NoveCo aims to provide access to sustainable technologies for emerging markets. Their first product, BoosterGas, reduces fuel consumption and emissions in vehicles when installed. It is currently manufactured in France. NoveCo will import BoosterGas to Mexico for sale and installation, targeting private and public transportation and logistics companies seeking to lower costs and emissions. Revenue will be generated from product sales, installation, and mechanic training/certification services.

1. NoveCo – Business Plan
Kevin Moreau – A01291703
Ricardo Siller
Erik Araiza
Gloria Alva - A00948585

2. Company and Product Description
 NoveCo, S.A de C.V, is a company which aim is to maximize
opportunities for emerging markets to have access to new
technologies with sustainable purposes. The company looks for
innovative products which are in a stable stage of
development and whose manufacturing capacity on their
national market is developed enough to meet international
demand and export requirements.
 First product name: BoosterGas ®
 BoosterGas ® is a motor component that needs to be installed
on a specific part of the engine. It allows gas consumption
(gasoline, diesel) to be reduced by 5% to 10% for heavy vehicles
(trucks etc.) and between 10% and 15% for light vehicles (cars
etc.). It also reduces the CO2 emissions up to 50%.

3. Details of BoosterGas®
 Less consumption: BoosterGas® is a patented state-of-the-art technology that
reduces gas consumption. It’s based on permanent magnetic fields that optimize
the efficient use of gas on the vehicle, and depending on the motor itself, it can
reach 20% of reduction.
 Less pollution and CO2: Particles emission tests performed on an Audi A6 3L TD
and an Audi A4 2.5L TD proved that BoosterGas® can reduce pollution by 300%.
 More life for the engine: BoosterGas® protects the vehicle’s engine by retaining its
magnetic field in a large amount of impurities, mainly iron oxides.
 More performance: BoosterGas® gives more power to the engine with less
resources, making it a truly sustainable product.
 A great opportunity that lies here is the fact that BoosterGas® must be installed by
a licensed professional Booster Distribution, making this a generation or more
revenue by selling this service.

4. What is the need you fill or problem
you solve?
 Global warming is a concerning matter for people and
companies. The transport sector is responsible for a
considerable amount of emissions of CO2. Eco-consumers
are aware of this issue and want to reduce their emissions.
On the other hand, Mexican companies also want to
reduce them in order to have social responsibility.
 Emerging economies such as Mexico do not have access to
products and technology to prevent degradation of our
ecosystem or at least to reduce the harmful effects of high
consumption and transportation.
Noveco, S.A. de C.V. will provide Mexican companies the
access to this technology at a competitive price.

5. Who are you selling to?
 Private Transportation & Logistics companies: we will be selling the product to companies
owning trailers and trucks, which have a high level of gas consumption monthly and running
long distances per year.
 Private companies (e.g. TELMEX): Goal is to equip company’s cars with the BoosterGas product
 Private retailers (e.g Gamesa, Femsa, Pepsi): retailing trucks)
 Private MNE’s (e.g. CEMEX): Trucks using gas for both transportation and cement making (when
stopped)
 Private garbage companies
 Public transportation companies: Public transportation in Mexican cities.
 Public state owned companies (e.g. PeMex): trailers retailing Gas stations.
 Public garbage companies

6. How will you reach your customers?
 Different ways of reaching customers will be used:
 Private relationships and databases
 Incubator networks
 Direct call
 E-mailing
 Online website and social networks databases

7. Ho do you produce your product or
service?
 The product is manufactured in Lyon, France.
 BoosterGas ® company outsourced the production of this
product, and is currently investing in production machinery
in order to face to increasing demand in Europe, North
Africa and soon Latin America.
 Thanks to the 3 founders respective experiences and
abilities, the service provided by NoveCo SA de CV will be
organized this way:
 Quentin Margain will be in charge of Import & logistics
operations
 Morgan Amardel will take care of the whole financial part
 Kevin Moreau will handle all the sales and marketing activities

8. How do you distribute your product
or service?
 Given the size and weight of the product, it is possible to import via air
freight up to 156 units in order to reduce delivery time
 The supplier will deliver the merchandise to Lyon St. Exupery airport if it’s
by plane or to Marseille sea port if the transportation is maritime.
 The product will arrive to Monterrey G. Escobedo airport or to Altamira
port.
 In case it arrives by plane, we will pick it up directly at the airport and
our mechanic will deliver and install it at our customer’s office in
Monterrey
 If it arrives by sea, a trailer will bring the product to the customer
 Again, the size and weight of the product makes it’s storage cheap

9. How do you make money?
 Sales of products
 Installation and maintenance of the product
 Customer’s mechanic training and official certification