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Reach out and
touch the future:
Accenture connected
vehicle solutions
Drivers and passengers increasingly expect access to connected services in their
vehicles. The connected vehicle space is a fast-growing market and a strategic priority
for the Automotive Industry. At the same time, the diagnostics data that these systems
generate can provide OEMs with the insights they need to enhance services in areas
such as CRM/marketing, quality, customer services, after sales and R&D.
Accenture conducted a global survey of 14,195 consumers across 12 countries
to find out what consumers want and how can OEMs fulfill those demands.

US

Malaysia

Spain

China

South Korea

UK

France

Brazil

Indonesia

To know more, visit www.accenture.com/connectedvehicle

Italy

Germany

South Africa
How important is it for you to have the following
Connected Navigation Services on your car?

60+210+240+500=
26%

30%

19%

34%

34%

36%

Weather Information

15%

13%

140+250+250+360=

Car Park Spaces

29%

130+340+340+190=

Speed Camera

6%

150+290+300+260=

Traffic Information

21%

24%

50%

25%

25%

14%

140+300+300+260=
26%

30%

30%

14%

In-Car Search, POI
■ Already using ■ Very likely to start using ■ Will consider for future usage ■ Not using, nor interested

How important is it for you to have the following Infotainment Services
in your car? (Services that deliver in vehicle real time information
services such as web radio or video news through the IVI and access to
entertainment content like music, gaming and social networks)

23371118
+293018L +262215L +273230L +302923L
Productivity
23%

18%

Educational
(eLearning)
30%

Entertainment
(internet, music, gaming)

11%

14%

27%

29%

30%

32%

Information (news,
stocks and sport)
19%

37%

37%

21%

22%

26%

24%

■ Already using ■ Very likely to start using ■ Will consider for future usage ■ Not using, nor interested
How important is it for you to have the following Convenience
Services in your car? (By Convenience services we mean services
that allow drivers to activate commands remotely or reduce
insurance costs using data on drivers behaviour)
Remote Services

Vehicle Health report

Vehicle Lifecycle
Management

Second Used
Car report

11121221
+283130 +363913 +363913 +39328
11%

28%

31%

30%

12% 13%

36%

39%

13% 12%

37%

37%

21%

8%

39%

32%

■ Already using ■ Very likely to start using ■ Will consider for future usage ■ Not using, nor interested

Which of the following payment models or methods would
you prefer to pay for connected services in your car?
Monthly fee
28% charged over
credit card or
paypal
Upfront

26% payment
in the car price
Free basic
25% services subject
to in-car
advertising
Single purchase

13% for a predefined
period
Payment with

8% partner bonus
tools
Which of the following is your priority style for Services Usage while driving?

36%

I value personalized
& consistent usage
of connectivity

51%

Use in-vehicle
functions only as
meant for better driver

13%

Use my
smartphone/
tablet with
full access

Which model/size of car do you drive most often?
Middle/
Intermediate Car

37%

Large Intermediate/
Upper Class Car

Compact Car

29%

Mini/Small Car

11%

11%
Vans

Sports Utility Vehicle (SUV)
Luxury Car

8%

2%

2%
Indicate whether you are using or interested in using the below technologies:
Operate a smartphone
using controls on the
steering wheel while
driving

In-car feature
enabling the ability
to read and dictate
Emails while driving

Surfing the
Internet via a
monitor in the car

14+9+17+38+5111L
57+29L 56+35L 63+20L
29%

14%

35%

9%

20%

Streaming music

17%

11%

38%

29%

57%

63%

56%

■ Use

■ Would like to use

51%

■ Not interested in it

Indicate whether you are using or interested in using the below technologies
that support drivers while driving/parking their cars:

19+73+8 9+77+14 17+78+5 7+85+8
8+81+11 9+60+31 10+68+22 14+71+15
12+78+10 9+78+13 20+75+5
8%

73%

77%

High quality
navigation solutions

78%

31%

81%

9%

85%

Stolen vehicle
recovery tracker

Automated breakdown calla call made automatically

11% 8%

A system that stops the
car automatically

23%

15% 14%

10%

68%

59%

eCall

Car-to-car
communication

71%

Insurance
black box

10% 12%
78%

The car stops if a
barrier is too close

4%

78%

Car parking space
detection system

Full automatic parking
assist system

13% 9%

■ Use

8% 7%

5% 17%

14% 9%

19%

■ Would like to use

20%

75%

Car identifies traffic
signals, congestion, etc.

