“Content is King” because it is the main reason why visitors come to a site. Without valuable or interesting content, website owners can almost certainly expect to receive low traffic and conversion metrics on their site. It is now more important than ever to ensure you have unique website content that will generate long term positive effects for your business.

1. 5
TIPS
FOR
KILLER
WEB
CONTENT
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2. 100%
LOVES
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Good content is about providing relevant information
to current and potential customers for the purpose of:
building trust
enhancing branding
increasing awareness
and establisging positive attitute.

3. Know your
1
audience
and their motives
Conduct customer research such as: online surveys,
web analytics, or data that has been gathered
through other channels including newsletters, call
centres or user testing.

4. Ask your existing customers why they chose your
product or service.
Understanding their motives will enable you to
tailor your content to suit both their needs and the
needs of potential clients.

5. Don't try
2
to sell
try to solve a problem
Visitors can quickly leave a site if they feel you are
just trying to force your product or service on them.

6. Understand what problem your product or service
will solve for your customer.
Shape your content accordingly.

7. Choose a
3
tone and style
and stick to it
Pick a personality for your site. Is it professional,
formal or sensible?
Or is it fun, cheeky and conversational?

8. Ensure everyone who writes for the site
understands your corporate personality so that the
tone and style remains consistent.

9. Punctuate
4
consistently
and keep sentences short
Short sentences are easier to read on the web.
Don't be tempted to cut and paste from a
document.

10. Home
About
Product
Contact
Review and re-write for your website.

11. Write for
5
your audience
please them & you'll please Google
Write content that your audience will want to
read, in the language and terminology that they
understand.

12. 100%
Quality
1
$
Save!
2
3
Break your services up over different pages so you
can write quality content for each page.

13. 100%
fresh
Finally, don't forget to review your content
regularly.
Content is not a set and forget component of your
website.
Keep it up-to-date, keep it relevant and keep it
fresh.

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15. Content
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