The document discusses the challenges of selling Internet of Things (IoT) solutions in retail. It notes that IoT is a complex ecosystem with many categories and products that cross categories. This makes it difficult for consumers, who are often more informed than retail associates, to understand and purchase products. It also poses challenges for manufacturers to partner with retailers and for retailers to meet changing consumer expectations around purchasing. The document provides recommendations on how manufacturers and retailers can address these challenges by focusing on consumer lifestyles, gathering customer feedback, partnering within the IoT ecosystem, and providing a consistent customer experience.
Internet of Things & Hardware Industry Report 2016Bernard Moon
Overview of industry trends and insights of Fortune 500 companies and startups' activities in the Internet of Things (IoT) and hardware space. We cover connected home, wearables, healthcare, robotics & drones, and industrial IoT.
Automotive Logistics Magazine - Global Vehicle Platform StrategiesMark Morley, MBA
Global automotive companies are increasingly moving to cloud-based software for communication across international supply chains. Japanese and Chinese automakers show most interest in using cloud platforms as they establish new factories abroad. Cloud systems allow automakers to standardize communication protocols and onboard foreign suppliers. This helps manage complexity in global supply chains and supports large-scale production using shared global vehicle platforms across continents. Chinese automakers establishing factories in countries like Brazil and Russia may drive increased use of cloud logistics as supply chain networks expand internationally. Standard cloud communication could help automakers effectively manage large recalls by ensuring up-to-date supplier contact information is accessible from any location.
Smart dust, machine learning, and augmented reality are just a few technologies arriving within the next few years. As our devices become more intelligent, how will we keep up? We'll all learn new ways to see and interact with our digital environment.
This document outlines Sacha Vekeman's 2015 sales kickoff presentation. The presentation covered:
1. Trends from 1995 to the present and projections to 2035 regarding technology adoption and the growth of internet users and public cloud spending.
2. Expectations for emerging technologies like the internet of things, wearable devices, and connected cars to drive further connectivity between people, infrastructure, and data.
3. The opportunities and realities of big data and IoT, including challenges around integration, business models, and the need for ongoing services.
4. Examples of companies disrupting industries and working at the boundaries of markets to achieve success, and how Interoute can support entrepreneurs in a similar vein
In this report, we will review some of the key market drivers behind the Internet of Things (IoT), the value proposition for each market segment, the common revenue models with some examples, and finally the value of data as it relates to the IoT.
IoT Startup State of The Union 2016--Wing Venture CapitalMartin Giles
At Wing, we have spent the past few months researching the state of the Internet of Things startup ecosystem. This presentation summarizes some of our initial high-level findings. An accompanying commentary can be found at www.wing.vc/blog
SVB Analytics completed an in-depth analysis of the Internet of Things (IoT). IoT refers to everyday objects — like cars, food, pets and toys — that are connected to the Internet via smart chips which sense and share information about themselves and their surroundings. The report was developed as part of our strategic advisory service, which provides investors and entrepreneurs with an assessment of a company's value in support of acquisitions, mergers, investments, and other strategic financing activities.
Generation-IoT - The Key to Business Survival in 21st CenturyDr. Mazlan Abbas
This document discusses the importance of IoT (Internet of Things) for business survival in the 21st century. It notes that organizations need to reinvent themselves every 3-7 years to survive, and only 19% of S&P 500 companies from 50 years ago remain. The document outlines the three waves of internet (fixed, mobile, IoT) and explains IoT components and maturity phases from monitoring to autonomous. It argues that connecting assets benefits makers, users, and the operating environment. The large market potential of IoT in sectors like transportation, healthcare, manufacturing is also highlighted. The document emphasizes the growing demand for IoT professionals and calls the audience the "Generation IoT" that can help organizations succeed through IoT.
Internet of Things & Hardware Industry Report 2016Bernard Moon
Overview of industry trends and insights of Fortune 500 companies and startups' activities in the Internet of Things (IoT) and hardware space. We cover connected home, wearables, healthcare, robotics & drones, and industrial IoT.
Automotive Logistics Magazine - Global Vehicle Platform StrategiesMark Morley, MBA
Global automotive companies are increasingly moving to cloud-based software for communication across international supply chains. Japanese and Chinese automakers show most interest in using cloud platforms as they establish new factories abroad. Cloud systems allow automakers to standardize communication protocols and onboard foreign suppliers. This helps manage complexity in global supply chains and supports large-scale production using shared global vehicle platforms across continents. Chinese automakers establishing factories in countries like Brazil and Russia may drive increased use of cloud logistics as supply chain networks expand internationally. Standard cloud communication could help automakers effectively manage large recalls by ensuring up-to-date supplier contact information is accessible from any location.
Smart dust, machine learning, and augmented reality are just a few technologies arriving within the next few years. As our devices become more intelligent, how will we keep up? We'll all learn new ways to see and interact with our digital environment.
This document outlines Sacha Vekeman's 2015 sales kickoff presentation. The presentation covered:
1. Trends from 1995 to the present and projections to 2035 regarding technology adoption and the growth of internet users and public cloud spending.
2. Expectations for emerging technologies like the internet of things, wearable devices, and connected cars to drive further connectivity between people, infrastructure, and data.
