GET CONNECTED
Miami-Dade County
Public Schools
October 3, 2013
Dr. Joe Mazza
Sharing your learning?
Use #MDCPS13
1
#PARENTCAMP
Sat, 11/2/13
2
Resource Links for Today’s Session
• TodaysMeet Backchannel link: www.todaysmeet.com/MDCPS13
• Knapp Elementary Family Eng...
My work
Lead Learner at @KnappElementary
“Principals’ Use of Social Media To
Communicate Between Home & School”
University...
Connecting Schools in a Digital Age
#MDCPS13
5
6
Commodore 64 kid
#MDCPS13
7
#MDCPS13
8
Hubbard Woods School (K-4)
Winnetka, Illinois
Supporting Post: 3 investment good
leaders make in creating other leaders
#M...
10
11
Community-building
through technology
WGST - Hubbard Woods
Supporting Publication: Methods
That Matter II
#MDCPS13
12
COMMUNITY - BUILDING
Collaborative
Transparent
Relationship-driven
Builds trust
Implemented with (not to)
Partnership and ...
Collaborate by default
Shared problem
Shared action plan
Shared research
Shared actions
Shared next steps
Shared parents’ ...
#MDCPS13
If we’re serious about collaborating we’re using
collaborative tools by default.
15
Image credit: http://www.secularstudents.org
Family engagement insanity = continuing
to expect parents to come to us...
#M...
Schools Must Meet Parents Where They
Are If They Are Committed to Building &
Maintaining Home-School Partnerships
460,000 ...
Where to begin?
18
Invest in Communication Without Technology
Beyond the Bakesale (2007) - Four Core Beliefs
#MDCPS13
19
FACE
Family And Community Engagement
Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino
The researc...
Welcome. Honor. Respect.
#MDCPS13
21
Get Connected
...See through the lens of those already using these tools
#MDCPS13
22
Joined Twitter Summer 2011
as @Joe_Mazza
Began following 10
@NMHS_Principal
@LarryFerlazzo
@ShellTerrell
@Edutopia
@GCouro...
Social media based professional
development is now available where
teacher preparation and educational
leadership programs...
Family engagement
Technology integration
Collaborative transparency
#MDCPS13
25
#MDCPS13
Weekly Hashtag Chats
26
27
#PTchat (Parent-Teacher Chats)
Wednesdays at 9PM EDT
28
#MDCPS13
Meets virtually every Monday night at 9PM CST
Supporting Post: The origin of #ohedchat by Jeremy Evans
29
Recent #OHEDCHAT
Conversations
■ RtI/IAT
■ Content Area Literacy
■ Students Creating Textbooks &
Digital Literacy
■ Ten Tr...
What is the impact of social media tools like
Facebook, Blogs, Instagram, Youtube, Wikis &
Twitter on home-school partners...
#MDCPS13
March 2011:
Is there any research out there re: the use of
social media to connect home & school?
32
Dissertation Debrief
Use of Social Media Tools By
School Principals to Communicate
Between Home & School
Joe Mazza, Univer...
Qualitative Case Study Analysis
-> 3 Principals
-> 3 Parent leadership groups
-> Actual social media evidence
What works? ...
FACE
Family And Community Engagement
Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino
The researc...
eFACE
electronic Family And Community Engagement
voicemail
Email
fax machine
P.A. system
460,000 per day (Pew Internet Sur...
Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
#MDCPS13
37
Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
#MDCPS13
38
Family Engagement Core Values
1) All parents have dreams for their children and
want the best for them.
2) All parents hav...
Using Social Media:
Research Questions
•What communication benefits are being
experienced?
•What communication challenges a...
Methodology
Convenience Sample
Qualitative Case Study Analysis
3 Principals
3 Parent focus groups
3 Sets of social media a...
Findings
School principals are responsible
Limited leadership preparation for using social
media tools
Tools offer two-way...
Findings (cont.)
Learning community can communicate in the
same conversation without being in the same room
A true depth o...
Findings (cont.)
Schools used social media tools to recognize,
announce, solicit feedback, remind, build
relationships and...