■ Not interested in it
Which of the information technologies/driving support systems
listed below would you like to use in your car?

45%

54%

Lane-keeping
system

53%

Fatigue
warning
device

46%

Autopilot

In-car video camera to
record accident incidents

67%

Night Vision Device

62%

Lane changing warning
systems/blind spot
warning system

72%

11+50+2694

Front/rear end
collision alarm
warning

Using a scale of 5 essential down to 1 not at all important, how important is it for your
car to have the same operating system in the dashboard as compared to your devices?

4%

9%

26%

11%

50%

■ Essential ■ Important ■ Neither important nor unimportant
■ Fairly unimportant ■ Not at all important
Which of the following services do you think is important for your passengers
(partner, children etc) to have access to in the car?
69%

Streaming music for in-car use

57%

Surfing the Internet via a monitor in the car

52%

Car identifies traffic signals, congestion, accidents, delays,
warning the passenger in advance of such situations

51%

A system that allows the passenger to stop the car if,
for example, the driver suffers a heart attack

45%

Front/rear end collision alarm warning

42%

Night vision device

41%

Fatigue Warning device

40%

Access to social media while in the car

36%

Lane changing warning systems/
Blind spot warning system

34%

In-car feature enabling the ability
to read and dictate E-Mails

30%

Car-to-car communication

29%

Lane-keeping system

25%

Autopilot

On a scale from 1 to 10 (10 meaning that in-car technology has the greatest influence
over the car purchase decision and 1 meaning that the car’s driving performance has the
greatest impact on the car purchase decision), what score would you assign for your view?
The cars driving
performance has the
greatest impact

3%

4%

7%

7%

12%

12%

15%

The in-car technology
has the greatest
influence

20%
12%

7%

1	2	 3	4	5	6	7	8	9	
10
About Accenture
Accenture is a global management consulting,
technology services and outsourcing company, with
approximately 275,000 people serving clients in
more than 120 countries. Combining unparalleled
experience, comprehensive capabilities across all
industries and business functions, and extensive
research on the world’s most successful companies,
Accenture collaborates with clients to help
them become high-performance businesses and
governments. The company generated net revenues
of US$28.6 billion for the fiscal year ended Aug. 31,
2013. Its home page is www.accenture.com.

Copyright © 2013 Accenture
All rights reserved.
Accenture, its logo, and
High Performance Delivered
are trademarks of Accenture.

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Reach out and touch the future: Accenture connected vehicle solutions

