NXP Semiconductors provides mixed signal and standard product solutions using their expertise in RF, analog, power management, interface, security and digital processing. These technologies are used in automotive, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. Road pricing systems have evolved from traditional tollbooths to fully electronic tolling. Early systems introduced electronic toll collection while more recent implementations vary pricing based on time of day and traffic conditions. Challenges include managing energy use, billing, traffic flow, safety and the environment. A 2009 pilot project in Eindhoven tested a GPS-based road pricing system with 50 employees. Results showed that when rewards were provided, driver behavior improved over 16

1. Road Pricing : “Nil Volentibus Arduum” (*)Patrick Pype, NXP Semiconductors(*) If you want, you can !

2. Who are we ?NXP Semiconductorsprovides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. Headquartered in Europe, the company has approximately 28,000 employees working in more than 25 countries and posted sales of USD 3.8 billion in 2009. NXP has a large R&D center in Leuven (campus IMEC, campus Haasrode).Energy efficiencyEfficient power conversion / power management

3. CFL and LED lighting and back-lighting solutions

4. Energy conservation: e-metering, smart appliances

5. Electric/hybrid vehicles, intelligent traffic management Connected mobile devicesHigh-speed wireless connectivity and interfaces

6. Wireless and satellite infrastructure

7. Mobile and car audio/video and data

8. Increasing content in mobile devicesSecuritySecure mobile transactions and secure identity

9. Goods tagging, authentication and tracking

10. Car safety, security and remote diagnostics features

11. Radar and (body)scanning installationsHealthSmart and small hearing aids and headsets

12. Personal health devices and portable medical imaging