The document discusses how educators can become more connected counselors by building a personal learning network (PLN) using social media and technology. It encourages educators to reflect on how they can grow professionally and better communicate, collaborate, and connect with students, parents, and other colleagues. The document provides guidance on starting a PLN, including joining social networks, following others, lurking, contributing, and using hashtags. It emphasizes that building a PLN requires actively contributing, not just listening. The overall message is that being a connected educator allows one to direct their own learning and better support students.
Developing Digital Student Leaders: A Mixed Methods Study of Student Leadership, Identity and Decision Making on Social Media
Social media tools permeate the college student experience (Junco, 2014), including for those students who hold leadership positions on campus. The purpose of this study was to document the experiences and online behaviors of 40 junior and senior student leaders on digital communication tools. The study was conducted at two institutions in the western United States. Three research questions guided the sequential exploratory mixed methods study connecting student leadership, the presentation of identity, and decision-making with social media use. The study involved a three phase mixed methods analysis of focus group interviews and 2,220 social media posts.
Five major findings surfaced, including (a) social media impact starting in K-12 (b) college student leaders’ navigation of social media (c) presentation of digital identity (d) the beginning of leadership presence and possibilities and (e) significance of social media guidance in college. These findings suggest college student educators should implement holistic digital leadership education. Initiatives should begin early, prior to student enrollment in higher education, focusing on identity expression, positive possibilities-based perspectives, with a focus on social media’s potential impact on student groups, social communities, and social change. Findings from this study can mobilize higher education professionals, student peers, and parents to become digital educators, providing tools for students to implement in their digital practices.
Developing Digital Student Leaders: A mixed methods dissertation study of s...Dr. Josie Ahlquist
The purpose of my dissertation research is to explore:
-Experiences of student leaders’ use of social media.
-Meaning made of digital technologies in student leaders college experience.
-Explore identity meaning making, digital decisions and online leadership behavior.
Goal: Provide evidence and direction in what works in developing digital student leaders, both for student affairs administrators, leadership educators, as well as student leaders themselves.
The University in the Age of Web 2.0: A Value PropositionPaul Brown
Brown, P. G. (2013, January). The university in the age of web 2.0: A value proposition. Presentation at the Dalton Institute on College Student Values, Tallahassee, FL.
Presentation about a course I teach to EdTech graduate students. More resources can be found at http://usergeneratededucation.wordpress.com/2013/10/12/educator-as-a-social-networked-learner-presentation-materials/
to summarise this presentation i want to say
To make the most of social media optimization, businesses need to keep their content relevant as well as sharable. The more the content is shared the better would be its rankings in search engines. This will lead to a strong social media presence and drive traffic to the website.
Using social media to support learning in higher educationSue Beckingham
My keynote presentation considers how social media and digital technologies can be utilised effectively to enhance both informal and formal learning. Drawing upon the 5C Framework (Nerantzi and Beckingham 2014) I will share examples of how social media is used to connect, communicate, curate, collaborate and create; and through a student-staff partnership called ‘SMASH’ (Social Media for Academic Studies at Hallam) how with my students we have explored how social media can be used for ‘learning activities’ within and beyond the classroom, to ‘organise learning’ using relevant social media tools to curate and organise information, and the importance of ‘showcasing learning’ to enable students to openly share outcomes and projects.
Developing Digital Student Leaders: A Mixed Methods Study of Student Leadership, Identity and Decision Making on Social Media
Social media tools permeate the college student experience (Junco, 2014), including for those students who hold leadership positions on campus. The purpose of this study was to document the experiences and online behaviors of 40 junior and senior student leaders on digital communication tools. The study was conducted at two institutions in the western United States. Three research questions guided the sequential exploratory mixed methods study connecting student leadership, the presentation of identity, and decision-making with social media use. The study involved a three phase mixed methods analysis of focus group interviews and 2,220 social media posts.
Five major findings surfaced, including (a) social media impact starting in K-12 (b) college student leaders’ navigation of social media (c) presentation of digital identity (d) the beginning of leadership presence and possibilities and (e) significance of social media guidance in college. These findings suggest college student educators should implement holistic digital leadership education. Initiatives should begin early, prior to student enrollment in higher education, focusing on identity expression, positive possibilities-based perspectives, with a focus on social media’s potential impact on student groups, social communities, and social change. Findings from this study can mobilize higher education professionals, student peers, and parents to become digital educators, providing tools for students to implement in their digital practices.
