3XE Digital Proudly presents:
Natalie O’Keeffe, Business Development Manager at Google
Natalie is an ambitious Digital Marketing professional with over 6 years experience in the marketing and digital marketing sector, working with Google’s top UK Media Agency Partners from the EMEA HQ. She helps brands to grow on Youtube – the world’s largest video platform!
Natalie previously held roles across Search Engine Marketing, Data & Analytics, Digital Planning & Strategy, and Sales, working with brands including Vodafone, Disney and Samsung, and Irish household names such as An Post, Dublin Airport, SuperValu and Centra.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Greg Fry, CEO of Content Plan
Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote video creation and usage as part of your storytelling and content marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
WORKSHOP: The Content-SEO Combo: The Key To Long-Term ROI - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Michaela Simpson, Head of Content and Kevin Moore, Technical SEO Analyst at Wolfgang Digital
An ongoing challenge for content marketers is presenting ROI. In this workshop, Michaela and Kevin will demonstrate how to drive an ROI that continues long beyond the end of your campaign.
Brought to life by a successful case study, you will learn how to strategically combine tactics including ‘Skyscraper Content’, Native Content and SEO to ensure your content delivers month after month, year after year. You’ll also learn the step by step process to optimise your content for the new holy grail of organic search: ‘Position Zero’.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
3XE Digital Proudly presents:
Nicole Owens, Digital Account Manager & Mei Ling Tong, Digital Account Executive at Connector
The buzzword of 2016, and a trend which is going to continue right throughout 2017, will see an increasing number of marketers turning to influencers to help combat ad avoidance, bring fresh creativity to their marketing and help their brand resonate with the social media generation.
With influencer spending increasing, more easily measurable results and outreach getting easier, this is the perfect opportunity for you to join Connector, the leading influencer marketing agency in Ireland, to learn how to plan, execute and measure campaigns with influencers!
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
For Your Viewing Pleasure: Using YouTube to Generate Leads for the Home Impro...Surefire Local
It’s a visual world and every business has a story to tell. Join Google’s Jessie Hochhalter for an insightful discussion on video marketing, trends, and advertising on the internet’s second largest search engine (YouTube).
- Video marketing trends in the home services industry
- Using YouTube to reach your ideal target audience
- Ways consumers are engaging with video; watching, sharing, live feeds
- Understanding video advertising; how ads appear in/on your videos
- See how other businesses are using video advertising to drive results
For Your Viewing Pleasure: Using YouTube to Get New Patients for the Eye Care...Surefire Local
It’s a visual world and every practice has a story to tell. Google’s Jessie Hochhalter shares insights on video marketing, trends, and advertising on the internet’s second largest search engine (YouTube).
- Video marketing trends in the eye care industry
- Using YouTube to reach your ideal target audience
- Ways consumers are engaging with video; watching, sharing, live feeds
- Understanding video advertising; how ads appear in/on your videos
- See how other businesses are using video advertising to drive results
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Greg Fry, CEO of Content Plan
Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote video creation and usage as part of your storytelling and content marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
WORKSHOP: The Content-SEO Combo: The Key To Long-Term ROI - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Michaela Simpson, Head of Content and Kevin Moore, Technical SEO Analyst at Wolfgang Digital
An ongoing challenge for content marketers is presenting ROI. In this workshop, Michaela and Kevin will demonstrate how to drive an ROI that continues long beyond the end of your campaign.
Brought to life by a successful case study, you will learn how to strategically combine tactics including ‘Skyscraper Content’, Native Content and SEO to ensure your content delivers month after month, year after year. You’ll also learn the step by step process to optimise your content for the new holy grail of organic search: ‘Position Zero’.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
3XE Digital Proudly presents:
Nicole Owens, Digital Account Manager & Mei Ling Tong, Digital Account Executive at Connector
The buzzword of 2016, and a trend which is going to continue right throughout 2017, will see an increasing number of marketers turning to influencers to help combat ad avoidance, bring fresh creativity to their marketing and help their brand resonate with the social media generation.