3. The opportunities and realities of big data and IoT, including challenges around integration, business models, and the need for ongoing services.
4. Examples of companies disrupting industries and working at the boundaries of markets to achieve success, and how Interoute can support entrepreneurs in a similar vein
In this report, we will review some of the key market drivers behind the Internet of Things (IoT), the value proposition for each market segment, the common revenue models with some examples, and finally the value of data as it relates to the IoT.
IoT Startup State of The Union 2016--Wing Venture CapitalMartin Giles
At Wing, we have spent the past few months researching the state of the Internet of Things startup ecosystem. This presentation summarizes some of our initial high-level findings. An accompanying commentary can be found at www.wing.vc/blog
SVB Analytics completed an in-depth analysis of the Internet of Things (IoT). IoT refers to everyday objects — like cars, food, pets and toys — that are connected to the Internet via smart chips which sense and share information about themselves and their surroundings. The report was developed as part of our strategic advisory service, which provides investors and entrepreneurs with an assessment of a company's value in support of acquisitions, mergers, investments, and other strategic financing activities.
Generation-IoT - The Key to Business Survival in 21st CenturyDr. Mazlan Abbas
This document discusses the importance of IoT (Internet of Things) for business survival in the 21st century. It notes that organizations need to reinvent themselves every 3-7 years to survive, and only 19% of S&P 500 companies from 50 years ago remain. The document outlines the three waves of internet (fixed, mobile, IoT) and explains IoT components and maturity phases from monitoring to autonomous. It argues that connecting assets benefits makers, users, and the operating environment. The large market potential of IoT in sectors like transportation, healthcare, manufacturing is also highlighted. The document emphasizes the growing demand for IoT professionals and calls the audience the "Generation IoT" that can help organizations succeed through IoT.
Each year Wing surveys the IoT landscape through our IoT Startup State of the Union. We do this to understand what is happening beyond the headlines, and share these insights with our community. This year, we expanded our data set to 3670 deals, across 68 IoT sub-categories, between 2013 and 2017.
Original article published on LinkedIn: http://bit.ly/1JTs2Rj
Why does it matter that a toaster can talk to the fridge?
Why should objects in your office know where you are, and when you might need them?
They may seem trite, but these are more than just philosophical questions. They are the meat of the matter when it comes to the Internet of Things (IoT). And as an innovator, I have to have answers to such questions from my peers in the marketing community, and I need to communicate who are the leaders in the field.
This document provides an overview of the state of the Internet of Things (IoT) market in 2016. It discusses key trends driving adoption of IoT, including data monetization, the development of core IoT networks and platforms, and increasing investment in IoT startups. The document also examines factors accelerating IoT adoption, such as evolving regulations, growing consumer expectations, and the role of IoT platforms in simplifying development. Overall, the report finds that IoT is gaining mainstream adoption across industries as businesses recognize the revenue potential of IoT solutions and data insights.
State of the internet of things (IoT) market 2016 editionPrayukth K V
2015 was the year IoT gained legitimacy.
Businesses budged off a “start small think big” mindset.
In 2016, they’re building IoT into future strategies and
business models. Companies across all industries now
have IoT squarely on their radar. The worldwide Internet
of Things market spend will grow from $591.7 billion
in 2014 to $1.3 trillion in 2019 with a compound annual
growth rate of 17%. The installed base of IoT endpoints
will grow from 9.7 billion in 2014 to more than 25.6 billion
in 2019, hitting 30 billion in 20201.
This document provides an overview and introduction to the Internet of Things (IoT). It discusses how IoT is transforming business through improved customer experiences, growth, safety, and more sophisticated applications. Key points include:
- IoT connects physical assets through sensors and analytics to extract valuable data and insights.
- Adoption is growing rapidly across sectors like transportation, manufacturing, energy, and public.
- IoT provides benefits like optimized operations, new revenue streams, improved safety and risk management, and regulatory compliance.
- As technologies mature and costs decline, the potential for IoT to impact organizations and society is vast. The document urges organizations to develop an IoT strategy to harness these opportunities.
The document discusses how the Internet of Things (IoT) is transforming businesses and provides an overview of IoT adoption. Specifically:
- IoT connects physical devices to collect and share data over networks, allowing for improved customer experiences, business growth, and safety. Adoption is growing rapidly across sectors like transportation, manufacturing, and utilities.
- While the technologies that power IoT like sensors, networking, and cloud computing have existed for decades, factors like lower costs and greater investor confidence are driving more organizations to implement IoT strategies.
- The document examines key drivers of IoT adoption including improved customer service, accelerated business performance, and reduced risks. It also provides industry-specific examples and recommendations for how
The document discusses the Internet of Things (IoT), including its history, components, applications, advantages, and disadvantages. It provides examples of real-time IoT devices and discusses how IoT will affect business and work. The main applications of IoT discussed are smart homes, wearables, smart cities, smart grids, industrial internet, connected cars, connected health, smart retail, smart supply chains, and smart farming. The document concludes that while IoT has security and privacy disadvantages, its advantages of saving time and money will lead to its increased common use in households and companies.
This talk explores the efficiencies that organizations achieve when they deploy IoT. It draws upon a series of case studies across different industries including autos, aircraft, farm equipment and farming, logistics, aircraft engines, and healthcare.
