SlideShare a Scribd company logo
The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.com
2Brand Advocates, DefinitionHighly-satisfied customers who pro-actively recommend brands or products without being paid to do so. ►Beyond like, love, or loyalty: Advocacy
3Advocates: Unique, Powerful SegmentMost trusted sources
Highly Influential
Massive reachBusiness Value
4Power of Word of Mouth (WOM)TrustInfluenceImpact on SalesCompletely or somewhat90%90%1B+30%25%Sources: Nielsen, Keller-Fay Group, ForresterPaid MediaEarned Media/WOM
5Boosting Digital Marketing ResultsOld WorldResultsConsumerPaid Media 14% Consumers TrustBrand2%New WorldConsumerBrand30%Social Media-Powered Brand Advocates90% Consumers Trust
65X More Valuable than Ave Customers$565,000Value of one Advocate for enterprise software companyAdvocacy Value 3XSpend Value 2XSpend ValueSources: Deloitte; Owen, BrooksAve CustomerBrand Advocates
Brand Advocates are Big Spenders7Spend 2X More than Ave. Customers on Favorite Brands Source: Deloittte
Advocates Want to Help Others8I give my opinions online regarding products  & purchases because…(Strongly agree: 5 on a 1-5 PT. scale)Source: Comscore, Yahoo!
9Advocates are Most Trusted SourceSources Consumers TrustSource: Nielsen
Advocates vs. Loyal Customers10Identical Offer from Brand, Dramatically Different ResultsSource: Zuberance
11Power of Advocate OffersOffers Shared by Trusted Advocates Convert at 4X to 10X Higher Rate than Offers Sent by Brands
12Social Media Amplifies AdvocatesBrand Advocates’ Reach Now Rivals AdsSource for Social Media Reach: Forrester
13Advocate Media is media (content) created and/or shared by Brand Advocates3X more trusted than paid media90% trust WOM; 24% trust ads3X more influential than paid mediaProven to drive salesHighly targeted, relevantSustainable“Advocate Media” is Digital Gold
14Top 10 things Advocates Will Do for YouCreate and publish favorable ratings & reviewsCreate and publish positive testimonials (stories)Answer prospects’ questions, driving salesDefend your brand’s cherished reputationShare offers and content with social networksHelp you build email lists of qualified prospectsDrive qualified traffic into storesBuild buzz for new products/servicesAttend and encourage others to attend online/offline eventsProvide feedback on new/envisioned products/services►What would you like your Advocates to do for you?

More Related Content

What's hot

55 Business Models to Revolutionize your Business by Michaela Csik
55 Business Models to Revolutionize your Business by Michaela Csik55 Business Models to Revolutionize your Business by Michaela Csik
55 Business Models to Revolutionize your Business by Michaela Csik
jindrichweiss
 
Jobs to Be Done JTBD - Jillian Wells
Jobs to Be Done JTBD - Jillian WellsJobs to Be Done JTBD - Jillian Wells
Jobs to Be Done JTBD - Jillian Wells
uxbri
 
How to create and pitch a reality tv show idea
How to create and pitch a reality tv show ideaHow to create and pitch a reality tv show idea
How to create and pitch a reality tv show idea
Aladesuru Walter Adewale
 
How to start a Startup - Sam Altman
How to start a Startup - Sam AltmanHow to start a Startup - Sam Altman
How to start a Startup - Sam Altman
Mads Holmen
 
Business Strategy Innovation PowerPoint Presentation Slides
Business Strategy Innovation PowerPoint Presentation Slides Business Strategy Innovation PowerPoint Presentation Slides
Business Strategy Innovation PowerPoint Presentation Slides
SlideTeam
 
Steal This Idea: The 6 Naming Styles
Steal This Idea: The 6 Naming StylesSteal This Idea: The 6 Naming Styles
Steal This Idea: The 6 Naming Styles
Liquid Agency
 
Creating a marketing communications plan
Creating a marketing communications planCreating a marketing communications plan
Creating a marketing communications plan
Deborah Spector
 
Introduction to Jobs to Be Done
Introduction to Jobs to Be DoneIntroduction to Jobs to Be Done
Introduction to Jobs to Be Done
Michele Hansen
 
BUSINESS MODEL & VALUE PROPOSITION MODEL
BUSINESS MODEL & VALUE PROPOSITION MODELBUSINESS MODEL & VALUE PROPOSITION MODEL
BUSINESS MODEL & VALUE PROPOSITION MODEL
Sciencehit.by
 