Developing Digital Student Leaders: A mixed methods dissertation study of s...Dr. Josie Ahlquist
The purpose of my dissertation research is to explore:
-Experiences of student leaders’ use of social media.
-Meaning made of digital technologies in student leaders college experience.
-Explore identity meaning making, digital decisions and online leadership behavior.
Goal: Provide evidence and direction in what works in developing digital student leaders, both for student affairs administrators, leadership educators, as well as student leaders themselves.
The University in the Age of Web 2.0: A Value PropositionPaul Brown
Brown, P. G. (2013, January). The university in the age of web 2.0: A value proposition. Presentation at the Dalton Institute on College Student Values, Tallahassee, FL.
Presentation about a course I teach to EdTech graduate students. More resources can be found at http://usergeneratededucation.wordpress.com/2013/10/12/educator-as-a-social-networked-learner-presentation-materials/
to summarise this presentation i want to say
To make the most of social media optimization, businesses need to keep their content relevant as well as sharable. The more the content is shared the better would be its rankings in search engines. This will lead to a strong social media presence and drive traffic to the website.
Using social media to support learning in higher educationSue Beckingham
My keynote presentation considers how social media and digital technologies can be utilised effectively to enhance both informal and formal learning. Drawing upon the 5C Framework (Nerantzi and Beckingham 2014) I will share examples of how social media is used to connect, communicate, curate, collaborate and create; and through a student-staff partnership called ‘SMASH’ (Social Media for Academic Studies at Hallam) how with my students we have explored how social media can be used for ‘learning activities’ within and beyond the classroom, to ‘organise learning’ using relevant social media tools to curate and organise information, and the importance of ‘showcasing learning’ to enable students to openly share outcomes and projects.
Повышаем лояльность клиентов и уровень продаж. Crm – индивидуальный подход к ...simai
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INSTRUCTOR GUIDANCE
WEEK FIVE
*Special thanks to Dr. Patrice Jones for sharing her original guidance in this document.
In Week Five, you read about the link between Maslow’s Hierarchy of Needs and parental involvement. When students do not have their basic needs met or do not feel safe in school, they are not fully prepared for academic instruction. “It is imperative that we proactively create a climate that will support all students learning” (Hjalmarson, 2011, p.135). Partnerships are all about connection. In this final week of the class, we will end our discussion about the need to develop partnerships among schools, families, and communities to support student success.
Parents are the glue that helps to bring students and schools together. For schools, it is important to gain parent support and involvement in assisting students in their educational growth. Schools must develop strategies to offer parents in establishing better support for students in their educational journey; however, in order for schools to help parents, there must be a plan in place. We learned at the start of this course that there are a variety of ways in which parents can be supportive of students in school. Far gone are the days when the only way that parents could show support was to help with homework. Although helping with homework is still vital, it is only a small example of the many strategies that parents can use to support the education of their children.
Think about the classroom today, beyond fundraisers and PTA meetings. What are some of ways in which your child's school has asked for your support or you have asked parents for support? How does this extend to using technology as a means of academic support? Consider the technology you use to communicate with your child’s teachers or with the parents of your students. Research shows a strong correlation between the achievement gap and home Internet accessibility (Empowering Parents, 2010). “If, as President Obama emphasizes, parents have a responsibility to be actively involved in their children’s education, they will need the technology tools and skills to do so effectively” (The Children’s Partnership, 2010, p. 7). Having regular communication with schools through email, blogs, and social media helps parents receive updates to their child’s performance and plan for what additional supports they might need for areas of need.
We have learned throughout the previous weeks of this course that classrooms throughout the U.S. have become increasingly diverse. Hjalmarson writes that, “when people are born into families with limited parenting skills, without some intervention or tr ...
ARE ONLINE SOURCES CREDIBLE? PERSPECTIVES FROM PRE-SERVICE TEACHERSijejournal
Media literacy empowers students with the ability to think critically about the online tools they use on a
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Media literacy aims to achieve the challenge of stimulating the desire to explore, to equalize learning, and
develop critical thinking skills. In other words, it is possible to demonstrate how media literacy can be a
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4. Ask yourself….
• How do I grow professionally?
• How do I communicate with others?
• How do I collaborate with others?
• Am I connected to my students, parents,
other colleagues?
• Do I reach my students outside of the
classroom?
• Can I do things differently?
