Detroit Auto Show 2014. Conceived August 2013 launched in Detroit January 2014. #GM #Experiential #Marketing #SocialMedia
This year saw a few interesting developments that could be seen on the streets (racetrack) or in our cars in the very near future and we’ve picked out five launches that caught our eye.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
This presentation provides a comprehensive overview of the current auto industry. The focus is to further explore car manufacturers, as well as some new technologies and ideas facing this sector. From there, we move into a discussion on car dealers. This section breaks down customer car buying behaviors, during the pre-shopping and dealership shopping phases. To end we take a look into how various companies are leveraging technologies to advance the industry.
A list of 21 interesting Indian social media campaigns from Q2 2015. Find more details here - http://lighthouseinsights.in/21-best-digital-marketing-campaigns-q2-2015.html/
Teknoloji geliştikçe hayat hızlanıyor. İnternet sayesinde her an her yere bağlı olabilmek, gelişmiş ve ucuz mikroçipler sayesinde aklımıza gelen her ürünü dijitalleştirmek artık mümkün. Bu gelişim ve değişim seyahat etme şeklimizi de etkiliyor. Rezervasyon, bilet alma, valiz hazırlama gibi başlangıç aşamasından; seyahat sırasında kullanılacak nesnelere kadar artık yepyeni ve faydalı araçlarla çevrili etrafımız.
Pegasus Hava Yolları'nın desteğiyle Yeni Nesil Seyahat Trendleri raporumuzda günümüzde seyahat eden tüm bireylerin hayatını kolaylaştıran ve kolaylaştıracak yeni teknolojik ürünleri ve uygulamaları derledik. Tüm gezginlere ve yenilik takipçilerine ilham vermesi dileğiyle.
Akbank ve Bigumigu'nun Austin, Texas'tan canlı aktardığı SXSW Interactive festivalinin özet raporu.
SXSW 2015'le ilgili detaylı bilgi için:
http://bigumigu.com/sxsw2015
Televizyon Reklamcılığının Geleceği - Discovery NetworksBigumigu
Discovery Networks tarafından hazırlanan “Televizyon Reklamcılığının Geleceği” araştırması Future Foundation ve Research Now işbirliği ile 10 CEEMEA pazarı ülkesi olan Türkiye, Bulgaristan, Çek Cumhuriyeti, Macaristan, Polonya, Rusya, Romanya, Ukrayna, Güney Afrika, ve Birleşik Arap Emirlikleri’nden 3000 televizyon izleyicisinin katılımı ile hazırlandı.
Bigumigu olarak iletişim trendleri danışmanlığı adını verdiğimiz iş modelimiz ilk yılını dolduruyor. İstedik ki geçtiğimiz yıl hangi konuların üstünde özellikle durmuşuz, müşterilerimize nelerden bahsetmişiz, tüm takipçilerimizle paylaşalım.
Detaylar: http://bit.ly/BIT_2011
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Your VW's camshaft position sensor is crucial for engine performance. Signs of failure include engine misfires, difficulty starting, stalling at low speeds, reduced fuel efficiency, and the check engine light. Prompt inspection and replacement can prevent further damage and keep your VW running smoothly.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Learn why monitoring your Mercedes' Exhaust Back Pressure (EBP) sensor is crucial. Understand its role in engine performance and emission reduction. Discover five warning signs of EBP sensor failure, from loss of power to increased emissions. Take action promptly to avoid costly repairs and maintain your Mercedes' reliability and efficiency.
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
What Could Cause The Headlights On Your Porsche 911 To Stop WorkingLancer Service
Discover why your Porsche 911 headlights might flicker out unexpectedly. From aging bulbs to electrical gremlins and moisture mishaps, we're delving into the reasons behind the blackout. Stay tuned to illuminate the road ahead and ensure your lights shine bright for safer journeys.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
2. Bigumigu Communication Trends - Automotive 2012 2
Games
Games are the one of the best ways in the digital
world to interact with target audience. Sometimes
creating a game for the children to make the
driving experience better, sometimes developing
an in-game social advertising practice.
3. Bigumigu Communication Trends - Automotive 2012
watch video
ToyToyota - Mobile Game App for Children
see the project
Games
“ToyToyota” is an iPhone game app
which allows parents safe & enjoy
driving when the child is at the backseat
of car. App uses GPS to follow the 'real
car - Papa car' in the game, then the
child picking up objects with "game car -
My car" by steering right and left the
device to follow the Papa car’s path.
