This document discusses the importance of social media marketing for car dealerships. It provides the following key points: 1) Social media has become a primary research method for car shoppers, with over 75% relying on it when selecting a dealership. 2) Over two-thirds of the car buying journey is now completed digitally, as consumers use social media and other online resources to research options. 3) Most customers are actively using social media platforms like Facebook daily and are open to seeing advertising and engaging with car dealerships online.

1. Why Social
Media Marketing?
Presented by Valynt Digital

2. A 2017 Social Media trends study revealed that car
shoppers, for the third consecutive year in a row, ranked
social networks as more important than a dealer’s website.
75% of car buyers and 68% of service customers say
internet research, including social media, was the most
helpful medium when selecting a car dealership.
According to SeriusDecisions, 67% of the buyer's journey to
purchase a vehicle is now completed digitally. Consumers
use digital devices to research and decide which dealership
to ultimately visit.
A car buyer's attention is on social media. In other words,
almost every customer you're after is on their smartphone
daily looking for dealerships like yours.
Social Media Marketing
#DigitalData

3. Digital Statistics
#DigitalBorn
Test Drive
Feature & Options
Walk Throughs
Digital = $150
Traditional Media = $1,581
Top Š types of content
shoppers are interested in
The cost of selling a car
with digital vs traditional
Š1%
Of dealers are advertising
on social media
4%
Of consumers actively
searching to purchase a
vehicle are on FB once a week
Prefer to engage with
video content than
slideshows or images
Ž%
The average shopper
visits less dealerships
Only 1.4 dealerships

4. Target consumers actively looking
to purchase a vehicle who visit
dealer websites and opt-in for
auto quotes.
Target Market and Opportunity #ReachAnyone
Yes, we give you the ability to
place your message in front of car
owners that own or are looking for
a specific vehicle make and model.
Actively Looking
Make & Model Competitors
Digital data will put you in the driver's seat to reach
customers and prospects at every auto buying cycle. We
provide you with over 200 syndicated auto audiences.
Want to target consumers looking
to switch from your competitors? No
problem, we can do that too!
Purchase Date
Knowing how long a customer has
owned their vehicle allows you to
place specific messages in front of
them to generate leads and sales.
Interests & Behaviors
The more you know about your
buyer's persona, the easier it is to
connect with them on social media.
We'll create targeted ads based on
lifestyle.
Dealership Data
We can target people based on the
customer database you possess.
We can also create look a like
audiences and/or target your
website visitors with social ads.

5. Only 1/3 of dealerships are running digital campaigns.
Out of those, only 15% are getting their desired results.
WHY?
It's because they are not strategically stacking
(combining and using) all digital tools, resources,
audience patterns, and creative content available to
build the ultimate digital campaign that produces results.
Valynt Digital coined the term "strategic stacking" and
no one does it better than we do.
Strategic Stacking In Digital
#StrategicStacking
Google AdWords

6. Playing Offense
Cost Effective
Great Lead Source
Strong In Search
Analytics
Top Performing Platforms
#DigitalResults
The 4 Platforms For Success
Facebook Instagram Youtube Google AdWords

7. Video content has 20X the
engagement compared to slideshows
and photos
Video Content Rules
#VideoIsKing
Shared more than 150X compared
to photos on social media
Customers are 8X more likely to
remember video ads compared to
photo based ads
Re-target consumers who watch 50%,
75%, or 100% of your video content.
This is the key to running a successful
ad campaign.

8. Digital campaigns on Facebook,
Instagram, LinkedIn, and Snapchat.
Ads show outside of social on popular
apps and websites.
Social Media
#DigtalBorn
Be discovered and be on the first page
of Google when someone you are
targeting does a search for car
dealerships.
Google AdWords
Further establish your brand by allowing
us to create videos that capture the
attention of your audience.
Custom Video
What We Do Best

9. We build automated emails to further
increase sales conversions and repeat
customers.
Email Marketing
#BottomlineBred
Leave it to us to create creative ad copy,
graphics, and all the assets needed to
make your digital ads successful.
Creative Content
We build, revamp, and maintain
websites for your dealership. Let us do
the backend work while you sell cars.
Website

10. Open rate for messenger ads are 80%
and above. Send customers alerts and
deals to ultimately cut down the sales
cycle!
Messenger Bots
#Community
Aerial shots are a must for car
dealerships. Show off your new vehicles
and create videos that capture your
audience's attention.
Drone
Fill up your community and dealership
events with people around the area
using our proven event marketing
strategy.
Event Ads

11. Thank You
Team Valynt
Digitaü BorĄ. BottonlinÓ BreÏ.