Implications for Practice
It’s not about the technology
Focus on embedding core beliefs of school, family
and community pa...
It’s not about the tools, but the
relationships
“Technology should be like
oxygen; ubiquitous, necessary,
and invisible.”
...
Implications for Practice (cont.)
Training
Need for University and school-based professional
development for school leader...
Implications for Practice (cont.)
One Size Does Not Fit All
Access, home use and training needs should be
identified consis...
Making Connections:
Engaging Families With Social
Media Tools
Joe Mazza
leadlearner.com
#PARENTCAMP
Sat, 11/2/13
49
Ongoing Face to Face Two-Way Communications
Four Core Beliefs (Henderson & Mapp, 2008)
Email Distribution List
Family Enga...
How Do You Know What YOUR
Parents Are Using For Work & Home?
#MDCPS13
51
ASK THEM in multiple ways
Mazza, J. (2013). The Use of Social Media By School Principals To
Communicate Between Home and S...
Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
#MDCPS13
53
Mazza, J. (2013). The Use of Social Media By School Principals To
Communicate Between Home and School. #MDCPS13
54
Welcoming-Honoring-Respecting
Main Lobby Components
• Welcoming front office staff
• Clocks relating to timezones of our fami...
How do liability concerns impact
family engagement?
December 21, 2012
Winter Sing-A-Long
Gym Capacity: 626
#MDCPS13
56
Face to face two-way communication - A
foundation or “home button” for home-
school partnerships
Image credit: inspiredmam...
Getting Started With Social Media Checklist
1. Identify and invest in family engagement core values.
2. Become a connected...
Shared eFACE
Efforts Implemented
@KnappElementary
#MDCPS13
59
Supporting Post - Home & School 2.0
Average parent-teacher-community attendance = 43 (pre live feed option = 13)
for month...
“Meet Families Where They Are”
What does that mean for your school?
61
Plant the seeds. Provide ongoing training for parents & teachers.
Overlay Tool: Twitterfall
62
Supporting Post - 12 Reasons to Get your School Tweeting
63
“@KnappElementary: @MissMorrison’s students read their newly
published eBooks to 2nd grade buddies today & will share them...
Supporting Post: #EdCamp Comes to @KnappElementary
#EdCamp style PD comes to @KnappElementary
65
November 2, 2013
2013 Keynote
Dr. Adam Berman
2012 Keynote
Melissa Bilash (@MomCongressPA)
Follow-up Post on ParentCamp vi...
67
68
69
Ongoing Face to Face Two-Way Communications
Four Core Beliefs (Henderson & Mapp, 2007)
Email Distribution List
Family Enga...
How will you communicate this to families?
#MDCPS13
71
“Menu” of Communications
Face to Face
Phone
Send a note
Zippslip
Skype
E-mail
Google Text
Twitter
Knapp App (Appl...
Supporting Post - Evolution of Lead Learner by George Couros
73
pennfinn13.wordpress.com
facebook.com/pennfinn13
Inside Finland’s Education System
3/23/13 - 3/30/13
TEACHERS - ADMIN - PARE...
Family Engagement Wiki
knappwiki.wikispaces.com
Parent Perspectives
Image credit: akademifantasia.org
What Do Knapp Parent...
(12-13 family/staff bumper sticker)
@Joe_Mazza - leadlearner.com
Lead Learner @KnappElementary
Using Social Media to
Maxim...
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Miami Dade County Public Schools, 10-3-13

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Dr. Joe Mazza, Keynote
Miami-Dade County Public Schools, Office of Community Engagement
How can teachers, parents, leaders leverage social media to meet families where they are while building a collaborative & transparent learning community.
leadlearner.com

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  • Every population is different, but we know that 80% are on the Internet, on mobile phones
  • Too many to choose from. Less is best.
