Key stats on the power of a company's best customers (AKA Brand Advocates.) Visit zuberance.com/resources to learn more about brand advocacy, word of mouth, and social marketing.
Lean Startup Methods & Thinking: apply it in hackathon Taavi Lindmaa
Lean how to apply leans startup methods to weekend hackathons, your startup, your enterprise or daily work. You will find practical tools and examples of how to start with customer validation from day 1 and get, validate idea and get your product hypothesis feedback in hours.
5 Shocking Revelations From the UK WorkplaceWorkfront
Office workers and the organisations they work in are constantly striving to be more productive, to rise to the increasing intensity of competition in their markets. But what keeps them from being as productive, effective, and competitive as they aspire to be? To answer this question, Workfront, the leading provider of enterprise work management solutions, surveyed 2,051 UK office workers. The results of the survey might surprise you...
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
A presentation given to a colleague's class on some principles effective presentation planning and design. If graphic design is "the creative use of plagiarism," then these are my sources: Garr Reynolds, Nancy Duarte, Jessie Desjardins, Emiland De Cubber, Jan Schultink, Steve Jobs, and many others.
How to Make Content Go Viral by Morgan Quinn - FinCon '14 Morgan Quinn
How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you have to have a highly-engaged audience and you have to give them the content they want.
But what do readers want? The first question really should be, "What do I have to offer them?" And it all boils down to your brand purpose.
In this presentation, I provide a brand pillars exercise that will help you define your brand purpose and build your content strategy. I also provide an example of what the brand pillars might look like for Mint.com, where I served as the Managing Editor and Social Media Manager.
This is everything you need to develop a rock-solid content strategy that keeps your readers coming back for more.
Lean Startup Methods & Thinking: apply it in hackathon Taavi Lindmaa
Lean how to apply leans startup methods to weekend hackathons, your startup, your enterprise or daily work. You will find practical tools and examples of how to start with customer validation from day 1 and get, validate idea and get your product hypothesis feedback in hours.
5 Shocking Revelations From the UK WorkplaceWorkfront
Office workers and the organisations they work in are constantly striving to be more productive, to rise to the increasing intensity of competition in their markets. But what keeps them from being as productive, effective, and competitive as they aspire to be? To answer this question, Workfront, the leading provider of enterprise work management solutions, surveyed 2,051 UK office workers. The results of the survey might surprise you...
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
A presentation given to a colleague's class on some principles effective presentation planning and design. If graphic design is "the creative use of plagiarism," then these are my sources: Garr Reynolds, Nancy Duarte, Jessie Desjardins, Emiland De Cubber, Jan Schultink, Steve Jobs, and many others.
How to Make Content Go Viral by Morgan Quinn - FinCon '14 Morgan Quinn
How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you have to have a highly-engaged audience and you have to give them the content they want.
But what do readers want? The first question really should be, "What do I have to offer them?" And it all boils down to your brand purpose.
In this presentation, I provide a brand pillars exercise that will help you define your brand purpose and build your content strategy. I also provide an example of what the brand pillars might look like for Mint.com, where I served as the Managing Editor and Social Media Manager.
This is everything you need to develop a rock-solid content strategy that keeps your readers coming back for more.
Product Roadmaps - Tips on how to create and manage roadmapsMarc Abraham
This presentation is focused on two areas with respect to product roadmaps. Firstly, a roadmap is a not a loose collection of timings and features. Secondly, it is key to define a product vision, goals and strategy before creating a roadmap.
Scripting and training for effective fundraising callsAlbert Melfo
Too often, training of student callers is a one-time investment. Following an initial training session, callers are put to work, and often don't have the opportunity to debrief, share tips and practices, and develop their telefundraising skills.
In this 41-page monograph, Albert Melfo, director of annual giving at Kent State University, offers a structured approach to training callers to respond on the fly to the ebb and flow of their telephone conversations with your prospects. What makes this approach unique is the focus on call center scripting as a key tool for training callers.
From this paper, you'll learn:
-- Essential techniques for training and scripting the five stages of an effective call (Introduction, Engagement, Case for Giving, Negotiation, and Formal Close).
-- Tried and true methods to coach your callers to respond to prospect concerns and objections that prevent your students from effectively negotiation and closing gifts.