5. Rationale for exploring a new direction
Using social media and technology to
encourage "involvement through the creation
of a “family portal” supporting two-way
communication between home and school"
(Fadel, 2010, p. 5).
6. Guiding Principles
“Districts should be using
technology for
communications much like
they want schools to use
technology for instruction--as
a seamless part of their
approach to doing business”
(Gordon, 2012, p. 59).
9. “As a connected educator, you have
the opportunity to direct your learning,
connect, collaborate, and grow your
professional practice.” (p. 11)
~ Sheryl Nussbaum-Beach
51. "Facebook can increase a sense of
belonging, build bonds between classmates, and
increase the bond between students and instructors
as well as create a structure for students to support
one another, it can foster student-teacher
interaction, and enhance motivation" (Gardner,
2010, p. 2).
52. Infographics & Data Visualization | Visual.ly. Social Network Demographics | Visual.ly. Retrieved June 18, 2013, from
http://visual.ly/social-network-demographics
73. Goals
Start with 1 hour a day1
Take a strategic approach to online
communication2
Determine when you will begin
using social media in the
classroom to promote
family/parent involvement
Evans, D. (2012). Social media marketing: An hour a day. Indianapolis, IN:
John Wiley & Sons, Inc.
1
2
Barnes, N. G., & Lescault, A. M. (n.d.). Social media adoption soars as higher-
74. Issues/Concerns/Challenges*
Loss of privacy, bullying, harmful contacts, and
more.
Opportunities vs. risks
Need for digital/media literacy in schools
*Raised by Livingstone and Brake (2009) in Children & Society, 24(1).
75. Andrews, M. (2012). Social media and teaching [Blog Post]. Inside Higher Ed:
Blog U | StratEDgy. http://www.insidehighered.com/blogs/stratedgy/socialmedia-and-teaching
76. Opportunities
"The more ways you can find to
communicate, the more transparent
you and your district can be" (Schachter, 2011, p. 30).
End your day in the classroom with a tweet to a parents or relatives for real time collaboration.
What's Working. (2012). Curriculum Review, 51(9), pp. 6-9.
80. Assessment Plan
•
•
•
•
Survey to parents and results
Monitor growth through followers, likes, re-pins, and weekly data statistics sent from Facebook
Monitor comments via social media
Rating for AdvancED accreditation for Standards 3 and 5
81. Looking Forward - Special Wishes
Whole school
involvement
Blogging
"Social media has transformed the way
teachers interact with students and
parents, not to mention its effect on
school promotions, internal staff
relations, professional development,
crisis communications, and emergency
operations" (Adams, p. 43).
82. “Choose to be
powerful.”
(p. 145)
-Sheryl Nussbaum-Beach
Nussbaum-Beach, S. & Hall, L. R.
(2011). The connected educator:
Learning and leading in a digital age.
Bloomington, IN: Solution Tree Press.
84. “Choose to be powerful.” (p. 145)
~ Sheryl Nussbaum-Beach
85.
86. Resources
Flickr. (n.d.). Retrieved April 14, 2013, from Flickr website: http://www.flickr.com/
Google+. (n.d.). Retrieved April 14, 2013, from Google+ website: https://plus.google.com/
Lepi, K. (2012, October 12). 35 ways to build your personal learning network
online.
Retrieved April 14, 2013, from edudemic website: http://edudemic.com/2012/10/35ways-build-personal-learning- network-online/
LinkedIn. (n.d.). Retrieved April 14, 2013, from LinkedIn website: http://www.linkedin.com/
Nielson, L. (2011, August 12). The 5 C's to developing your personal learning network.
Retrieved April 14, 2013, from Lisa Nielson: The Innovative Educator website:
http://theinnovativeeducator.blogspot.com/2011/08/5-cs-to-developing-yourpersonal.html
87. Nussbaum-Beach, S. (2012). The Connected Educator: Learning and Leading
in a Digital Age. Bloomington: Solution Tree Press.
Pinterest. (n.d.). Retrieved April 14, 2013, from Pinterest website:
http://pinterest.com/
Ray, B. (2010, June 7). How to use Twitter to grow your PLN. Retrieved April
14, 2013, from Edutopia website: http://www.edutopia.org/blog/twitterexpanding-pln
Twitter. (n.d.). Retrieved April 14, 2013, from Twitter website:
https://twitter.com/
Editor's Notes
This is a presentation focusing on communicating and interacting with families using social media. The three of us do not work in a classroom or directly with families in our roles so we wanted to focus our master plan on communicating using the technology of today. We felt like researching this topic would help us better support the families that our organizations works with on a daily basis.