  • 1. Reach out and touch the future: Accenture connected vehicle solutions
  • 2. Drivers and passengers increasingly expect access to connected services in their vehicles. The connected vehicle space is a fast-growing market and a strategic priority for the Automotive Industry. At the same time, the diagnostics data that these systems generate can provide OEMs with the insights they need to enhance services in areas such as CRM/marketing, quality, customer services, after sales and R&D. Accenture conducted a global survey of 14,195 consumers across 12 countries to find out what consumers want and how can OEMs fulfill those demands. US Malaysia Spain China South Korea UK France Brazil Indonesia To know more, visit www.accenture.com/connectedvehicle Italy Germany South Africa
  • 3. How important is it for you to have the following Connected Navigation Services on your car? 60+210+240+500= 26% 30% 19% 34% 34% 36% Weather Information 15% 13% 140+250+250+360= Car Park Spaces 29% 130+340+340+190= Speed Camera 6% 150+290+300+260= Traffic Information 21% 24% 50% 25% 25% 14% 140+300+300+260= 26% 30% 30% 14% In-Car Search, POI ■ Already using ■ Very likely to start using ■ Will consider for future usage ■ Not using, nor interested How important is it for you to have the following Infotainment Services in your car? (Services that deliver in vehicle real time information services such as web radio or video news through the IVI and access to entertainment content like music, gaming and social networks) 23371118 +293018L +262215L +273230L +302923L Productivity 23% 18% Educational (eLearning) 30% Entertainment (internet, music, gaming) 11% 14% 27% 29% 30% 32% Information (news, stocks and sport) 19% 37% 37% 21% 22% 26% 24% ■ Already using ■ Very likely to start using ■ Will consider for future usage ■ Not using, nor interested
  • 4. How important is it for you to have the following Convenience Services in your car? (By Convenience services we mean services that allow drivers to activate commands remotely or reduce insurance costs using data on drivers behaviour) Remote Services Vehicle Health report Vehicle Lifecycle Management Second Used Car report 11121221 +283130 +363913 +363913 +39328 11% 28% 31% 30% 12% 13% 36% 39% 13% 12% 37% 37% 21% 8% 39% 32% ■ Already using ■ Very likely to start using ■ Will consider for future usage ■ Not using, nor interested Which of the following payment models or methods would you prefer to pay for connected services in your car? Monthly fee 28% charged over credit card or paypal Upfront 26% payment in the car price Free basic 25% services subject to in-car advertising Single purchase 13% for a predefined period Payment with 8% partner bonus tools
  • 5. Which of the following is your priority style for Services Usage while driving? 36% I value personalized & consistent usage of connectivity 51% Use in-vehicle functions only as meant for better driver 13% Use my smartphone/ tablet with full access Which model/size of car do you drive most often? Middle/ Intermediate Car 37% Large Intermediate/ Upper Class Car Compact Car 29% Mini/Small Car 11% 11% Vans Sports Utility Vehicle (SUV) Luxury Car 8% 2% 2%
  • 6. Indicate whether you are using or interested in using the below technologies: Operate a smartphone using controls on the steering wheel while driving In-car feature enabling the ability to read and dictate Emails while driving Surfing the Internet via a monitor in the car 14+9+17+38+5111L 57+29L 56+35L 63+20L 29% 14% 35% 9% 20% Streaming music 17% 11% 38% 29% 57% 63% 56% ■ Use ■ Would like to use 51% ■ Not interested in it Indicate whether you are using or interested in using the below technologies that support drivers while driving/parking their cars: 19+73+8 9+77+14 17+78+5 7+85+8 8+81+11 9+60+31 10+68+22 14+71+15 12+78+10 9+78+13 20+75+5 8% 73% 77% High quality navigation solutions 78% 31% 81% 9% 85% Stolen vehicle recovery tracker Automated breakdown calla call made automatically 11% 8% A system that stops the car automatically 23% 15% 14% 10% 68% 59% eCall Car-to-car communication 71% Insurance black box 10% 12% 78% The car stops if a barrier is too close 4% 78% Car parking space detection system Full automatic parking assist system 13% 9% ■ Use 8% 7% 5% 17% 14% 9% 19% ■ Would like to use 20% 75% Car identifies traffic signals, congestion, etc. ■ Not interested in it
  • 7. Which of the information technologies/driving support systems listed below would you like to use in your car? 45% 54% Lane-keeping system 53% Fatigue warning device 46% Autopilot In-car video camera to record accident incidents 67% Night Vision Device 62% Lane changing warning systems/blind spot warning system 72% 11+50+2694 Front/rear end collision alarm warning Using a scale of 5 essential down to 1 not at all important, how important is it for your car to have the same operating system in the dashboard as compared to your devices? 4% 9% 26% 11% 50% ■ Essential ■ Important ■ Neither important nor unimportant ■ Fairly unimportant ■ Not at all important
  • 8. Which of the following services do you think is important for your passengers (partner, children etc) to have access to in the car? 69% Streaming music for in-car use 57% Surfing the Internet via a monitor in the car 52% Car identifies traffic signals, congestion, accidents, delays, warning the passenger in advance of such situations 51% A system that allows the passenger to stop the car if, for example, the driver suffers a heart attack 45% Front/rear end collision alarm warning 42% Night vision device 41% Fatigue Warning device 40% Access to social media while in the car 36% Lane changing warning systems/ Blind spot warning system 34% In-car feature enabling the ability to read and dictate E-Mails 30% Car-to-car communication 29% Lane-keeping system 25% Autopilot On a scale from 1 to 10 (10 meaning that in-car technology has the greatest influence over the car purchase decision and 1 meaning that the car’s driving performance has the greatest impact on the car purchase decision), what score would you assign for your view? The cars driving performance has the greatest impact 3% 4% 7% 7% 12% 12% 15% The in-car technology has the greatest influence 20% 12% 7% 1 2 3 4 5 6 7 8 9 10
  • 9. About Accenture Accenture is a global management consulting, technology services and outsourcing company, with approximately 275,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com. Copyright © 2013 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.