In addition to practical tips, the paper also provides useable examples of effective dialogue and excerpts from sample scripts. We hope that this paper will aid you in training and coaching more effective callers, writing more effective scripts, and taking your annual giving phone center to the next level of success.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
This presentation discusses how you can leverage the innovation strategy and the product lifecycle to get your product strategy right and achieve product success; how to make your product stand out from the crowd; and how you can effectively capture your product strategy.
Let's talk about the job of a product manager and how to do it really well. Based off of this post: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec#.v0kdyf816
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Enter the Experience-map Multiverse: Stop journey mapping and start universe ...UXPA International
"How linear is a customer experience? We often think of customer journeys as step-by-step processes, but in an evolving digital landscape, experiences are layered with unpredictable factors.
It's time to take your experience mapping to the next level. With universe building, you will have the framework to build lead generation across nuanced interactions and engage with new modes of technology such as voice and chatbots.
Breaking down data and complex research findings can be overwhelming, especially for non-designers. Let alone, transforming them into an enriched visual story. Understanding the foundations of visual storytelling is key to a strong interaction narrative so you can understand who your customer is and how to build for them.
This talk with give attendees a framework to break down findings, and map out a multi-faceted customer experience map of profiles, journeys and discovery work to get past tech talk and visualize the opportunity space."
Marketing Go To Market Roll Out Plan New Product Launch Powerpoint Presentati...SlideTeam
You’re going to launch a new product but struggling to get your product launch strategy, right? Get your hands on our content ready marketing go to marketing roll-out plan new product launch PowerPoint presentation slides. Our product launch PPT presentation will get your product under the limelight and highlight the product’s best features. This product line extension PowerPoint presentation involves slides like item review, target audience, item/service positioning, product marketing, commodity strategy, goods management, product lifecycle, product development, goods\services pipeline, market opportunity, etc. If you are planning to make templates on the goods requirements document, marketing requirement document, new good development, new commodity introduction, marketing strategy, software goods launch, marketing plan, etc., our new product marketing plan PowerPoint presentation will be helpful for you. Hurry up! Download this professionally designed, well-researched marketing go to marketing roll-out plan new product launch presentation templates. It will help you clinch the business deal, impress your clients and boss. Enter the long haul with our Marketing Go To Market Roll Out Plan New Product Launch Powerpoint Presentation Slides. They bestow you with greater endurance. https://bit.ly/3wOqGqR
How to Create Visual Content That People Can't Wait to ShareBoom! Social
Visual content is “snackable” and helps you grab the attention of your ideal customer. If you aren’t prepared for the visual content revolution, you are going to be left behind.
The great news is that you don’t have to be a graphic designer with mad skills to create amazing visual content quickly and easily!
Energizing Brand Advocates_by Zuberance at Liquid Brand SummitZuberance
Rob Fuggetta, Founder & CEO, Zuberance, talked about the marketing power of Energizing Brand Advocates to drive sales and ROI for brands on March 1st at the Liquid Brand Summit.
Product Roadmaps - Tips on how to create and manage roadmapsMarc Abraham
This presentation is focused on two areas with respect to product roadmaps. Firstly, a roadmap is a not a loose collection of timings and features. Secondly, it is key to define a product vision, goals and strategy before creating a roadmap.
Scripting and training for effective fundraising callsAlbert Melfo
Too often, training of student callers is a one-time investment. Following an initial training session, callers are put to work, and often don't have the opportunity to debrief, share tips and practices, and develop their telefundraising skills.
In this 41-page monograph, Albert Melfo, director of annual giving at Kent State University, offers a structured approach to training callers to respond on the fly to the ebb and flow of their telephone conversations with your prospects. What makes this approach unique is the focus on call center scripting as a key tool for training callers.
From this paper, you'll learn:
-- Essential techniques for training and scripting the five stages of an effective call (Introduction, Engagement, Case for Giving, Negotiation, and Formal Close).
-- Tried and true methods to coach your callers to respond to prospect concerns and objections that prevent your students from effectively negotiation and closing gifts.
In addition to practical tips, the paper also provides useable examples of effective dialogue and excerpts from sample scripts. We hope that this paper will aid you in training and coaching more effective callers, writing more effective scripts, and taking your annual giving phone center to the next level of success.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
This presentation discusses how you can leverage the innovation strategy and the product lifecycle to get your product strategy right and achieve product success; how to make your product stand out from the crowd; and how you can effectively capture your product strategy.
