Featuring International and African Sugar Leaders, join Africa's only sugar conference focusing on trade, investment and policy. www.africasugar.com

1. IBC dities
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4TH AFRICA
SUGAR
OUTLOOK
2014
Africa’s Only Sugar Conference Focusing on Trade, Investment and Policy
28 – 30 April 2014 | Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya
Featuring International and New in 2014!producers of the
Implications for African sugar
changing EU sugar market
African Sugar Leaders
Securing New Marketing Routes for African
Sugar Post 2017: The Case for the Continental
FTA
Intra Africa sugar market competition – how is
Kenya saving the sugar sector?
Middle East - Africa sugar trade relations and
future trends
A Cane Grower’s Perspective on Priorities for
Improving Productivity
Sugar Cane Industry Concept – A Model Going
Forward
Brazilian Sugar Producer Experience Sharing –
How to Keep Cost Low While Maintaining High
Productivity
Financer’s perspective - Sugar trade and project
financing opportunities in Africa
Sugar logistics and infrastructure issue in Africa
and investment opportunities
Top investment spots for sugar in Africa
Sugar project updates from Mozambique,
Zambia and Nigeria
Global price forecast and implications for new
investment, and Africa’s competitiveness
Felix Brandenburg, Secretary General,
The European Association of Sugar Traders, Belgium
Dr. George Mlingwa, Chairman, Tanzania Sugarcane Growers
Association
Mohamed Elmardi, Managing Director, Kenana, Sudan
Lindsay Jolly, Senior Economist, International Sugar
Organization, UK
Oswald Fernandez, Head – Procurement, Legal Compliance and
Dispute Resolution, Al Khaleej Sugar Co. (L.L.C.), UAE
Alan Wood, Head of Global Commodities, ASR Group, UK
Pedro Almeida Cortes, President, Energy Brazil
Dr. Mike Matsebula, Chief Executive Officer, Swaziland Sugar
Association
Rosemary Mkok, MBS Chief Executive Officer, Kenya Sugar Board
Devesh Dukhira, Chief Marketing Officer & Secretary, Mauritius
Sugar Syndicate
Antene Assefa, Chief Executive Officer, The Ethiopia Commodity
Exchange (ECX)
Neeraj Vij, Chief Investment Officer, African Development Bank,
Tunisia
A MUST-ATTEND
PLUS Pre-Conference Workshop
“From an overall perspective, it was enriching and
presented a good forum for discussing issues pertinent to
Africa. Useful people were met, I will attend next year.”
Successfully Trading
Sugar in Africa
Mike Matsebula, Swaziland Sugar Association
www.africasugar.com
Produced by:
Corporate Sponsor:
Stationery Sponsor:
Exhbiitor:
Supporting Organisations:
Co-host:
KENYA
SUGAR
BOARD
Commodities
INTERNATIONAL
SUGAR
ORGANIZATION
Media Partners:
sugar
INTERNATIONAL
JOURNAL
REGISTER NOW! Customer Service Hotline: +65 6508 2401

2. IBC dities
mo
om
C
4TH AFRICA
SUGAR
OUTLOOK
2014
Africa’s Only Sugar Conference Focusing on Trade, Investment and Policy
28 – 30 April 2014 | Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya
Successfully running in Kenya for 3 years, the Africa Sugar
Conference has attracted close to 400 participants from 25
countries, and has established itself as the premier sugar event
in the region.
Hear from 2013 Participants!
Key Highlights of the Event:
“The event gave an excellent update on the current
industry situation in Africa. It was attended by a
wide variety of interested parties.”
Top Level Speaker profiles across key African and global markets
Senior Decision Maker Participant profiles representing local
producers, international investors, top traders, Government and
Industry bodies
Africa’s Only sugar conference focusing on trade, investment,
and policy for the entire region
Discussing Burning Market Issues in relation to Africa
Highly Spoken by both international and African attendees
New value add networking functions
• Welcome Reception
• Gala Dinner
• Online Networking Tool
David Lambkin, Fives Fletcher Ltd
“A very diverse + interesting audience, good
representatives from whole range of industry
stakeholders.”
Kate Mathias, Independent consultant
“The event was great and informative; I would
definitely attend next year!”