Kim Hendrick is the eLearning & Marketing Specialist at the Indiana Online Academy (IOA). IOA partners with schools to offer high school classes online for credit. She is the co-creator of the Digital Essential Skills & Knowledge or eDESK which provides a collaborative place for educators to connect and learn. She is a dynamic educator, consultant, & trainer with 23 years of professional experience in facilitating, project management, presenting and training delivery at both a local and national level. She has trained hundreds of teachers throughout Indiana and across the nation through videoconferencing, web and face to face instruction. Her passion is technology and she is very knowledgeable in web 2.0 applications and virtual education. Her expertise has helped schools on the planning, implementation and integration of eLearning and related technologies into the curriculum. You can connect with Kim on Twitter @evolvewithkim or on her website at evolvewithkim.com. She is a self-proclaimed Connected Educator.
Kim will explain the back channel
Times have changed, and communicating with parents is easier than ever when you utilize the social media platforms available today. Fadel (2010) points out that social media can be a family portal and can provide two-way communication. Before social media, the only way parents could communicate was through handwritten notes, phone calls, email, or face to face. Now parents can become part of the school day by seeing pictures from the day that were posted on Facebook, read a Tweet about the latest experiment with a link to the resource, or go to the school's Pinterest page to get ideas about science fair projects. Parents can interact with other parents, collaborate on a topic, share the post with other family members, or just leave a comment.
We believe in this quote by Gordon and feel like schools must use technology in these ways to interact with their families. The word seamless really stands out in the quote, and schools should try to attain this level of interaction. If schools offer professional development opportunities for their teachers and have a strategic plan in place, they will have a better chance of helping this to become a seamless process.
Do you have need to collaborate with other educators about specific topics or themes? Do you feel disconnected?
Today, we will discuss how to get connected and stay connected to other educators by teaching you how to create a do-it-yourself DIY environment using social media.
Give you practical ideas for building your Personal Learning Network or PLN
Self-proclaimed connected educators teach themselves about their interests rather than being taught by others
Connected educators use multiple forms of social media to network with other educators from across the globe.
Many of the ideas I am going to share with you today were inspired from this book. It is one of the best resources for educators who are interested in becoming a connected educator. It has truly changed the way I think about professional learning and my practices for becoming connected to others. It is a must read for educational leaders.
The book will help Define the connected learner and discusses
Do it yourself (DIY) learning
How to get connected & develop a connected learning model
Practical activities to help you connect right away
The DOE office of eLearning is finishing a book talk on the connected educator if you would like to see the conversation at http://elearningbookclub.blogspot.com/ You can also follow Sheryl Nussbaum-Beach on Twitter @snbeach and Lani Hall @lanihall
Willingness to be a findable, clickable, searchable-on-Google person who shares openly and transparently.
Once you are willing to do this you can form connections, have conversations, build relationships & begin to collaborate.
Sheryl Nussbaum-Beach describes pd for the 21st century as building a Personal Learning Network or PLN – which is a group of knowledgeable colleagues & recognized experts who are eager to learn and share what they know. Instead of just working with a small team your pln is world wide with experts or teachers just like yourself who you can connect with and learn from.
A PLN will help Make your learning highly transparent.
When you think about building your pln and connecting to others, you have to think about not just following or listening. You have to contribute. It’s ok to not participate at first, but truly connecting and learning from others means you need to contribute.
Many times when I work with educators, they just aren’t sure where to start because there are so many choices
I am going to try and break this down for you and discuss 3 tools that you can start using but first let’s look at more specifically how to build a PLN
Kim
The 5 C’s to building a PLN
Consider what resource and who to connect to
Consume information and resources – follow blogs, join a prof or social network
Converse with colleagues and peers
Create content – a professional identity – curate
Celebrate your accomplishments You are on your way to be a globally connected educator able to tap into amazing resources around the world 24/7.
http://bit.ly/16x7U9b – Lisa’s Blog
It's important to remember that “Educators need access to resources and tech support that will help them to reach out to parents and increase their involvement in their student’s success in the classroom" (Althauser, 2012). When working with teachers, district administrators and integration specialists need to be mindful of teachers' needs. It would not be realistic to require or encourage teachers to use social media in their classrooms without giving them the proper access and professional development they need to be successful and supported with it.
