The guest speaker at the Inbound Muse webinar, "low season - High Revenue", 7marketz discussed how companies worldwide can collect big data, analyse it and apply to improve the marketing reach, engagement and conversion, from web experience, social media, mobile to email. www.7marketz.com

1. Big Data in Marketing
by Maryna Burushkina and 7marketz

2. About me
Inter&ational Marketing Consultant
Digital Marketing St4ategist
Campaig& Manager
Social Ent4epreneur
Passionate Traveller
Animal Lover

3. Important trends in digital marketing
Big data
Mobile
Social

4. Important trends in digital marketing
Big data
Mobile
Social

5. Importance of
QUANTITATIVE DATA

6. Personalization
Navigation
Visualization
Timing
Context
Content

7. Big data in
ONLINE MARKETING

8. Big data
! Demographics
! Interests
! Web analytics
! Buyer personas
! Customer survey
! Conversion tracking
! Customer decision journey
! …
Marketing tactics
! A/B testing
! Multivariate testing
! Email marketing personalization
! Landing pages
! Website content customization
! Online chat
! Customer service
! …

9. 1
2
34
5
6
Customer decision journey

11. audience brand
Content & ContextTriggers
CE
How customer engagement works

12. audience brand
Content & ContextTriggers
CE
personalization,
satisfaction,
experience,
trust
touch points,
timing,
message
How customer engagement works

13. audience brand
Share of Wallet , Positive referral,
Churn, Feedback response
Content & ContextTriggers
Gamification, creative visual
content , ‘decision simplicity’
CE
personalization,
satisfaction,
experience,
trust
touch points,
timing,
message
How customer engagement works

14. Frequency of
social media
activities

15. Timing

17. comics
memes photos
videos
ingographics
Visual content

18. Big data metrics
! Duration on website
! Bounce rate
! Engagement rate
! New vs. returning
! Acquisition channel
! Retention rate
! Cost per lead
! Landing page
! Keyword

19. How to measure
! Google Analytics
! Crazy Egg
! Simply measured
! Benchmark email
! Salesforce CRM

20. THANK YOU
www.7marketz.com