Turn Jobs to Be Done Theory into Practice - Tony Ulwick at Business of Softwa...
Turn Jobs to Be Done Theory into Practice - Tony Ulwick at Business of Softwa...Turn Jobs to Be Done Theory into Practice - Tony Ulwick at Business of Softwa...
Turn Jobs to Be Done Theory into Practice - Tony Ulwick at Business of Softwa...
Business of Software Conference
 
How to find product market fit
How to find product market fitHow to find product market fit
How to find product market fit
Justin Wilcox
 
Little “i” Innovation: Why Small Ideas Matter as much as Big Ones
Little “i” Innovation: Why Small Ideas Matter as much as Big OnesLittle “i” Innovation: Why Small Ideas Matter as much as Big Ones
Little “i” Innovation: Why Small Ideas Matter as much as Big Ones
Guthrie Dolin
 
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing ExperientialDisrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
MediaPost
 
Netflix: From Product Strategy to Execution
Netflix: From Product Strategy  to ExecutionNetflix: From Product Strategy  to Execution
Netflix: From Product Strategy to Execution
Rebecca Mosner
 
Lean startup & customer development with Javelin experiment board
Lean startup & customer development with Javelin experiment boardLean startup & customer development with Javelin experiment board
Lean startup & customer development with Javelin experiment board
Taavi Lindmaa
 
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired for
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired forService Design Drinks Warsaw #1 / Uncovering the job your service is hired for
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired for
Martin Jordan
 
Use the Progress Board to Test your Business Ideas
Use the Progress Board to Test your Business IdeasUse the Progress Board to Test your Business Ideas
Use the Progress Board to Test your Business Ideas
Strategyzer
 
Why the lean start-up changes everything
Why the lean start-up changes everythingWhy the lean start-up changes everything
Why the lean start-up changes everything
Wei Li
 
Generating opportunity maps with customer jobs to-be-done
Generating opportunity maps with customer jobs to-be-doneGenerating opportunity maps with customer jobs to-be-done
Generating opportunity maps with customer jobs to-be-done
Hutch Carpenter
 
Product mentor jobs to be done session 3 amanda ralph 240615
Product mentor jobs to be done session 3 amanda ralph 240615Product mentor jobs to be done session 3 amanda ralph 240615
Product mentor jobs to be done session 3 amanda ralph 240615
Amanda Ralph
 

What's hot (20)

55 Business Models to Revolutionize your Business by Michaela Csik
55 Business Models to Revolutionize your Business by Michaela Csik55 Business Models to Revolutionize your Business by Michaela Csik
55 Business Models to Revolutionize your Business by Michaela Csik
 
Jobs to Be Done JTBD - Jillian Wells
Jobs to Be Done JTBD - Jillian WellsJobs to Be Done JTBD - Jillian Wells
Jobs to Be Done JTBD - Jillian Wells
 
How to create and pitch a reality tv show idea
How to create and pitch a reality tv show ideaHow to create and pitch a reality tv show idea
How to create and pitch a reality tv show idea
 
How to start a Startup - Sam Altman
How to start a Startup - Sam AltmanHow to start a Startup - Sam Altman
How to start a Startup - Sam Altman
 
Business Strategy Innovation PowerPoint Presentation Slides
Business Strategy Innovation PowerPoint Presentation Slides Business Strategy Innovation PowerPoint Presentation Slides
Business Strategy Innovation PowerPoint Presentation Slides
 
Steal This Idea: The 6 Naming Styles
Steal This Idea: The 6 Naming StylesSteal This Idea: The 6 Naming Styles
Steal This Idea: The 6 Naming Styles
 
Creating a marketing communications plan
Creating a marketing communications planCreating a marketing communications plan
Creating a marketing communications plan
 
Introduction to Jobs to Be Done
Introduction to Jobs to Be DoneIntroduction to Jobs to Be Done
Introduction to Jobs to Be Done
 
BUSINESS MODEL & VALUE PROPOSITION MODEL
BUSINESS MODEL & VALUE PROPOSITION MODELBUSINESS MODEL & VALUE PROPOSITION MODEL
BUSINESS MODEL & VALUE PROPOSITION MODEL
 
Turn Jobs to Be Done Theory into Practice - Tony Ulwick at Business of Softwa...
Turn Jobs to Be Done Theory into Practice - Tony Ulwick at Business of Softwa...Turn Jobs to Be Done Theory into Practice - Tony Ulwick at Business of Softwa...
Turn Jobs to Be Done Theory into Practice - Tony Ulwick at Business of Softwa...
 