  • Reference Epstein Book at this time
  • Miami Dade County Public Schools, 10-3-13

    1. 1. GET CONNECTED Miami-Dade County Public Schools October 3, 2013 Dr. Joe Mazza Sharing your learning? Use #MDCPS13 1
    2. 2. #PARENTCAMP Sat, 11/2/13 2
    3. 3. Resource Links for Today’s Session • TodaysMeet Backchannel link: www.todaysmeet.com/MDCPS13 • Knapp Elementary Family Engagement Wiki • On Twitter? Use #MDCPS13 to share your learning today • Leadlearner.com • Following today’s sessions, visit slideshare.net (search MDCPS13) and you will find all slides & links. 3
    4. 4. My work Lead Learner at @KnappElementary “Principals’ Use of Social Media To Communicate Between Home & School” University of Pennsylvania, May 2013 Blogger: Edutopia, Connected Principals, Parent Involvement Matters, Smartblogs, eFACE Today, LeadLearner.com National IEL Consultant PennGSE Innovation Coach Weekly #PTchat Moderator on Twitter #PTchat Radio Host (iTunes) 4
    5. 5. Connecting Schools in a Digital Age #MDCPS13 5
    6. 6. 6
    7. 7. Commodore 64 kid #MDCPS13 7
    8. 8. #MDCPS13 8
    9. 9. Hubbard Woods School (K-4) Winnetka, Illinois Supporting Post: 3 investment good leaders make in creating other leaders #MDCPS13 9
    10. 10. 10
    11. 11. 11
    12. 12. Community-building through technology WGST - Hubbard Woods Supporting Publication: Methods That Matter II #MDCPS13 12
    13. 13. COMMUNITY - BUILDING Collaborative Transparent Relationship-driven Builds trust Implemented with (not to) Partnership and shared #MDCPS13 13
    14. 14. Collaborate by default Shared problem Shared action plan Shared research Shared actions Shared next steps Shared parents’ perspectives #MDCPS13 14
    15. 15. #MDCPS13 If we’re serious about collaborating we’re using collaborative tools by default. 15
    16. 16. Image credit: http://www.secularstudents.org Family engagement insanity = continuing to expect parents to come to us... #MDCPS13 16
    17. 17. Schools Must Meet Parents Where They Are If They Are Committed to Building & Maintaining Home-School Partnerships 460,000 people sign up for Twitter accounts each day. 70% of these sign-ups are aged 18-35. (Pew Internet Study, 2011) Supporting Post - Case for eFACE #MDCPS13 17
    18. 18. Where to begin? 18
    19. 19. Invest in Communication Without Technology Beyond the Bakesale (2007) - Four Core Beliefs #MDCPS13 19
    20. 20. FACE Family And Community Engagement Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino The research is robust. #MDCPS13 20
    21. 21. Welcome. Honor. Respect. #MDCPS13 21
    22. 22. Get Connected ...See through the lens of those already using these tools #MDCPS13 22
    23. 23. Joined Twitter Summer 2011 as @Joe_Mazza Began following 10 @NMHS_Principal @LarryFerlazzo @ShellTerrell @Edutopia @GCouros @Cybraryman1 @TomWhitby @ChrisLehmann @webclassroom @l_hilt Image credit: coroflot.com Supporting Post - Parents’ Guide to Twitter 23
    24. 24. Social media based professional development is now available where teacher preparation and educational leadership programs miss the mark. #MDCPS13 24
    25. 25. Family engagement Technology integration Collaborative transparency #MDCPS13 25
    26. 26. #MDCPS13 Weekly Hashtag Chats 26
    27. 27. 27
    28. 28. #PTchat (Parent-Teacher Chats) Wednesdays at 9PM EDT 28
    29. 29. #MDCPS13 Meets virtually every Monday night at 9PM CST Supporting Post: The origin of #ohedchat by Jeremy Evans 29
    30. 30. Recent #OHEDCHAT Conversations ■ RtI/IAT ■ Content Area Literacy ■ Students Creating Textbooks & Digital Literacy ■ Ten Trending Topics ■ Educational Leadership ■ Project Based Learning (PBL) ■ Standards-Based Grading ■ Professional Development, Part I & II #MDCPS13 30
    31. 31. What is the impact of social media tools like Facebook, Blogs, Instagram, Youtube, Wikis & Twitter on home-school partnerships? #MDCPS13 31
    32. 32. #MDCPS13 March 2011: Is there any research out there re: the use of social media to connect home & school? 32
    33. 33. Dissertation Debrief Use of Social Media Tools By School Principals to Communicate Between Home & School Joe Mazza, University of Pennsylvania #MDCPS13 33
