Presentation given at the AASA National Conference on Education - February 21, 2013. Feel free to use and share!

1. 2013 National
Conference on Education
Los Angeles, CA
Social Media: How District Leaders Can Build Community
CHRIS
KENNEDY
Superintendent of
Schools / CEO,
West Vancouver
School District
February 21, 2013

2. 3 distinct communities
 West Vancouver
 Lions Bay
 Bowen Island
West Vancouver School District
The premier place for learning.

5. “A tribe is a group of
people connected to one
another, connected to a
leader, and connected to
an idea.”
—Seth Godin

6. “Tribes need leadership.
People want connection
and growth and
something new.”
—Seth Godin

7. Twitter and Facebook and group meetings and
newsletters are all TOOLS. Tools matter, because tools
impact the way you interact. You don’t need to use every
tool, but every tool you use you must use well. —Seth Godin

8. Why?

10. “Tell real stories from your
own life in a way that is
relevant and engaging to
your audience.” —Garr Reynolds

12. The evolution of mass communications

15. For all students,
on any device, from anywhere

16. Communication and collaboration
At home and at school

17. Teachers help students manage the learning
Tasks, homework, assignments

18. Personalized web spaces
Don’t want social tool – kids want to stay focused

20. What?

22. • Blog
• Twitter
• Supporting
Tools

23. Blog • Home base

27. Twitter • Amplify the message
Blog • Your home base

29. • Slideshare
Supporting • Linkedin
Tools • Facebook
• YouTube
Twitter • Amplify the message
Blog • Your home base

30. How are you using digital tools to lead
? learning?

31. Blog
Options

32. News
stories

33. Educational
Issues

34. Journal

35. The Risks

37. Twitter is a loaded gun . . .

38. Under deliver Overpromise

39. 1 x week
3 x day

41. Personal vs. Professional
Individual vs. Corporate

42. Relationship
between
Be personable
without being
too personal
(bffs 4eva)

43. More on
Blogs...

44. • Build it inside
or outside your
system?
• Create a
manageable
expectation
• Determine
what it
replaces . . .

46. More on
Twitter...

47. Who to follow?
Partner
Colleagues Groups
Reporters Lists
Colleagues Colleagues Hashtags News
Outlets

48. Best professional
learning available

49. More on
the rest...

50. Slideshare
post PowerPoints to
share publicly or embed

51. YouTube
post videos

52. Facebook
everyone is on it

53. Linkedin
a professional
Facebook

54. Google+
Google’s answer to FB
allows targeted sharing

55. More advice

56. Leaders lead – we need to model the way

57. For anyone,
on any device, from anywhere

59. Conclusions

60. “You have to be the
leaders—the storytellers
beyond these walls”
—Kevin Carroll

62. “Don’t talk about it...
BE
about it”

63. Where you can find me:
ckennedy@sd45.bc.ca
604-202-4379
@chrkennedy
Chris Kennedy
cultureofyes.ca
www.sd45.bc.ca