Selwyn, Banaji, Hadjithoma-Garstka, & Clark (2011) suggest providing a platform for parents to get involved. Social media tools can be part of that platform, a chance for parents to communicate and contribute to the educational discussion. Today, parents can communicate using a social media site rather than sending notes back and forth using the child's folder.
The 3 sites we are going to talk about today are Pinterest, Twitter, and Google+
Please list in the chat area which sites you currently use.
Poll Which of the following social media sites do you use most often? Pinterest, Twitter, Google+. None
Interactive Poll
How do you feel about using social media to build a PLN?
Overwhelmed
Nervous
Scared
Happy
We all have light bulb moments throughout the day and most of us have to write them down before we forget them.
One way you can easily organize your ideas is by using Pinterest
Pinterest is a free website that allows people to create pin boards (virtual bulletin boards) to organize their ideas by pinning online images for later reference. It is very visual and is becoming a favorite with educators for prof learning.
You have the ability to connect with your colleagues and share your teaching ideas and interests
Pinterest– started in March 2010
As of fall 2012, Pinterest had 11.7 million users, with the majority of the users being female.
The purpose of Pinterest is to share your interests with others
Other Pinterest users can follow you, follow your pin boards, as well as repin and like your pins
Pinterest can also be linked to other social media sites like Twitter and Facebook
When you create a Pinterest account your profile with look like this
You can view the people you are following as well as the people who are following you
You can view and create your pin boards
You can add pins
My pinterest acount is http://pinterest.com/evolvewithkim/ I’d love to connect and learn with you through Pinterest
Here is an example of one board I pin to for work As I find relevant websites, resources, blogs or have ideas that will help me at work, I pin them to this board.
You can also invite others to collaborate on your pinterest boards. So colleagues and teams of people could post to boards to truly build a great resource for everyone. I’ve invited Ronda Eshleman, our principal at IOA to post to my board as she finds resources. I also have it set to notify me if she posts any pins.
These are all the people I follow. You can follow specific boards or all the their boards. I follow individuals, schools and companies.
When you first login to Pinterest you have a visual of pins from the people or schools you are following
From there you can search popular categories or type in keywords of whatever it is you are looking for
You can see here that there is a category for Education but I find it easier to search by using a very specific term in the search box
I also manage the Pinterest board for the Indiana Online Academy
You can see I have multiple pin boards with pins that relate to that specific topic
Another great thing about Pinterest is that you can tweet your pin or have it post to your facebook account.
I would love for you to follow the IOA pinboard so I can connect to your school or professional boards
http://pinterest.com/inonlineacademy/
I wanted to showcase Richmond Community School Corporation because they have created a Pinterest profile for their teachers, staff, students, and parents.
Their pin boards showcase important topics in their school corporation
It also appeals to K-12 students, and it is not grade specific
Personally, my favorite boards are the Science Fair Experiment board and the “R” community board
The Science fair board list great ideas for students in case they want to do something besides the standard volcano
The R community board showcases sites around Richmond and would be helpful to a family who might have just moved to the community.
This would also be a good example to show other teachers and administrators who are thinking of building a Pinterest board for their school
The other board that I would like to showcase is the indiana elearning board. It has so many ideas posted into many different categories. There are high quality resources available through this board.
http://pinterest.com/INelearn/
One of their boards is titled pinnovation. Last February they added a daily pin focusing on an indiana educator or organization as part of the month long digital learning celebration. This board will lead you to many other educators or organizations in Indiana and is a great resource.
http://pinterest.com/INelearn/pinnovation/
There are multiple ways you can use Pinterest in education, this infographic shows various ways for educators to use pinterest.
Curate Content
Create boards based on a specific topic or interest
Organize ideas
Create boards to keep your ideas organized for your colleagues, students, and parents
Collaborate with others
BECOME A CONNECTED EDUCATOR
Allow students to use Pinterest
Use boards to promote student work, projects, and help students brainstorm project ideas
In Today’s eSchool News there was an article titled how Teachers use Pinterest in the classroom.
http://bit.ly/16xbG2p – they highlight Melissa Dillard , an Indiana from Lake Central – her pinterest board is amazing with over 14,000 pins on 163 boards – here is the link http://pinterest.com/mel_dillard/
Pinterest also has apps available that you can use on your mobile device so you can pin on the go or pin pictures taken with your mobile device.
Kim
As you can see on this info graphic there are over 465 mil accounts on Twitter with over 175 mil tweets a day. These numbers were from 2012 so I’m sure they are even greater. That is hard for me to wrap my head around.
