Adap.tv will present the findings of our State of the Industry survey, drawing on the most influential leaders in digital advertising to offer their assessment of agency efficiency and their evolving role in the creative process.
Adap.tv Australia State of Video Report, 2013Adap.tv
Adap.tv and IAB Australia took a look at the massive growth happening in online video within the Australia continent, aggregating survey data from more than 160 media and marketing professionals in the region.
Mobile Monetization Study: Effects of BlacklistingAdColony
Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps.
Blacklists are typically created for one of two reasons: preventing inappropriate content from being seen users or preventing competing apps from appealing to high value users.
For instance, a publisher might blacklist a vodka ad in their apps that are popular among teens. Alternatively, a publisher of a match 3 puzzle game might block other puzzle games from running app install campaigns within their game.
When blacklisting is used to prevent potentially competing apps, ad demand sources are limited. This often leads to lower eCPMs for the app and lower overall ad revenue for the publisher.
Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised.
To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies.
Taking AIM: Top 10 App Install Marketing Trends | Paul WestJessica Tams
Delivered at Casual Connect Europe 2016
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
To download the report, please visit http://bit.ly/2fyVTw5.
The Q3 2016 App Install Marketing survey is the 6th of its kind since 2013. The survey provides insights, benchmarks, and trends from the top 100 grossing app developers, asking over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.
Peter Field analysed 108 UK cases from the IPA effectiveness awards databank 2012-2016, to understand the business effectiveness of UK newsbrands. This work builds on his previous analysis of 2012 and 2014 cases.
How to Optimize for Brand Effectiveness: Before & During Your CampaignExtreme Reach
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.
Adap.tv Australia State of Video Report, 2013Adap.tv
Adap.tv and IAB Australia took a look at the massive growth happening in online video within the Australia continent, aggregating survey data from more than 160 media and marketing professionals in the region.
Mobile Monetization Study: Effects of BlacklistingAdColony
Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps.
Blacklists are typically created for one of two reasons: preventing inappropriate content from being seen users or preventing competing apps from appealing to high value users.
For instance, a publisher might blacklist a vodka ad in their apps that are popular among teens. Alternatively, a publisher of a match 3 puzzle game might block other puzzle games from running app install campaigns within their game.
When blacklisting is used to prevent potentially competing apps, ad demand sources are limited. This often leads to lower eCPMs for the app and lower overall ad revenue for the publisher.
Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised.
To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies.
Taking AIM: Top 10 App Install Marketing Trends | Paul WestJessica Tams
Delivered at Casual Connect Europe 2016
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
To download the report, please visit http://bit.ly/2fyVTw5.
The Q3 2016 App Install Marketing survey is the 6th of its kind since 2013. The survey provides insights, benchmarks, and trends from the top 100 grossing app developers, asking over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.
Peter Field analysed 108 UK cases from the IPA effectiveness awards databank 2012-2016, to understand the business effectiveness of UK newsbrands. This work builds on his previous analysis of 2012 and 2014 cases.
How to Optimize for Brand Effectiveness: Before & During Your CampaignExtreme Reach
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.
Using the results from over 500 econometric models over the last five years, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix. As a result, advertising spend should return to 2013 levels for optimum effectiveness
Did you know 45% of communication professionals are involved in creating content specifically for the internet/mobile. Organisations have begun to realise the value of good content as a currency to communicate with their audiences. Our research on 'Curing the Content Headache' examines the challenges faced by corporate communication professionals to mine, refine, create and publish corporate content across various paid, owned & earned media channels.
Carried out in April 2014 with the help of Tapestry Research, the survey compiles results from nine key questions we asked 100 top tier communication professionals about their organisation's content development & management approach.
The 87th Academy Awards Brand Lift StudyExtreme Reach
The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers.
In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data.