Exciting io t trends and predictions to look out for in 2022ArpitGautam20
Here are some emerging IoT Trends for 2022 that startups, SMEs, leading organizations and technology professionals should know about. https://arsr.tech/exciting-iot-trends-and-predictions-to-look-out-for-in-2022/
The Internet Of Things will have an increasing impact to all industries and health and fitness are no exception. This definitive guide provides a blue print for the things we all need to keep in mind as we adopt the IOT revolution.
Welcome to the future of the Internet of Things. IoT Viewpoints 2018 is a collection of Ovum’s newest thought leadership on emerging IoT trends, technologies and opportunities.
The document discusses the growth of the Internet of Things and its implications. It notes that IoT will significantly impact both individuals and enterprises whether they actively engage with it or not. High tech companies will be key beneficiaries as IoT requires new hardware, software, and systems. Successfully taking advantage of IoT will require different strategic thinking and developing new capabilities.
The Internet of Things (IoT) is actively shaping both the industrial and consumer worlds. Smart tech finds its way to every business and consumer domain there is — from retail to healthcare, from finances to logistics — and a missed opportunity strategically employed by a competitor can easily qualify as a long-term failure for companies who don’t innovate.
Check out more articles at- https://insideaiml.com/articles
Internet of Things (IoT): More than Smart “Things”Ahmed Banafa
By 2020, experts forecast that up to 28 billion devices will be connected to the Internet with only one third of them being computers, smartphones and tablets. The remaining two thirds will be other “devices” – sensors, terminals, household appliances, thermostats, televisions, automobiles, production machinery, urban infrastructure and many other “things”, which traditionally have not been Internet enabled.
This “Internet of Things” (IoT) represents a remarkable transformation of the way in which our world will soon interact. Much like the World Wide Web connected computers to networks, and the next evolution connected people to the Internet and other people, IoT looks poised to interconnect devices, people, environments, virtual objects and machines in ways that only science fiction writers could have imagined.
In a nutshell the Internet of Things (IoT) is the convergence of connecting people, things, data and processes is transforming our life, business and everything in between.
Purpose: The slides provide an overview on the Internet of Things trend
Content: Summary information about the Internet of Things marketplace, including trends drivers, spending trends, industry business cases, and adoption challenges. Also included are links to additional resources.
How To Use This Report: This report is best read/studied and used as a learning document. You may want to view the slides in slideshow mode so you can easily follow the links
Available on Slideshare: This presentation (and other HorizonWatch Trend Reports for 2016) will be available publically on Slideshare at http://www.slideshare.net/horizonwatching
Please Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
COVID-19 has impacted countries, communities, and individuals in countless ways, from business and school closures to job losses not to undermined loss of lives.
When consumers perceive value from using the Internet of Things (IoT) devices and applications, the trend will quickly create a new market. To read the entire article published in HITEC 2016 Special Report, please click here: The Future of IoT in Hospitality, By Dr. Aluri (pp. 18-21).
Evolution of Internet of Things (IoT) Ecosystem - Potential in IndiaJayanth Kolla
This is India's first, and one of the world's first market-specific industry analysis report on Internet of Things (IoT) domain.
This report evaluates the global developments in the IoT space. And, delves deeper into the current state, growth potential and future outlook of IoT ecosystem evolution in India. This report assesses India as a potential market and innovation hub for IoT based products and solutions.
This is the Executive Summary and ToC of the full report
1) MENA consumers, especially in the UAE, are among the most connected globally, spending significant time daily on social media and using multiple devices.
2) Researching products online and purchasing offline is common, and showrooming has become a widespread practice.
3) Consumers heavily rely on peer reviews and opinions when making purchase decisions, more so than expert opinions.
4) To better serve digitally savvy customers, businesses need to create seamless omni-channel experiences, equip salespeople with digital tools, and customize experiences based on consumer profiles and behaviors.
Slide Deck for Connecting the Dots - Senior ThesisChloe Spilotro
The document discusses how the Internet of Things (IoT) will revolutionize digital marketing to millennials. It defines IoT as everyday objects using sensors and networks to gather and share data. Current IoT marketing initiatives allow more customized experiences and better targeted promotions through constant connectivity and detailed behavioral data. However, privacy and security risks could undermine adoption if not properly addressed. The increase in IoT devices presents new opportunities for creative, personalized campaigns, but also responsibilities to limit data collection and be transparent with consumers.
Each year Wing surveys the IoT landscape through our IoT Startup State of the Union. We do this to understand what is happening beyond the headlines, and share these insights with our community. This year, we expanded our data set to 3670 deals, across 68 IoT sub-categories, between 2013 and 2017.
Original article published on LinkedIn: http://bit.ly/1JTs2Rj
Why does it matter that a toaster can talk to the fridge?
Why should objects in your office know where you are, and when you might need them?
They may seem trite, but these are more than just philosophical questions. They are the meat of the matter when it comes to the Internet of Things (IoT). And as an innovator, I have to have answers to such questions from my peers in the marketing community, and I need to communicate who are the leaders in the field.