If you haven’t done so, please posts your Twitter handle so we can connect to you. Remember we are using the #inelearn hashtag during this webinar if you are Tweeting.
I like Sheryl Nussbaum-Beach’s analogy of Twitter being like a river. The river keeps flowing but sometimes you might just walk past and have a quick look, sometimes you might hang around and dip your toes in, other times you might spend hours swimming around.
Effective teaching and learning doesn’t occur in a vacuum. To be the best teacher you can be, you need a diverse and innovative network. Traditionally, the staff at your school was your only network of teachers to collaborate with. This network may not be diverse or innovative. With Twitter, the barriers of distance and access are broken down and the world is at your fingertips!
Learning needs to be ongoing. The world is changing. Teachers cannot maintain a professional outlook by attending two or three PD workshops a year. To keep up with new learning, you really need to be plugged in to an ongoing source of professional dialogue and resource sharing. It needs to be something that happens regularly, at least several times a week. You have to create relevance for yourself.
So Join, follow people, lurk, contribute & stick with it
I’d like to share how I’ve evolved with Twitter. Just like many educators, I joined Twitter a few years ago and just didn’t get it. It didn’t make sense and I thought who would want to follow me and what do I have to share of importance. Many of you probably feel that way too. We had to tweet for one of our grad classes so you can see my first tweet from August of last year. I really was nervous and wasn’t sure what to even say so I just retweeted Sheryl Nussbaum-Beach because I knew she was respected.
By December I started participating in a Twitter chat with other educators from Indiana using the #inelearn I also trained my colleagues how to use Twitter because I started to see its power!
Twitter is an amazing resource when you attend conferences. Many conferences will use a hashtag specific for the conf and then you can search the hashtag later and get all the resources and connect to people at the conference. This is one I attended at Southmont HS in Crawfordsville. Everyone was posting resources and I found more people to connect to via Twitter including Kevin Honeycutt who is a national speaker so now I can continue to learn from him. Look for hashtags at the next conference you attend. This summer everyone will be tweeting using the #inelearn for the conferences
By March my PLN had grown and I was listed by another Indiana educational leader that I have never met as someone to follow on #FF follow Friday or Friend Friday. I truly felt honored to be included on his list. Talk about powerful! This makes me want to find quality resources to share with my pln.
In April, I had a professional article published on edudemic and ConnectEd Tweeted out a link to my article and listed my twitter handle as the author. I received quite a few more followers from this post. If you give Twitter a chance, I promise it will help you evolve in your professional learning too.
If any of you are following anyone that you would recommend, please share in the chat. Do any of you Tweet with your classroom? If so share how you’ve incorporated it and what challenges have you faced?
If you have any favorite hashtags you follow, please share them in the chat as well.
Just by searching the hashtag #inelearn, I can see what my fellow IN PLN members are posting. There are posts about the summer conferences, and a link to a good article. The top post is from the IOA Twitter account I manage promoting a guest blog post from Rachel Porter on our eDESK website.
If you truly want to push yourself and learn quickly, participate in a Twitter chat. Twitter chats will help you find your voice and it a great learning tool! I try to participate at least 2-3 times per month if my schedule allows. You will be amazed at the knowledge and resources that are shared during these chats.
Weekly Twitter Chat Times | Personalize your PD- Love that #INeLearn is included! Google Docs http://ow.ly/kjYha
8 great twitter accounts for students to follow http://bit.ly/ZlNJry
If you happen to miss a twitter chat, Indiana elearning curates them in Storify so you can go back and read all the tweets. They post the link to the archive after the chat is over.
In just 10 minutes, I can find a new tech tool to try, link to a professional blog, read a whitepaper about eLearning, look at the chat log that I missed the night before, find at least 5 more educational leaders to follow and the list goes on and on. Twitter works for me because I find resources that are more relevant to what I am doing, more timely, ongoing, interactive, daily and personal. Traditional PD just can’t offer all that. I have learned more from my PLN on Twitter in the last 9 months than I have in the last 10 years of attending one day workshops.
I’m going to post a link to a Live Binder that will help you get started with Twitter.
Resource – Live Binder http://www.livebinders.com/play/play/34291?present=true
http://www.livebinders.com/play/play/155310
Who knows maybe one of these days, you’ll be the one in the large blue bird suit.
