2010: Visualising the experience

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Andrew spoke at the third meeting of the 2010 Partners Forum on the possible ways in which the City could experience and interpret the 2010 event visually. This included ideas on everything from how FIFA may brand the city, to how Cape Town could follow the examples of cities in Germany during 2006 – thus creating a unique brand for ourselves for 2010 and beyond.

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2010: Visualising the experience

  1. 1. 2 0 1 visualising the experience 2010 central city partners forum III 21 April 2009
  2. 2. Our thanks… For visual material and information contained in this presentation: The FIFA World Cup Germany 2006 and Host Cities Lesley de Reuck and his 2010 Team, City of Cape Town including Pam Naidoo, Lorraine Gerrans (Green Goal and Host City Beautification) and the Transport VTOPS team Sheryl Ozinsky and the 2010 team including the landscapers and architects on the Green Point Urban Park project
  3. 3. how they will brand…
  4. 4. FIFA exclusion zones: clearly demarcated FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  Virgin Active gym – to be included inside but City should speak with owners to explain Old Fire Station – potential to be purchased and create RPP risk Proposed tennis centre – currently sports fields Sea Point Civic Centre Police station Residential apartments (low RPP risk) but cafes and restaurants along the sea front could attract many spectators and, therefore, attractive for ambush activities Proposed new line of the Exclusion Zone – red dotted line. Hotel school – low risk V&A Waterfront mall – major tourist attraction – large risk of ambush activities Hospital McDonald’s restaurant – formerly carved out of the Zone. We recommend it is included inside the Zone. Proposed parking on the grass central reservations of the road – vulnerable to ambush – request that they are inside the Zone BMW dealership
  5. 34. what the fans did …
  6. 39. blue goal project…
  7. 44. what MUNICH did …

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