Alla Daoud, Kenana Engineering &Technical Services
Top 7 Reasons to Attend
Network with top level sugar regulators, producers, traders and
investors
Understand the sugar trade market after 2017
Explore investment opportunities from Africaís major producing
countries
Access financing opportunities and options for sugar projects
Walk away with expert insights and valuable contacts
Develop commercial strategies for successful trading with Africa
Identify and develop new business partners from the region
“The event was well organized. I have learnt so
many things from other countries. I am pleased
with people I met.”
Wanyama Peter Juma, Kenya Sugar Research Foundation (KESREF)
“Useful event where I update myself with the
success & challenges of sugar agribusiness in Africa
and the world. Well attended and would
recommend to colleagues.”
Francis Ingara, Kenya Sugar Board
ATTENDEE PROFILE
“Absolutely great!”
Frederick N. Kamunzyu, Mumias Sugar Company Ltd
“It was amazing to learn the opportunities that
Africa has to increase production & diversification.”
Lemon Chipwatali, Concern Universal
BY INDUSTRY:
BY COUNTRY:
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Sugar mills & refineries 25%
Traders and brokers 25%
Government, Industry bodies and institutes 10%
Food Manufacturers and sugar end users 15%
Testing and Certification 3%
Technology, Equipment& EPC 15%
Logistics & service 4%
Chemical & Fertilizer 3%
REGISTER TODAY!
African Countries 50%
Europe 20%
India 14%
Middle East 8%
Others 3%
Brazil 5%
+65 6508 2401
“It was my first international conference in Nairobi.
I am very satisfied with the content & topics &
presentations as well as networking”
Richard Polanek, PepsiCo Deutschland GmbH
register@ibcasia.com.sg
www.africasugar.com

3. ENJOY SUBSTANTIAL
SAVINGS WITH OUR MULTIPLE
BOOKING DISCOUNT!
If undelivered, please return to:
111 Somerset Road,
TripleOne Somerset #10-06, Singapore 238164
Tel: +65 6508 2400 Fax: +65 6508 2408
4th AFRICA SUGAR OUTLOOK 2014
6 EASY WAYS TO REGISTER
MAIL the attached registration form with your
cheque to IBC Asia (S) Pte Ltd
c/o Informa Regional Business Services
111 Somerset Road, TripleOne Somerset
#10-06, Singapore 238164
Scan the QR Code
with your smartphone
and register today
Customer Service Hotline
+65 6508 2401
Email
register@ibcasia.com.sg
This label contains your priority booking code. To expedite registration, please do not remove label. If you have
already received a copy of this brochure, we apologise. For reasons of confidentiality, your full particulars were not
available to IBC Asia (S) Pte Ltd for deduplication prior to mail drop.
Fax
+65 6508 2407
Web
www.africasugar.com
RESERVE YOUR PLACE TODAY!
HOTEL INFORMATION
❑ Yes! I/We will attend the 4th Africa Sugar Outlook 2014 | 28 – 30 April 2014, Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya
❑ I would like to purchase the conference presentations at SGD1000 + GST (SGD1070) per log in.
Early Bird Rate
Special Rate
Normal Rate
Register & pay on or
before 21 Feb 2014
Register & pay on or
before 21 Mar 2014
Register & pay after
21 Mar 2014
(3 or more delegates)
2-Day Conference + Post-Conference
Workshop
USD 1,799
USD 1,999
USD 2,099
USD 1,699
❑ 2 Day Package: 2-Day Conference Only
USD 1,399
FEE PER DELEGATE
Group Rate
❑ 3 Day Package
USD 1,599
❑ Welcome Reception: 28 April 2014
USD 1,699
USD 1,299
FREE
❑ Gala Dinner: 29 April 2014
USD 125
GROUP BONUS – Register 3 Delegates from the same company and the 4th Delegate attends FREE!
• Multiple Bookings Discount pricing is applicable to groups of 3 or more delegates from the same organisation registering for the same event, at the same time. Fee stated
is the discounted price PER DELEGATE. Only one discount applies; either the early bird rate OR special rate OR group rate.
• All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.