This document provides an overview of the state of the Internet of Things (IoT) market in 2016. It discusses key trends driving adoption of IoT, including data monetization, the development of core IoT networks and platforms, and increasing investment in IoT startups. The document also examines factors accelerating IoT adoption, such as evolving regulations, growing consumer expectations, and the role of IoT platforms in simplifying development. Overall, the report finds that IoT is gaining mainstream adoption across industries as businesses recognize the revenue potential of IoT solutions and data insights.
State of the internet of things (IoT) market 2016 editionPrayukth K V
2015 was the year IoT gained legitimacy.
Businesses budged off a “start small think big” mindset.
In 2016, they’re building IoT into future strategies and
business models. Companies across all industries now
have IoT squarely on their radar. The worldwide Internet
of Things market spend will grow from $591.7 billion
in 2014 to $1.3 trillion in 2019 with a compound annual
growth rate of 17%. The installed base of IoT endpoints
will grow from 9.7 billion in 2014 to more than 25.6 billion
in 2019, hitting 30 billion in 20201.
This document provides an overview and introduction to the Internet of Things (IoT). It discusses how IoT is transforming business through improved customer experiences, growth, safety, and more sophisticated applications. Key points include:
- IoT connects physical assets through sensors and analytics to extract valuable data and insights.
- Adoption is growing rapidly across sectors like transportation, manufacturing, energy, and public.
- IoT provides benefits like optimized operations, new revenue streams, improved safety and risk management, and regulatory compliance.
- As technologies mature and costs decline, the potential for IoT to impact organizations and society is vast. The document urges organizations to develop an IoT strategy to harness these opportunities.
The document discusses how the Internet of Things (IoT) is transforming businesses and provides an overview of IoT adoption. Specifically:
- IoT connects physical devices to collect and share data over networks, allowing for improved customer experiences, business growth, and safety. Adoption is growing rapidly across sectors like transportation, manufacturing, and utilities.
- While the technologies that power IoT like sensors, networking, and cloud computing have existed for decades, factors like lower costs and greater investor confidence are driving more organizations to implement IoT strategies.
- The document examines key drivers of IoT adoption including improved customer service, accelerated business performance, and reduced risks. It also provides industry-specific examples and recommendations for how
The document discusses the Internet of Things (IoT), including its history, components, applications, advantages, and disadvantages. It provides examples of real-time IoT devices and discusses how IoT will affect business and work. The main applications of IoT discussed are smart homes, wearables, smart cities, smart grids, industrial internet, connected cars, connected health, smart retail, smart supply chains, and smart farming. The document concludes that while IoT has security and privacy disadvantages, its advantages of saving time and money will lead to its increased common use in households and companies.
This talk explores the efficiencies that organizations achieve when they deploy IoT. It draws upon a series of case studies across different industries including autos, aircraft, farm equipment and farming, logistics, aircraft engines, and healthcare.
Exciting io t trends and predictions to look out for in 2022ArpitGautam20
Here are some emerging IoT Trends for 2022 that startups, SMEs, leading organizations and technology professionals should know about. https://arsr.tech/exciting-iot-trends-and-predictions-to-look-out-for-in-2022/
The Internet Of Things will have an increasing impact to all industries and health and fitness are no exception. This definitive guide provides a blue print for the things we all need to keep in mind as we adopt the IOT revolution.
Welcome to the future of the Internet of Things. IoT Viewpoints 2018 is a collection of Ovum’s newest thought leadership on emerging IoT trends, technologies and opportunities.
The document discusses the growth of the Internet of Things and its implications. It notes that IoT will significantly impact both individuals and enterprises whether they actively engage with it or not. High tech companies will be key beneficiaries as IoT requires new hardware, software, and systems. Successfully taking advantage of IoT will require different strategic thinking and developing new capabilities.
The Internet of Things (IoT) is actively shaping both the industrial and consumer worlds. Smart tech finds its way to every business and consumer domain there is — from retail to healthcare, from finances to logistics — and a missed opportunity strategically employed by a competitor can easily qualify as a long-term failure for companies who don’t innovate.
Check out more articles at- https://insideaiml.com/articles
Internet of Things (IoT): More than Smart “Things”Ahmed Banafa
By 2020, experts forecast that up to 28 billion devices will be connected to the Internet with only one third of them being computers, smartphones and tablets. The remaining two thirds will be other “devices” – sensors, terminals, household appliances, thermostats, televisions, automobiles, production machinery, urban infrastructure and many other “things”, which traditionally have not been Internet enabled.
This “Internet of Things” (IoT) represents a remarkable transformation of the way in which our world will soon interact. Much like the World Wide Web connected computers to networks, and the next evolution connected people to the Internet and other people, IoT looks poised to interconnect devices, people, environments, virtual objects and machines in ways that only science fiction writers could have imagined.
In a nutshell the Internet of Things (IoT) is the convergence of connecting people, things, data and processes is transforming our life, business and everything in between.
Purpose: The slides provide an overview on the Internet of Things trend
Content: Summary information about the Internet of Things marketplace, including trends drivers, spending trends, industry business cases, and adoption challenges. Also included are links to additional resources.
How To Use This Report: This report is best read/studied and used as a learning document. You may want to view the slides in slideshow mode so you can easily follow the links
Available on Slideshare: This presentation (and other HorizonWatch Trend Reports for 2016) will be available publically on Slideshare at http://www.slideshare.net/horizonwatching
Please Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
COVID-19 has impacted countries, communities, and individuals in countless ways, from business and school closures to job losses not to undermined loss of lives.