Let's talk about the job of a product manager and how to do it really well. Based off of this post: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec#.v0kdyf816
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Enter the Experience-map Multiverse: Stop journey mapping and start universe ...UXPA International
"How linear is a customer experience? We often think of customer journeys as step-by-step processes, but in an evolving digital landscape, experiences are layered with unpredictable factors.
It's time to take your experience mapping to the next level. With universe building, you will have the framework to build lead generation across nuanced interactions and engage with new modes of technology such as voice and chatbots.
Breaking down data and complex research findings can be overwhelming, especially for non-designers. Let alone, transforming them into an enriched visual story. Understanding the foundations of visual storytelling is key to a strong interaction narrative so you can understand who your customer is and how to build for them.
This talk with give attendees a framework to break down findings, and map out a multi-faceted customer experience map of profiles, journeys and discovery work to get past tech talk and visualize the opportunity space."
Marketing Go To Market Roll Out Plan New Product Launch Powerpoint Presentati...SlideTeam
You’re going to launch a new product but struggling to get your product launch strategy, right? Get your hands on our content ready marketing go to marketing roll-out plan new product launch PowerPoint presentation slides. Our product launch PPT presentation will get your product under the limelight and highlight the product’s best features. This product line extension PowerPoint presentation involves slides like item review, target audience, item/service positioning, product marketing, commodity strategy, goods management, product lifecycle, product development, goods\services pipeline, market opportunity, etc. If you are planning to make templates on the goods requirements document, marketing requirement document, new good development, new commodity introduction, marketing strategy, software goods launch, marketing plan, etc., our new product marketing plan PowerPoint presentation will be helpful for you. Hurry up! Download this professionally designed, well-researched marketing go to marketing roll-out plan new product launch presentation templates. It will help you clinch the business deal, impress your clients and boss. Enter the long haul with our Marketing Go To Market Roll Out Plan New Product Launch Powerpoint Presentation Slides. They bestow you with greater endurance. https://bit.ly/3wOqGqR
How to Create Visual Content That People Can't Wait to ShareBoom! Social
Visual content is “snackable” and helps you grab the attention of your ideal customer. If you aren’t prepared for the visual content revolution, you are going to be left behind.
The great news is that you don’t have to be a graphic designer with mad skills to create amazing visual content quickly and easily!
Energizing Brand Advocates_by Zuberance at Liquid Brand SummitZuberance
Rob Fuggetta, Founder & CEO, Zuberance, talked about the marketing power of Energizing Brand Advocates to drive sales and ROI for brands on March 1st at the Liquid Brand Summit.
Moving Beyond Like, Love and Loyalty to Real Customer AdvocacyHub+company
Traditional marketing practices no longer work. They are being usurped by customer-driven referrals as the valuable new currency in small business growth.
In today’s socially-driven world, it has become even more critical that small business owners create platforms to engage customers and exchange information to maintain competitive distinction.
That’s right. It’s time to move away from push marketing tactics, which are often ignored, to true customer advocacy. Now is the time to strategically cultivate highly-engaged customers who will organically promote your products and services for you.
Conquering Sales With The New Wave of Mobile Brand AdvocatesClosed
It's time to stop thinking of your audience in one dimension. Among your current reach lies more than just customers — there are mobile brand advocates with the power to grow your brand faster than any email marketing campaign or ad word spend. Brand advocates spend 2 times more than average customers and recommend or share 2 to 4 times more than an average customer.
In this slide deck from a recent webinar, learn:
- How to target your brand advocates
- Best practices to building relationships with current and potential advocates
- Solutions to loyalty marketing challenges
- Steps to creating a successful brand advocacy strategy
Energizing Brand Advocates in the Travel IndustryZuberance
Presentation on the power of Energizing Brand Advocates by Zuberance Founder/CEO, Rob Fuggetta, at EyeforTravel's Social Media Strategies for Travel conference in San Francisco. March 3, 2011.
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...Zuberance
On March 10th, Robin Korman of Wyndham Hotel Group, John Moser of Deniah Hotel Group and Rob Fuggetta of Zuberance led an HSMAI webinar on how to turn your best customers into a marketing force.
