Boost Your Presentation Skills (2013)


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"Boost Your Presentation Skills! (and keep your audience coming back for more)" training material presented several times to business and technology audiences, March-May 2013

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Boost Your Presentation Skills (2013)

  1. 1. All rights reserved ©2013 1Marc JadoulBoost YourPresentation Skills!(and keep your audience coming back for more)
  2. 2. All rights reserved ©2013 2DisclaimerThis is a training course, not a public presentation.Some of the techniques introduced are notapplicable to or are not used in the following slides.
  3. 3. All rights reserved ©2013 3“Death by PowerPoint”
  4. 4. All rights reserved ©2013 4
  5. 5. All rights reserved ©2013 5The Rise of theCorporate StorytellerSteve Rubel, October 2010Even though millions of us are now content producers in some formor another, the reality is theres still chasm when it comes to quality.Theres art and theres junk. Audiences want art.To stand out today its critical that businesses create content.Activating your cadre of internal subject matter experts is the surestpath to visibility.The reality is, however, that organizations need to do more than justunleash their subject matter experts en masse. They need to activatethem in multiple channels at once and equip them in how to create acompelling narrative—an emerging set of skills called TransmediaStorytelling.Transmedia storytelling is the future of marketing. And those who canspan across formats and share their expertise will stand out in an ageof Digital Relativity.
  6. 6. All rights reserved ©2013 6Why tell stories?• Because we are all human beings• Stories make your content personal and sparklecuriosity• Storytelling is cooperative learning• An entertaining way to transmit a message• It’s a means to stimulate higher level thinking• We tend to forget lists and bullet points• Stories give us permission to act• They allow us to remember the things told• Stories spread. Good stories spread faster…
  7. 7. All rights reserved ©2013 7When storytelling gets the messageacross more effectively, itsincremental cost is (close to) zero,but its ROI is massive.
  8. 8. All rights reserved ©2013 8About me…
  9. 9. All rights reserved ©2013 9YOUmessageaudience deliveryYOURSTORYYOURSLIDESYOURPRESEN-TATION
  10. 10. All rights reserved ©2013 10YOUYOURSTORYYOURSLIDESYOURPRESEN-TATIONmessageaudience delivery
  11. 11. All rights reserved ©2013 11Great stories succeed because theyare able to capture the imaginationof large or important audiences.Seth Godin
  12. 12. All rights reserved ©2013 12The 7 C’s of a good storyC ompellingC redibleC oncreteC learC onsistentC ustomizedC onversational
  13. 13. All rights reserved ©2013 13Nobody cares about your products(except you).
  14. 14. All rights reserved ©2013 14People will forget your words,people will forget your slides,but they will never forgethow you made them feel. Angelou
  15. 15. All rights reserved ©2013 15The triune brain‘Reptile’(archipallium)‘Mammal’(paleopallium)‘Rational’(neopallium)Survival,fearEmotion,seek pleasure,avoid painLogic andthinking rights reserved ©2013213
  16. 16. All rights reserved ©2013 16The left and the right brainDaniel Pink, “A Whole New Mind”DesignStorySymphonyEmpathyPlayMeaningFunctionArgumentFocusLogicSeriousnessAccumulation
  17. 17. All rights reserved ©2013 17Aristotle’s ancientart of rhetoricEthosPathos LogosCredibility• Trustworthinessor reputation• Tone/styleEmotion• Emotional orimaginativeimpact• StoriesLogic• Reasoning orargumentation• Facts, figures,case studies
  18. 18. All rights reserved ©2013 18Charles MingusMaking the simplecomplicated is acommon practice;making thecomplicated simple,awesome simple,that’s creativity.