How to find product market fit
How to find product market fitHow to find product market fit
How to find product market fit
 
Little “i” Innovation: Why Small Ideas Matter as much as Big Ones
Little “i” Innovation: Why Small Ideas Matter as much as Big OnesLittle “i” Innovation: Why Small Ideas Matter as much as Big Ones
Little “i” Innovation: Why Small Ideas Matter as much as Big Ones
 
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing ExperientialDisrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
 
Netflix: From Product Strategy to Execution
Netflix: From Product Strategy  to ExecutionNetflix: From Product Strategy  to Execution
Netflix: From Product Strategy to Execution
 
Lean startup & customer development with Javelin experiment board
Lean startup & customer development with Javelin experiment boardLean startup & customer development with Javelin experiment board
Lean startup & customer development with Javelin experiment board
 
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired for
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired forService Design Drinks Warsaw #1 / Uncovering the job your service is hired for
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired for
 
Use the Progress Board to Test your Business Ideas
Use the Progress Board to Test your Business IdeasUse the Progress Board to Test your Business Ideas
Use the Progress Board to Test your Business Ideas
 
Why the lean start-up changes everything
Why the lean start-up changes everythingWhy the lean start-up changes everything
Why the lean start-up changes everything
 
Generating opportunity maps with customer jobs to-be-done
Generating opportunity maps with customer jobs to-be-doneGenerating opportunity maps with customer jobs to-be-done
Generating opportunity maps with customer jobs to-be-done
 
Product mentor jobs to be done session 3 amanda ralph 240615
Product mentor jobs to be done session 3 amanda ralph 240615Product mentor jobs to be done session 3 amanda ralph 240615
Product mentor jobs to be done session 3 amanda ralph 240615
 

Similar to The Power of Brand Advocates

The Power of Brand Advocates for B2B
The Power of Brand Advocates for B2BThe Power of Brand Advocates for B2B
The Power of Brand Advocates for B2B
Zuberance
 
Energizing Brand Advocates_by Zuberance at Liquid Brand Summit
Energizing Brand Advocates_by Zuberance at Liquid Brand SummitEnergizing Brand Advocates_by Zuberance at Liquid Brand Summit
Energizing Brand Advocates_by Zuberance at Liquid Brand Summit
Zuberance
 
Moving Beyond Like, Love and Loyalty to Real Customer Advocacy
Moving Beyond Like, Love and Loyalty to Real Customer AdvocacyMoving Beyond Like, Love and Loyalty to Real Customer Advocacy
Moving Beyond Like, Love and Loyalty to Real Customer Advocacy
Hub+company
 
Conquering Sales With The New Wave of Mobile Brand Advocates
Conquering Sales With The New Wave of Mobile Brand AdvocatesConquering Sales With The New Wave of Mobile Brand Advocates
Conquering Sales With The New Wave of Mobile Brand Advocates
Closed
 
Energizing Brand Advocates in the Travel Industry
Energizing Brand Advocates in the Travel IndustryEnergizing Brand Advocates in the Travel Industry
Energizing Brand Advocates in the Travel Industry
Zuberance
 
Barcamp Talk: Growing A Business With Online Reviews
Barcamp Talk: Growing A Business With Online ReviewsBarcamp Talk: Growing A Business With Online Reviews
Barcamp Talk: Growing A Business With Online Reviews
David Soul
 
Word of Mouth Marketing.pptx
Word of Mouth Marketing.pptxWord of Mouth Marketing.pptx
Word of Mouth Marketing.pptx
Marina Ibrahim
 
Q N Y Marketing
Q N Y  MarketingQ N Y  Marketing
Q N Y Marketing
agrinbaum
 
Social media
Social mediaSocial media
Engagement: the key to social media success in 2010
Engagement: the key to social media success in 2010Engagement: the key to social media success in 2010
Engagement: the key to social media success in 2010
Sally Falkow
 
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...
Zuberance
 
Social media brockville
Social media brockvilleSocial media brockville
Why Your Business Can't Ignore Advocate Marketing
Why Your Business Can't Ignore Advocate MarketingWhy Your Business Can't Ignore Advocate Marketing
Why Your Business Can't Ignore Advocate Marketing
TechnologyAdvice
 
Influencer best practice masterclass - social soup
Influencer best practice masterclass - social soupInfluencer best practice masterclass - social soup
Influencer best practice masterclass - social soup
Social Soup
 