Influencer best practice masterclass - social soupSocial Soup
Key topics we will cover in the masterclass are:
- Platforms of social influence
- Understanding the Influencer Ecosystem
- Building strategic influence programs
- Maximising and amplifying content
- Building your brand’s influence canvas
- Following industry best practice for responsible campaign execution
A customer is an advocate for you when they refer new leads, endorse you publicly, spread your message, or help you understand the market. Learn more about why advocacy is important and how to activate it within your customer base in this short presentation
Word Of Mouth Marketing Strategy PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Word Of Mouth Marketing Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of twenty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/39GoDdc
Top 10 Things Advocates Will Do For Your BrandZuberance
You may spend millions of dollars on elaborate marketing campaigns. But there is nothing more powerful than a trusted recommendation from a Brand Advocate. Here are ten real-world examples of companies turning their enthusiastic customers into powerful marketing forces.
Zuberance Webinar Slides: The Marketing Power of Customers featuring Forreste...Zuberance
Marketers are used to thinking of customers as sources of revenue. However, many of these customers willingly recommend brands to friends and colleagues, serving as a virtual salesforce. Tapping this potent source of persuasion must be a key element of any marketing plan. In this webinar we explain how to tap the marketing power of your own customers, using techniques from the new book “Empowered: Unleash your Employees, Energize your Customers, Transform your Business.”
Word of Mouth Stats- Intro to Brand Advocacy SeriesZuberance
Stats on word of mouth! These are the intro slides to our Brand Advocacy Series. You can view the full panel discussion for NY here: http://bit.ly/NYBASrecap and Chicago here: http://bit.ly/CHIBASrecap
NY Brand Advocacy Series: How to Turn Word of Mouth and Social Media into SalesZuberance
These are the slides that were presented by panelists from JetBlue, Microsoft, Big Fuel, and Zuberance as part of the discussion on "How to Turn Word of Mouth and Social Media into Sales." You can find the recorded panel discussion on the Zuber Rants blog: http://bit.ly/jNvhCS
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
1. The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.com
2. 2 Brand Advocates, Definition Highly-satisfied customers who pro-actively recommend brands or products without being paid to do so. ►Beyond like, love, or loyalty: Advocacy
6. 4 Power of Word of Mouth (WOM) Trust Influence Impact on Sales Completely or somewhat 90% 90% 1B+ 30% 25% Sources: Nielsen, Keller-Fay Group, Forrester Paid Media Earned Media/WOM
7. 5 Boosting Digital Marketing Results Old World Results Consumer Paid Media 14% Consumers Trust Brand 2% New World Consumer Brand 30% Social Media-Powered Brand Advocates90% Consumers Trust
8. 6 5X More Valuable than Ave Customers $565,000 Value of one Advocate for enterprise software company Advocacy Value 3X Spend Value 2X Spend Value Sources: Deloitte; Owen, Brooks Ave Customer Brand Advocates
9. Brand Advocates are Big Spenders 7 Spend 2X More than Ave. Customers on Favorite Brands Source: Deloittte
10. Advocates Want to Help Others 8 I give my opinions online regarding products & purchases because… (Strongly agree: 5 on a 1-5 PT. scale) Source: Comscore, Yahoo!
11. 9 Advocates are Most Trusted Source Sources Consumers Trust Source: Nielsen
12. Advocates vs. Loyal Customers 10 Identical Offer from Brand, Dramatically Different Results Source: Zuberance
13. 11 Power of Advocate Offers Offers Shared by Trusted Advocates Convert at 4X to 10X Higher Rate than Offers Sent by Brands
14. 12 Social Media Amplifies Advocates Brand Advocates’ Reach Now Rivals Ads Source for Social Media Reach: Forrester
15. 13 Advocate Media is media (content) created and/or shared by Brand Advocates 3X more trusted than paid media 90% trust WOM; 24% trust ads 3X more influential than paid media Proven to drive sales Highly targeted, relevant Sustainable “Advocate Media” is Digital Gold
16. 14 Top 10 things Advocates Will Do for You Create and publish favorable ratings & reviews Create and publish positive testimonials (stories) Answer prospects’ questions, driving sales Defend your brand’s cherished reputation Share offers and content with social networks Help you build email lists of qualified prospects Drive qualified traffic into stores Build buzz for new products/services Attend and encourage others to attend online/offline events Provide feedback on new/envisioned products/services ►What would you like your Advocates to do for you?
17. 15 Generate positive reviews, testimonials, answers Drive qualified leads, traffic, sales Cut customer acquisition costs Build your brand army Energize Your Brand Advocates! 10X Return on Advocacy
18. The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.comRequest a Zuberance demo: sales@zuberance.com