Hormigón Express seeks to position itself as a socially responsible company and communicate this attribute to the public. It has engaged consultant Ricardo Siller to design a PR campaign. Siller will analyze Hormigón Express's brand values and research Panamanian media outlets. He will then design and distribute a campaign to position Hormigón Express's brand and values nationally. Siller will monitor results and provide recommendations to manage communications and address the campaign outcomes. The timeline is 6 weeks, including research, campaign design, distribution, results reporting, and delivering a recommendations manual.