  19. 19. All rights reserved ©2013 19The KISS principleK eepI tS imple,S tupid
  20. 20. All rights reserved ©2013 20Even for engineers
  21. 21. All rights reserved ©2013 21A ttentionI nterestDesireE vidence )A ctionWhat makes a good storyline?(
  22. 22. All rights reserved ©2013 22Plan your story• Think about the story you want to tell and themessages you want to convey before you startcreating slides• Clearly identify your objectives and expectedoutcomes• Inform yourself about the opportunity, context,audience, other speakers, etc.• Look for anecdotes, case studies, experience, …• Always start with the end in mind
  23. 23. All rights reserved ©2013 23http://www.mindmapinspiration.comMap your ideas
  24. 24. All rights reserved ©2013 24Satisfy your audience’s goalsWhat’sI nI tF orM e?
  25. 25. All rights reserved ©2013 25Know your target audienceto tailor your presentation• Size and composition• Key persons in the room• Expectations and level of knowledge• Objectives and level of interest/resistance• Possible questions they may ask• Level of understanding speaker’s language• Overall agenda and time available
  26. 26. All rights reserved ©2013 26Build a message houseCoremessageperceptionpropositiondifferentiationrelevanceFoundation(trends, facts & figures, …)Umbrella statement(vision, mission, value, …)CoremessageperceptionpropositiondifferentiationrelevanceCoremessageperceptionpropositiondifferentiationrelevanceBurson-Marsteller, 2006
  27. 27. All rights reserved ©2013 27Do the elevator test• Can you “sell” your message in 30 seconds?• Can you summarize it on the back of a napkinor business card?• Can you deliver your story in half of theavailable time slot?• Can it be understood by your mother in law?
  28. 28. All rights reserved ©2013 28YOUYOURSTORYYOURSLIDESYOURPRESEN-TATIONmessageaudience delivery
  29. 29. All rights reserved ©2013 29If information ispresented orally,people rememberabout 10% ofthe content 72hours later.That figure goesup to 65% ifyou add a picture.John Medina (2008), “Brain Rules”
  30. 30. All rights reserved ©2013 30The average business presentationhas 25% less slides than 3 years ago.Less time tomonologueMore time todialogue
  31. 31. All rights reserved ©2013 31You’ll probablypresent less than20% of all theinformation youhave in mind
  32. 32. All rights reserved ©2013 32What annoys audiencesabout PPT Presentations?• The speaker read the slides to us 69.2%• Text so small I couldn’t read it 48.2%• Full sentences instead ofbullet points 48.0%• Slides hard to see because ofcolor choice 33.0%• Overly complex diagrams or charts 27.9%
  33. 33. All rights reserved ©2013 33Do not overload your presentationwith visuals - they should underlinesomething in your presentation, andnot overshadow you, the speaker.
  34. 34. All rights reserved ©2013 34Gary VaynerchukGreat speakers may use poor visuals …… or even no slides at all …
  35. 35. All rights reserved ©2013 35The KILL principleK eepI tL arge &L egible
  36. 36. All rights reserved ©2013 36Your brain interprets everyletter as a picture so wordyslides literally choke your brain.
  37. 37. All rights reserved ©2013 37Beware of creating‘slidumentation’.Create visualsto present asolution or tomake a statement,not to solveyour problemor to documentthe details.
  38. 38. All rights reserved ©2013 38Your audience is only capable of holdingthree or four points in short termmemory: respect the ‘rule of three’.
  39. 39. All rights reserved ©2013 39Only mention the essential figures.Put the rest in a separate handout.
  40. 40. All rights reserved ©2013 40Plan your presentation• Create a storyboard• Look for appropriate visual materials• Preparation time = 3x presentation time• Background ‘material’ = 5x presentation content• Count 2-3 minutes per slide• Anticipate to possible questions• Re-iterate your slides after each presentation
  41. 41. All rights reserved ©2013 41Create a storyboard• Start from your mind map• Spend time in the “slide sorter”
  42. 42. All rights reserved ©2013 42How many slides will you need?Speaking slot(in minutes)x0.8Speaking time(in minutes)÷3÷2Number of slides<<(3 mins. per slide)(2 mins. per slide)(Q&A)
  43. 43. All rights reserved ©2013 43Keep consistent in style,vocabulary, color palette, etc.