3
4. Bigumigu Communication Trends - Automotive 2012
watch video
Toyota Window
Games
Copenhagen Institute of Interaction
Design and Toyota Motor Europe
developed a window concept named
with “Window to the World”. People who
are sitting at the backseat of car, can
zoom outsider objects and draw
whatever they want on car glass.
4
5. Bigumigu Communication Trends - Automotive 2012
Fiat Showroom in Townster Game
see the project
Games
Fiat Turkey, put Fiat Showroom into a
city simulation social game ‘Townster’
on Facebook.
5
6. Bigumigu Communication Trends - Automotive 2012
Toyota - Social Network Racer
Games
Toyota created an uneasy Facebook
game for pre-launching the rear wheel
drive, new sport model GT-86. The race
track is formed from users name and
some Facebook profile views are put
into around the track to make
concentration diffucult. A succesful
player got a chance to see GT-86 before
launch.
6
watch video
7. Bigumigu Communication Trends - Automotive 2012
watch video
BMW Interactive Video Mapping Auto Race
Games
To promote 1 series, BMW placed huge
projection screens and set out the
interactive virtual auto races along 8
days in central areas of South Africa.
Users joined races with their Facebook
accounts on a Galaxy Tablet and
controlled it as a wheel in the game.
Participants also shared their records via
their Facebook accounts.
7
8. Bigumigu Communication Trends - Automotive 2012
watch video
Lexus - Tori Praver Race Track
see the project
Games
Lexus worked with model Tori Praver to
carry out a launch campaign for 2013
Lexus GS F sport. As a part of campaign,
Praver‘s lied on photo was used like
curves of a race track and created a
mobile race game for iOS devices.
Message was clear, “The only car that
can handle these curves”.
8
9. Bigumigu Communication Trends - Automotive 2012
watch video
Fiat Uno - If Pee Were Gas
Games
“If Pee Were Gas” campaign is another
enjoyable project from Fiat/ Brazil to
promote fuel efficiency Fiat Uno. As a
part of campaign, the sensors are
settled into the urinals of popular
Brazilan restourants’ WC.
When consumers came in WC to pee
into urinal, they saw a Fiat Uno was
going on the digital screen till the end of
peeing. The men who peeing within the
longest time, can see their best records
on the WC board list.
9
10. Bigumigu Communication Trends - Automotive 2012
watch video
Jeep Poland - Big Treasure Game
Games
Jeep Poland launched an outdoor game
to encourage people to win Jeep Grand
Cherokee.
Players received a map with the exact
location of awards and went places hard
to get in such as mountain trails, caves
and lakes to checked-in and collect the
awards. The player who collected the
highest number of the awards won a
Jeep Grand Cherokee.
During the campaign 2,000 active
players joined the game and the jeep
website traffic increased over 250,000
times.
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11. Bigumigu Communication Trends - Automotive 2012 11
Aggressive Social Media Strategy
The powerful automotive brands are trying to use
social media as the main focus of their new model
launches both to create the ultimate buzz and
show their self confidence in social media.
12. Bigumigu Communication Trends - Automotive 2012
BMW i Banner Redirects to Twitter Searching
Aggressive Social Media Strategy
BMW’s ad banner on Mashable,
redirected to Twitter search link as
‘bornelecetric’ rather than direct site link.
It was made for launching concept
versions of i3 and i8 models. That was
the first example of using payed media
to direct earned media.
12
13. Bigumigu Communication Trends - Automotive 2012
watch video
Mercedes-Benz Ad Just with #NewGeneration Hashtag
Aggressive Social Media Strategy
Mercedes-Benz prepared a cool ad for
A- Class launching to emphasize how
brillant the new model. In the ad, there
were no info, not a brand logo or any
model name, but just #NewGeneration
hashtag was given to see the campaign.
#NewGeneration hashtag also used in a
Spotify campaign for winning premium
membership by choosing best
background music to the short video ad.
13
14. Bigumigu Communication Trends - Automotive 2012
Ford Social Badge
see the project
Aggressive Social Media Strategy
Social badges are a part of Ford’s new
social media campaign. Consumers
choose and share the most closest
badges for them among 44 different
ones. In this way, Ford can get to know
brand’s consumers, too.
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15. Bigumigu Communication Trends - Automotive 2012
Events for Social Media
Today, pr and social media are integrateg. An
event can mainly be used to create a social media
buzz. It’s not a coincidence that in Cannes Lions
2012, most of the promo & activation winners were
alse winners in digital categories.