When consumers perceive value from using the Internet of Things (IoT) devices and applications, the trend will quickly create a new market. To read the entire article published in HITEC 2016 Special Report, please click here: The Future of IoT in Hospitality, By Dr. Aluri (pp. 18-21).
Evolution of Internet of Things (IoT) Ecosystem - Potential in IndiaJayanth Kolla
This is India's first, and one of the world's first market-specific industry analysis report on Internet of Things (IoT) domain.
This report evaluates the global developments in the IoT space. And, delves deeper into the current state, growth potential and future outlook of IoT ecosystem evolution in India. This report assesses India as a potential market and innovation hub for IoT based products and solutions.
This is the Executive Summary and ToC of the full report
1) MENA consumers, especially in the UAE, are among the most connected globally, spending significant time daily on social media and using multiple devices.
2) Researching products online and purchasing offline is common, and showrooming has become a widespread practice.
3) Consumers heavily rely on peer reviews and opinions when making purchase decisions, more so than expert opinions.
4) To better serve digitally savvy customers, businesses need to create seamless omni-channel experiences, equip salespeople with digital tools, and customize experiences based on consumer profiles and behaviors.
Slide Deck for Connecting the Dots - Senior ThesisChloe Spilotro
The document discusses how the Internet of Things (IoT) will revolutionize digital marketing to millennials. It defines IoT as everyday objects using sensors and networks to gather and share data. Current IoT marketing initiatives allow more customized experiences and better targeted promotions through constant connectivity and detailed behavioral data. However, privacy and security risks could undermine adoption if not properly addressed. The increase in IoT devices presents new opportunities for creative, personalized campaigns, but also responsibilities to limit data collection and be transparent with consumers.
Evolving a wearables marketing strategy in 2015Prayukth K V
How marketers can work towards integrating wearables such as Apple Smartwatch, Googles Glass and personal healthcare devices into their marketing gameplan
Innovative Technologies and Tech TrendsBrian Pichman
RAILS Webinar on Innovative Technologies and Tech Trends
What are the current technology trends that everyone seems to be talking about? Join Brian Pichman of the Evolve Project as he leads us on a journey of technology and how you and your library can remain ahead as the world continues to innovate. Throughout this session, we will discuss various tech trends from home automation to robotics to wearables. Learn what “big data” and “data curation” are all about; discover gesture based computing, and what NFCs and RFIDs mean to us in the future. We will discussion how these technologies can impact libraries and which technologies we should embrace. At the end of this webinar; learn what is coming out in the future and also how you can stay informed of what’s up and coming. Presenter: Brian Pichman
This document summarizes a presentation on improving the sustainability of Internet of Things (IoT) solutions through a trading-based value creation model. The presentation introduces a sensing as a service model where sensor owners can publish sensor data and consumers such as companies can access this data in exchange for offers like discounts or fees. Two surveys found that most respondents viewed this model positively and would be motivated to purchase smart devices. However, open challenges remain regarding technology, economics, social and legal issues. The model aims to increase adoption of IoT solutions in a sustainable way.
FBIC Global Deborah Weinswig New Tech Presentation Dec. 3 2014Deborah Weinswig
This document summarizes new and emerging technologies that retailers will use to market their brands and products. It discusses recent holiday spending trends showing increased online and mobile sales. It then outlines several key tech trends retailers are pursuing, including big data analytics, beacons, social media, gamification, and the internet of things. 3D printing is also discussed as a disruptive technology impacting retail through customized products and changing supply chains.
Omni channel basics for retailers and CPG ManufacturersJanet Dorenkott
Omni-channel for retailing and Omni-channel for CPG manufacturers. Understand what is meant by omnichannel and what companies are doing to leverage the data, understand their business, attract new customers & increase ROI.
Osudio Presentation marketing momentum Victor TerpstraFaces of Content
This document contains a sales slide deck for Osudio, an e-commerce company with 20 years of experience. The slides discuss trends in omnichannel retail like the growth of mobile shopping and use of big data. Facts are presented on high cart abandonment rates and the importance of meeting customers across channels. Ten conclusions are provided on how to succeed in omnichannel retail, such as making it a c-level priority, being customer-centric, having a clear vision, and avoiding lazy data decisions.
Economist, researcher and software exec, Ray Major, recently gave a presentation at Retail World 2013 in Melbourne, Australia where he discussed how the Internet of Everything is permanently changing retail cycles and consumer behavior.
Workshop on create slides 17.07.14.pptx (2)Ernact Create
This document provides an overview of a workshop on connecting rural enterprises through digital transformation. The workshop will cover topics like internet connectivity, the connected digital consumer, and developing an online marketing plan. Conor Boyce will facilitate the workshop and discuss his experience in digital marketing, entrepreneurship, and consulting. Key aspects of developing a digital strategy are also outlined, including situational analysis, objectives, tactics, and metrics. The importance of understanding customers, competitors, and leveraging tools like content, social media, and analytics are emphasized.
IoT Lab in Indonesia: Requirement and ExpectationsGizmologi
Report from online survey conduct in November 2017 by
Indonesia IoT Forum to determinate the necessity of IoT Lab
to accelerate the growth of IoT ecosystem in Indonesia.