With influencer spending increasing, more easily measurable results and outreach getting easier, this is the perfect opportunity for you to join Connector, the leading influencer marketing agency in Ireland, to learn how to plan, execute and measure campaigns with influencers!
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
For Your Viewing Pleasure: Using YouTube to Generate Leads for the Home Impro...Surefire Local
It’s a visual world and every business has a story to tell. Join Google’s Jessie Hochhalter for an insightful discussion on video marketing, trends, and advertising on the internet’s second largest search engine (YouTube).
- Video marketing trends in the home services industry
- Using YouTube to reach your ideal target audience
- Ways consumers are engaging with video; watching, sharing, live feeds
- Understanding video advertising; how ads appear in/on your videos
- See how other businesses are using video advertising to drive results
For Your Viewing Pleasure: Using YouTube to Get New Patients for the Eye Care...Surefire Local
It’s a visual world and every practice has a story to tell. Google’s Jessie Hochhalter shares insights on video marketing, trends, and advertising on the internet’s second largest search engine (YouTube).
- Video marketing trends in the eye care industry
- Using YouTube to reach your ideal target audience
- Ways consumers are engaging with video; watching, sharing, live feeds
- Understanding video advertising; how ads appear in/on your videos
- See how other businesses are using video advertising to drive results
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...Tinuiti
In this session, we partnered with video creative agency ReadySet to talk about how to create engaging, authentic videos that work across platforms, and how to measure their performance.
If you are a beginning streamer on Twitch, we bet you are actively searching ways to increase your viewership up to “sacred” minimum of 500 viewers to become partnered. Although Twitch partnership is not a goal in itself, it is a necessary step in the evolution of any streamer’s career.
BBC Studios - Instagram’s Underdog - Rethinking IGTV and Finding Success With...Falcon.io
Compared to the classic newsfeed and flashy Stories, IGTV is Instagram’s often overlooked feature which is now experiencing a slow-burner turnaround. More and more publishers are seeing the potential of IGTV and we’ve had a lot of success with BBC Earth. How can you make IGTV part of your digital strategy and what does success look like on this developing platform?
Social Media Strategy: How to Grow Your Fundraising EffortsTechSoup
In this session, Andy Lambert covered cover everything you need to know in order to build a well-structured content plan to help you grow your community and develop a fundraising strategy for social media.
Smart Social Summit 2017 | The Short Attention Span Antidote: Mastering & Mon...Spredfast
Content marketing is king and a majority of marketers—52%—worldwide agree that video content boasts the most ROI. That makes video, whether 360, live, vertical, or traditional, the most in-demand form of consumer engagement. So how do you unlock this ROI and monetize video? From creative considerations to the consumer experience, this session will explore what it takes to connect with your audience via this content powerhouse.
Designing for life-changing impact: From bottled water to ending world povertyYuan Wang
Perhaps you’ve bought a bottle of Thankyou water from 7-eleven? Or grabbed a Thankyou body wash from the supermarket shelves at Woolworths? 100% of the profits from their products goes towards ending global poverty, by funding safe water, food and hygiene and sanitation services around the world. How does Thankyou prove their impact?
“Track Your Impact” is Thankyou’s unique system which lets you see exactly which project your product is helping to fund. Your journey starts picking up a product from the shops, then via the Internet to a far-away country like Haiti, where you can track your product to a specific village, and continue onto social media and email. This customer experience is only made possible by a multitude of online and offline operations including field partners on the ground, product suppliers, the Creative and Impact teams at Thankyou’s head office, the TYI back-end management system and the ground-breaking website redesigned by digital agency Yump.
Co-presented by Thankyou and Yump, we will discuss the challenges of designing an experience that hasn’t been done before, that sounds “cool” but is difficult to understand for the consumer. We will share our design process and methodology, including the research and insights that have informed our decisions. Most importantly, we will discuss our learnings and how they can help other user experience (UX) or customer experience (CX) practitioners who are designing for social impact.
