People neglect this too much, leaving opportunities on the table.

1. Will Anagnos - WA Marketing Solutions
The Connection Message
Requesting to Connect on LinkedIn

2. What is the
connection
message?
It is the first message you
can optionally send to
someone simultaneously
with the request
EX: Friend request w/ note

3. • Include a connection message when requesting
to connect
• Mutual contact name
• Say who/what you’re looking for up front
• “I (wrote a book) and my team identified you as
somebody who might be interested in these
ideas.
• Ask (would you be open to connecting? We’re
both directors in the marketing industry)
• Examples:
• “You run a business in NY so I wanted to
connect”
• Be irrelevant (bad auto targeting)
• Use smiley faces
• Be obvious (we don’t know each other but…”
• say “the industry” “made sense for us to
connect”
• “I came across your profile and would love to
learn about what you do?” (not specific)
Do’s Dont’s

4. Examples for Mortgage Professionals
• Hey NAME, I’d like to connect as I’m looking for speak with a real estate
professional
• Hey NAME, I starting a webinar series (for free) and my team identified you as
someone who might be interested. It will be about XYZ
• Hey NAME, would you be open to connecting. I post daily video and written
content aimed towards Realtors with tips on how they can get leads, and I’m
trying to increase my “view” engagement. Win Win.