Advocate Marketing Explained
Advocate Marketing ExplainedAdvocate Marketing Explained
Advocate Marketing Explained
Brian Gladstein
 
More Bang for Your Marketing Buck
More Bang for Your Marketing BuckMore Bang for Your Marketing Buck
More Bang for Your Marketing Buck
Mzinga
 
2009 Measurement 101
2009 Measurement 1012009 Measurement 101
2009 Measurement 101
guest344639
 
Word of Mouth Marketing
Word of Mouth MarketingWord of Mouth Marketing
Word of Mouth Marketing
Chelsea Fitch
 
Chapter 7 advertising-design-message-strategies-executional-frameworks -addit...
Chapter 7 advertising-design-message-strategies-executional-frameworks -addit...Chapter 7 advertising-design-message-strategies-executional-frameworks -addit...
Chapter 7 advertising-design-message-strategies-executional-frameworks -addit...
Prof.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
 
Word Of Mouth Marketing Strategy PowerPoint Presentation Slides
Word Of Mouth Marketing Strategy PowerPoint Presentation SlidesWord Of Mouth Marketing Strategy PowerPoint Presentation Slides
Word Of Mouth Marketing Strategy PowerPoint Presentation Slides
SlideTeam
 

Similar to The Power of Brand Advocates (20)

The Power of Brand Advocates for B2B
The Power of Brand Advocates for B2BThe Power of Brand Advocates for B2B
The Power of Brand Advocates for B2B
 
Energizing Brand Advocates_by Zuberance at Liquid Brand Summit
Energizing Brand Advocates_by Zuberance at Liquid Brand SummitEnergizing Brand Advocates_by Zuberance at Liquid Brand Summit
Energizing Brand Advocates_by Zuberance at Liquid Brand Summit
 
Moving Beyond Like, Love and Loyalty to Real Customer Advocacy
Moving Beyond Like, Love and Loyalty to Real Customer AdvocacyMoving Beyond Like, Love and Loyalty to Real Customer Advocacy
Moving Beyond Like, Love and Loyalty to Real Customer Advocacy
 
Conquering Sales With The New Wave of Mobile Brand Advocates
Conquering Sales With The New Wave of Mobile Brand AdvocatesConquering Sales With The New Wave of Mobile Brand Advocates
Conquering Sales With The New Wave of Mobile Brand Advocates
 
Energizing Brand Advocates in the Travel Industry
Energizing Brand Advocates in the Travel IndustryEnergizing Brand Advocates in the Travel Industry
Energizing Brand Advocates in the Travel Industry
 
Barcamp Talk: Growing A Business With Online Reviews
Barcamp Talk: Growing A Business With Online ReviewsBarcamp Talk: Growing A Business With Online Reviews
Barcamp Talk: Growing A Business With Online Reviews
 
Word of Mouth Marketing.pptx
Word of Mouth Marketing.pptxWord of Mouth Marketing.pptx
Word of Mouth Marketing.pptx
 
Q N Y Marketing
Q N Y  MarketingQ N Y  Marketing
Q N Y Marketing
 
Social media
Social mediaSocial media
Social media
 
Engagement: the key to social media success in 2010
Engagement: the key to social media success in 2010Engagement: the key to social media success in 2010
Engagement: the key to social media success in 2010
 
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...
 
Social media brockville
Social media brockvilleSocial media brockville
Social media brockville
 
Why Your Business Can't Ignore Advocate Marketing
Why Your Business Can't Ignore Advocate MarketingWhy Your Business Can't Ignore Advocate Marketing
Why Your Business Can't Ignore Advocate Marketing
 
Influencer best practice masterclass - social soup
Influencer best practice masterclass - social soupInfluencer best practice masterclass - social soup
Influencer best practice masterclass - social soup
 
Advocate Marketing Explained
Advocate Marketing ExplainedAdvocate Marketing Explained
Advocate Marketing Explained
 
More Bang for Your Marketing Buck
More Bang for Your Marketing BuckMore Bang for Your Marketing Buck
More Bang for Your Marketing Buck
 
2009 Measurement 101
2009 Measurement 1012009 Measurement 101
2009 Measurement 101
 
Word of Mouth Marketing
Word of Mouth MarketingWord of Mouth Marketing
Word of Mouth Marketing
 
Chapter 7 advertising-design-message-strategies-executional-frameworks -addit...
Chapter 7 advertising-design-message-strategies-executional-frameworks -addit...Chapter 7 advertising-design-message-strategies-executional-frameworks -addit...
Chapter 7 advertising-design-message-strategies-executional-frameworks -addit...
 