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
DES: State of the Industry by Adap.tv: Online Video and Programmatic BuyingDigiday
The digital marketing industry increased its online video budgets by 27 percent last year and is projected to increase budgets again this year by 20 percent, according to new research by Adap.tv. Donnie Williams, chief digital officer at Horizon Media will join Adap.tv CEO Amir Ashkenazi to discuss these findings, the future of video online and how programmatic buying is fueling its growth.
Presenters: Amir Ashkenazi, Founder and CEO @Amirtime
Curt Hecht, global CRO, Weather Channel @curthecht
Donnie Williams, CDO, Horizon Media @HorizonMediaInc
Extreme Reach Super Bowl 49 Brand Effectiveness StudyExtreme Reach
This year, a 30-second TV commercial during the Super Bowl cost about $4.5 million. And with that hefty, record-setting price tag comes a question we hear every year: which ad did the best? Which brand made the greatest impact with their Super Bowl investment? We’d like to help answer those questions.
In this study, we’ve compiled insights that reveal which brands ran the most effective Super Bowl ads based on brand lift data. We've analyzed the responses from the audience as a whole and looked at specific demographic segments as well.
In this introductory course, industry experts and leading publishers will provide valuable tips and guidance on managing search campaigns and maximizing performance.
Using the results from over 500 econometric models over the last five years, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix. As a result, advertising spend should return to 2013 levels for optimum effectiveness
Did you know 45% of communication professionals are involved in creating content specifically for the internet/mobile. Organisations have begun to realise the value of good content as a currency to communicate with their audiences. Our research on 'Curing the Content Headache' examines the challenges faced by corporate communication professionals to mine, refine, create and publish corporate content across various paid, owned & earned media channels.
Carried out in April 2014 with the help of Tapestry Research, the survey compiles results from nine key questions we asked 100 top tier communication professionals about their organisation's content development & management approach.
The 87th Academy Awards Brand Lift StudyExtreme Reach
The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers.
In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data.
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
DES: State of the Industry by Adap.tv: Online Video and Programmatic BuyingDigiday
The digital marketing industry increased its online video budgets by 27 percent last year and is projected to increase budgets again this year by 20 percent, according to new research by Adap.tv. Donnie Williams, chief digital officer at Horizon Media will join Adap.tv CEO Amir Ashkenazi to discuss these findings, the future of video online and how programmatic buying is fueling its growth.
Presenters: Amir Ashkenazi, Founder and CEO @Amirtime
Curt Hecht, global CRO, Weather Channel @curthecht
Donnie Williams, CDO, Horizon Media @HorizonMediaInc
Extreme Reach Super Bowl 49 Brand Effectiveness StudyExtreme Reach
This year, a 30-second TV commercial during the Super Bowl cost about $4.5 million. And with that hefty, record-setting price tag comes a question we hear every year: which ad did the best? Which brand made the greatest impact with their Super Bowl investment? We’d like to help answer those questions.
In this study, we’ve compiled insights that reveal which brands ran the most effective Super Bowl ads based on brand lift data. We've analyzed the responses from the audience as a whole and looked at specific demographic segments as well.
In this introductory course, industry experts and leading publishers will provide valuable tips and guidance on managing search campaigns and maximizing performance.
Tech Talk with Simpli.fi: Visible Data, Visible Results950 simplifiDigiday
Simpli.fi uses unstructured data to simplify digital advertising for publishers. Learn how Simpli.fi can help you monetize your data and inventory, achieve smarter reach extension and performance and power compelling, profitable products that can't be replicated by competitors.
Three Digital Trends for the New Decade: (Indonesia)yoshi fe
Three Digital Trends for the New Decade:
Building marketing strategies that are real-time, highly visible and data-driven
Curated by Steve Rubel, SVP, Director of Insights, Edelman Digital, March 2010
Programmatic + Mobile: The Divide Between Buyers and SellersDigiday
Mobile advertising is transforming the industry, but when will mobile, specifically native and video formats, truly adapt to programmatic buying? OpenX, which helped Digiday pioneer the industry's first collective look at "Programmatic + Premium" in 2013, is again taking the lead in looking at the next phase in the evolution of programmatic, across screens and formats. In this presentation, we’ll share our provocative findings about the perception and reality of mobile adoption on programmatic channels from both buyers and sellers.