For full case study, continue reading at https://yump.com.au/portfolio/thankyou/
How to Manage Client Feedback for DesignersFramebench
Do you suffer from the wrath of client's feedback? Do you sift through hundreds of emails, off-time calls and lots of confusion to reach your final design?
Learn how to effectively manage client feedback and become a design superhero!!
I've become a lot better at using Social Media to engage with other professionals. This presentation describes how I improved my social media experience by using strategies and tools to reach my goal of meaningful connections and daily learning.
To be successful with social media you need to design your strategies, build your platform and run with the media. All the time you need to measure and adapt to stay on target towards your goals.
SEO Monitoring - What, Why, and How - DeepCrawl WebinarJohn Doherty
This presentation covers the what, why, and how of monitoring your SEO activities and data to help you make better decisions.
Tools mentioned:
Moz
SEMrush
Ahrefs
Screaming Frog
Deep Crawl
Google Analytics
Google Search Console
Why you should stop trying to "hack" growthAmir Jirbandey
Presentation for Brighton SEO 2021 on how to build scalable foundations for marketing and growth of b2b and b2c companies. Going into detail why you should not look to hack growth and where to apply tactics as part of a wider strategy.
70+ slides of highlights and quotes from all of the MozCon Day #2. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...Spredfast
We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. How are you balancing your consumers' needs with your need to stand out? Join these content marketing experts as they share their secrets and content marketing strategies for successful content marketing today and tomorrow.
13 Content Amplification Strategies to effectively promote your contentSocial Beat
Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.
With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
How to make every employee part of your marketing team (BrightonSEO April 201...Mike Essex
As presented at BrightonSEO in April 2016 by Mike Essex (@blagman) this deck looks at ways to make every employee do your marketing work for you through to power of internal communication.
YouTube Creative Best Practices for Advertisershemantredpandas
Each your goals with the power of YouTube and Google Ads
Get the results that matter for your business when you use Video action campaigns with Google Search and Display campaigns. There are strategies and campaign types to match your specific goals – whether it’s driving more sales or website traffic or building brand awareness. Advertisers who started a Video action campaign after Search and Display campaigns saw up to 28% increased conversion volume after 28 days of activity at similar or better total account-level cost per acquisition. Attention, Branding, Connection, Direction – these are the four principles of creating effective YouTube video ads. This ABCDs guide has recommendations to help you put our data-backed best practices to work. In fact, a study by Kantar showed that ads that follow the ABCDs as a guide yielded. A
Attention
Hook and sustain attention with an immersive story.
Drop viewers in from the start and immerse them with audio and visuals that pique their interest.
Cheetos (US) takes viewers right into the story of its new Popcorn, with bright orange fingers and a musical track that reinforces the key message.#1
Jump in
Get to the heart of the story faster. Use engaging pacing and tight framing to draw viewers in.
Fastrack (IN) dives right into the story and keeps the viewer engaged through dynamic visuals that play with pacing and framing.
#2
Support the story with audio and supers
Reinforce your message with audio and text. Avoid competing elements.
Silmäasema (FI) places helpful emphasis on its text and guides the viewer's understanding with matching voice-over.
#3
Keep visuals bright and high-contrast
Ensure visuals are optimized for all devices.
Pokémon (JP) uses bright accent colors, strong lighting, and contrasted visual effects to ensure visual engagement on small screens.B
Branding
Brand early, often, and richly
Make use of a broad range of branding elements to show and tell viewers who you are.
Ruffles (BR) introduces itself early and maintains a presence throughout by integrating branded product in the story. #1
Show up early and throughout
Introduce your brand or product from the start and maintain that presence.
Weekendesk (FR) introduces its brand in the first 5s and naturally integrates its product demo throughout the ad.
#2
Reinforce with audio
Audio brand mentions supercharge onscreen brand visuals’ performance (see and say).
Oi (BR) reinforces the onscreen brand visuals with a corresponding brand mention.C
Connection
Help people think or feel something
Create connections through the experience of your product.