Word Of Mouth Marketing Strategy PowerPoint Presentation Slides
Word Of Mouth Marketing Strategy PowerPoint Presentation SlidesWord Of Mouth Marketing Strategy PowerPoint Presentation Slides
Word Of Mouth Marketing Strategy PowerPoint Presentation Slides
 

More from Zuberance

Top 10 Things Advocates Will Do For Your Brand
Top 10 Things Advocates Will Do For Your BrandTop 10 Things Advocates Will Do For Your Brand
Top 10 Things Advocates Will Do For Your Brand
Zuberance
 
Slide Presentation from Zuberance Webinar- Brand Advocates on Facebook: What ...
Slide Presentation from Zuberance Webinar- Brand Advocates on Facebook: What ...Slide Presentation from Zuberance Webinar- Brand Advocates on Facebook: What ...
Slide Presentation from Zuberance Webinar- Brand Advocates on Facebook: What ...
Zuberance
 
Zuberance Webinar Slides: The Marketing Power of Customers featuring Forreste...
Zuberance Webinar Slides: The Marketing Power of Customers featuring Forreste...Zuberance Webinar Slides: The Marketing Power of Customers featuring Forreste...
Zuberance Webinar Slides: The Marketing Power of Customers featuring Forreste...
Zuberance
 
Word of Mouth Stats- Intro to Brand Advocacy Series
Word of Mouth Stats- Intro to Brand Advocacy SeriesWord of Mouth Stats- Intro to Brand Advocacy Series
Word of Mouth Stats- Intro to Brand Advocacy Series
Zuberance
 
NY Brand Advocacy Series: How to Turn Word of Mouth and Social Media into Sales
NY Brand Advocacy Series: How to Turn Word of Mouth and Social Media into SalesNY Brand Advocacy Series: How to Turn Word of Mouth and Social Media into Sales
NY Brand Advocacy Series: How to Turn Word of Mouth and Social Media into Sales
Zuberance
 
Zuberance - Paid Vs Earned Media
Zuberance - Paid Vs Earned MediaZuberance - Paid Vs Earned Media
Zuberance - Paid Vs Earned Media
Zuberance
 
Social Media ROI Series - Social Media B2B
Social Media ROI Series - Social Media B2BSocial Media ROI Series - Social Media B2B
Social Media ROI Series - Social Media B2B
Zuberance
 
Zuberance: Brand Advocacy Stats
Zuberance: Brand Advocacy StatsZuberance: Brand Advocacy Stats
Zuberance: Brand Advocacy Stats
Zuberance
 
Your Brand Advocates- How to Find Them and What They Are Worth
Your Brand Advocates- How to Find Them and What They Are WorthYour Brand Advocates- How to Find Them and What They Are Worth
Your Brand Advocates- How to Find Them and What They Are Worth
Zuberance
 

More from Zuberance (9)

Top 10 Things Advocates Will Do For Your Brand
Top 10 Things Advocates Will Do For Your BrandTop 10 Things Advocates Will Do For Your Brand
Top 10 Things Advocates Will Do For Your Brand
 
Slide Presentation from Zuberance Webinar- Brand Advocates on Facebook: What ...
Slide Presentation from Zuberance Webinar- Brand Advocates on Facebook: What ...Slide Presentation from Zuberance Webinar- Brand Advocates on Facebook: What ...
Slide Presentation from Zuberance Webinar- Brand Advocates on Facebook: What ...
 
Zuberance Webinar Slides: The Marketing Power of Customers featuring Forreste...
Zuberance Webinar Slides: The Marketing Power of Customers featuring Forreste...Zuberance Webinar Slides: The Marketing Power of Customers featuring Forreste...
Zuberance Webinar Slides: The Marketing Power of Customers featuring Forreste...
 