15
16. Bigumigu Communication Trends - Automotive 2012
watch video
MINITram at Istiklal Avenue
Events for Social Media
MINI had created a gerilla activity at
Istiklal Avenue with 4 MINI Countryman.
The cars took off the people from
Taksim Square to Tunnel like a
centenary nostalgic tram.
16
17. Bigumigu Communication Trends - Automotive 2012
watch video
Chevrolet Sonic Skydiving
see the project
Events for Social Media
To promote new Chevrolet Sonic, a
vehicle fell into the sky from a plane.
Thus, the fastest 0-100 km range speed
record was beated cleverly by
Chevrolet.
17
18. Bigumigu Communication Trends - Automotive 2012
watch video
Ok Go: Chevrolet Sonic Music Video
Events for Social Media
Alternative rock band OK Go, set up a
part of crazy ad film of Chevrolet Sonic
during Superbowl XLVI. The band
played 1,157 instruments connected with
Chevrolet Sonic, over two miles of desert
outside Los Angeles.
After this ad, the band completed the
clip to full music video. Project took 4
months of preparation and 4 days of
shooting and recording.
18
19. Bigumigu Communication Trends - Automotive 2012
Ford Worked with Fiction Model “Dalena Henriques”
Social Story Telling
Ford, launched a campaign with a fiction
model “Dalena Henriques” for
Mustang 2013 GT 5.0.
The ad with this model was took place
on the Sports Illustrated magazine.
Auto brand also created a site named
“dalenahenriques.com” and put the
photos of model with new Mustang. Ford
tracked the feedbacks easily from
Google searchings of Dalena Henriques,
across the campaign.
19
20. Bigumigu Communication Trends - Automotive 2012
watch video
Smart Fortwo - Pong Game
Extreme Activites
Daimler, dominant firm in German
automotive industry, created a test drive
acitivity in order to show how an electric
vehicle can accelerate fast.
People played legendary pong game
with two real Smart Fortwo while looking
on the huge digital screen.
20
21. Bigumigu Communication Trends - Automotive 2012
watch video
Ford Pinball Park
Extreme Activities
Ogilvy Paris created a huge, amusing
Pinball game in a street of Paris to
advertise Ford’s parking service
technology. The people who parked
most wickedly record the highest score
in the game.
21
22. Bigumigu Communication Trends - Automotive 2012
watch video
Fiat TwitBid
see the project
Events for Social Media
Fiat had set a Twitter Auction campaign
and sold the special Production America
500 by open bidding.
Auction started from €1 and continued
till 15 days on the
500America.fiat500.com, website.
Moreover 700 twitbids from 15 countries
are received during auction. User from
Germany Adelheid D. Keiper offered the
highest price €15.165 and became the
first owner of America 500.
22
23. Bigumigu Communication Trends - Automotive 2012
watch video
Kia Motors - Backward Race
Events for Social Media
To promote rear veiw camera
technology, Kia Motors Colombia
organized a race event which drivers
goes backward.
23
24. Bigumigu Communication Trends - Automotive 2012
watch video
Toyota Etios - Tweets for Sweets
see the project
Events for Social Media
Toyota Etios’s campaign slogan "Here to
Make You Smile" became an interesting
interactive installation to release a
sweet for the smiling tweeter.
An empty shop window invited people
by to tweet what made them smile with
the hashtag #etiossmiles. After that
every second hand objects took action
behind the window to make people
happy and smile.
24
25. Bigumigu Communication Trends - Automotive 2012
watch video
Lamborghini Project: Audio - Visual Projection Mapping Event
Events for Social Media
The Lamborghini Project is a fascinating
projection mapping experience at Media
Merchants production agency based in
Vancouver.
25
26. Bigumigu Communication Trends - Automotive 2012
watch video
Chevy Sonic: 3D Projection Mapping Claw Game
Events for Social Media
Chevrolet created the world’s biggest
claw game as 3D projection mapping on
the famous Roosevelt Hotel on
Hollywood Boulevard. The interactive
3D projection mapping was for the new
Sonic and hundreds of people lined up
to get a chance to win the car.
With the event people used a foot-pedal
and gear-knob to control the claw in real
time to win a bunch of cool prizes,
including a 2012 Chevy Sonic.
