Using solid strategy with strong commercial understanding is the best ways to lead a successful sales team.

1. Dewald de Beer
Contact Details
Drongo Street, No 19
Rooihuiskraal-North, Centurion,
Gauteng, South Africa
+27 84 679 4170
dewalddb9@gmail.com
LinkedIn profile: Dewald D
www.linkedin.com/in/dewald-de-beer-03086014
Career statement
I am a positive, self-motivated individual. I had to work hard with no silver spoon from the word go in life
and started my employment straight after school. I started to learn my trade with door to door sales almost
20 years ago. I then moved into my first “formal job” selling advertising space. Over the following 4 years I
picked up experience in sales with a family owned business in the mining industry. I picked up FMCG
experience and started my career in the coffee industry. I then adventured into a business in the transport
industry and when that unfortunately did not work out I went back to the coffee industry and joined the
biggest coffee company in South Africa.
I started off as a sales consultant and in a short time was given the opportunity to work in the economic hub
of South Africa and the biggest sales area in the country. I then decided to take a year sabbatical, where I
was humbled in the experience by starting a pre-primary school, a school for problem children and tackled
a R2.5 mil (1200sqm) building project. After a year the pre-primary school had a 110 children the school
educated 30 pupils and the conference centre was 80% complete. I then returned to the coffee industry
and started where I left off and soon I was running our International division with agents in each country.
Throughout my career I always wanted to manage individuals. To grow them, build them, mentor them and
teach them but also serve them that they would make a difference!
I was then given the opportunity to become the Regional Sales Manager for the largest region in the
country. We are responsible for 60% of the country GSV (NSV). I have a team of 18 people. In the last two
years we have achieved 18% growth in an economy that grew 1.6% in 2014 and 1.3% in 2015 and
projected 1.2% for 2016. Through all this time my aim has always been to develop myself that I can
change others life’s. I served as a director at the Speciality Coffee Association of Southern Africa. I have
always been involved with community projects that makes a difference in the community and others. I am
a target driven, open minded, realistic and practical person that enjoys problem-solving and building
relationships. Using solid strategy with strong commercial understanding is what I believe is one of the
best ways to lead a successful sales team.
I hope to hear from you soon

2. Work history
Regional Sales Manager
AVI – Ciro Beverage Solutions,
Foodservice, Business, Coffee Industry, RSA
Jan 2011 – Present
 Build a strong unified and structured team
 Implement and develop APPS to improve productivity and customer service
 Achieve commercial and sales goals regularly amongst tough economic conditions
 Forecasting, annual budgets, sales plan, schedule expenditure
 Recommend product lines, identify new product opportunities
 Douwe Egberts region of the year for 2014 and 2015
Director
Speciality Coffee Association of Southern Africa (SCASA)
Coffee Industry
Nov 2013 – May 2015 (Dual Function)
 Managing the Barista profession in South Africa
 Organizing Regional and National competitions
 Judge at the Competitions
 Responsible for fund raising and sponsorships
 Treasurer duties
Business Development Manager
AVI – Ciro Beverage Solutions,
Foodservice, Business, Coffee Industry, RSA
May 2009 – Dec 2010
 Implement business models in African Countries like Namibia, Botswana, Mozambique, Zambia
 Sales Solutions and brand awareness Douwe Egberts, Lavazza and Ciro brands
 Educate agents on commercial selling on equipment and products
 Manage financial expenditure – Travel and Marketing spend
 Support countries with marketing plans, trade shows and promotional activities
 Set-up training centers
Country Manager SA
AVI – Ciro Beverage Solutions, Douwe Egberts
Foodservice, Business, Coffee Industry, RSA
Nov 2009 – Dec 2010 (Dual Role)
 Facilitated required country visits by DE Business Development Manager and DE head office staff
 National sales strategy/plan, Sales budgets and targets
 Plan and assist sales and key account managers regionally and nationally
 Monitor DE asset off take
 Sales forecasting for equipment and products

3. Sales Consultant
AVI – Ciro Beverage Solutions
Foodservice, Business, Coffee Industry, RSA
March 2008 – April 2009
 Monthly sales, volume and margin targets
 Customer Service relationships
 Achieve growth forecast for fiscal year
 New business development
 Training
Operational Manager
Aurora
Education / NPO, RSA
March 2007 – Feb 2008
 Established and managed a Nursery school
 Managing staff
 Assist in building of a conference center
 Financial management, planning, systems, controls
 Management of NPO budget
Sales Consultant
AVI – Ciro Beverage Solutions
Foodservice, Business, Coffee Industry, RSA
June 2005 – Feb 2007
 Monthly sales, volume and margin targets
 Customer Service relationships
 Achieve growth forecast for fiscal year
 New business development
 Training
Sales and Operations Manager
Falcon Furniture Removals
Furniture Removal
Sept 2004 – May 2005
 Fleet management
 Trip planning sheets
 Budget planning
 Sales though tenders, national, independent companies and individuals
Sales Consultant
Michielsens – Douwe Egberts
Foodservice, Business, Coffee Industry, RSA
June 2002 – Aug 2004
 Monthly sales, volume and margin targets
 Customer Service relationships
 New business development

4. Sales Consultant
Falke Hosieries
FMCG, RSA
March 2002 – May 2002
 Merchandising
 Optimizing and increasing market share in the retail environment
 Product Promotions
Sales Consultant
Logica Technologies
Mining, RSA
Aug 1999- Feb 2002
 Sales in gas measurement instrumentation
 Monthly sales targets
 Customer Service relationships
 New business development
Sales Consultant
Caxton Roodepoort Record
Media Advertising, RSA
June 1998 – July 1999
 Marketing of advertising space and special features
 Advertising and newspaper layout
 Proofreading
 Achieving monthly targets
 Cold calling
 Servicing exciting client base
Skills and abilities
 Sales management
 Business Development
 Key Account Management
 Conflict Resolution
 Negotiating
 Process thinking
 Non Profit Organizations
 Exports
Education
 Matric (Grade 12) – 1997
Eldoraigne High School
English
Afrikaans
Mathematics
Economics
Business Economics
Accounting

5.  Sales – 2009
Wits Business School
Strategic sales pans and implementation
Ethics in selling
Improving sales force
Impact of technology on the sales force
 International Barista Training (City and Guilds Accredited) NQF2
Interests
I am a keen golfer, cricketer and enjoy the outdoors. I love getting involved with community
project and see where I can make a difference. I also love music and play the piano. I enjoy and
have a great passion for practicing the art of making coffee.
Referees
Johan Grobbelaar
Regional Manager
Ciro Beverage Solutions
+27 84 555 3994
johang@ciro.co.za
Carey James
Sales Executive
Ciro Beverage Solutions
+27 83 560 2392
careyj@ciro.co.za
Paul Hanlon
Managing Director
Ciro Beverage Solutions
+27 84 609 0789
paulh@ciro.co.za