The document provides an overview of Ilise Benun and her company Marketing Mentor. It discusses how she founded the company in 2004 to help creatively self-employed individuals learn marketing skills. The bulk of the document then focuses on providing networking tips and strategies, including how to introduce yourself, exchange business cards, follow up with contacts, and develop your networking skills over time.

1. How Not to Network with Ilise Benun Author and Co-founder of Marketing-Mentor.com

2. About Marketing Mentor Marketing Mentor was founded in 2004 by Ilise Benun and Peleg Top with this simple mission: To help the creatively self employed learn how to market and promote their services, get their ideal clients and grow their business.

4. Raffle at the end (and available wherever books are sold) www.marketing-pricing-guide.com

5. Available on amazon.com

7. What is networking? Meeting people in person and… … building relationships with some of them.

8. Anything familiar? “ I have always dreaded having to actually talk to other people.” “ I am not usually a shy person, but when it comes to talking to someone that I am trying to sell myself to, I get very nervous and reticent.”

11. Networking 101 1. Listen and ask questions (i.e. be genuinely curious) 2. Bring plenty of business cards 3. Follow up

12. Networking 102 The Marketing Mindset.

13. Where to go Your industry vs. Your client’s industry

18. Your nametag: the perfect conversation starter

21. Peleg’s orange shoes

22. Your business card: don’t leave home without it

23. Don’t “forget” your cards or bring only 3.

24. Don’t thrust your card at anyone.

26. Your 10-word blurb: Does it engage the other person?

27. What do you tell your mother?

28. I’m a graphic designer. What’s wrong with this blurb?

29. Don’t label yourself.

30. I help wineries and related businesses increase their revenue by designing and producing effective marketing materials. What’s wrong with this one?

31. I help companies leverage thought leadership through social media. vs. I help companies figure out the ‘video thing.’ Which is better?

32. I'm in print management. vs. I handle the printing of all publications for our company. Which is better?

33. Don’t assume people are familiar with your industry.

34. I'm a fundraising copywriter. vs. I write emotional and compelling sales letters for non profit organizations. vs. I can write a sales letter that will make your donors open their wallets. How ‘bout these?

35. I am a marketing consultant. vs. I work with people who hate to promote themselves. vs. I teach creative solopreneurs how to get really good clients. Variations on my blurb

37. Don’t forget your new blurb.

41. Set the foundation for follow up while you’re talking

43. Do it now (if we have time).

44. Could you be a Master Networker?

46. charlie

47. Sunir Shah Chief Handshaker, FreshBooks

49. Tools to follow through on these promises.

50. Contact management: Track your prospects with Highrise

51. Highrisehq.com

52. Email marketing: Stay in touch with your prospects with Emma.

53. We love

54. We love Bizjam Special! 20% subscription discount Make sure you mention Marketing Mentor! www.MyEmma.com

55. Online billing: Do estimates, proposals and invoices professionally

56. FreshBooks.com

57. We love FreshBooks… … for estimating www.Freshbooks.com

58. www.Freshbooks.com We love FreshBooks… … for online networking

59. Speaking of online networking: Connect thru Biznik

60. Biznik.com We love Biznik… … .for bringing people together

61. My offer to you: FREE marketing tips in your inbox AND FREE half hour phone consultation

62. About Marketing Mentor: When you need someone to bounce ideas off or be accountable to Ongoing weekly or bi-weekly coaching sessions OR On call consulting

63. Save the date! August 27-29 Chicago www.CreativeFreelancerConference.com

64. Raffle first then Questions? I’ve got answers!

65. Contact me: www.marketing-mentor.com www.marketingmixblog.com [email_address] (201) 653-0783

66. Thanks!