One social media tool that is free and easy to use is Facebook. Many parents already use Facebook so the transition to "like" a school or organization's page would be very easy. We all plan to utilize Facebook more to communicate with parents. We have found that photos of students or videos seems to reach more parents based on the weekly page analytics. Part of our plan is to include more photos, videos, and resources for parents. We feel that we market well to the students and schools and want to market better to our parents.
This quote from Gardner was especially beneficial because it refers to creating a structure and fostering interaction. We feel that a well established communication plan using Facebook will help create that structure for students and help them feel empowered to interact with the school or organization.
According to the following infographic, men and women are almost equally represented as Facebook users. Many income levels are represented as well as educational status. The majority of users range from age 25-54. These statistics show that many families of various backgrounds who have school age children are already using this social media site. We feel this is a worthwhile social media tool to communicate with families.
One way we make this easily accessible to our parents is by including a link on the homepage of our website so all they have to do is click the "like" button. Many schools and organizations include this on their homepage. This creates easy access for the parents and/or family members.
This is the screenshot of our IOA Facebook page. As you can see, we only have 413 likes so far and are trying to increase that number by promoting more to our parents. If we could even get just one third of our parents to like our page, that number would skyrocket. Part of our plan is to at least double our likes which will help us assess how many families we are reaching.
Here are examples of the types of posts we make to promote summer school, share information about Teacher Appreciation Week, and highlight our online instructors who were honored. We feel it is important to post various types of posts for all stakeholders.
Here are two other examples of the types of things we post. The first one is a puzzle which would hopefully stimulate a conversation with the family to 'get' the right answer. I know my family had a discussion about it. (Go ahead, we know you want to try and guess how many squares there are.) The second post was part of a fundraising campaign to collect donations for our student scholarships. We asked families to donate if possible and provided an active link to our donation site. This campaign was not very successful so part of my master plan is to try and raise more awareness with families and organizations to raise money to support our students who have difficulty paying the tuition.
Here is an example of the Center Grove Global Campus Facebook page. This is a fairly new page so it does not have many 'likes' yet. Posts are made regarding their online school and showcases the new logo to bring awareness to parents.
One way that the Center Grove Global Campus communicates to parents is through Remind101. They posted this on their Facebook page so parents could subscribe to receive texts regarding news and updates about Global Campus.
Opened Sept 2011 - It is the second largest social networking site in the world,.[4] As of December 2012, it has a total of 500 million registered users, of whom 235 million are active in a given month.[1] If reminds me of Facebook but has many more options and a better way of organizing your connections in circles. So when you are logged in to Google you are connected via email, calendar, google + etc.
Home page
Google+ Profile page
Communities
Find People – will give you suggestions of who to add based on the current people in your circles.
My Circles
PLN Circle – way to organize your contacts. Then I can initiate a hangout, chat with, or invite to events. The next page shows how to set up an event
If I’m hosting a workshop or a meeting, I can create the even in Google + and invite right from this page.
Teachers need to set goals and develop new ways to communicate with parents/families in their classroom. First, teachers need to understand the issues, concerns, and disconnects that they may face when integrating connections into the classroom.
When teachers start brainstorming ways to connect with students and their families, they will need to set goals and they will need to achieve these goals within the first year of adoption. It is critical that the teacher becomes comfortable with the social media site they are going to use in the classroom. To do this, they need to register for the social media of their choice and spend at least one hour per day exploring and learning how to use it. In addition, the teacher should develop a plan to use the social media site within the class by determining the social media site parents and their families use the most. Lastly, planning to achieve your goal during the 2013-2014 school year would be ideal for integrating social media into the classroom.
Social networking increases the likelihood of new risks to the self, these centering on loss of privacy, bullying, harmful contacts and more.
Opportunities vs. risks
Need for digital/media literacy in schools
Moran, Seaman, and Tinti-Kane state, "When asked about potential barriers to the use of social media, faculty say their two most important concerns are privacy and integrity: 80% report that “lack of integrity of student submissions” is an “important” or “very important” barrier, and over 70% say privacy concerns are an “important” or “very important” barrier" (pg.14-16). It seems that educators, students, and parents sometimes forget that whatever they are putting on social media sites is leaving a digital footprint. They need to be aware of bullying, their privacy, and who they are communicating with on social media sites.When teachers decide to integrate social media into their classrooms it is their responsibility to model and explain how to be a considerate digital citizen who is aware of what they are posting online. Teachers can also partner with parents and educate them about the concerns that social media raises. Overall, "The end result is often a knowledge and technical skill gap between parents and youth, which creates a disconnect in how these parents and youth participate in the online world together" (O’Keeffe, Clarke-Pearson, & Council on Communications and Media, 2011, pg. 801).