The document discusses several presentations from a conference on digital marketing topics:
1) Getting different generations on board with digital marketing and where digital marketing should sit internally.
2) The effectiveness and budget allocation for display advertising and newest technologies.
3) The evolving habits of Australian media consumers and importance of video marketing.
4) The best and boldest digital campaigns from the last year in terms of results and lessons learned.
5) Using HTML5 for effective mobile and multi-screen strategies.
6) Best practices for deconstructing a campaign using data to understand realistic usage and sales attribution.
The document discusses several presentations from a conference on digital marketing topics:
1) Getting different generations on board with digital marketing and where digital marketing should sit internally.
2) The effectiveness and budget allocation for display advertising and new technologies.
3) The evolving habits of Australian media consumers and importance of video marketing.
4) Examples of the bravest and best digital campaigns from the last year.
5) Using an HTML5 framework for effective mobile and multi-screen strategies.
6) Best practices for deconstructing a marketing campaign using data.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Companies want to innovate, particularly around the Internet of Things (IoT) which Gartner claims is just 5 to 10 years away from real productivity. And they can start doing so today by watching consumers via sensor-laden connected devices.
The document summarizes key findings from a survey about consumer sentiment towards the Internet of Things. The main points are:
1) Most people surveyed were uncomfortable sharing personal data through connected devices and had concerns over how companies would use their information.
2) Interest and openness towards connected devices decreased with age, and males were more open than females.
3) People were more willing to share health data with doctors than home security data with companies, showing a high level of distrust.
4) The report concludes that consumers need to better understand the benefits of IoT and see practical examples before adopting connected technologies and sharing more of their data.
The document summarizes seven megatrends - Cloud Computing, Artificial Intelligence, Mobility, Big Data, Robotics, Internet of Things, and Cybersecurity. It discusses the future of each trend, current trends, and open questions. Some benefits mentioned are improved collaboration, education, healthcare, safety, and business models. However, some risks include increased threats to privacy, job displacement, and security issues. The document recommends organizations consider how these trends could impact their operations and how to leverage new technologies while mitigating risks.
Enhancing the User Experience with Smart TechnologiesJustin Denton
Everyone is talking about Smart Home this and Smart Home that, but how and why would I want to put something like this in my home? And how can I take advantage of this technology in the library? Through this webinar we will explore how to implement Smart Home technologies in the library to drive increased patron experience, drive return visits, and continue to increase overall engagement of the visitors.
Similar to Selling the Internet of Things: Why are Retail Solutions a Challenge? (20)
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
2. #bettersales
@MarketSourceInc
What Exactly is the Internet of Things?
British entrepreneur
Kevin Ashton first
coined the term in
1999
The Internet of
Things (IoT) is the
network of physical
objects or “things”
embedded with
electronics, software,
sensors, and network
connectivity, which
enables these objects
to collect and
exchange data.
Source: Wikipedia (2015)
3. #bettersales
@MarketSourceInc
In 6 months there were
1.4M mentions of IoT.
1,039,064 mentions on Twitter
27,988 mentions on blogs
421,689 mentions in the news
Overall Sentiment is
95% favorable
51% positive
44% neutral
5% negative
Blogs Age groups 21-35
represent 67% of blog
mentions
Social Media Mentions - IoT (6m)
5. #bettersales
@MarketSourceInc
IoT is an Ecosystem
Things - Consumer
Home
Security
Smart
Locks
Home
Appliances
Smart
Bed
Smart
Lights
Gardening
Watering
Trackers
Smart
Pet
Fitness
Health
Smart
Watches
Smart
Fashion
Home
Automation
Connected
Car
• HomeBoy
• Canary
• Dropcam
• Piper
• August
• Lockitron
• Ring
• Kwikset
• Goji
• Nest
• Tado
• Whirlpool
• Smart
• ThinQ
• Aros
• Samsung
• cinder
• LUNA
• Beddit
• Select
• Comfort
• SLEEPIQ
• LIFX
• Belkin
• GE link
• Cree
• hue
• EDYN
• NIWA
• Droplet
• Lono
• grove
• Tile
• TrackR
• BeLuvv
• Bikn
• hereO
• Whstle
• CleverPet
• FISHBIT
• Petnet
• CATFi
• FitBark
• Withings
• Fitbit
• Athos
• Garman
• Misfit
• Apple
• Moto 360
• Android
• Wear
• Pebble
• LG Watch
• Alcatel
• Smart-
• watch 3
• Ringly
• CUFF
• Ring
• Mota
• Swarovski
• Tory Burch
• for Fitbit
• SmartThings
• Alarm.com
• Control 4
• Vera
• Vivint
• iControl
• Navdy
• Metromile
• Dash
• Jasper
• Android auto
• Apple CarPlay
• Tesla
• Honda Link
• Vinli
• BMW
• Ford
Things - Enterprise
Smart
Logistics
Smart
Factory
Smart
Agriculture
Smart
Cities
Smart
Grid
Smart
Retail
IoT
Security
Smart
Healthcare
• WEFT
• Keep Truckin
• Scania
• Maruti3PL
• Cisco
• DHL
• Maersk Line
• Sala
• Intel
• GE
• Rockwell
• SAP
• Siemens
• Cisco
• John Deere
• PrecisionHawk
• Farmobile
• AgSmart
• Granular
• OnFarm
• Observant
• Medria
• Semios
• Enevo
• Grid Waste
• ParkHelp
• WM
• IM
• Bigbelly
• Kiunsys
• OPOWER
• TenDril
• Itron
• Actility
• Schneider
• Electric
• Silver
• Spring
• Percolata
• Euclid
• Scanalytics
• Egburt
• Kontakt.io
• Bastille
• Sansa
• Offspark
• ARM
• CoroNet
• Proteus
• OrthoSensor
• Soundhawk
• AdhereTech
• CareTRX
• MedMinder
• Vitalconnect
• Vitality
• AliveCor
Things - Infrastructure
Hardware
Platforms
Board/
Chipsets
Software
Platforms
Analytics, Data
Storage
• Particle
• Tessel
• Electric imp
• ARM mbed
• Pinoccio
• Helium
• Beaglebone
• ODROID
• ARM
• AMTEL
• QualComm
• Intel Edison
• Broadcom
• Marvell
• Resin.io
• Xively
• TempoIQ
• Temboo
• PubNub
• ThingWorx
• Waygum
• Jasper
• Ayla
• Senseiot
• Sas
• Tellient
• SensorCloud
• Platfora
• ParStream
• Microsoft
• splunk
This map is not 100% comprehensive, there may be companies missing.
