The document discusses two major technology trends in Thailand for 2012: consumerization and predictive analytics. Consumerization refers to consumer technologies being adopted for business use, such as employees using their personal devices for work. This brings challenges around security, applications, and lost control for companies. Predictive analytics uses statistical techniques to analyze data and predict future events. It has applications in various industries for tasks like customer relationship management, medical decisions, fraud detection, and retention programs. The document provides examples and context around both of these trends in technology for Thailand.

1. “The
Associa+on
of
Thai
ICT
Industry
“สมาคมอุตสาหกรรมเทคโนโลยีสารสนเทศไทย”
Thailand
Technology
Trend
2012
So;ware
Park
(January
2012)

2. Thailand
Technology
Trend
2012
-­‐ Consumeriza+on
-­‐ Predic+ve
Analy+c

3. Consumeriza+on
• IT
that
emerges
first
in
“CONSUMER”
market
then
into
“BUSINESS
Organiza+on”
• Home
based
IT
equipment/services
are
more
capable/less
expensive
than
that
of
the
workplace
• Popularized
by
Douglas
Neal
and
John
Taylor
(Computer
Science
Corp)
in
2001àDriver
for
web
2.0/Enterprise
2.0
• BYOD—Bring/Buy
Your
Own
Devices

4. What
is
Consumeriza+on
• Changing
the
Face
of
Work
–
Consumer-­‐based
Social
Media
for
adver+sing
–
Consumer-­‐based
Financial
Services
for
accounts
receivable
–
Use
of
consumer
or
Free
So;ware
for
sustaining
corporate
infrastructure
And…
What
we
are
going
to
focus
on:
• –
Use
of
personal
equipment
in
the
corporate
environment
• Source
:
h_p://www.seacliffpartners.com/poraolio/Consumeriza+on1.pdf
(page
5)

5. What
to
do?
• There
is
nothing
to
stop
it...so
let’s
make
the
most
of
it.
• Comsumeriza+on
of
IT
isn’t
wrong.
• Consumeriza+on
of
IT
isn’t
a
threat.
• It’s
about
Growth
of
Technology
in
Society
(not
about
your
IT
Dept)
• We
need
to
be
OPEN
to
great
tech
ideas
(even
if
it
comes
for
a
simple
user)

6. What
we
shouldn’t
be
doing?
• Not
understanding
of
How
it
eventually
FIT
in
together.
• Stopped
talking
to
end
users
(who
are
using
IT
doing
their
jobs)
• Not
seeing
clearly
that
more
people
are
now
more
online,
and
accessible…these
are
the
users
mind
sets.
(Source
:
h_p://www.informa+onweek.com/news/mobility/messaging/229400295)

7. Does
your
company
allow
employees
to
use
Personal
Devices
for
work?
!
http://bringyourownit.com/2011/09/26/trend-micro-consumerization-report-2011/

8. What
Devices/Who
owns/
Who
Support/Responsibili+es
!
http://bringyourownit.com/2011/09/26/trend-micro-consumerization-report-2011/

9. What
Drove
it???
• Increasing
adop+on
of
Social
Network
by
Customers/Employees.
• Increasing
use
of
smartphones/tablets.
• Credible
Public
Cloud
Compu+ng/Saas.
h_p://www.ca.com/~/media/Files/whitepapers/signature-­‐research-­‐idc-­‐whitepaper-­‐final.pdf

10. More
about
Consumeriza+on
• Consumeriza+on
will
stay
• Shi;
conversa+on
to
“SHARED”
Responsibility
• Joint-­‐Stewardship
• What
to
be
careful…
– Remote
Dele+on
of
personal
data
(MDM
case)
– Tracking
Individual
loca+on
– Monitoring
Internet
access

11. Bo_om
line
are
• Change
of
Business
planningàmore
driven
by
Consumers
(Empowered
End
Users)
• More
+me
doing
workàResults
differs
(produc+vity)
• Blended
of
life
(Work/Play
Blurred)
• Break
Organiza+on
Barriers
• Promote
user
innova+ons
• BIG
Driver
to
the
Cloud
Services

12. Challenges
• Lost
Control
• Confused
• Social
Networking
– What
level
are
allowed?
– Which
one
serves
Business?
– Behavior
of
collabora+on
changes
• Applica+ons
– What
(consumer)
apps
are
being
used?
– What
are
the
concerns?
• Security

13. Consumerize
IT?

14. Predic+ve
Analy+cs
• Variety
of
Sta+s+cal
Techniques
– Modeling
– Machine
Learning
– Data
Mining
– Game
Theory
• Analyze
current/historical
facts
and
make
predic+on
about
future
events.

15. Predic+ve
Analy+c
Use
in
• Science
• Financial
Services
• Insurance
• Telecommunica+ons
• Retail
• Travel
• Healthcare

16. Impact
from
Predic+ve
Analy+cs
• CRM
• Medical
Decisions
• Payment
analy+cs
(credit
ra+ng)
• Cross-­‐Sell
• Reten+on
Program
(Loyalty
Marke+ng)
• Direct
marke+ng
• Fraud
Detec+on

17. Thank
you