Here are some of the barriers that faculty members faced when integrating social media into the classroom. Some of the main concerns expressed were that student submissions may not have the integrity that traditional assignments have, there may be privacy issues, and they may be need to create separate courses and accounts. Other concerns were how to grade or assess students' use of social media, lack of time and resources, and lack of support at the institution level.
Using social media has endless possibilities that can benefit students and their families. Adding a personal touch and staying connected with your parents will keep open lines of communication between the teacher and families. At the beginning of the school you may want to consider the following tips when providing student's and their families, "To ensure that families receive your communications, offer a brief orientation to your classroom Web site during Open House or parent-teacher conferences. e-mail response). Distribute information about computer availability at public libraries and any other local organizations that provide computer access" (Mitchell, Foulger, Wetzel, 2009, pg. 48).
I like the sentence in this image that says, "Access to technology is also a right that brings equality to all students and educators around the world and even within our own communities." I would like to elaborate on this to include parents and families as well. In order to really level the playing field and bridge the digital divide, I think it's important to provide families with access to technology that will allow them to communicate with teachers and schools.
Like it says here, technology (and social media) and access to it is only part of the answer. Teachers and parents really need to be committed to keeping constant communication with each other for this to be successful.
When families have access to technology and social media, there is significant potential to remove barriers that exist in education and literacy.
A great way to assess this plan would be to survey parents using online tools such as Google Forms or SurveyMonkey at the beginning of the year to see which types of communication they prefer and how they can best be supported. After the survey results are in, the plan can be designed or adjusted accordingly to best meet their needs and requests. At the end of the plan's implementation, the school leaders can refer back to the survey responses to ensure the needs were met.
Another way to assess the effectiveness of this plan would be to monitor how many followers, likes, and repins our communication efforts get. Since social media is all digital and easily interpretable, it will be easy to see the impact we are having on families.
The plan can also be assessed by monitoring the comments that community and family members add to the social media sites.
This assessment plan can be connected with AdvancED accreditation standards 3 and 5 to measure the effect. Standard 3 includes engaging families in meaningful ways which helps keep them informed regarding their children. Standard 5 relies on the administrators and leadership to monitor the communication to all stakeholders.
To connect with our goals for Center Grove, Ivy Tech, and Indiana Online Academy, we can check to make sure we have incorporated the additional resources such as Pinterest boards for parents, proactive marketing for stakeholders, and data-driven decisions to include and empower parents.
As Adams said in Education Gets Blamed for Moving Too Slowly, But There Has Been Real Progress in the Past Seven Years (2013), "Social media has transformed the way teachers interact with students and parents, not to mention its effect on school promotions, internal staff relations, professional development, crisis communications, and emergency operations." The ways in which teachers and families are communicating with each other is really innovative and effective.
In order to take our master plan to the next level, we would like to encourage entire schools or corporations to embrace social media and implement it. The reason for this full implementation can be explained in the following scenario: One year, a teacher may embrace social media and a parent will feel very connected and "in-the-loop." The next year, the child's teacher may not use social media or instant communication at all, so the parent will feel very uninformed. As you can see, embracing a school-wide or district-wide social media policy may be very beneficial in order to provide parents with consistency communication and support so they always know where to go to get important and time-sensitive information.
If we could add something else to our master plan, we would add blogging to the "social media" umbrella. I think providing parents with a place to go to have a more formal discussion with other parents or educators is a great idea. Unlike Twitter that is limited to 140 characters per response, Pinterest that is primarily used to share resources, and Facebook that is more personal and informal, blogging could be a great avenue to have a deep educational conversation. We think this would take communication with parents to the next level.
As Sheryl Nussbaum-Beach said in her book "The Connected Educator: Learning and Learning in a Digital Age," choose to be powerful. Choosing to use social media to communicate with families can be a very powerful experience for all involved. For more information about family and school partnerships, go to http://parentinvolvementmatters.org/. We hope you have learned more about using social media to communicate with parents. We plan to incorporate the strategies presented in this master plan presentation to improve our communication with our families at Center Grove Community Schools, Indiana Online Academy, and IVY Tech. We "choose to be powerful" and hope you will too.