• There are currently more devices connected to the internet than humans and the trend is that in
2020, 26 billion “things” will be connected.
• The IoT is still in its early stages. On the consumer side it is mainly for hobbyists, and on the
enterprise side it’s still for early adopters.
• The full IoT ecosystem is huge and very complex; you could have an ecosystem map for every
submarket listed above.
Source: Medium.com, “A Map of the Internet of Things” written by Chris McCann, July 28, 2015.
7. #bettersales
@MarketSourceInc
IoT: The Smart Home
Home
Automation
Home
Monitoring
Home
Security
Home
Control
Connected
Devices
Home
Entertainment
Examples:
• Closing Blinds
• Adjusting Lights
• Make Coffee
Mechanical
Tasks
Examples:
• Tablet
• PC / Printer
• Mobile Phones
• Storage Devices
• Medical Monitor
Share
Everything
Examples:
• Theater
• TV
• Distributed audio
Listen and
Watch
Examples:
• Thermostat
• Irrigation
• Lighting
Automate
Activity
Examples:
• Door locks
• Cameras
• Alarms/Alerts
Secure Your
Home
Examples:
• Deliveries
• Latch Key Kids
• Pets
While I’m
Away
Many of These Devices Cross Categories to Create Lifestyle Scenes
Connected Home
8. #bettersales
@MarketSourceInc
Learning from the Past: Evolving Ecosystems
9.6Kbps 144Kbps 384Kbps up to 42Mbps 150Mbps 1Gbps
20162010200620031993
Mobility
Data
Rates
Low
Medium
High
Digital
Analogue
Wireless Communications
9. #bettersales
@MarketSourceInc
The
Challenges
were Very
Similar
Learning from the Past: Evolving Ecosystems
Transformation Relied on:
• Content Developers
• Broadcasters / Providers
• Telecom Infrastructure
and Technology
• Manufacturers
• Retail Transformation
• Consumer Understanding
and Adoption
• Analog to Digital
• Tube to Flat Panel to
OLED/Micro-Dot to …
• Over Air to Streaming
• Low Resolution to High
Resolution to Ultra Res…
• Single Device to Multi-
device content sharing
Television Ecosystem:
10. #bettersales
@MarketSourceInc
Complex Environment
• Unaware of Technology
• Unaware of benefits
• Unfamiliar w/ brands in this category
• Confused about where to buy
• Waiting for alignment
• Trying to
establish
themselves in IoT
category
• Products cross
categories
• Categorization of
products vary from
retailer to retailer
• More complex sale
• Requires training
across categories
Consumer
• Establishing a
new category
• Crossing into unfamiliar
categories/retailers
• Unsure of Consumer’s
buying pattern
• Difficult to maximize
marketing spend
Slow
Category
Growth
Brand
Awareness
Brand Loyalty
Consumer
Loyalty
Brand
Identity
Category
Leadership
Market Share
Diversification
How Do You
Connect To
Your
Customer?
How Do You
Connect To
Your
Customer?
Manufacturer
Retailer
How Do I Get the Retailer to Bring my Brand and
Products to Life on the Floor?
11. #bettersales
@MarketSourceInc
Added Challenge: Consumer Purchase Patterns
Omni channel
• “Showrooming”
• “Webrooming”
• Social Purchasing
Infographic by
http://www.magnetic.com/
Consumers are now in control of
where and how they purchase.
Varies by Segmentation
• Baby Boomers = Retail / Showrooming
• X Generation = Showrooming/Webrooming
• Y Generation = Webrooming
• Millennials = Webrooming / Social Purchasing
• Connected Generation = ?