  44. 44. All rights reserved ©2013 44Use appropriate fonts
  45. 45. All rights reserved ©2013 45Fonts and typefaces• Must be readable from the back of the room• Title 28–36 pts; body text 20-28 pts• Don’t mix too many fonts; don’t use scriptfonts• Use Bold, italic and color instead of underline• Don’t mix too many colors on one slide• Colors should contrast with the background• Avoid using red text on a white or blackbackground
  46. 46. All rights reserved ©2013 46Bullets and numbering• Only 1 point or idea per slide• Use statements instead of sentences• Use key words to help audience focus• Title contains 5 words or less• Maximum 7 lines per slide, 7 words per line• Each statement starts with a capital• Avoid numbered bullet lists
  47. 47. All rights reserved ©2013 47Tables and charts• Avoid large tables and spreadsheet objects• Use appropriate chart types (bar, pie, line, …)• Though charts have a higher visual impact,tables may display information in a lessemotional way
  48. 48. All rights reserved ©2013 4848COPYRIGHT © 2013 M. JADOUL. ALL RIGHTS RESERVED.
  49. 49. All rights reserved ©2013 49Clip art and animation• Use illustations wisely• Images must enhance or clarify the content• Scale down photo resolution• Don’t use “fly in” bullets• Limit object builds and slide animation
  50. 50. All rights reserved ©2013 50Don’t use standardPowerPoint clipart
  51. 51. All rights reserved ©2013 51Scaling and cropping images25 KB 2.5 KB250 KB
  52. 52. All rights reserved ©2013 52Embedding videoand multimedia• Use video/audio clips for examples, use casesand/or testimonials• Make sure the video files are loaded onthe presentation PC and linked into the slides• Alternatively, post the movies on YouTubeand provide a link to it• Don’t use PowerPoint sound effects• Arrange that A/V equipment is available andtested (with your presentation) before you start
  53. 53. All rights reserved ©2013 53YOUYOURSTORYYOURSLIDESYOURPRESEN-TATIONmessageaudience delivery
  54. 54. All rights reserved ©2013 54Be prepared• Only present your OWN story and slides• Get familiar with your presentation• Add some time checks if necessary• Anticipate to possible questions• Rehearse, rehearse, rehearse• Ask feedback from your colleagues(including non-researchers)
  55. 55. All rights reserved ©2013 55Get in early• To be on time for your presentation• To socialize with the host(s)• To network with the attendees(beware of the first impression you create)• To get familiar with the venue• To listen to (and bridge with) previousspeakers• To identify friends and foes in the audience
  56. 56. All rights reserved ©2013 56Before you start• Get familiar with the room and the equipment• Be aware of the organizer/audience’sexpectations• Test your PC (fonts!) and the A/V equipment• Know how to navigate (also backward…)• Turn off your screensaver, email and IM• Bring a backup copy of your slides• Consider some last minute customization• Be prepared for presenting naked• Relax!!!
  57. 57. All rights reserved ©2013 57Most people decide within the first8 seconds of a presentation whetherthe speaker is worth listening to.Good morning... I am so gladthat I got the opportunity to speakhere this morning... Thank you...It’s really a pleasure to be heretoday, blah, blah, ...
  58. 58. All rights reserved ©2013 58Opening• Open with a short silence• Launch a statement/quote or conduct a pollthat grabs the audiences attention• Explain it by a ‘personal’ story• Address a few individuals in the audience• Speak in short sentences and pause frequently• Concentrate on the message — not the medium
  59. 59. All rights reserved ©2013 592/3 of respondents mention“speaker reads the slides”as the biggest annoyance.A speaker may put his entire presentation on his slides. Heturns his back to the audience and reads the slides aloud.Perhaps he feels this approach guarantees all theinformation will get to the audience.This may be the most annoying way to give a presentation.Audience members feel insulted: they already know how toread! They wonder why the lecturer doesn’t simply hand outa copy of the slides.The visual presentation dominates the presenter. Thepresenter is not adding any value to what is on the slides.