Word of Mouth Stats- Intro to Brand Advocacy Series
Word of Mouth Stats- Intro to Brand Advocacy SeriesWord of Mouth Stats- Intro to Brand Advocacy Series
Word of Mouth Stats- Intro to Brand Advocacy Series
 
NY Brand Advocacy Series: How to Turn Word of Mouth and Social Media into Sales
NY Brand Advocacy Series: How to Turn Word of Mouth and Social Media into SalesNY Brand Advocacy Series: How to Turn Word of Mouth and Social Media into Sales
NY Brand Advocacy Series: How to Turn Word of Mouth and Social Media into Sales
 
Zuberance - Paid Vs Earned Media
Zuberance - Paid Vs Earned MediaZuberance - Paid Vs Earned Media
Zuberance - Paid Vs Earned Media
 
Social Media ROI Series - Social Media B2B
Social Media ROI Series - Social Media B2BSocial Media ROI Series - Social Media B2B
Social Media ROI Series - Social Media B2B
 
Zuberance: Brand Advocacy Stats
Zuberance: Brand Advocacy StatsZuberance: Brand Advocacy Stats
Zuberance: Brand Advocacy Stats
 
Your Brand Advocates- How to Find Them and What They Are Worth
Your Brand Advocates- How to Find Them and What They Are WorthYour Brand Advocates- How to Find Them and What They Are Worth
Your Brand Advocates- How to Find Them and What They Are Worth
 

Recently uploaded

matatag curriculum education for Kindergarten
matatag curriculum education for Kindergartenmatatag curriculum education for Kindergarten
matatag curriculum education for Kindergarten
SarahAlie1
 
A beginner’s guide to project reviews - everything you wanted to know but wer...
A beginner’s guide to project reviews - everything you wanted to know but wer...A beginner’s guide to project reviews - everything you wanted to know but wer...
A beginner’s guide to project reviews - everything you wanted to know but wer...
Association for Project Management
 
What is Packaging of Products in Odoo 17
What is Packaging of Products in Odoo 17What is Packaging of Products in Odoo 17
What is Packaging of Products in Odoo 17
Celine George
 
What is Rescue Session in Odoo 17 POS - Odoo 17 Slides
What is Rescue Session in Odoo 17 POS - Odoo 17 SlidesWhat is Rescue Session in Odoo 17 POS - Odoo 17 Slides
What is Rescue Session in Odoo 17 POS - Odoo 17 Slides
Celine George
 
C Interview Questions PDF By Scholarhat.pdf
C Interview Questions PDF By Scholarhat.pdfC Interview Questions PDF By Scholarhat.pdf
C Interview Questions PDF By Scholarhat.pdf
Scholarhat
 
Allopathic M1 Srudent Orientation Powerpoint
Allopathic M1 Srudent Orientation PowerpointAllopathic M1 Srudent Orientation Powerpoint
Allopathic M1 Srudent Orientation Powerpoint
Julie Sarpy
 
FINAL MATATAG Kindergarten CG 2023 pdf
FINAL MATATAG Kindergarten CG 2023   pdfFINAL MATATAG Kindergarten CG 2023   pdf
FINAL MATATAG Kindergarten CG 2023 pdf
maricelrudela
 
Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)
Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)
Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)
Cátedra Banco Santander
 
NAEYC Code of Ethical Conduct Resource Book
NAEYC Code of Ethical Conduct Resource BookNAEYC Code of Ethical Conduct Resource Book
NAEYC Code of Ethical Conduct Resource Book
lakitawilson
 
JavaScript Interview Questions PDF By ScholarHat
JavaScript Interview  Questions PDF By ScholarHatJavaScript Interview  Questions PDF By ScholarHat
JavaScript Interview Questions PDF By ScholarHat
Scholarhat
 
The Cruelty of Animal Testing in the Industry.pdf
The Cruelty of Animal Testing in the Industry.pdfThe Cruelty of Animal Testing in the Industry.pdf
The Cruelty of Animal Testing in the Industry.pdf
luzmilaglez334
 
modul ajar kelas x bahasa inggris 2024-2025
modul ajar kelas x bahasa inggris 2024-2025modul ajar kelas x bahasa inggris 2024-2025
modul ajar kelas x bahasa inggris 2024-2025
NurFitriah45
 
Odoo 17 Social Marketing - Lead Generation On Facebook
Odoo 17 Social Marketing - Lead Generation On FacebookOdoo 17 Social Marketing - Lead Generation On Facebook
Odoo 17 Social Marketing - Lead Generation On Facebook
Celine George
 
FEELINGS AND EMOTIONS INSIDE OUT MOVIE.ppt
FEELINGS AND EMOTIONS INSIDE OUT MOVIE.pptFEELINGS AND EMOTIONS INSIDE OUT MOVIE.ppt
FEELINGS AND EMOTIONS INSIDE OUT MOVIE.ppt
JenezarieTarra1
 
Benchmarking Sustainability: Neurosciences and AI Tech Research in Macau - Ke...
Benchmarking Sustainability: Neurosciences and AI Tech Research in Macau - Ke...Benchmarking Sustainability: Neurosciences and AI Tech Research in Macau - Ke...
Benchmarking Sustainability: Neurosciences and AI Tech Research in Macau - Ke...
Alvaro Barbosa
 