12. #bettersales
@MarketSourceInc
Added Challenge: Consumer Purchase Patterns
Examining the shopping journey of those above the age of 45
Would like more assistance with the
setup of their Smart Home device
compared to their younger counterpart
Say they are likely to spend less
than $500 to upgrade their home to
Smart Home
Prefer to shop for Smart Home products at
a Security Company or a
Cable/Telecommunication company
Examining the shopping journey of those ages 45 and younger
More likely to prefer DIY
compared to their older
counterpart
Say they are likely to spend between $2,000 -
$3,000 to upgrade their home to a Smart
Home
Prefer to shop for Smart Home products
at a Security Company, Technology
Company or a Home Repair Store
SMART HOME - Intent to Purchase
13. #bettersales
@MarketSourceInc
1,964
971Total number of
establishments
(in thousands)
Revenue per
establishment
(in thousands)
$1,489
$2,148
800
55
$342
$710
Non-web stores Web stores
%
change
+102%
-52% -31%
+1,354%
Source: US Census; National Retail Federation, Forrester Research estimates
%
change
20142002
Added Challenge: Consumer Purchase Patterns
14. #bettersales
@MarketSourceInc
TheChallenge:
Finding
Information
Difficulty finding a solution to
meet their lifestyle challenge
Scarce
Resources in
Store
Consumers are often more
informed than associates in
the store
Hesitant to
Commit
Consumers are waiting for a
unified operating language and
fear early obsolescence
Consumer
Train and
Educate
Train anyone that engages the
IoT customer so they can give
consumers details they need to
make a purchase decision.
Ecosystem
Focused
Make sure reps understand the
entire ecosystem of products
and services and how the
ecosystem is evolving
Lifestyle
Based
Focus product info/display on
problems solved and benefits to
consumer based on lifestyle
scenes
TheSolution:
The Challenge for the Consumer
15. #bettersales
@MarketSourceInc
85% of consumers prefer to
shop at physical stores, and
90% are more likely to buy
when helped by a
knowledgeable associate.
- State of Retail 2015, TimeTrade
If you could book an appointment with a sales
associate before going to the store, would you
use it for your next visit?
59%
Say “yes”
41% say “no”
Retailer The Challenge for the Retailer
7%
38%
26%
92%
Other
I don't like waiting for items to ship
I like to get advice on what product to buy
I like to 'touch and feel' products before I decide…
Why do you prefer shopping in the store? (Respondents Ages 35 – 44)
17. #bettersales
@MarketSourceInc
TheChallenge:
Needs
Identification
Difficult to identify the needs
and wants of a diverse
customer base
Focusing
Marketing
Spend
Consumer buying patterns are
erratic and diluted in this
category
Speed
to
Market
Barriers to entry are low and new
brands and products are
entering the category confusing
the consumer, slowing growth
Get Focused
on Your
Consumer
Identify your current customer
(early adopters), but plan for your
emerging customer and how to
meet them where they buy. (GIS)
Partner for
Success
Create “lifestyle scenes” with
benefits to the consumer by
partnering with other companies in
your ecosystem
Gather
Information
Capture and respond to the
voice of your customer (retailer
and consumer) at the point of
sale, and post-sale
TheSolution:
The Challenge for the ManufacturerManufacturer
18. #bettersales
@MarketSourceInc
Solution Nexus
Information shared with me is relevant
to my personal taste, style, age group
or location
My retail experience is consistent
across digital devices no matter where
I am - on my desktop, tablet or
smartphone
Information shared with me is relevant
to what I am currently interested in or
looking to buy
My retail experience is consistent
across digital and in-store
My online experience is easy: I can
find what I am looking for, see product
reviews and recommendations, and
buy when and how I want
WHAT DO YOU FIND MOST CRITICAL
DURING YOUR RETAIL EXERIENCES?
(RESULTS REFLECT CONSUMER RESPONDENTS WHO
RANKED THE FOLLOWING “IMPORTANT” AND “CRITICAL”)
TWEET THIS
“One of the fastest ways to occupy the part of the
consumer’s brain that retailers want to occupy most…
— where brand and emotion become associative and
inseparable —
…is to establish human connection.”
- Brian Kilcourse and Steve Rowen,
- Commerce Convergence: Closing the Gap Between
Online and In-Store, Retail Systems Research
19. #bettersales
@MarketSourceInc
Solution Nexus
Consumer
How Do You
Connect To
Your
Customer?
How Do You
Connect To
Your
Customer?
Manufacturer Retailer
How Do I Get the Retailer to Bring my Brand
and Products to Life on the Floor?
Manufacturers Should
Consider a Direct to
Consumer
(D2C)Strategy, both
in person and on-line
Retail Should
Consider Specialized
Staff and Aligning to
Consumer Shopping
Demands
20. #bettersales
@MarketSourceInc
Key Take-a-Ways :How to drive Category Leadership in IoT
At this stage, most IoT Products are sold, not bought
Enliven the “lifestyle scene” for the consumer throughout the buyers journey
Providing an elevated consumer experience requires elevated capabilities and
elevated training
Provide a consistent experience for the consumer at all touch points
Purchase patterns vary by segmentation. Lock on to your highest opportunity
demographics and align your marketing strategy accordingly.
Drive your sales by aligning to the retailer’s scorecard and incentives
Choose a field sales & marketing partner that has experience in the IoT category, and
works across multiple consumer touchpoints, to maximize your marketing investments
21. Find out more about Retail in the Internet of
Things - subscribe to MarketSource’s blog:
www.marketsource.com/blog