    34. 34. Qualitative Case Study Analysis -> 3 Principals -> 3 Parent leadership groups -> Actual social media evidence What works? What doesn’t? Next steps? #MDCPS13 34
    35. 35. FACE Family And Community Engagement Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino The research is robust. #MDCPS13 35
    36. 36. eFACE electronic Family And Community Engagement voicemail Email fax machine P.A. system 460,000 per day (Pew Internet Survey) #MDCPS13 36
    37. 37. Epstein’s 6 Types of Involvement Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm #MDCPS13 37
    38. 38. Epstein’s 6 Types of Involvement Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm #MDCPS13 38
    39. 39. Family Engagement Core Values 1) All parents have dreams for their children and want the best for them. 2) All parents have the capacity to support their children's learning. 3) Parents and school staff should be equal partners. 4) The responsibility for building partnerships between school and home rests primarily with school staff, especially school leaders. (Henderson & Mapp, 2007) Image credit: http://www.howstuffworks.com #MDCPS13 39
    40. 40. Using Social Media: Research Questions •What communication benefits are being experienced? •What communication challenges are being experienced? •What does the actual social media evidence found publicly online suggest? #MDCPS13 40
    41. 41. Methodology Convenience Sample Qualitative Case Study Analysis 3 Principals 3 Parent focus groups 3 Sets of social media artifacts #MDCPS13 41
    42. 42. Findings School principals are responsible Limited leadership preparation for using social media tools Tools offer two-way communication by default Tools offer direct and immediate access to principal Educational “branding” occurs #MDCPS13 42
    43. 43. Findings (cont.) Learning community can communicate in the same conversation without being in the same room A true depth of how many parents utilized social media tools to support teaching and learning is unclear One size does not fit all. There is a single “one tool” that all parents use. Various “preferences” came from parents at each of the schools studied. #MDCPS13 43
    44. 44. Findings (cont.) Schools used social media tools to recognize, announce, solicit feedback, remind, build relationships and engage learning community directly and indirectly connected to school. Above all, parents seek face to face, two-way communications with respect to eye contact, tone, empathy, respect Social media tools aimed to complement family engagement efforts already in place by three schools, not replace them. #MDCPS13 44
    45. 45. Implications for Practice It’s not about the technology Focus on embedding core beliefs of school, family and community partnerships before engaging social media tools. How school and parent leaders can go about entering the world of social media to engage families and the community. #MDCPS13 45
    46. 46. It’s not about the tools, but the relationships “Technology should be like oxygen; ubiquitous, necessary, and invisible.” @ChrisLehmann #MDCPS13 46
    47. 47. Implications for Practice (cont.) Training Need for University and school-based professional development for school leaders on school, family and community partnerships. Need for professional development for school leaders, educators, parents and other learning community members on use of social media tools #MDCPS13 47
    48. 48. Implications for Practice (cont.) One Size Does Not Fit All Access, home use and training needs should be identified consistently; Per district, per school, per class. Schools must identify which tools work best, and which tools parents already depend on in their personal lives. Build a “menu of communication offerings” to “meet parents where they are.” #MDCPS13 48
    49. 49. Making Connections: Engaging Families With Social Media Tools Joe Mazza leadlearner.com #PARENTCAMP Sat, 11/2/13 49