Gojek (SG) presents the human experience of its product and the joy it sparks when it gets you to where you wanted to go.#1
Humanize the story
Feature people’s experience with your product and represent your consumer.
BareMinerals (US) features a diverse cast and gives them all a voice; showcasing the completeness of its range in the process.
#2
Focus the message
Avoid doing too
YouTube Product Lead. Born and raised in the Bay Area, now returned after 10 years in Europe. At Google for nearly four years, always focused on Video and YouTube. YouTube offers brands a unique opportunity to showcase creative content while potential customers are actually paying attention ... but the first three to five seconds of your video are critical.
Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...Tinuiti
In this session, we partnered with video creative agency ReadySet to talk about how to create engaging, authentic videos that work across platforms, and how to measure their performance.
If you are a beginning streamer on Twitch, we bet you are actively searching ways to increase your viewership up to “sacred” minimum of 500 viewers to become partnered. Although Twitch partnership is not a goal in itself, it is a necessary step in the evolution of any streamer’s career.
BBC Studios - Instagram’s Underdog - Rethinking IGTV and Finding Success With...Falcon.io
Compared to the classic newsfeed and flashy Stories, IGTV is Instagram’s often overlooked feature which is now experiencing a slow-burner turnaround. More and more publishers are seeing the potential of IGTV and we’ve had a lot of success with BBC Earth. How can you make IGTV part of your digital strategy and what does success look like on this developing platform?
Social Media Strategy: How to Grow Your Fundraising EffortsTechSoup
In this session, Andy Lambert covered cover everything you need to know in order to build a well-structured content plan to help you grow your community and develop a fundraising strategy for social media.
Smart Social Summit 2017 | The Short Attention Span Antidote: Mastering & Mon...Spredfast
Content marketing is king and a majority of marketers—52%—worldwide agree that video content boasts the most ROI. That makes video, whether 360, live, vertical, or traditional, the most in-demand form of consumer engagement. So how do you unlock this ROI and monetize video? From creative considerations to the consumer experience, this session will explore what it takes to connect with your audience via this content powerhouse.
Designing for life-changing impact: From bottled water to ending world povertyYuan Wang
Perhaps you’ve bought a bottle of Thankyou water from 7-eleven? Or grabbed a Thankyou body wash from the supermarket shelves at Woolworths? 100% of the profits from their products goes towards ending global poverty, by funding safe water, food and hygiene and sanitation services around the world. How does Thankyou prove their impact?
“Track Your Impact” is Thankyou’s unique system which lets you see exactly which project your product is helping to fund. Your journey starts picking up a product from the shops, then via the Internet to a far-away country like Haiti, where you can track your product to a specific village, and continue onto social media and email. This customer experience is only made possible by a multitude of online and offline operations including field partners on the ground, product suppliers, the Creative and Impact teams at Thankyou’s head office, the TYI back-end management system and the ground-breaking website redesigned by digital agency Yump.
Co-presented by Thankyou and Yump, we will discuss the challenges of designing an experience that hasn’t been done before, that sounds “cool” but is difficult to understand for the consumer. We will share our design process and methodology, including the research and insights that have informed our decisions. Most importantly, we will discuss our learnings and how they can help other user experience (UX) or customer experience (CX) practitioners who are designing for social impact.
For full case study, continue reading at https://yump.com.au/portfolio/thankyou/
How to Manage Client Feedback for DesignersFramebench
Do you suffer from the wrath of client's feedback? Do you sift through hundreds of emails, off-time calls and lots of confusion to reach your final design?
Learn how to effectively manage client feedback and become a design superhero!!
I've become a lot better at using Social Media to engage with other professionals. This presentation describes how I improved my social media experience by using strategies and tools to reach my goal of meaningful connections and daily learning.
To be successful with social media you need to design your strategies, build your platform and run with the media. All the time you need to measure and adapt to stay on target towards your goals.
SEO Monitoring - What, Why, and How - DeepCrawl WebinarJohn Doherty
This presentation covers the what, why, and how of monitoring your SEO activities and data to help you make better decisions.