Parent PD Design for Professional Development .docx
Parent PD Design for Professional Development .docxParent PD Design for Professional Development .docx
Parent PD Design for Professional Development .docx
AntonioJarligoCompra
 
How to Empty a One2Many Field in Odoo 17
How to Empty a One2Many Field in Odoo 17How to Empty a One2Many Field in Odoo 17
How to Empty a One2Many Field in Odoo 17
Celine George
 
modul ajar kelas x bahasa inggris 24/254
modul ajar kelas x bahasa inggris 24/254modul ajar kelas x bahasa inggris 24/254
modul ajar kelas x bahasa inggris 24/254
NurFitriah45
 
How to Create a New Article in Knowledge App in Odoo 17
How to Create a New Article in Knowledge App in Odoo 17How to Create a New Article in Knowledge App in Odoo 17
How to Create a New Article in Knowledge App in Odoo 17
Celine George
 
How to Manage Shipping Connectors & Shipping Methods in Odoo 17
How to Manage Shipping Connectors & Shipping Methods in Odoo 17How to Manage Shipping Connectors & Shipping Methods in Odoo 17
How to Manage Shipping Connectors & Shipping Methods in Odoo 17
Celine George
 

Recently uploaded (20)

matatag curriculum education for Kindergarten
matatag curriculum education for Kindergartenmatatag curriculum education for Kindergarten
matatag curriculum education for Kindergarten
 
A beginner’s guide to project reviews - everything you wanted to know but wer...
A beginner’s guide to project reviews - everything you wanted to know but wer...A beginner’s guide to project reviews - everything you wanted to know but wer...
A beginner’s guide to project reviews - everything you wanted to know but wer...
 
What is Packaging of Products in Odoo 17
What is Packaging of Products in Odoo 17What is Packaging of Products in Odoo 17
What is Packaging of Products in Odoo 17
 
What is Rescue Session in Odoo 17 POS - Odoo 17 Slides
What is Rescue Session in Odoo 17 POS - Odoo 17 SlidesWhat is Rescue Session in Odoo 17 POS - Odoo 17 Slides
What is Rescue Session in Odoo 17 POS - Odoo 17 Slides
 
C Interview Questions PDF By Scholarhat.pdf
C Interview Questions PDF By Scholarhat.pdfC Interview Questions PDF By Scholarhat.pdf
C Interview Questions PDF By Scholarhat.pdf
 
Allopathic M1 Srudent Orientation Powerpoint
Allopathic M1 Srudent Orientation PowerpointAllopathic M1 Srudent Orientation Powerpoint
Allopathic M1 Srudent Orientation Powerpoint
 
FINAL MATATAG Kindergarten CG 2023 pdf
FINAL MATATAG Kindergarten CG 2023   pdfFINAL MATATAG Kindergarten CG 2023   pdf
FINAL MATATAG Kindergarten CG 2023 pdf
 
Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)
Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)
Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)
 
NAEYC Code of Ethical Conduct Resource Book
NAEYC Code of Ethical Conduct Resource BookNAEYC Code of Ethical Conduct Resource Book
NAEYC Code of Ethical Conduct Resource Book
 
JavaScript Interview Questions PDF By ScholarHat
JavaScript Interview  Questions PDF By ScholarHatJavaScript Interview  Questions PDF By ScholarHat
JavaScript Interview Questions PDF By ScholarHat
 
The Cruelty of Animal Testing in the Industry.pdf
The Cruelty of Animal Testing in the Industry.pdfThe Cruelty of Animal Testing in the Industry.pdf
The Cruelty of Animal Testing in the Industry.pdf
 
modul ajar kelas x bahasa inggris 2024-2025
modul ajar kelas x bahasa inggris 2024-2025modul ajar kelas x bahasa inggris 2024-2025
modul ajar kelas x bahasa inggris 2024-2025
 
Odoo 17 Social Marketing - Lead Generation On Facebook
Odoo 17 Social Marketing - Lead Generation On FacebookOdoo 17 Social Marketing - Lead Generation On Facebook
Odoo 17 Social Marketing - Lead Generation On Facebook
 
FEELINGS AND EMOTIONS INSIDE OUT MOVIE.ppt
FEELINGS AND EMOTIONS INSIDE OUT MOVIE.pptFEELINGS AND EMOTIONS INSIDE OUT MOVIE.ppt
FEELINGS AND EMOTIONS INSIDE OUT MOVIE.ppt
 
Benchmarking Sustainability: Neurosciences and AI Tech Research in Macau - Ke...
Benchmarking Sustainability: Neurosciences and AI Tech Research in Macau - Ke...Benchmarking Sustainability: Neurosciences and AI Tech Research in Macau - Ke...
Benchmarking Sustainability: Neurosciences and AI Tech Research in Macau - Ke...
 
