This document provides information about an upcoming conference on how to succeed in Kenya by understanding consumer needs and behaviors. The one-day conference on March 27th in Mauritius will be led by Eric Reingewertz, director of Africa Now, and will cover key facts about the Kenyan economy and consumers, the retail landscape, and media consumption habits to help optimize business strategies. Interested participants can register by March 15th for the Rs 9,800 fee.

1. In partnership with
HOW TO SUCCEED IN KENYA:
DECODING THE CONSUMER
NEEDS AND BEHAVIOURS
Key speaker:
CEO Africa Now
27 march 2017
from 9:00 to 17:00
Hennessy Hotel,
Ebène, Mauritius
CONFERENCE
Tari Rs9,800
MQA registered

2. ERIC REINGEWERTZ
Eric is the director of Africa Now, a Strategy & Research company based in Nairobi.
He is living in East Africa for the last 17 years. Previously he was the CEO for TNS
(Taylor Nelson Sofres group) East Africa, covering of in Kenya, Uganda and
Tanzania. He also head the Qualitative Research for West, East and Central Africa
Eric began working in East Africa in 2000, when he came in Nairobi to launch the
qualitative practice and train the team. He became Director of Client Service in East
Africa, managing a wide range of international clients across Africa, in various
sectors such as FMCG, Mobile & Technology, Finances and Political & Social.In 2006
Eric moved to Dubai as a Senior Director at TNS. In 2008 Eric became Managing
Director of TNS in Egypt & North Africa before moving back to Kenya as CEO for the East Africa Region.
Overtime, Eric has developed an in depth understanding of markets and consumers in Africa/Middle-East:
his passion is to turn his unique experience into strategic recommendations for international clients operating
in the region.
THE CONFERENCE CONTENT
KEY FACTS & FIGURES :
Kenyan economy, infrastructures and national projects
Geo-political context and business culture in Kenya
THE KENYAN CONSUMER :
Decoding consumption and purchasing behaviours relating to FMCG, banking and insurance
THE KENYAN RETAIL :
Identify the retail channel and landscape in Kenya
MEDIA AND DIGITAL CONSUMPTION :
Understand media usage, including digital, to optimise your communication strategies
More info:
Katouskia Sawmy
Tel 202 00 55 – Email katouskia@kantartns.io
AFRICA NOW
In partnership with

3. REGISTRATION FORM
How to succeed in Kenya: Decoding
the consumer needs and behaviours
TRAINING VENUE
DATE OF TRAINING
CLOSING DATE FOR REGISTRATION
TRAINER
TRAINING FEE
COMPANY NAME
CONTACT NAME
EMAIL & TELEPHONE
OCCUPATION
POSTAL ADDRESS
REGISTRATION DATE
BRN & VAT
SIGNATURE COMPANY SEAL
Hennessy Park Hotel, Ébene, Mauritius
27 march 2017 from 9:00 – 17:00
15 march 2017
Eric Reingewertz
Rs 9,800 – MQA Approved – Conditions: Fees include lunch, coffee breaks
INFORMATION ABOUT THE PARTICIPANT
INFORMATION ABOUT THE COMPANY
FIRST NAME, NAMES OCCUPATION(S) EMAIL & TELEPHONE DIETARY RESTRICTIONS
TERMS AND CONDITIONS
ANALYSIS appreciates that it may happen that nominated staff is unable to attend. Therefore, a delegate booked on a course may
be substituted at any time with no extra charge. Conditions applied for cancellation: Two months before: 70 % cancellation fee;
one month before: 90 % cancellation fee; Less than one month: 100 % cancellation fee. ANALYSIS reserves the right to cancel any
courses at any time in circumstances beyond its control, and will take no liability in respect of consequences of such cancellation
except that any course fee will be refunded in full.
KANTAR TNS – 1st Floor Ebene Skies, Rue de l’institut, Ebene
Email : katouskia@kantartns.io – Tel : 202 00 55 – Fax : 467 6416