Tools mentioned:
Moz
SEMrush
Ahrefs
Screaming Frog
Deep Crawl
Google Analytics
Google Search Console
Why you should stop trying to "hack" growthAmir Jirbandey
Presentation for Brighton SEO 2021 on how to build scalable foundations for marketing and growth of b2b and b2c companies. Going into detail why you should not look to hack growth and where to apply tactics as part of a wider strategy.
70+ slides of highlights and quotes from all of the MozCon Day #2. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...Spredfast
We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. How are you balancing your consumers' needs with your need to stand out? Join these content marketing experts as they share their secrets and content marketing strategies for successful content marketing today and tomorrow.
13 Content Amplification Strategies to effectively promote your contentSocial Beat
Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.
With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
How to make every employee part of your marketing team (BrightonSEO April 201...Mike Essex
As presented at BrightonSEO in April 2016 by Mike Essex (@blagman) this deck looks at ways to make every employee do your marketing work for you through to power of internal communication.
YouTube Creative Best Practices for Advertisershemantredpandas
Each your goals with the power of YouTube and Google Ads
Get the results that matter for your business when you use Video action campaigns with Google Search and Display campaigns. There are strategies and campaign types to match your specific goals – whether it’s driving more sales or website traffic or building brand awareness. Advertisers who started a Video action campaign after Search and Display campaigns saw up to 28% increased conversion volume after 28 days of activity at similar or better total account-level cost per acquisition. Attention, Branding, Connection, Direction – these are the four principles of creating effective YouTube video ads. This ABCDs guide has recommendations to help you put our data-backed best practices to work. In fact, a study by Kantar showed that ads that follow the ABCDs as a guide yielded. A
Attention
Hook and sustain attention with an immersive story.
Drop viewers in from the start and immerse them with audio and visuals that pique their interest.
Cheetos (US) takes viewers right into the story of its new Popcorn, with bright orange fingers and a musical track that reinforces the key message.#1
Jump in
Get to the heart of the story faster. Use engaging pacing and tight framing to draw viewers in.
Fastrack (IN) dives right into the story and keeps the viewer engaged through dynamic visuals that play with pacing and framing.
#2
Support the story with audio and supers
Reinforce your message with audio and text. Avoid competing elements.
Silmäasema (FI) places helpful emphasis on its text and guides the viewer's understanding with matching voice-over.
#3
Keep visuals bright and high-contrast
Ensure visuals are optimized for all devices.
Pokémon (JP) uses bright accent colors, strong lighting, and contrasted visual effects to ensure visual engagement on small screens.B
Branding
Brand early, often, and richly
Make use of a broad range of branding elements to show and tell viewers who you are.
Ruffles (BR) introduces itself early and maintains a presence throughout by integrating branded product in the story. #1
Show up early and throughout
Introduce your brand or product from the start and maintain that presence.
Weekendesk (FR) introduces its brand in the first 5s and naturally integrates its product demo throughout the ad.
#2
Reinforce with audio
Audio brand mentions supercharge onscreen brand visuals’ performance (see and say).
Oi (BR) reinforces the onscreen brand visuals with a corresponding brand mention.C
Connection
Help people think or feel something
Create connections through the experience of your product.
Gojek (SG) presents the human experience of its product and the joy it sparks when it gets you to where you wanted to go.#1
Humanize the story
Feature people’s experience with your product and represent your consumer.
BareMinerals (US) features a diverse cast and gives them all a voice; showcasing the completeness of its range in the process.
#2
Focus the message
Avoid doing too
YouTube Product Lead. Born and raised in the Bay Area, now returned after 10 years in Europe. At Google for nearly four years, always focused on Video and YouTube. YouTube offers brands a unique opportunity to showcase creative content while potential customers are actually paying attention ... but the first three to five seconds of your video are critical.