    50. 50. Ongoing Face to Face Two-Way Communications Four Core Beliefs (Henderson & Mapp, 2008) Email Distribution List Family Engagement Wiki Home & School 2.0Twitter Text Alerts “Mobile App”? PollEverywhere Skype Parent-Teacher Conferences Remind 101 - Text Alerts A “MENU” of communications grown over time Google Voice/Text line 50
    51. 51. How Do You Know What YOUR Parents Are Using For Work & Home? #MDCPS13 51
    52. 52. ASK THEM in multiple ways Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #MDCPS13 52
    53. 53. Epstein’s 6 Types of Involvement Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm #MDCPS13 53
    54. 54. Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #MDCPS13 54
    55. 55. Welcoming-Honoring-Respecting Main Lobby Components • Welcoming front office staff • Clocks relating to timezones of our families • Parent Resource Center • Parent Computer Kiosk • Signage in top 5 languages • Student work • Sitting Area • Principal’s Office #MDCPS13 55
    56. 56. How do liability concerns impact family engagement? December 21, 2012 Winter Sing-A-Long Gym Capacity: 626 #MDCPS13 56
    57. 57. Face to face two-way communication - A foundation or “home button” for home- school partnerships Image credit: inspiredmamadesigns.blogspot.com Supporting Post: Leadership “Home Button” #MDCPS13 57
    58. 58. Getting Started With Social Media Checklist 1. Identify and invest in family engagement core values. 2. Become a connected educator. 3. Understand the distinct communication needs of your school families. 4. Understand the parameters. 5. Share decision-making. 6. Build capacity. 7. Technology is not the answer to solving conflict. 8. Introduce new tools. 9. Offer a menu of offerings. Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #MDCPS13 58
    59. 59. Shared eFACE Efforts Implemented @KnappElementary #MDCPS13 59
    60. 60. Supporting Post - Home & School 2.0 Average parent-teacher-community attendance = 43 (pre live feed option = 13) for monthly home and school meetings anymeeting.com 60
    61. 61. “Meet Families Where They Are” What does that mean for your school? 61
    62. 62. Plant the seeds. Provide ongoing training for parents & teachers. Overlay Tool: Twitterfall 62
    63. 63. Supporting Post - 12 Reasons to Get your School Tweeting 63
    64. 64. “@KnappElementary: @MissMorrison’s students read their newly published eBooks to 2nd grade buddies today & will share them with their family tonight!” dinner table Tell me about this book you published. Supporting Post - 5 Ways Being Connected Helps My Students 64
    65. 65. Supporting Post: #EdCamp Comes to @KnappElementary #EdCamp style PD comes to @KnappElementary 65
    66. 66. November 2, 2013 2013 Keynote Dr. Adam Berman 2012 Keynote Melissa Bilash (@MomCongressPA) Follow-up Post on ParentCamp via Edutopia 66
    67. 67. 67
    68. 68. 68
    69. 69. 69
    70. 70. Ongoing Face to Face Two-Way Communications Four Core Beliefs (Henderson & Mapp, 2007) Email Distribution List Family Engagement Wiki Home & School 2.0Twitter Text Alerts “Mobile App”? PollEverywhere Skype Parent-Teacher Conferences Remind 101 - Text Alerts Offer A “Menu” of Communications (Restaurant-Style) Google Voice/Text line 70
    71. 71. How will you communicate this to families? #MDCPS13 71
    72. 72. “Menu” of Communications Face to Face Phone Send a note Zippslip Skype E-mail Google Text Twitter Knapp App (Apple/Android) Edmodo Home & School 2.0 Mtg H&S Facebook Page Supporting Post - “I’m Overwhelmed with all the technology here.” [Back to School Night Slide] 72
    73. 73. Supporting Post - Evolution of Lead Learner by George Couros 73
    74. 74. pennfinn13.wordpress.com facebook.com/pennfinn13 Inside Finland’s Education System 3/23/13 - 3/30/13 TEACHERS - ADMIN - PARENTS - STUDENTS Connected Learning Community 74
    75. 75. Family Engagement Wiki knappwiki.wikispaces.com Parent Perspectives Image credit: akademifantasia.org What Do Knapp Parents have to say about eFACE efforts? (Video Link) 75
    76. 76. (12-13 family/staff bumper sticker) @Joe_Mazza - leadlearner.com Lead Learner @KnappElementary Using Social Media to Maximize Family And Community Engagement 76

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