26
27. Bigumigu Communication Trends - Automotive 2012 27
Technology Integration
Safety, power, consumption... These were USP’s
once, but are given for todays consumers in
automotive industry. Now it’s important to have the
most advanced technology and show it. Many
digital campaigns are created to give the idea of
brand’s technological advance.
28. Bigumigu Communication Trends - Automotive 2012
watch video
Mercedes-Benz Invisible Drive
see the project
Technology Integration
The Mercedes-Benz F-CELL is the first
hydrogen-powered, environment
friendly car which is ready for series
production. In order to attention to this
innovation it’s made an invisible F-CELL.
The car was with the LEDs on the one
side and a camera on the other side.
The camera filmed everything that
happened behind the vehicle and
transferred every action directly to the
LED mats.
28
29. Bigumigu Communication Trends - Automotive 2012
Audi - Direction Finding APP With Google Street View
Technology Integration
VW Group Electronic Research
Laboratory had developed an on board
direction finding app that can use
Google Street View images. The
navigation system which uses T-Mobile
data links, firstly came with 2012 Audi
A7.
29
30. Bigumigu Communication Trends - Automotive 2012
watch video
Ford - Key Free Login
see the project
Technology Integration
Ford’s Keyfree system has inspired a
digital campaign. To promote the
technology, a Mac OS software, named
"Ford Keyfree Login" was created.
The Software "Ford Keyfree Login"
automatically logs in and logs out your
web accounts as you approach your
computer with your smartphone, using
bluetooth technology.
30
31. Bigumigu Communication Trends - Automotive 2012
watch video
Volkswagen Amarok, Head Controlled Web-Site
see the project
Technology Integration
Volkswagen Amarok’s interactive
website can be controled with users
head. While users are on the site, they
can choose the muddy, sandly, gravelly
and asphalt pathes where Amarok
animation performs on it.
31
32. Bigumigu Communication Trends - Automotive 2012
watch video
Live Supports to Audi Pilots at 24 Hours Nürburgring Races
see the project
Technology Integration
In 24 Hours Nürburgring races, Audi fans
could support Audi pilots with live
messages in such a challenging way.
Due to the Led device was placed into
body of Audi R8 LMS, fans messages via
Audi Deutchland page had been seen
on the race photos.
32
33. Bigumigu Communication Trends - Automotive 2012
Chrysler - Wireless On Board Charge System
Technology Integration
Chrusler Group LLC, announced new
wireless on board charge system
coming with 2013 model Dodge Dart.
The size of the charge place is
8.27×9.5×3.25. When users put the
mobile device into the place and start
driving, it will going to charge phone
automotically. Its cost will be $199,
including montage.
33
34. Bigumigu Communication Trends - Automotive 2012
Nissan iPhone Case Renews Itselfs
Technology Integration
Advanced Softmaterials and Tokyo
University had projected an
unscratchable iPhone case by using the
speacial paint technology. Technology
which is already in use by auto brands
such as Nissan, has a material named
polirotaksan. If case is sketched, it
renews itself after a while. It has
planned mass production of iPhone
cases in this year.
34
35. Bigumigu Communication Trends - Automotive 2012
watch video
Mercedes-Benz Key to Viano
Technology Integration
Mercedes-Benz created an impressive
outdoor ad for Viano in Berlin
Friedrichstrasse subway station. For of
the campaign, technicians used radio
signals and developed a system which
allows people to control the interactive
screens with their car keys.
People took action and pushed their car
key buttons then watched the advert
video of Viano. People who see driver in
the ad, had a chance to get mini trip with
Viano.
35
36. Bigumigu Communication Trends - Automotive 2012
Real Time, Real Data
Online campaigns can be activated and processed
by live data. Facebook likes, number of tweets and
many consumer activities are good ways to create
those campaigns.
36
37. Bigumigu Communication Trends - Automotive 2012
watch video
Volkswagen: BlueMotion Roulette
see the project
Real Time, Real Data
VW Golf Bluemotion technology
provides much more kilometers than a
normal car, with a full oil storage. To
prove this, Norwegian based agency Try
created an activity and asked, how long
distance VW Golf can get over with just
one oil storage. Moreover 50.000
people forecasted and one lucky
participant won the car with the right
answer, 1.570 Km.
37
38. Bigumigu Communication Trends - Automotive 2012
watch video
MINI Fan The Flame
Real Time, Real Data
MINI accomplished a campaign that was
carried out via Facebook and a micro
website. One of the users who liked the
Facebook page and fired the rope Mini
was connected with, won a MINI
Countryman.