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...Rapt Media
In this live webinar, you will learn:
*How to reach & engage millennials like never before
*How interactive video outperforms traditional video
*How big brands use interactive video to drive results
*How to seamlessly integrate video on mobile
*How Philips engaged millennials in an interactive way
Optimizing Video Content on YouTube -- w/ YouTube's Mark McMasterConductor
Mark McMaster, Global Team Lead for Brand and YouTube at Google, shares proven techniques to maximize the value of your YouTube presence. These webinar slides will help you:
-Develop a winning video strategy for your company
-Discover specific tactics to attract and engage core customers
-Understand the value of a YouTube view
-Grok the relationship between YouTube and successful search campaigns
Roxanne Brownlee - Google - Future proofing in the digital eraHallam
In order to Thrive Online, businesses must understand the digital ecosystem, how consumer behaviour has changed, and the intelligence use of more data than has ever been available before in order to find and influence their future customers. This talk will explore the importance and utility of machine learning and automation, the boom in video as a significant growth driving channel, and how businesses of all sizes, from all industries can benefit from getting behind the latest key trends.
Video is projected to be 84% of online traffic by 2018. That’s because video is engaging, and it’s also a
powerful tool for telling the story of your brand and your destination. Marla Johnson demonstrates how you
can convert an audience with the unique advantages of video marketing.
Acquiring and Engaging Customers with Your Mobile AppSwrve_Inc
Presentation Given By Kevin McCarthy, Google. As many as 25 percent of application users open an app once and then never return. So how does a mobile app stand out? This session will discuss how brands and retailers should be marketing their mobile apps, measuring their success and optimizing their efforts towards maximizing lifetime value for their users. With some of the latest retail case studies and apps UX research, Google will demonstrate how to engage with mobile in the next crucial moments after an app is developed.
Similar to Optimising Video as Part of the Content Marketing Mix - 3XE Digital (20)
WORKSHOP: Utilising Data In Your Digital & PR Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Laura Crimmons, Communications Director at BRANDED3
Data journalism has been on the rise for years; nowadays a large proportion of news stories will include some form of data in the headline or body meaning as a PR having data in your campaign can significantly help its pick-up chances.
The problem with this is that some brands still insist that they have no data they can share or that it’s too expensive to acquire, this will run through the various ways we can overcome this to leverage data in campaigns.
This Workshop will cover not just how to use data as part of the story but also how to use data to inform the overall strategy, examples of data types are:
* Publicly available – e.g. from a FOI request, ONS
* Company data – e.g. sales trends
* Purchased – e.g. from a survey or third party
* Freely collected – e.g. generated from a quiz
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
WORKSHOP: Content Marketing on a Shoestring Budget - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Caoimhe Gaskin, Content Marketing at Digital Marketing Institute
In this workshop, Caoimhe will share some practical solutions for your content needs that you can implement immediately, recommend apps and tools for producing content using mobile journalism techniques and highlight the key metrics for measuring success in your multimedia efforts.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Real Time Marketing Isn’t Dead Yet - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Sean Earley, Digital Creative Director at New/Slang
Seán’s entertaining presentation focuses on how Real Time Marketing, the once poster child of social media, hasn’t gone away and how it represents the apex of balancing business objectives with undeniable audience insight. He’ll also discuss how marketeers can build an agile template for success for activation. Seán draws from his wealth of experience in running successful Real Time Marketing campaigns for a range of clients including Unilever and Lidl.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
The Biggest Lies That Digital Marketers Tell Themselves - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Samuel Scott, Marcom Director at Logz.io & Columnist at The Drum
Too much of the time, people accept whatever so-called experts and influencers tell them. We believe whatever we hear within the digital marketing echo chamber — even when those ideas are presented without evidence and later shown to be false. In this keynote address, Samuel Scott, the Marcom Director of log analytics platform Logz.io and a columnist for The Drum, will highlight the biggest lies and falsehoods within online marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
The Digital PR/Content Marketers Essential Toolkit - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Laura Crimmons, Communications Director at BRANDED3
In this presentation, Laura shares some of the very best tools and apps available to help you to both succeed in link acquisition and content marketing in 2017. During her exciting talk, she will be focused on
* Finding and understanding your audience
* Finding easy link opportunities
* Idea generation – overcoming creative block
* Campaign creation – data sources, imagery sources etc
* Building seeding/contact lists – free and premium ways to find contact details
* Content promotion – beyond influencers how else to drive traffic
* Reporting value and results
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Cognitive Solutions – The What, Where and How - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Kevin Koidl, CEO of Wripl Technologies
This talk will demystify what is meant by term “cognitive“ and how Cognitive Solutions can (and are) being applied by marketing professionals and business leaders across the globe. Specifically, Kevin will provide a range of marketing case studies where cognitive solutions have been applied. Some of the topics being covered include Trend Prediction, Machine Learning and Advanced schema-based SEO techniques.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
The Evolution of Facebook Advertising – From Making Friends to Making Money -...Eduardas Gricius
3XE Digital Proudly presents:
Brendan Almack, Director & Roisin Linnie, Head of Social at Wolfgang Digital
The days of not knowing the value that social advertising delivers for your brand are over. KPI selection, robust measurement protocols and target stetting are the keys to leveraging social advertising. Brendan & Roisin from Wolfgang Digital will share a strategy for driving measurable return on investment using and combining multiple Facebook ad formats across the purchase funnel.
