Florian m. schreiber siemens

2014-08
siemens.com/answers
Restricted © Siemens AG 2014. All rights reserved
Mobility Turnkey Solutions
in Middle East
October 2014 | United Arab Emirates, Dubai, MEED conference
Florian M. Schreiber | Director Sales

HR IE LL LR ©2 S0i1e4m-0e2n-s1 2A G 2014. All rights reserved
The world is facing tremendous challenges…

We are in the “urban millennium”
Population
Environment
 2009: 50 % of the world's population
lives in cities
 2030: Urban population will increase from
3.5 billion to 4.7 billion
Economy
 51 % of global GDP is produced in 600 cities
 By 2025, 40 % of global GDP growth will be
generated by middleweight cities in emerging
markets
Cities
 consume two-thirds of the world’s energy
 consume 60 % of its drinking water
 are responsible for 70 % of the global CO2
emissions

Transportation of people and goods is
top priority for metropolitan areas as …
… # 1 on mayors'
political agenda 1)
... most important driver
for "Quality of Life"
… key success factor for
global competitiveness
"We are investing billions in
improving the transport
network and easing the
burden for millions of
commuters. And the whole
purpose of that investment
is making public transport
better and easier for people
to use."
Boris Johnson
"Congestion has several
effects on travelers,
businesses, agencies and
cities. One significant
element is the value of the
additional time and wasted
fuel. 1.9 billion gallons of
fuel were wasted in the 439
U.S. urban areas. This
amount of fuel would fill 38
super-tankers or 210,000
gasoline tank trucks."
Texas Transportation Institute
"Today, 64% of all travel
kilometers made are
urban... Being able to get
around urban areas quickly,
conveniently and with little
environmental impact is
critical to cities' success"
Arthur D. Little

The Middle East is characterized by huge
investments…

… and dramatic developments
Dubai – Sheikh Zayed Road 1980’s

Dubai – Sheikh Zayed Road 2014

Value of all rail and metro projects in Middle East
source: MEED Projects

Siemens – innovations
for the electrified world
Digital
transformation
Globalization
Urbanization
Demographic
change
Climate change
• Decentralized demand of a
growing and aging
population
• Urbanization needs
infrastructure investments
• Global competition
drives productivity and
localization
• Networked world of
complex and
heterogeneous systems
• Higher resource efficiency
in an electrified world
Global trends
Efficient application
of energy
Power
transmission,
distribution and
Smart Grid
Power
generation
Medical
imaging and
in vitro
diagnostics
The present Medium term -2020
Electrification Market growth: ~2-3%
Automation
Digitization
Market growth: ~4-6%
Market growth: ~7-9%
Market evolution (illustrative)

The Mobility Division in the new structure
Power Generation Services
Market
America
Global
Healthcare
Middle
East, CIS
Asia,
Australia
Europe,
Africa
Financial
Services
Power
and Gas
Wind
Power and
Renewables
Mobility
Energy
Manage-ment
Building
Techno-logies
Digital
Factory
Process
Industries
and Drives
Healthcare
Separately
managed
Go-to-market
Managing Board
Divisions (Global P&L)

Mobility is the powerhouse for intelligent and
sustainable mobility solutions
Power Generation Services
Divisions (Global P&L)
Market
America
Global
Healthcare
Middle
East, CIS
Asia,
Australia
Europe,
Africa
Financial
Services
Power
and Gas
Wind
Power and
Renewables
Mobility
Energy
Manage-ment
Building
Techno-logies
Digital
Factory
Process
Industries
and Drives
Healthcare
Go-to-market
Mobility
Business Units
MO MM
Mobility Management
MO MLT
Mainline Transport
MO CS – Customer
Services
MO UT
Urban Transport
MO TPE
Turnkey Projects &
Electrification
Separately
managed

Siemens IC MOL MTS © Siemens AG 2014. All rights reserved
Siemens experience and competences address the
needs for highly sophisticated turnkey projects
Customer
needs
 On-time project delivery
 In-budget project
execution
 Reliable system with
optimized solutions
 Functional interaction
of all systems
 High system safety
 Continuous system
support
 High security standards
 Fulfil capacity
requirements
 Risk profile optimization
Siemens’
competence & experience
Products
 Rail Automation
 Electrification
 Rolling Stock
 E&M Subsystems
Services
 Project Management
 System Engineering
 System Integration
 Operation &
Maintenance
 (Financing)
Tailor-made
integrated
system

All levels of
government
Civil
contractors
Suppliers
Trackwork
companies
Planning and
consulting
companies
Municipalities
and transit
authorities
Local
partners
Public utilities
Financial
institutions
INVOLVED
PARTIES
Rail turnkey solutions involve many different parties