38
39. Bigumigu Communication Trends - Automotive 2012
watch video
Chevrolet Sonic Bungee
Real Time, Real Data
Chevrolet launched a campaign with
Lets Do This slogan for new Sonic. 2.5
million users were encourged on the
website to click for watching Sonic’s
jump off. It was the first time that an auto
was doing bunge jumping.
39
40. Bigumigu Communication Trends - Automotive 2012 40
Solution Marketing
Digital world gives brands a very unique
oppurtunity; find a consumer problem and solve it
with a new idea. This approach is one of the major
communication trends in 2012 for many brands.
41. Bigumigu Communication Trends - Automotive 2012
Smart Cover Creator
see the project
Solution Marketing
When Facebook started the roll-out of its
new Timeline look on profile pages,
Smart UK had created a cover photo
app for Facebook users. App can
prepare mosaic and infographic cover
photos by using users’ profile
information.
41
42. Bigumigu Communication Trends - Automotive 2012
watch video
Mercedes Fleet Tweet Free Parking Spaces
Solution Marketing
It is a big problem for drivers to find free
parking spaces especially in coming
new year days. Mercedes lead a Twitter
campaign to solve this problem in
Stuttgart and fleet of Mercedes autos
tweet the free spaces through
Mercedes-Benz Park Assist Service.
People who looked up tweets also can
see free spaces on the map.
42
43. Bigumigu Communication Trends - Automotive 2012
watch video
BMW Solves Parking Problem
see the project
Solution Marketing
BMW invests in iVentures, MyCityWay
and ParktmyHouse systems to inform
BMW i drivers for free parking spaces.
43
44. Bigumigu Communication Trends - Automotive 2012
watch video
Mitsubishi Temp Drive
Solution Marketing
Mutsubishi set up someone else to work
along a day for people who joined its
2012 Outlande Sport test drive
campaign, “Temp Drive”. There were
interesting jobs that participants have
such as opera artist, magician, DJ and
meteorologist. A lucky person among
those participants enjoyed with
Outlande Sport all day with no work.
44
45. Bigumigu Communication Trends - Automotive 2012
watch video
Volkswagen - Youtube Original Click
Solution Marketing
Volkswagen has created a funny
YouTube video campaign to underscore
the original spare parts usage. The links
of the original songs replaced into the
small ads below the fake cover music
videos.
45
46. Bigumigu Communication Trends - Automotive 2012
watch video
Toyota: iQ Street View
Solution Marketing
In 2011, Google launched Street View in
Belgium but some streets were missing
because of the Google car was too big
for them. Then Toyota decided iQ car
with a 360 degree camera and added
the streets that Google didn't get into.
Besides, if users noticed their streets are
not on Google Street View, they can tag
it on the micro site to complete street
views.
46
47. Bigumigu Communication Trends - Automotive 2012
watch video
Nissan House Hounting - Smart Ads invite to Test Drive
Cross Targeting
Nissan offered smart ads on the most
popular landed property site in the Gulf.
When users select house size, budget
and room numbers from the option menu
and start searching the house on the
site, the live ad banner coming to screen
according to family structure. For
example, banners offered to crowd
families bigger auto models for test
driving.
47
48. Bigumigu Communication Trends - Automotive 2012 48
Augmented Reality
Augmented reality is not a brand new technology,
but there is still ways to marvel it in executing new
ideas.
49. Bigumigu Communication Trends - Automotive 2012
watch video
BMW - Telescobic Screens
Augmented Reality
BMW launched the new i series concept
models at 64th IAA Frankfurt Auto Show.
One of the most interesting thing at the
BMW booth was BMW’s interactive
telescobic screens in front of the stands.
Visitors experienced details of models
when they looked into them.
49
50. Bigumigu Communication Trends - Automotive 2012
watch video
Citroën DS4: Virtual Cars Finding Game
Augmented Reality
In this virtual car finding game
campaign, people tried to find hidden
Citroën DS4s from Google Street View in
the streets of UK. The participant who
found the highest number of cars, won a
real Citroën DS4.
50
51. Bigumigu Communication Trends - Automotive 2012
watch video
Volkswagen Beetle AR + Outdoor
Augmented Reality
Volkswagen launched Beetle AR
outdoor campaigns in Canada.
Everyone was able to look into AR ads
with the camera of mobile devices and
saw various animated shows.