** presentation is not for commercial use**
For more info visit: www.3xedigital.com
Creating Scarcity and Habit in a World of Abundance and Chaos - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Ben Whitelaw, Head of Community and Digital Development at The Times & The Sunday Times
People thought The Times was mad when it eschewed breaking news and move to an ‘edition publishing model’ during the redesign of its website and smartphone last year. But the decision is paying off with a 30% increase in users and more pages consumed per visit than a year ago. Ben will talk about how it came about, why it’s been good for readers and what was learnt along the way.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Old Oak - Press Kit - Cannes Film Festival 2023
Optimising Video as Part of the Content Marketing Mix - 3XE Digital
1. Creating Attentive Reach with Online
Video
Natalie O’Keeffe
Brand Development Manager, Google
Marketing Solutions, UKI
2. BY 2019, 80% OF
THE WORLD’S
INTERNET TRAFFIC
WILL BE VIDEO
3. Confidential + ProprietaryConfidential + Proprietary
Why Digital Video Will Win the Decade
Video is inherently
mobile
Digital means
diverse
Video is more
important to music
than ever
More immersive &
interactive than TV
Time spent on TV by
18-34 fell 9% in 2015
Same audience spend
48% more time on YT
40 mins avg mobile
viewing a day
Niche programming on
YT is analogous to how
cable networks began
50% of teens use YT to
discover new music
Supports newest
technology: 360, VR
5. Proprietary + Confidential
what if you could:
reach more of just
the right people
(on whatever device they’re using)
and have their full
attention every
time?
7. Google Confidential & ProprietaryGoogle Confidential & Proprietary
Sports is a
man's game
8. Google Confidential & ProprietaryGoogle Confidential & Proprietary
60%+
of sporting goods
shoppers who
engaged with relevant
YouTube content on
mobile are female
9. Google Confidential & ProprietaryGoogle Confidential & Proprietary
60%+
of sporting goods
shoppers who
engaged with relevant
YouTube content on
mobile are female
Gaming is
for kids
10. Google Confidential & ProprietaryGoogle Confidential & Proprietary
60%+
of sporting goods
shoppers who
engaged with relevant
YouTube content on
mobile are female
45%+
of video game
searchers on
mobile are 35+
11. Google Confidential & ProprietaryGoogle Confidential & Proprietary
60%+
of sporting goods
shoppers who
engaged with relevant
YouTube content on
mobile are female
45%+
of video game
searchers on
mobile are 35+
Women are
homemakers
12. Google Confidential & ProprietaryGoogle Confidential & Proprietary
60%+
of sporting goods
shoppers who
engaged with relevant
YouTube content on
mobile are female
45%+
of video game
searchers on
mobile are 35+
40%+
of home-goods
searchers on
mobile are male
13. Google Confidential & ProprietaryGoogle Confidential & Proprietary
60%+
of sporting goods
shoppers who
engaged with relevant
YouTube content on
mobile are female
45%+
of video game
searchers on
mobile are 35+
40%+
of home-goods
searchers on
mobile are male
Men
buy cars
14. Google Confidential & ProprietaryGoogle Confidential & Proprietary
60%+
of sporting goods
shoppers who
engaged with relevant
YouTube content on
mobile are female
45%+
of video game
searchers on
mobile are 35+
40%+
of home-goods
searchers on
mobile are male
60%+
of auto searchers
on mobile
are female
15. 40% of baby product
purchasers live in