• Registration fees are subject to the prevailing government tax
Delegate 1 Details
Delegate 2 Details
Name: Dr/Mr/Ms
Job Title:
Department
Tel:
Mobile No.:
Email:
Name: Dr/Mr/Ms
Job Title:
Department
Tel:
Mobile No.:
Email:
Delegate 3 Details
IS
D
UP
O
GR
NT
U
CO
E
FRE
• Payment by bank transfer in S$ or US$ made payable to:
IBC Asia (S) Pte Ltd
A/C No.:147-059513-001 (S$)
A/C No.:260-457866-178 (US$)
The Hongkong and Shanghai Banking Corporation Limited
21 Collyer Quay, HSBC Building
Singapore 049320
Bank Swift Code: HSBCSGSG
Bank Code: 7232
CANCELLATION / SUBSTITUTION
Please photocopy for additional delegates
Who is Head of your Department?
Who is Head of Training?
Should you be unable to attend, a substitute delegate is welcome
at no extra charge. Cancellations must be received in writing at
least 10 business days before the start of the event, to receive
a refund less 10% processing fee per registration. The company
regrets that no refund will be made available for cancellation
notifications received less than 10 business days before the event.
IMPORTANT NOTE
Company Information
Company Name:
Main Business/Activity:
Address:
Payment Method (Please tick:)
• Payment by bankers draft or cheque in S$ or US$ should be
made in favour of “IBC Asia (S) Pte Ltd” and mailed to:
IBC Asia (S) Pte Ltd
c/o Informa Regional Business Services
111 Somerset Road, TripleOne Somerset #10-06
Singapore 238164
Attn: The Accounts Receivable Team
• Payment by Credit Card (AMEX, VISA or MasterCard).
The best way to pay by credit card is through our secure portal
built into the website. To pay by phone please indicate the
contact name and details below and our Customer Services
Team will call within 24 hours to take payment. Please do not
send credit card information by email.
Delegate 4 Details
Name: Dr/Mr/Ms
Job Title:
Department
Tel:
Mobile No.:
Email:
PAYMENT TERMS
Payment must be received 10 business days prior to the event.
To take advantage of discounts with an expiry date, registration
and payment must be received by the cut-off date.
Postal Code:
❑ I enclose my bankers draft / cheque payable to IBC Asia (S) Pte Ltd
❑ I am paying by bank transfer (copy attached)
❑ Payment by Credit Card. (AMEX, VISA or MasterCard accepted)
CREDIT CARD PAYMENTS
The best way to pay by credit card is through our secure on-line registration process, simply log on to the website at www.africasugar.com
and click “Register On-line”. If you would prefer to pay over the phone please complete the contact name and details and our Customer
Services Team will call within 24 hours to take payment. As we treat your credit card information in the strictest confidence, please do not
send payment details by email.
Credit card contact:
Department:
Direct phone number:
Email:
P51424 / I7ZZ5 RY
REGISTER NOW! FAX BACK TO +65 6508 2407
Please quote the name of the delegate, event title and invoice
number on the advice when remitting payment. Bank charges are
to be deducted from participating organisations own accounts.
Please fax your payment details (copy of remittance advice,
cheque or draft to +65 6508 2407).
Attendance will only be permitted upon receipt of full payment.
Participants wishing to register at the door are responsible to
ensure all details are as published. IBC assumes no further liability
or obligation, beyond the refund of the paid registration fee, in
the event of postponement or cancellation by IBC.
DATA PROTECTION
The personal information entered during your registration/order,
or provided by you, will be held on a database and may be shared
with companies in the Informa Group in the UK and internationally.
Occasionally, your details may be obtained from or shared with
external companies who wish to communicate with you offers
related to your business activities. If you do not wish your details
to be used for this purpose, please contact our Database
Department at Email: database@ibcasia.com.sg, Tel: +65 6508
2400 or Fax: +65 6508 2408.
REG NO. 200108203N
Name: Dr/Mr/Ms
Job Title:
Department
Tel:
Mobile No.:
Email:
SAROVA WHITESANDS BEACH RESORT & SPA
Malindi Road, Bamburi, Mombasa, KENYA
Contact Person: Edgar Gift, Sales Account Manager
Tel: +254 41 2128000
Fax: +254 41 5485652 / 5486536
Email: gift.edgar@sarovahotels.com