51
52. Bigumigu Communication Trends - Automotive 2012 52
Facebook, Twitter, Google+
Social network specific marketing is a must for
many brands. Gigantic networks like Facebook
and Twitter are good places to create campaigns
but also niche social networks are oppurtunity for
positioning the brands.
53. Bigumigu Communication Trends - Automotive 2012
watch video
Ford - Bring it With Focus
see the project
Campaings with Internet Celebrities
"Bring it Focus" is very creative and
enjoyable Facebook campaign to
promote Ford Focus' features with
Turkish celebrtiy teams, Cenk &
Erdem, Eylem & Murat and Kaan
Sezyum & Serkan Altuniğne. Every team
had to complete different missions with
their own cars to bring Focus car
features. During the campaign, users
voted the teams on Facebook and one
lucky person had a right to win Ford
Focus.
53
54. Bigumigu Communication Trends - Automotive 2012
Ford - Caption This!
see the project
Google+
Ford Europe, made its first Google+
campaing as posting a photo to its
brand page on the platform. Then users
added their captions as a comment
under the photo and the caption with the
most +1's was awarded with new DIRT3
consol game.
This campaign was launched before the
official Google+ brand pages were
available, and the original post no
longer exists.
54
55. Bigumigu Communication Trends - Automotive 2012
Volkswagen Fan Edition
see the project
Social Personalization
Volkswagen Fan Edition project was
created for brand’s Facebook page fans
to give them a chance, creating their
fancy cars via an application. After the
campaign, 200 Polo and Golf were
produced by users equipment
selections. It was the first auto product
went live with consumers‘ imagination.
55
56. Bigumigu Communication Trends - Automotive 2012
watch video
Audi - The First Hashtag in a TV Ad
Hashtags
The first TV hashtag #ProgressIs was
implemented by Audi in “Progress is…”
campaign during Superbowl events in
2011. Audi also rewarded users to
enhance turnout.
56
57. Bigumigu Communication Trends - Automotive 2012
Ford Fiestagram - Instagram Campaign
see the project
Niche Networks
Ford Europe, had started an Instagram
campaign for Fiesta. Attendants shared
their photos according to tag which is
announced by Ford everyweek and won
several prizes. Photos scored by juries
and all tags winner won the the big
prize, Ford Fiesta.
57
58. Bigumigu Communication Trends - Automotive 2012
watch video
Audi Q3 #twikaye
see the project
Hashtags
The new compact SUV of Audi; Q3, was
launched with a Twitter project #twikaye
(#twistory). in social media. Twitter users
posted their best stories while using
#twikaye hashtag. Hashtag was
succeed to be trending topic within 2
hours.
58
59. Bigumigu Communication Trends - Automotive 2012
Chevrolet Super Bowl Films Event
Seeding as Campaign
Chevrolet started a prize competition on
MSN before Superbowl final, and
wanted from users to spread out
Superbowl films on the internet. One of
the user who had maximum spreads
won $1.000. It was the biggest
disadvantege not to let users to spread
YouTube videos.
59
60. Bigumigu Communication Trends - Automotive 2012
Points of No Return: Facebook Timeline Ads
see the project
Facebook
Lexus, inspired from Facebook Timeline
and put into practice a Facebook app for
2013 GS model. When users go back in
time via the app, they overlook images
of prior models and launches. While
users come back to now, they see the
new 2013 GS above the page. Lexus
also changed the ”like” button and used
“i own this-for prior models”, “i
remember this- for different
technological news” and “i want this-for
2013 GS” buttons instead of it.
60
61. Bigumigu Communication Trends - Automotive 2012
Bridgestone’s Logo Hunt
Crowdsourcing
In 2011, Bridgestone made a small logo
revision, but on the independent internet
sites were still holding the old logos. In
order to prevent this, brand started a
crowdcourced campaign in Turkey and
found the old logos easily. Users who
determined and reported highest
number of old logos on the internet, won
different mini awards.
61
62. Bigumigu Communication Trends - Automotive 2012
watch video
Subaru First Car Story
see the project
Social Story Telling
Subaru US, started “First Car Story”
campaign to promote 2012 Subaru
Impreza.
Users who enter the FirstCarStory.com
website can create their first cars with
their own stories. Website recognizes the
equipment words such as “sunroof, light”
and completes the car with an
animation. At the end of experience
users also can share their stories on
Facebook and Twitter.