Parent PD Design for Professional Development .docx
Parent PD Design for Professional Development .docxParent PD Design for Professional Development .docx
Parent PD Design for Professional Development .docx
 
How to Empty a One2Many Field in Odoo 17
How to Empty a One2Many Field in Odoo 17How to Empty a One2Many Field in Odoo 17
How to Empty a One2Many Field in Odoo 17
 
modul ajar kelas x bahasa inggris 24/254
modul ajar kelas x bahasa inggris 24/254modul ajar kelas x bahasa inggris 24/254
modul ajar kelas x bahasa inggris 24/254
 
How to Create a New Article in Knowledge App in Odoo 17
How to Create a New Article in Knowledge App in Odoo 17How to Create a New Article in Knowledge App in Odoo 17
How to Create a New Article in Knowledge App in Odoo 17
 
How to Manage Shipping Connectors & Shipping Methods in Odoo 17
How to Manage Shipping Connectors & Shipping Methods in Odoo 17How to Manage Shipping Connectors & Shipping Methods in Odoo 17
How to Manage Shipping Connectors & Shipping Methods in Odoo 17
 

The Power of Brand Advocates

  • 1. The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.com
  • 2. 2Brand Advocates, DefinitionHighly-satisfied customers who pro-actively recommend brands or products without being paid to do so. ►Beyond like, love, or loyalty: Advocacy
  • 3. 3Advocates: Unique, Powerful SegmentMost trusted sources
  • 6. 4Power of Word of Mouth (WOM)TrustInfluenceImpact on SalesCompletely or somewhat90%90%1B+30%25%Sources: Nielsen, Keller-Fay Group, ForresterPaid MediaEarned Media/WOM
  • 7. 5Boosting Digital Marketing ResultsOld WorldResultsConsumerPaid Media 14% Consumers TrustBrand2%New WorldConsumerBrand30%Social Media-Powered Brand Advocates90% Consumers Trust
  • 8. 65X More Valuable than Ave Customers$565,000Value of one Advocate for enterprise software companyAdvocacy Value 3XSpend Value 2XSpend ValueSources: Deloitte; Owen, BrooksAve CustomerBrand Advocates
  • 9. Brand Advocates are Big Spenders7Spend 2X More than Ave. Customers on Favorite Brands Source: Deloittte
  • 10. Advocates Want to Help Others8I give my opinions online regarding products & purchases because…(Strongly agree: 5 on a 1-5 PT. scale)Source: Comscore, Yahoo!
  • 11. 9Advocates are Most Trusted SourceSources Consumers TrustSource: Nielsen
  • 12. Advocates vs. Loyal Customers10Identical Offer from Brand, Dramatically Different ResultsSource: Zuberance
  • 13. 11Power of Advocate OffersOffers Shared by Trusted Advocates Convert at 4X to 10X Higher Rate than Offers Sent by Brands
  • 14. 12Social Media Amplifies AdvocatesBrand Advocates’ Reach Now Rivals AdsSource for Social Media Reach: Forrester
  • 15. 13Advocate Media is media (content) created and/or shared by Brand Advocates3X more trusted than paid media90% trust WOM; 24% trust ads3X more influential than paid mediaProven to drive salesHighly targeted, relevantSustainable“Advocate Media” is Digital Gold
  • 16. 14Top 10 things Advocates Will Do for YouCreate and publish favorable ratings & reviewsCreate and publish positive testimonials (stories)Answer prospects’ questions, driving salesDefend your brand’s cherished reputationShare offers and content with social networksHelp you build email lists of qualified prospectsDrive qualified traffic into storesBuild buzz for new products/servicesAttend and encourage others to attend online/offline eventsProvide feedback on new/envisioned products/services►What would you like your Advocates to do for you?
  • 17. 15Generate positive reviews, testimonials, answersDrive qualified leads, traffic, salesCut customer acquisition costsBuild your brand armyEnergize Your Brand Advocates!10X Return on Advocacy
  • 18. The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.comRequest a Zuberance demo: sales@zuberance.com