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
Taking AIM: Top 10 App Install Marketing Trends in 2017 | Paul WestJessica Tams
Delivered at Casual Connect Europe 2017. With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Join us for a preview of 2017 and see what’s working for the top 100 mobile marketers — and what isn’t — during this data-packed session revealing insights from the latest App Install Marketing Survey.
MAU Vegas 2016 — Taking AIM: Top 10 App Install Marketing TrendsGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 11:20am - 11:40am
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
Bryan Buskas, Chief Customer Officer @ Adcolony
IAB europe priorities for digital measurementIAB Europe
This presentation shows the key results of IAB Europe’s Metrics and KPIs survey demonstrating the priorities for digital brand advertising across stakeholders. www.iabeurope.eu
Consumer Decision Journey in the Digital AgeAlok Ranjan
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These slides explores the possible interventions in the consumer decision journey, explains the shift the consumer-enterprise interaction behavior, highlights the new model of consumer decision journey and provides recommendations to enterprises on how to capture the top of mind share of the connected consumers.
Awaiting your opinion and comments. Thanks.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
State of the Industry presented by Adap.tv
1. Highest number of respondents ever…908.
Who took the survey?
Ad network/
DSP/SSP
14%
Agency/trading desk
Brand/advertiser
43%
19%
11%
Video content publisher
25%
3. Agencies + brands:
Which budgets will most likely be tapped to fund video advertising?
Online display
3%
26%
21%
Broadcast
Print
Direct response
31%
16%
23%
3%
3%
16%
No other category
Cable
Search
OOH
10%
11%
3%
26%
3%
2013
42%
3%
2010
4. Brands up close—budget shifts into video 2012–2013?
33%
No other category
26%
31%
TV Broadcast
19%
30%
32%
Display
19%
Print
29%
10%
13%
Cable
Direct response
Search
OOH
6%
3%
5%
0%
2013
3%
3%
2012
5. Brands: how do you buy video ad inventory?
75%
From an ad network
61%
68%
Direct from a publisher
From an exchange
From a DSP
Agency trading desk
78%
28%
Programmatic more
than doubles in 2 years.
11
%
21%
11%
18%
0% *Not asked
2013
2011
6. Agencies: How do you buy video ad inventory?
85%
82%
From an ad network
86%
Direct from a publisher
From an exchange
From a DSP
Agency trading desk
73%
34%
19%
36%
Programmatic patronage
nearly doubles, but publisher
relationships have strengthened!
19%
22%
0% *Not asked
2013
2011
7. In your experience, is premium inventory
available via programmatic environments?
48%
Yes
44%
I have no experience with
programmatic buying.
No
We don’t buy
premium inventory.
31%
24%
13%
32%
8%
0% *Not asked
Agency
Brand
8. Publishers: Do you make your most valuable
video inventory available for sale via
programmatic environments?
66%
34%
No
Yes
9. Do you delineate between Web
and mobile inventory?
69%
59%
41%
15%
Yes
No
16%
Sellers
Do not buy mobile.
Buyers
10. Do you delineate between smartphone
and tablet inventory?
61%
53%
39%
35%
12%
Sellers
Yes
No
Do not buy mobile.
Buyers
11. Do existing measurement
standards satisfy your need
for audience guarantees?
Publishers: Do existing measurement
standards satisfy your need for
audience guarantees?
81%
70%
73%
65%
30%
35%
27%
19%
No
Agencies
Yes
Brands
No
All respondents
Yes
Broadcasters
Editor's Notes
Speaking notes - The large majority of publishers saw strong growth in inventory over the past 12 months as people consumed more video and became increasingly comfortable watching long-form video, particularly on PC and tablet devices.