62
63. Bigumigu Communication Trends - Automotive 2012
watch video
Peugeot - Pinterest Puzzle Game
Niche Networks
Peugeot Panama organized a puzzle
game on Pinterest. The game was
started by pinning the missing photos of
Boxer, 107 and 3008 models on brand’s
Pinterest page. When Pinterest users
found the missing parts of photos from
Panama Peugeot Facebook page or
website, pinned them with Peugeot on
the platform. First five pinning cought the
prizes.
63
64. Bigumigu Communication Trends - Automotive 2012
Honda Pintermission
see the project
Niche Networks
Honda agreed with 5 power Pinterest
users and give each other $ 500 to
create a Pinterest campaign. The
objective was ‘living a day without
pinning’ and rather than it, taking a tour.
5 Pinterest users take their spending
money and travelled to see different
cities such as San Fransisco, Londra and
Hawaii within a day. After 24 hours they
come back to Pinterest and travelling
photos are pinned on the Pintermission
board of Honda.
64
65. Bigumigu Communication Trends - Automotive 2012
watch video
Volkswagen Amarok - Facebook Flipbook
Facebook
Volkswagen realized an “Amarok -
Facebook Flipbook” animation project
with 200 images to show that Amarok
goes on everywhere, from mountains to
streets and even on Facebook. Users
just keep fingers on the right button and
flip through the album as a short
animation movie.
65
66. Bigumigu Communication Trends - Automotive 2012
watch video
Nascar - Twitter Hashtag Pages for Events
Hashtags
Nascar and Twitter calloborated to
place a TV ad for 2012 Pocono 400
NASCAR races. In the ad, viewers saw
the #NASCAR hashtag to visit the event
page on Twitter. After a while, Twitter
managers talked about hashtag pages
and underlined that the pages are not
for brands, just for events.
66
67. Bigumigu Communication Trends - Automotive 2012
watch video
Audi A6: Interactive YouTube Driving Experience
YouTube
The world’s first interactive driving video
on YouTube had been launched for the
new Audi A6.
In the interactive YouTube experience,
users can control the video with their
keypad numbers. The video was
diveded section to section to provide the
illusion that users are actually
controlling the car.
67
68. Bigumigu Communication Trends - Automotive 2012
watch video
Smart Car Argentina: Animated Twitter Ads
Twitter
Smart Argentina had created the first
animated ad on Twitter. Users simply
hold down “J” to animate and follow the
car through a tunnel, past trees, houses,
buses.
68
69. Bigumigu Communication Trends - Automotive 2012
Honda - Interactive Online Film
see the project
Google Street View
Honda has revealed an online
interactive film that inspired by Google's
Street View experience to promote the
launch of its 2012 Civic model.
The 360-degree video aims to take
users to new places that they would
never get to see such as an Alsakan ice
cave and an underwater art museum.
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70. Bigumigu Communication Trends - Automotive 2012 70
Old Media, New Ideas
There are still ways to create good works in
relatively not-very-new media environments. Here
are some examples.
71. Bigumigu Communication Trends - Automotive 2012
Cadillac CTS - Ripped Ad Page
Old Media, New Ideas
To demonstrate CTS Coupé’s irresistible
beauty, created an ad page where the
car had been ripped out of the
magazine.
Agency: MacLaren McCann, Toronto.
71
72. Bigumigu Communication Trends - Automotive 2012
Fiat Panda Discount Campaign
Selling Cars on Group Buying Sites
Fiat and Gropuon - Şehir Fırsatı
collaborated a campaign to promote %8
discount for Fiat Panda purchases.
During the campaign, 88 coupons from
2.000 TL discount price had been sold
to 100 TL in the gropuon website.
72
73. Bigumigu Communication Trends - Automotive 2012
Fiat Ducato - Increadible Shipping Capacity
Ambient
In Turkey, People media agency
prepared very assertive piece to
indicate Ducato’s capacity. The head of
vehicle was settled infront of the the
huge shelf at Bayrampaşa Bizim Retail
Store.
73
74. Bigumigu Communication Trends - Automotive 2012
watch video
Toyota SuperSplash - Live TV Ads
Old Media, New Ideas
To promote new 2012 Hliux, Toyota
prepared amazing mud splashing live
ads on TVs. 2012 Hilux suddenly
appeared on the live screen and
splashed speaker with the mud.
74
75. Bigumigu Communication Trends - Automotive 2012
watch video
Bradesco - Unexpected iPad Ad
New Media, Brilliant Ideas
Insurance company Bradesco, took out
an ad to Quatro Rodas digital car
magazine for iPads. While users are
passing the pages one by one,
unexpectedly car hits the left side of
iPad.