Siemens integrated E&M offering – reliable project
delivery from one single source
E&M systems
(incl. Rolling Stock)
Our approach can bundle
all E&M lots into a complete
solution package
Siemens Services
 Project Management
 Design
 Construction / Installation
 System Integration
 Commissioning
 Training
 Operation & Maintenance
 After Sales Services
Civil & Track
Works
Supply &
Integration
Interface
Coordi-nation
Customer
E&M System Delivery
Maintenance
Operation
management /
support
execution /
coordination
Best scope of solutions
Life Cycle Approach
 Siemens offers and manages a complete scope of
rail infrastructure related products and solutions
 Siemens, based on the quality and scope of its products
and services, is able to offer whole life cycle approach

Siemens system integration – Managing the
complexity
Electrical &
Mechanical
Civil
Track Works
Elevated
Constructions
Bridges and
Tunnels
Stations
Rolling Stock
Signaling
Electrification
Communication
Building
Maintenance Services
Workshop
Project Management &
System Integration
 Design
 Production
 Construction
 Commissioning
 Training
 After Sales Service
 Operation
 Maintenance
Electrical &
Mechanical
Scope
Civil Scope
PROJECT MANAGEMENT AND SYSTEM INTEGRATION

Possible business models
 General contractor
 Consortium member / consortium leader
 Sub-supplier
Decision factors
 Customer requirements
 Taxes
 Risk profile
 Competitiveness
*E&M: Electrical and mechanical equipment
*
Business models: tailored to our customers’ requirements
Different business models can occur

The benefits are reduced cost through time saving
and risk reduction
cost savings / risk reduction through:
Integrated system approach ensures:
 Lump-sum price for the scope supplied
 Elimination of claim management between different
contractors
 Time savings leading to earlier revenues
 Efficient risk allocation and interface risk reduction
 Reduction of complexity, as core systems delivered
and integrated by one supplier
 Design engineering
 Project management
 System integration
 Administration
 Procurement
Reduced redundancies
 Fewer supplier interfaces
 Fewer errors and omissions
 Fewer claims
 Improved schedule
 Improved life-cycle costs
Reduced interfaces

Successful with system integration and project
management
Customer benefits
Construction time
specified vs. actual
Specified construction time
Actual construction time

Restricted © Siemens AG 2014
Siemens Mobility Turnkey Solutions –
Successful projects worldwide
HSL Zuid
Cargo Hamburg
Transrapid Shanghai
Main Line Magdeburg-Marienborn
Main Line Stendal-Uelzen
HSL Madrid-Sevilla
HSL Cologne-Rhine/Main
Double Track Rawang-Ipoh
HSL Beijing-Tianjin
Val Chicago
Val Uijeongbu
Val Orly / Paris
Val Toulouse
Val Rennes
Val Lille
Val Turin
Val Charles des Gaulle / Paris
Val Taipei
Airport Link Kuala Lumpur
Airport Link Cologne-Bonn
Airport Link
LRT Ankara Bangkok
LRT Konya
LRT Bursa
LRT Tunis
LRT Valencia
LRT Guadalajara
LRT Houston
LRT Monterrey Ext.
LRT Monterrey
LRT Lisbon
LRT Edinburgh
Metro Athens
Metro San Juan
Metro Bangkok
Metro Shanghai
Metro Guangzhou
Metro Algiers
Metro Medellín
Metro Santo Domingo Metro Kaohsiung
„Skytrain“
Bangkok
Metro Buenos Aires
Light rail system
High speed + interurban
Airport link
Val
Metro
LRT Doha
Education City
Metro Riyadh
Line 1 and 2

Restricted © Siemens AG 2014 All rights reserved.
Page 20 Siemens IC MOL MTS
© Siemens AG 2009
Siemens Mobility Turnkey Solutions
Riyadh Metro System – Line 1 & 2
Restricted © Siemens AG 2014 All rights reserved.

حي
السفارات
جامعة الأميرة
نورة للبنات
المدينة
الصناعية
الثانية
خشم
العان
مطار الملك خالد
الدولي
Civil Works Joint
Venture (CWJV)
Integrated Joint Venture
Rolling Stock &
Systems Provider
Transit Systems
 Lines1 & 2 with 63.3 km
 Driverless Metro Turnkey solution
 74 Inspiro-type metro trains
 Headway down to to 90-second intervals
 Up to 21.000 passengers per hour
RIYADH METRO SYSTEM
Our contribution

RIYADH METRO SYSTEM
Uniform Design for all 6 Lines
Source: ADA

Florian m. schreiber siemens

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