households without children
Source: Mobile Search & video behaviour analysis, Millward Brown Digital, US, 2015
20. 3M+ 3M+
<1m
1.6M
3M+
<1m
hours of YouTube watched per
day in Ireland
TV Scale
(daily watch time in Hours)
Source: 2016 YouTube Analytics, 3rd Party Watch
time reports and TAMM TV trend data
3M
<500K
YouTube is a core
entertainment
platform
21. 6-14 15-24
43
%
Desktop and Mobile, IE, December 2015
25-34 35-4418-24 35-54 45-54 55+
90
% 83%
81% 81
%
81
%
81
%
80
%
And has reach across all age groups
24. “STOP INTERRUPTING WHAT PEOPLE ARE
INTERESTED IN AND BE WHAT PEOPLE ARE
INTERESTED IN.”–CRAIG DAVIS, FORMER CHIEF CREATIVE OFFICER, J. WALTER
THOMPSON
27. Confidential & ProprietaryABCD: Building Effective Creative for YouTube
ABCDs of Effective Creative for YouTube
Attract Brand Connect Direct
28. Confidential & ProprietaryABCD: Building Effective Creative for YouTube
Attract Attention
from the Start
No matter the format,
it’s crucial to capture
attention early on.
Is there an immediate hook?
Featuring a person at the beginning can
lead to increased viewership
Celebrities, women and children had the
highest impact!
There is no clear correlation between
music and viewership or brand lift,
despite appearing in over 80% of ads
Multiple factors impact ads people
choose to watch.
Consider testing multiple versions to see
what works best.
Frontload
your story
arc
Use
familiar
faces
Be
thoughtful
with
music
Consider
creative
style
30. Confidential & ProprietaryABCD: Building Effective Creative for YouTube
Brand
placement
matters
Audio
can drive
results
Optimize
for your
objectives
Brand Naturally
With Purpose
Audio mentions of your brand are
associated with increased brand lift
Integrating your brand in natural usage
in the first 5 seconds is associated with
higher ad recall
Use on product for maximum impact, not
logos in supers or overlays.
If your focus is recall, brand early and often
Longer watchtime is better for awareness and
consideration. Consider adjusting brand placement
in the creative for these metrics.
How and when branding
appears can impact the
performance of brand lift
metrics.
32. Confidential & ProprietaryABCD: Building Effective Creative for YouTube
Connect
Through
Emotion &
StorytellingLonger watch time
is associated with a
lift in brand
awareness and
consideration.
Create an
emotional
connectio
n
Use the
power of
audio
Break the
fourth
wall
Consider
quick
cuts
Analyze
and
test
Humor and suspense are associated with
increased ad recall, but each brand is different.
Audio and Video together drive stronger brand
results than video alone.
Use audio to reinforce a key brand message
Use on-screen talent to interact with the viewer
There’s significant association with brand lift
performance
Initial studies show increased pacing helps keep
people watching longer, especially on mobile.
YouTube Analytics retention curves help
determine where viewers drop
Test different versions of your creative to see what
works best for your brand.
35. Confidential & ProprietaryABCD: Building Effective Creative for YouTube
Be
clear
Use
platforms
features
Be clear and directive on what you want
people to do, whether that’s clicking out
to your brand’s website, watching
another video, or subscribing to your
channel.
Info Cards, End Screens and
CTA Overlays can provide an easy
path to continue engagement
Clear calls to action
drive brand lift.
Direct the Viewer
What to do Next