  60. 60. All rights reserved ©2013 60The average attentionspan of an adult is18 minutes.Keep your talk shortor make sure that thefirst minutes includeany material that youwant your audienceto remember.
  61. 61. All rights reserved ©2013 61Only 7% of a message is conveyedby actual words or content. 38%is transmitted by tone of voice andvolume of speech. The other 55% isdelivered through non-verbal means.Albert Mehrabian (1981), “Silent Messages”
  62. 62. All rights reserved ©2013 62P+Rauseepeat
  63. 63. All rights reserved ©2013 63Using your voice• Turn nervousness into positive energy• Match your presentation style• Speak clearly (do not shout or whisper)• Vary pitch and speed• Silence sometimes says more than words• Pausing shortly at key points adds emphasis• Be aware of your vocal tics and repetitiveword/phrase use• Breath!
  64. 64. All rights reserved ©2013 64Penguins can be cute, buttheyre not good presenters.
  65. 65. All rights reserved ©2013 65Your position, gestureand body language• Adopt a neutral and open stance• Do not obscure the screen• Don’t look at the screen behind you or turnyour back to the audience• Be aware where you stand and how you move• The bigger the audience, the bigger thegestures• Be conscious of what you do with your hands• Body language should match your message
  66. 66. All rights reserved ©2013 66Getting audience feedback• Make eye contact, one person at a time• But don’t stare at specific individuals• Monitor audience’s body language› Positive: smiling, nodding, taking notes, …› Negative: yawning, coughing, doodling, lookingout the window, playing with their BlackBerry, …› Undecided: typing on a laptop (may be email ortaking notes)• Be provocative and ask questions• After your talk, dont ask “did you like mypresentation?” but be more specific
  67. 67. All rights reserved ©2013 67Interruptions and questions• Have a Q&A session at the end, tell it to theaudience before you start presenting• Stick to the main points of your speech• Always be respectful of the questioner• Don’t be afraid to say “I don’t know”• Repeat the question if too silent• Address the answer to the whole audience
  68. 68. All rights reserved ©2013 68More dos and don’ts• Show confidence in your content and skills• Take benefit from the adrenaline in your body• Show enthousiasm and excitement• Radiate your passion• Don’t appologize for› Misspeaking (rather use “rather…”)› Clicking onto the wrong slide› Not covering a topic› Not knowing an answer
  69. 69. All rights reserved ©2013 69Closing• Summarize your main ideas and key points• Call for application or for action• Do not stop cold, use a bridging statement• Do not lose energy, don’t change style• Do not make the closing seem unimportant• Leave a ‘final impression’ on the audience
  70. 70. All rights reserved ©2013 70ActionMemorableS ummarize
  71. 71. All rights reserved ©2013 71Time management• Rehearse, rehearse, rehearse• Start on time• Leave time for Questions & Answers• Plan/check “milestones” in your presentation• Adapt your story and/or your pace• Don’t wait for the last 5 minutes to speed up• Skip details and less meaningful slides• Ask a timekeeper to show yellow (10 min. left)and red (5 min. left) cards
  72. 72. All rights reserved ©2013 72Dealing with stress• Arrive at the venue well in time• Get familiar with the room• Check A/V equipment before you start• Don’t present with an empty stomach• Believe in yourself• Realize that people want you to succeed• The audience is your friend, not an enemy• Turn your adrenaline into positive energy
  73. 73. All rights reserved ©2013 73YOUYOURSTORYYOURSLIDESYOURPRESEN-TATIONmessageaudience delivery
  74. 74. All rights reserved ©2013 74There are always three speechesfor every one you actually gave.The one you practiced, the one yougave, and the one you wish you gave.Dale Carnegie
  75. 75. All rights reserved ©2013 75Recommended reading(some of the sources I have tapped)
  76. 76. All rights reserved ©2013 76Follow my
  77. 77. All rights reserved ©2013 77Thank You!