Check out these three tactics to better market to consumers buying behavior. One major tactic marketers can use is to highlight their flaws. Its a great way to increase credibility.

1. Consumer Buying Behavior:
Marketing Tactics
Highlight Your Flaws:
Run Emotional Ideas:
Promote Exclusivity:
Consumers tend to doubt marketing claims
because many aren't credible
To increase company credibility point out the
product’s shortcomings
People want to feel important & this desire to
belong is why the advertising copy sometimes
says: “We’re not for everyone”
To make an exclusivity appeal work in the
long run, marketers must mean what they say
because empty claims tend to be
counterproductive
Emotional & psychological appeals resonate
more with consumers than feature & function
appeals
Demonstrating how a product will improve a
potential customer’s life tends to have more
influence rather than explaining how it works
Source: https://www.fastcompany.com/3032675/5-psychological-tactics-marketers-use-to-influence-
consumer-behavior