SlideShare a Scribd company logo
Consumer Buying Behavior:
Marketing Tactics
Highlight Your Flaws:
Run Emotional Ideas:
Promote Exclusivity:
Consumers tend to doubt marketing claims
because many aren't credible
To increase company credibility point out the
product’s shortcomings
People want to feel important & this desire to
belong is why the advertising copy sometimes
says: “We’re not for everyone”
To make an exclusivity appeal work in the
long run, marketers must mean what they say
because empty claims tend to be
counterproductive
Emotional & psychological appeals resonate
more with consumers than feature & function
appeals
Demonstrating how a product will improve a
potential customer’s life tends to have more
influence rather than explaining how it works
Source: https://www.fastcompany.com/3032675/5-psychological-tactics-marketers-use-to-influence-
consumer-behavior

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Consumer Buying Behavior- Marketing Tactics

  • 1. Consumer Buying Behavior: Marketing Tactics Highlight Your Flaws: Run Emotional Ideas: Promote Exclusivity: Consumers tend to doubt marketing claims because many aren't credible To increase company credibility point out the product’s shortcomings People want to feel important & this desire to belong is why the advertising copy sometimes says: “We’re not for everyone” To make an exclusivity appeal work in the long run, marketers must mean what they say because empty claims tend to be counterproductive Emotional & psychological appeals resonate more with consumers than feature & function appeals Demonstrating how a product will improve a potential customer’s life tends to have more influence rather than explaining how it works Source: https://www.fastcompany.com/3032675/5-psychological-tactics-marketers-use-to-influence- consumer-behavior