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Bernd Skiera

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Two New Features in Discrete Choice Experiments to Improve Willingness to Pay Estimation that Result in New Methods: Separated (Adaptive) Dual Response
Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data (short version)
Skiera bayer-schoeler-event-study-2018-05-20
How Customer Referral Programs Turn Social Capital into Economic Capital
Sollen Studenten Facebook während des Unterrichts benutzen? Natürlich nicht und diese Beitrag zeigt auch warum nicht.
Should you use Facebook during classes? Obviously not and here are some slides that say why.
Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow
Optimal Search Engine Marketing
Seeding Strategies in Viral Marketing
Securitization and Customer Equity
Optimal Pricing: Understanding Differences between Structural Models and Reduced-Form Models