75
76. Bigumigu Communication Trends - Automotive 2012
watch video
The MINI Store
Old Media, New Ideas
MINI has carried out a campaign in Paris
streets with 10 cars which are positioned
like a MINI store. Cars invited people on
the street surprisingly for test driving.
76
77. Bigumigu Communication Trends - Automotive 2012
watch video
Opel Movano: The 2GB Banner Campaign
Old Media, New Ideas
Opel created a great banner to show
how big is the capacity of the new Opel
Movano van.
The banner straightly carries user’s files
across the web to chosen recipient and
it allows to transfer files up to 2GB in
size right through the banner!
Just in a month, the banners carried
5680 files throughout the world.
77
78. Bigumigu Communication Trends - Automotive 2012
watch video
Audi iAd: Slide to Unlock
New Media, Brilliant Ideas
Audi took out a clever iAd for the new
Audi magazine iPad app in Brazil.
Apple’s “slide to unlock” feature set up
to get users attention.
Once users saw the iAd and recognized
to unlock Apple devices with finger
around a track they were rewarded with
a free copy of the new Audi Magazine
from the app store.
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79. Bigumigu Communication Trends - Automotive 2012 79
Personalization
Personalization trend is also getting big in
automotive. Creating user specific models, or
sometimes, giving brand a unique persona can
attract consumers in a good way.
80. Bigumigu Communication Trends - Automotive 2012
Ford My Key
One Car, Many Personalities
Ford MyKey reserve key system
provides to control car with limited
feautures. Especially parents can put
limits when they are giving car to theirs
sons.
Determinable features: speed limit,
music sound level (if seat belt are not
worn, it doesn’t turn on) and radio
channel control
Ford put system into use primarily USA,
later on UK.
80
81. Bigumigu Communication Trends - Automotive 2012
Harrods Store for Auto Launches
Premium Positioning
Harrods Store, rises as a new auto
showroom for brands of premium
segments in England. Aston Martin,
Cygnet, Lexus CT 200h and Fisker
Karma are shown so far in the store.
81
82. Bigumigu Communication Trends - Automotive 2012
watch video
Mercedes-Benz SL - Fashion Film of Alex Prager
Premium Positioning
Photographer Alex Prager and model
Lara Stone made a short video for
Mercedes-Benz during 2012 Fashion
Week. In the film, Lara Stone stands
around in a stormy day.
82
83. Bigumigu Communication Trends - Automotive 2012
Bently Motors Arranged with Starwood Hotels
Premium Positioning
Luxury auto producer Bently Motors and
Starwood Hotels & Resorts worked
together to show brand’s autos to hotels
consumers. Hotel’s wealthy consumers
test Bently cars and can attend
attractive events.
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84. Bigumigu Communication Trends - Automotive 2012
Ford Discounts the Vehicle Insurance Premium
Personalization
Ford and insurance company State Farm
started a system that collects drivers
data and sends them to the firm
instantly via 3G-4G wireless internet in
Utah USA.
2009 and later Ford models have Ford
SYNC technology which scales drivers
speeds and how long distanced with car.
The system sends informations to
insurance company. Then drivers
insurance premiums were calculated
according to this for semi-annual period.
If a driver montly gets over 1.000km
deserves %10, if less from 1.000 km,
deserves as near as %40 discounts.
84
85. Bigumigu Communication Trends - Automotive 2012
watch video
Volkswagen Fanwagen
Personalization
Volkswagen invited its fans to vote for
their all-time favorite VW model on
Facebook and to win the one-off vehicle
as a reward.
Fanwagen campaign was clearly
designed for the social network-
obsessed, include a license plate that
shows your relationship status, and the
ability to print your newsfeed off at the
dashboard.
85
86. Bigumigu Communication Trends - Automotive 2012
watch video
The Lexus Fashion Workshop: The Challenge
Personalization
The Lexus Fashion Workshop is directed
by four innovative persona, Eddie Borgo,
Alejandro Ingelmo, John Patrick and
Moss Lipow. They challenged to recycle
the parts of Lexus CT Hybrid into a
complete fashion collection.
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87. Bigumigu Communication Trends - Automotive 2012
Bigumigu is the leading trend agency in Turkey
serving major brands in telecommunication, FMCG,
automotive, banking and technology industries.
For more information, please contact:
Yalçın Pembecioğlu
yalcin@bigumigu.com